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BEYONDOFSQUISHY
THE PRINCIPLES ADAPTIVE DESIGN
           #ADAPTIVE
GENERIC TM
NEW AND SHINY
They argued about the term “AJAX” until
they were blue in the face. But in the
end, no one would argue that “AJAX”
wasn’t a good thing for our industry.
-Jeff Croft
        http://jeffcroft.com/blog/2010/aug/02/term-html5/
RESPONSIVE WEB DESIGN
http://alistapart.com/article/responsive-web-design




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http://www.abookapart.com/products/responsive-web-design




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RESPONSIVE WEB DESIGN: THE MOVIE
            WINTER 2013
FLUID GRIDS   FLEXIBLE MEDIA   MEDIA QUERIES
RESPONSIVE WEB DESIGN




                RESI
                IMPR       ZE H
                       ESS
                         YOUR
                                FR
                                   ERE!
                                 IEND
                                     S!
RAISED EYEBROW IS RAISED
THIS IS JUST THE TIP OF THE ICEBERG.
THIS IS JUST THE TIP OF THE ICEBERG.
THIS IS JUST THE TIP OF THE ICEBERG.
RWD
PRINCIPLES OF
ADAPTIVE DESIGN
UBIQUITY
FLEXIBILITY
PERFORMANCE
ENHANCEMENT
FUTURE FRIENDLY
UBIQUITY
FLEXIBILITY
PERFORMANCE
ENHANCEMENT
FUTURE FRIENDLY
B-SIDE
         THIS IS NOT
          THE WEB.
WEB

      WEB
Diversity is not a bug, it’s an opportunity.
-Stephanie Rieger


          http://stephanierieger.com/diversity-is-not-a-bug/
“...Alternately, we
suggest checking out
the site from your tablet
if you have one...”
Mobile users will do anything and
everything desktop users will do,
provided it’s presented in a usable way.
ONE WEB.
ONE WEB.
THEMATIC CONSISTENCY.
ONE WEB.
THEMATIC CONSISTENCY.
GIVE PEOPLE WHAT THEY WANT.
CONTENT PARITY
CONTENT PARITY TRUMPS ALL?
BUT WHAT ABOUT
MOBILE CONTEXT?
WHAT EXACTLY IS “MOBILE CONTEXT”?
“ON THE GO” IS STILL TRUE...
BUT LOTS OF OTHER
USE CASES EXIST TOO
76%
   ACCESS MOBILE WHILE WAITING IN LINE
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience
86%
ACCESS MOBILE DEVICES WHILE WATCHING TV
 http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience
80%
ACCESS MOBILE DURING GENERAL DOWNTIME
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience
69%
        ACCESS MOBILE IN RETAIL STORES
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience
39%
                        WHILE #POOPIN
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience
QUANTITATIVE QUALITATIVE
๏ Screen size           ๏ User goals
๏ Connectivity          ๏ User environment
๏ Device capabilities   ๏ User attention
๏ Processing power      ๏ User capabilities
๏ Input methods
Just make quality, relevant content with
appropriate tasks, and offer all of these to
all users...then make it easy for the user
to decide what it is they want to do.
-Stephen Hay
   http://www.the-haystack.com/2012/07/09/great-works-of-fiction-presents-the-mobile-context/
UBIQUITY
FLEXIBILITY
PERFORMANCE
ENHANCEMENT
FUTURE FRIENDLY
320PX.
320PX.
480PX.
320PX.
480PX.
768PX.
320PX.
480PX.
768PX.
1024PX.
320PX.
480PX.
768PX.
1024PX.
THE FOLD.
320PX.
480PX.
768PX.
1024PX.
THE FOLD.
OH GOD THE FOLD.
scha·den·freu·de ˈshä-dən-ˌfrȯi-də n.
enjoyment obtained from the troubles of others
The control which designers know in the print medium,
and often desire in the web medium, is simply a
function of the limitation of the printed page. We
should embrace the fact that the web doesn’t have the
same constraints, and design for this flexibility. But
first, we must “accept the ebb and flow of things”.
-John Allsopp

                 http://alistapart.com/article/dao
http://static.lukew.com/unified_device_design.png




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http://bradfrostweb.com/demo/ish/




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http://bradfrostweb.com/demo/ish/




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EMBRACE THE SQUISHINESS.
                       TM
UBIQUITY
FLEXIBILITY
PERFORMANCE
ENHANCEMENT
FUTURE FRIENDLY
71%
    MOBILE USERS EXPECTING MOBILE SITES TO LOAD
     AS FAST IF NOT FASTER THAN DESKTOP SITES
http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers
74%
     MOBILE VISITORS WHO WILL ABANDON A SITE
     IF IT TAKES LONGER THAN 5 SECONDS TO LOAD
http://www.gomez.com/wp-content/downloads/19986_WhatMobileUsersWant_Wp.pdf
YOU HAVE 5 SECONDS OF SOMEONE’S TIME.
1.3MB
AVERAGE PAGE SIZE
  http://httparchive.org/
86%
    RESPONSIVE WEBSITES WHOSE SMALL SCREEN VIEW
      WEIGHS AS MUCH AS THE LARGE SCREEN VIEW
http://www.guypo.com/mobile/performance-implications-of-responsive-design-book-contribution/
REQUESTS: 136
PAGE WEIGHT: 5.9MB
LOAD TIME: 2M 46S
http://www.flickr.com/photos/philhawksworth/7562460356/sizes/l/in/photostream/
REQUESTS: 388
PAGE WEIGHT: 24.29MB
LOAD TIME: 2M 01S

    http://www.flickr.com/photos/philhawksworth/7562460356/sizes/l/in/photostream/
If your website is 15MB it’s not HTML5,
it’s stupid.
-Christian Heilmann

HTTPS://HACKS.MOZILLA.ORG/2012/10/BROKEN-PROMISES-OF-HTML5-AND-WHATS-NEXT-A-PRESENTATION-AT-HTML5DEVCONF/
http://bradfrostweb.com/blog/post/performance-as-design/
http://bradfrostweb.com/blog/post/performance-as-design/
http://mobitest.akamai.com




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UBIQUITY
FLEXIBILITY
PERFORMANCE
ENHANCEMENT
FUTURE FRIENDLY
RESPONSIVE DESIGN != ONE SIZE FITS ALL
PROGRESSIVE ENHANCEMENT
MOBILE-LAST (DEGRADED, SHOE-HORNED, SHORT-SIGHTED, CRAPPY)




MOBILE-FIRST (PROGRESSIVELY-ENHANCED, FUTURE-FRIENDLY, AWESOME)
Progressive enhancement isn’t
about designing for the lowest
common denominator. It’s just
about starting there.
-Jeremy Keith
 http://bradfrostweb.com/blog/post/the-spirit-of-the-web-jeremy-keith-at-smashing-conference/
A BRIEF WORD ABOUT
 MOBILE WEB APPS
It’s 2013, nobody has Javascript disabled!
-Plenty of developers
SUPPORT IS NOT BINARY
JAVASCRIPT CAN FAIL.
JAVASCRIPT CAN WILL FAIL.
https://twitter.com/zachleat/status/151748039072157696
And the menu failed. Never even
opened. Suddenly, the site was
without navigation...at all.
-Stephanie Rieger
     HTTP://STEPHANIERIEGER.COM/A-PLEA-FOR-PROGRESSIVE-ENHANCEMENT/
WORKED               DIDN’T WORK
๏ Galaxy Nexus       ๏ iPhone 4 (iOS 4.3)
๏ iPhone 4 (iOS 5)   ๏ iPod Touch
                     ๏ Nexus One
                     ๏ Nokia Lumia 800 (WP7)
                     ๏ HTC ChaCha (Android 2.3)
                     ๏ HTC WildFire (Android 2.3)
                     ๏ Huiwei Blaze (Android 2.3.5)
                     ๏ Galaxy SII (Android 2.2.3)
                     ๏ Galaxy Mini (Android 2.2.1)
                     ๏ BlackBerry Torch (OS7)
                     ๏ BlackBerry 9300 (OS6)
                     ๏ Galaxy Tab 7” (Android 2.3)
                     ๏ Galaxy Tab 10” (Android 2.3)
                     ๏ Amazon Kindle
Not everything on the Web needs to
be a new Facebook, Google Reader
or Google Mail.
-Christian Heilmann
      HTTP://CHRISTIANHEILMANN.COM/2011/12/28/ON-SINGLE-PAGE-APPS/
The bottom line is that a client-side
architecture leads to slower
performance because most of the
code is being executed on our users'
machines rather than our own.
-Twitter Engineering Team
     http://engineering.twitter.com/2012/05/improving-performance-on-twittercom.html
THIS IS FOUNDATIONAL WORK.
THERE IS A DIFFERENCE BETWEEN
  SUPPORT AND OPTIMIZATION.
MAN, THIS BLU-RAY QUALITY SUCKS.
UBIQUITY
FLEXIBILITY
PERFORMANCE
ENHANCEMENT
FUTURE FRIENDLY
ACKNOWLEDGE AND EMBRACE
UNPREDICTABILITY
WEB

      WEB
WEB

      WEB
WEB

      WEB
THERE’S NO SUCH THING
  AS FUTURE-PROOF
BUT WE CAN BE FUTURE-FRIENDLY




         http://futurefriend.ly/
PEOPLE’S CAPACITY FOR BULLSHIT
   IS RAPIDLY DIMINISHING.
BULLSHIT
                             BULLSHIT
                                        BULLSHIT
This is a quote. This is where you
put the quote text. BULLSHIT
                                 BULLSHIT
-Quote Author
BULLSHIT
         CONTENT
                      BULLSHIT          BULLSHIT
BULLSHIT
This is a quote. This is where you
put the quote text.
-Quote Author
This is a quote. This is where you
put the quote text.
-Quote Author
This is a quote. This is where you
put the quote text.
-Quote Author
BULLSHIT
                                                         BULLSHIT
           BULLSHIT   BULLSHIT
                                                          BULLSHIT
                      CONTENT



This is a quote. This is where you
            BULLSHIT
           BULLSHIT                                      BULLSHIT



put the quote text.
             BULLSHIT
           BULLSHIT




-Quote Author
BULLSHIT



           BULLSHIT          BULLSHIT         BULLSHIT   BULLSHIT


BULLSHIT
                                        BULLSHIT
FOCUS.
INVEST IN YOUR CONTENT.


         MAKE APIs
         NOT WAR
CONTENT LIKE WATER
GET YOUR CONTENT READY TO GO

ANYWHERE
BECAUSE IT’S GOING TO GO
EVERYWHERE
WE DON’T KNOW WHAT WILL
BE UNDERNEATH CHRISTMAS
TREES 2 YEARS FROM NOW...
BUT THAT’S WHAT WE NEED
                          TO DESIGN FOR TODAY.



      WEB         WEB
WEB         WEB
When it comes to the Web, the
more backward-compatible you
are, the more forward-compatible
you’re likely to be.
-Josh Clark
     http://globalmoxie.com/blog/making-of-people-mobile.shtml
TODAY’S LANDSCAPE IS BOOTCAMP
   FOR TOMORROW’S INSANITY.
UBIQUITY
FLEXIBILITY
PERFORMANCE
ENHANCEMENT
FUTURE FRIENDLY
DEMO
 http://bit.ly/mobilefirstrwd




   TUTORIAL
  http://bit.ly/rwdtutorial




WALKTHROUGH
  http://bit.ly/rwdanatomy
EXHIBIT A: MASTHEAD
GET TO THE MEAT.
EXHIBIT B: LOGO
Make the logo bigger!
-Every Client Ever
http://blog.netvlies.nl/design-interactie/retina-revolution/




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EXHIBIT C: NAVIGATION
NAVIGATION SHOULD BE LIKE A GOOD FRIEND...
THERE WHEN YOU NEED THEM, BUT COOL ENOUGH
TO GIVE YOU YOUR SPACE
EXHIBIT D: SEARCH FORM
EXHIBIT E: PRODUCT INFO
79%
PEOPLE USING THEIR SMARTPHONES IN STORES

   http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx
EXHIBIT F: PRODUCT IMAGES
CAROUSEL BEST PRACTICES
CAROUSEL BEST PRACTICES
๏ Make sure you actually need one
CAROUSEL BEST PRACTICES
๏ Make sure you actually need one
๏ Cycle through like items
CAROUSEL BEST PRACTICES
๏ Make sure you actually need one
๏ Cycle through like items
๏ Only load what you need
CAROUSEL BEST PRACTICES
๏ Make sure you actually need one
๏ Cycle through like items
๏ Only load what you need
๏ Be explicit with navigation
INSUFFICIENT
CAROUSEL BEST PRACTICES
๏ Make sure you actually need one
๏ Cycle through like items
๏ Only load what you need
๏ Be explicit with navigation
๏ Give hints to other content
๏ Treat touch as an enhancement
EXHIBIT G: PRODUCT FORM
EXHIBIT H: SHARE BUTTONS
To load the Facebook, Twitter and
Google social media buttons takes 19
requests and 246.7KB in bandwidth.
-Zurb

  https://developers.facebook.com/blog/post/2012/02/27/helping-improve-the-mobile-web/
http://filamentgroup.com/lab/socialcount/




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EXHIBIT I: FIND NEARBY
OLD CONTEXT
                        CAPABLE BROWSER     FOCUSED


         LARGE SCREEN

                                                      STATIONARY
                                 EFFICIENT INPUT
    FAST CONNECTION



                                                         COMFORTABLE
POWERFUL CPU
NEW CONTEXT
http://karenmcgrane.com/2012/07/10/mobile-local/




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ASK QUESTIONS.
EXHIBIT J: AUXILIARY CONTENT
86%
RESPONSIVE WEBSITES WHOSE SMALL SCREEN VIEW
  WEIGHS AS MUCH AS THE LARGE SCREEN VIEW
http://www.guypo.com/mobile/performance-implications-of-responsive-design-book-contribution/
AGGRESSIVE ENHANCEMENT
NOT THE THING



                NOT THE THING
 THE THING

                NOT THE THING


                NOT THE THING




NOT THE THING
NOT THE THING



                       NOT THE THING
           THE THING

                       NOT THE THING


                       NOT THE THING


LINK TO FRAGMENT
LINK TO FRAGMENT
LINK TO FRAGMENT             NOT THE THING
LINK TO FRAGMENT
LINK TO FRAGMENT
SCANNABILITY

PERFORMANCE
SCROLLING
WHEN WE SCROLL ON MOBILE



GOING BACK     THROUGH         DEEP DIVE
  IN TIME    GROUPED ITEMS   INTO CONTENT
WHEN WE SCROLL ON MOBILE



GOING BACK
  IN TIME
WHEN WE SCROLL ON MOBILE



            THROUGH
          GROUPED ITEMS
WHEN WE SCROLL ON MOBILE



                       DEEP DIVE
                     INTO CONTENT
ALWAYS SCROLLING THROUGH
 A SINGULAR CONTENT TYPE
EXHIBIT J: FOOTER NAV
EXHIBIT K: CALL NUMBER
THESE THINGS ARE COMMUNICATION DEVICES
code block




<a href="tel:+18005550199">1-800-555-0199</a>




         http://bradfrostweb.com/blog/mobile/a-tel-tale-sign/
EXHIBIT C: BACK TO TOP LINK
THERE’S LOTS MORE.
THIS STUFF IS LEGITIMATELY HARD.
BUT IT’S 100% NECESSARY.
WHEN YOU’RE FINISHED CHANGING
YOU’RE FINISHED.
THIS IS FUN!
6,000,000,000


          WORLDWIDE MOBILE SUBSCRIPTIONS

http://www.itu.int/net/pressoffice/press_releases/2012/70.aspx#.UQXLOkrHen0
MOBILE   WEB
MOBILE   WEB
THANKS!
@brad_frost

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