Airtel lagged behind competitors in customer service and availability according to a research analysis. Most mobile users were aged 20-28, and cash cards were the most popular connection type. On average, most people spent 500 rupees on their connections. While Airtel had the most connections, it needs to improve customer service. To sustain its position against competitors, Airtel must enhance marketing strategies, brand image, and target rural areas.
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
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The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services.
I'm Md. Riad Shahriar Riaz, student of Comilla University, Department Of MArketing.This is my BBA final internship report which is solely prepared by me.
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
1. CONCLUSION
After analyzing the findings of the research, I can conclude that Airtel
lagged behind its competitors as far as customer service and
availability is concerned. The maximum no. of people who use the mobile
is in the age group of 20 to 28. Cash cards are the most popular type of
mobile connections, as they are consumer friendly and recharging the
connection is not a problem. Maximum no. of people spends RS 500 on
their connections. As Airtel is the only company having the maximum no
of mobile connections so it must seriously look into the loop holes of
the existing customer service department. As we know that now Airtel has
already launched its product with logo “’ Aisi azaadi aur kahan”’ has
already became popular in market. So we can say that in spite of so many
competitors in the market Airtel is having a good position just because
every time, it tries its best to understand the need of its important
customers. From the comparison and deep analysis of every aspect of
business of both the companies we can conclude that bharti Airtel has to
more work in every field of communication business. It is the time not
only to survive but to sustain in the market for a long time. For this
Airtel has to work on its all marketing strategies, marketing,
promotion, brand image.etc. Airtel has to take Vodafone. Very seriously
and update its own strategies from time to time and when the need
arises. With aggressive marketing strategies Airtel has to target rural
India as 70% of population of India lives in these areas. The other
segment may be costumers of all age groups.
