Market Research about Airtel Network

1. MARKET ANALYSIS OF AIRTEL
G SEETA DEVI
501

2. INTRODUCTION
MARKET ANALYSIS- Determines the
attractiveness of a market, both now and in
the future. Organizations evaluate the future
attractiveness of a market by gaining an
understanding of evolving opportunities and
threats as they relate to that organization's
own strengths and weaknesses.

3. Dimensions of market analysis
 Market Size
 Market Growth Rate
 Market Profitability
 Industry Cost Structure
 Distribution Channel
 Market Trends
 Key Success Factors

4. Scope-
The purpose of the project is to know about
the importance of customer perception with
respect to the impact of the growing
technologies. This project emphasizes on
customer awareness, branding value,
satisfaction of the customers with the
services etc

5. Methodology-
This study is based on the data that has
been collected and analyzed. Survey was
the method adopted to collect the data.
Limitations-
• Less time period
• Accuracy depends on the mood of the customer
• Information collected may or may not give the
actual reasons

6. INDUSTRY PROFILE
• India is the world’s second largest
telecommunications market.
• CAGR of 20% is expected for the telecom
infrastructure.
• GDP of US$ 400 billion from the mobile phone
industry.
• 4.1 million jobs by 2020 in this industry.
• FDI attracted till Sep ’13 is US$ 12889 million.

7. HISTORY AND EVOLUTION OF
TELECOMMUNICATIONS-
Postal services
Telegraph
Telephone
Wireless
telegraph
DOT
Private players
TRAI
BSNL

8. Market Dynamics-
• Low cost hub for testing security sensitive IT
products.
• Demand for smart phones and high speed
internets.
• Investments by different players into the
sector.

9. FUTURE-
• Rural is going to be the future.
• Need for regulatory support.
• Technology will hold the key.
• Customer experience is the new differentiator.

11. • Airtel is an Indian multinational telecommunications services
company headquartered in New Delhi, India founded on 7 July
1995.
• It operates in 20 countries across South Asia, Africa, and
the Channel Islands.
• Airtel has a GSM network in all countries in which it operates,
providing 2G, 3G and 4G services.
• Airtel is the world's fourth largest mobile telecommunications
company by subscribers, with over 275 million subscribers across
20 countries
• It is the largest cellular service provider in India, with 192.22
COMPANY OVERVIEW

12. • Products: Fixed line and mobile
telephony, broadband and fixed-line internet services, digital
television and IPTV
• Revenue:809.22 billion (US$14 billion) (2013-14)
• Operating income:248.62 billion (US$4.2 billion) (2013-
14)
• Profit:22.67 billion (US$380 million) (2013-14)
• Total assets:432.72 billion (US$7.3 billion) (2013-14)
• Total equity:1273.7 billion (US$21 billion) (2013-14)

13. Data Analysis and Interpretation
Questionnaire-
1. Name of the brand people first think in the telecom industry
21% of the respondents are think Airtel brand first in the industry.

14. 2. Do You Use TeleServices?
0
10
20
30
40
50
60
70
80
90
100
Respondents
YES
NO
TOTAL
YES
NO
TOTAL
3. If Yes, Which Brand you are us
From the above research it is clear
that 70% of the respondents Are
using teleservices.
25% of the people owned Bharti Airtel
Limited service

15. 4. What Are The Reasons For Buying Airtel?5.Have You Taken Postpaid services of
0
20
40
60
80
100
Respondents
Yes
No
Total
31% of the people preferred Airtel for its
quality in network.
Postpaid services of AIRTEL
are taken by 39% only.

16. 6. How do you rate AIRTEL Services with respect to Network?
Majority of respondent’s 63% of the people satisfied with performance of the Airt

17. 7. How do you rate AIRTEL with respect To Performance ?
0
10
20
30
40
50
60
70
80
90
100
No of respondents
POOR
AVERAGE
GOOD
V.GOOD
TOTAL
POOR
AVERAGE
GOOD
V.GOOD
TOTAL
40% of the people rated that service of the Airtel is Average and they are not
satisfied with service of Airtel due to huge rush at service centres.

18. 8. How is the Service of AIRTEL when compared with other service p
0
10
20
30
40
50
60
70
80
90
100
Respondents
HIGH
LOW
SAME
TOTAL
HIGH
LOW
SAME
TOTAL
54% of the people feel that service of Airtel is same compared to others.

19. 9. Do you feel comfort and convenient by using Airtel teleservices
0
10
20
30
40
50
60
70
80
90
100
Respondents
YES
NO
TOTAL
YES
NO
TOTAL
Most of the respondents 76% are feeling comfortable and convenient with Bharti Airte

20. 10. How is the security measure in
AIRTEL Network?
0
10
20
30
40
50
60
70
80
90
100
Respondents
GOOD
AVERAGE
EXCELLENT
TOTAL
GOOD
AVERAGE
EXCELLENT
TOTAL
11. How Is The Pricing For AIRTE
0
10
20
30
40
50
60
70
80
90
100
Respondents
HIGH
LOW
REASONAB
LE
TOTAL
HIGH
LOW
REASONABLE
TOTAL
56% of respondents are feeling the
pricing of Airtel is high.
67%of respondents feeling good with
the Security Measures In Bharti Airtel
Limited

21. 12. Type of Promotional Activity
towards purchasing Airtel
11
10
14
15
NO.OF RESPONDENTS
13. How much are you satisfied
with Airtel service.
0
10
20
30
40
50
60
70
80
90
100
NO OF RESPONDENTS
AVERAGE
GOOD
POOR
EXCELLE
NT
TOTAL
AVERAGE
GOOD
POOR
EXCELLENT
TOTAL
58% of respondents satisfied
Good with Airtel.
30% people purchased airtel due to
word of mouth as a promotional
means.

22. 14.Which is yours choice among these?
30% of respondents choose Bharti Airtel Limited among other networ

23. SWOT ANALYSIS
Strengths-
 World's fourth largest mobile telecommunications company
by subscribers.
 Well established nationwide infrastructure.
 Most visible brand incase of reach and awareness.
Weakness-
 High competition
 Debts and Finances
 Airtel Africa
 Airtel 3G

24. Opportunities-
 Untapped voice market.
 Revenue from 3G .
 Non availability of LTE capable phones.
 Scope for M & A.
Threats-
 Unfriendly Regulatory environment.
 Spetrum allocations.
 Mobile Number Portability.

25. Micheal Porters 5 Forces-

26. Conclusion-
The research has brought to light various facts
about
customer perception on branding. The
questionnaire that
was conducted to obtain feedback of the
customers had
helped to understanad customer needs and
wants and their
feedback is providing to maintain better
customer

27. THANK YOU