Bharti Airtel is an Indian multinational telecommunications services company founded in 1995 by Sunil Bharti Mittal. Its vision is to be the most loved brand by 2015, enriching the lives of millions. Its mission is to become the most admired telecom service provider globally with a spirit of energy, creativity and ambition. Airtel strives for innovation and honesty in its values. It has expanded through mergers and acquisitions and offers mobile, fixed line, and DTH services with a wide network reach. Airtel faces competition threats but also opportunities through strategic partnerships. It uses segmentation, targeting, positioning and a 7P marketing mix strategy.

1. CORPORATE STORY:
krishna murari

2. About Bharti Airtel
Bharti Airtel Limited formerly known
as Bharti Tele-Ventures LTD (BTVL)
founded in 1995 by SUNIL BHARTI
MITTAL.
.

3. VISION
By 2015 Airtel will be the most loved brand,
enriching the lives of millions.

4. Mission
"A spirit charged with energy, creativity and
a team driven "to seize the day" with an
ambition to become the most admired
telecom service provider globally"

5. VALUES
We always strive to change the status quo. We
innovate with new ideas and energise with a
strong passion and entrepreneurial spirit.
We believe we must work with honesty, trust
and the innate desire to do good.

6. MERGER & ACQUISITION

7. WHY AIRTEL…….?

8. CORPORATE STRUCTURE

9. Awards and Recognition......
‘Best Mobile Money Product or Solution’and
‘Best customer care and Best Customer
Relationship Managemnet’
‘Most Admired Telecom operator’
‘Most preferred celluler service provider brand’
‘Corporate Reputaion in india’

10. M
AR
K
ETIN
G

11. MARKETING MIX STRATEGIES
The 7p’s of Marketing

12. PRODUCT
 MOBILE SERVICE
AIRTEL TELEMEDIA SERVICE
ENTERPRISE SERVICE
 DIGITAL TV SERVICE

13. PRICE
VARIABLE CuSTOMER BASED PRICING STRATEGy
FLExIBLE PRICING MEChANISM

14. PLACE
AIRTEL hAS wIDE AND ExTENSIVE PRESENCE
EVEN IN ThE REMOTEST AREAS
AIRTEL CuSTOMER CARE TOuCh POINT
DISTRIBuTOR

15. ROMOTION
LARGE SCALE PRINT AND VIDEO
ADVERTISEMENT
AIRTEL SIGNATuRE TuNE
PROVIDE INNOVATION IDEA
BRAND AMBASSADOR

16. PROCESS
PROCESS FOR AVAILING SERVICE
EASy REChARGE
CuSTOMER SuPPORT NO.121

17. YSICAL EVIDENCE
CuSTOMER TOuCh POINT
LARGE ShOwROOMS AND
CuSTOMER CARE
CENTERS
uNIQuE AND APPEALING
BRAND LOGO

18. PEOPL
E
DEDICATE AND PASSIONATE wORk
FORCE
VARIOuS ATTRACTIVE SChEMES
AND PLANS FOR ALL ThE MARkET
SEGMENT
GOOD AND EFFECTIVE CuSTOMER
SERVICE

20. STRENGTHS
VERy FOCuSED ON
TELECOM
LARGEST CELLuLAR
PROVIDER IN INDIA
COVERED ThE ENTIRE
INDIAN NATION wITh ITS
NETwORk
WEAKNESSE
S
AIRTEL DID NOT OwN ITS
OwN TOwERS
uNTAPPED RuRAL
MARkET
LACk OF
kNOwLEDGE &
ExPERIENCE

21. OPPORTUNITIE
S
BhARTI AIRTEL AS A
kEy STRATEGIC PLAyER
JOINT VENTuRE
 PROVIDES
ADVERTISING
OPPORTuNITIES IN INDIAN
FOR GOOGLE
THREATS
COMPETITION FROM OThER
CELLuLAR SERVICE
TARGET FOR ThE
TAkEOVER VISION
POTENTIAL FOR ENTRy OF
FOREIGN PLAyER

23. SEGMENTATIO
NDEMOGRAPHIC SEGMENTATION
GEOGRAPHIC SEGMENTATION
BEHAVIORAL SEGMENTATION

24. TARGETING
ELITE CIASS,UP-MARKET
PROFESSION,WOMEN&
SENIOUR CITIZEN
CORPORATE CLINT&
BUSINESS MAN
LOW INCOME GROUP
PEOPLE
YOUTH PEOPLE

25. POSITIONIN
GTAGLINES
QUALITY SERVICES,
CUSTOMER SATISFACTION &
VALUE SERVICE
USEFUL SCHEMES
GOOD NETWORK

26. MOBILE SERVICE
FIXED LINE
DTH

28. Income Statement
Particulars March 31,
2009-10
March31,
2010-2011
Income 356,095 380,158
Service revenue 355,861 379,924
Sale of goods 234 234
Expenditure 180,782 203,412
Access charges 44,357 49,872
Network operating 74,467 85,712
Cost of goods sold 203 161
Personnel 15,305 14,512
Sales and Marketing 24,049 31,512
Administrative and other 22,401 21,353
Profit before fees,other income and financial expenses 175,313 176,746
Less: licence fees 37,549 42,903
Profit before other income and financial expenses 137,764 133,843
Rs. In Millions

29. Otherincome 897 1,129
Financial expenses (31,668) (47,714)
Profit before Tax 106,993 87,258
Tax(net) 12,731 10,089
Profit after tax 94,262 77,169
Add:Transferd from Debenture redemption Reserve 38 65
Less:Transfer to General reserve 7,100 5800
Proposed divident 3,798 3798
tax on divident proposed 645 601
Profit after appripriation 82,757 67,035
Profit brought forward 185,028 267,785
Profit carried to balancesheet 267,785 334,820
Income Statement (cont......) Rs. In Millions

30. Particulars March31,
2010
March31,
2011
Cash flow from operating activities 126,927 132,154
Cash flow from investment activities (106,018) (190,750)
Cash flow from financing activities (25,393) 56,465
Net(+/-) in cash and cash equivalent (4,484) (2,131)
Opening cash and cash equivqlent 7,899 3,415
Cash and cash as at yr end 3,415 1,284
Cash and cash equvqlent comprise of
Cash and cheques on hand 295 235
Balance with scheduled bank 7,872 1,103
Cash and bank balance 8,167 1,338
Less:fixed deposits 4,752 54
Cash and cash equivqlent in cash flow statement 3,415 1,284
Cash Flow Statement Rs. In Millions

31. Balance sheet
Particulars March 31,2010 March 31,2011
Sources 417,794 563,367
Shareholders fund
Share capital 18,988 18,988
Employee stock option oustanding 1,861 2,786
Reserve & surplus 346,523 419,342
Loan funds 50,389 118,975
Defereed Tax liability(Net) 33 5,276
Application of funds
Fixed assets 296,197 471,984
Investment 157,733 118,130
Current assets,loans and advances 93,299 129,432
Less:liabilities and provisions 129,435 154,239
Net current assets (36,136) (24,747)
Rs. In Millions

32. Current Ratio 24.54% 17.84%
Key Ratios

33. Net Profit Margin 21.45% 10.17%

34. Return on shareholders Equity 24.50% 13.30%

35. Interest converage 30.58% 11.14%

36. Return On Capital Employed 24.39% 10.79%

37. Debt Equity Ratio 14% 27%

38. Earning PerShare 23.67 15.93

39. HUMAN RESOURCE MANAGEMENT
•Recruitment and selection
•Training & Development
•Compensation

40. •Performance Appraisal
System
•Employee Relations

42. The Satya Bharti
School Programe
Green initiatives
Farmer welfare

43. Cyber security
E-waste management
Young leader programe

44. Thank You!!!!!!!
Airtel Official New Ad 2011-Har Ek Friend Zaroori Hota Hai with Lyrics (1024p) HD - YouTube.flv