The document provides a template and instructions for marketers to create a PowerPoint presentation to prove their marketing team's ROI to company leadership. It includes recommendations to include monthly highlights, graphs showing trends in key metrics like reach, website visits, leads and customers over time, and identify top performing marketing campaigns. The goal is to customize the template with their own marketing data to demonstrate the business impact and value generated by their team.
Email Marketing Metrics and Reporting with Excel DashboardsHolly Wright
In the world of email marketing, accurate data is essential. Learn how to use good old‑fashioned Excel to manipulate and interpret your data without wasting precious time. Holly Wright will show attendees how to creating robust, custom reports that can be refreshed with just a few clicks, and she'll share a report that is near and dear to her heart—something she refers to as MEGA-REPORT! In addition to talking briefly about the key metrics she looks at on a regular basis, she’ll share a step-by-step process for bringing messy, raw data into Excel, cleaning it up without wasting your entire day, and generating custom, dynamic dashboards that translate into meaningful marketing insights.
Get the dummy mega-report here: https://www.dropbox.com/s/i9baa6q836pukqi/Dummy-Email-Performance-Report-Final.xlsx?dl=0
Originally presented at The Email Design Conference 2015 (hosted by Litmus, by Holly Wright, Email Marketing Manager at Phoenix Direct (Atlanta, GA).
Opticon 2015-Hypothesize, Analyze, Optimize: Using Hidden Insights to Perfect...Optimizely
Featuring speakers from Rue La La, Princess Cruises
Abby Lokshin, Product Manager, Mobile, Rue La La
Abel Ramos, Product Owner, Shopping and Booking Web Scrum Team, Princess Cruises
Testing is an iterative process, oftentimes with confusing or inconclusive results. However, every experiment has something to teach you, and all too often, critical information is left unnoticed! Learn how to look for insights hidden behind the numbers and maximize the utility of every experiment you run.
Conversion Optimization 6 Steps to Double Your RevenueAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Using several case studies, I will delve deep into the science of conversion optimization, and I will demonstrate how top affiliates applied the CRU formula to double their site.
Email Marketing Metrics and Reporting with Excel DashboardsHolly Wright
In the world of email marketing, accurate data is essential. Learn how to use good old‑fashioned Excel to manipulate and interpret your data without wasting precious time. Holly Wright will show attendees how to creating robust, custom reports that can be refreshed with just a few clicks, and she'll share a report that is near and dear to her heart—something she refers to as MEGA-REPORT! In addition to talking briefly about the key metrics she looks at on a regular basis, she’ll share a step-by-step process for bringing messy, raw data into Excel, cleaning it up without wasting your entire day, and generating custom, dynamic dashboards that translate into meaningful marketing insights.
Get the dummy mega-report here: https://www.dropbox.com/s/i9baa6q836pukqi/Dummy-Email-Performance-Report-Final.xlsx?dl=0
Originally presented at The Email Design Conference 2015 (hosted by Litmus, by Holly Wright, Email Marketing Manager at Phoenix Direct (Atlanta, GA).
Opticon 2015-Hypothesize, Analyze, Optimize: Using Hidden Insights to Perfect...Optimizely
Featuring speakers from Rue La La, Princess Cruises
Abby Lokshin, Product Manager, Mobile, Rue La La
Abel Ramos, Product Owner, Shopping and Booking Web Scrum Team, Princess Cruises
Testing is an iterative process, oftentimes with confusing or inconclusive results. However, every experiment has something to teach you, and all too often, critical information is left unnoticed! Learn how to look for insights hidden behind the numbers and maximize the utility of every experiment you run.
Conversion Optimization 6 Steps to Double Your RevenueAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Using several case studies, I will delve deep into the science of conversion optimization, and I will demonstrate how top affiliates applied the CRU formula to double their site.
A How to Guide to Avoid Becoming an Attribution BullyAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Are you using attribution for good vs. power? In this presentation, learn how to solidify your business partnerships and increase ROI. With the right attribution strategy, everyone comes out a winner!
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...Price Intelligently
While some companies build marketing machines across a plethora of channels, others choose to "own" one channel deeply. Hiten Shah, CEO of Quicksprout, walks through his experience with building a content machine across Crazyegg, Kissmetrics, and now Quicksprout for long term SaaS growth.
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
Michelle Morgan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Find out what CJ has discovered about affiliate’s true influence and impact on shopping behaviors. These findings are guaranteed to alter perceptions and incentivize increased affiliate budgets.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Basis 2.0 Global Internet Marketing DashboardKarl H. Muench
That dashboard will give you a direct link to:
- Your contact manager
- Your emails
- Your Social Communities
- Your documents
- Your favorite links and bookmarks
- Your Basis 2.0 tools
- And so much more.
Any time or anywhere you have an Internet connection, you have access to all of this including your Internet marketing tools - no matter whether you use your own PC or another one.
FREE Test Account at: http://dashboard.basis2.info/
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Learn how to market software as a service. This deck fundamentals of growth, how to define growth, leverage growth, and setting marketing goals. Slides from a class taught by Christopher O'Donnell of Hubspot. To learn more from the experts, visit http://intelligent.ly/learn
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
Neil Patel
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. But how many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue)?
A How to Guide to Avoid Becoming an Attribution BullyAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Are you using attribution for good vs. power? In this presentation, learn how to solidify your business partnerships and increase ROI. With the right attribution strategy, everyone comes out a winner!
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...Price Intelligently
While some companies build marketing machines across a plethora of channels, others choose to "own" one channel deeply. Hiten Shah, CEO of Quicksprout, walks through his experience with building a content machine across Crazyegg, Kissmetrics, and now Quicksprout for long term SaaS growth.
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
Michelle Morgan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Find out what CJ has discovered about affiliate’s true influence and impact on shopping behaviors. These findings are guaranteed to alter perceptions and incentivize increased affiliate budgets.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Basis 2.0 Global Internet Marketing DashboardKarl H. Muench
That dashboard will give you a direct link to:
- Your contact manager
- Your emails
- Your Social Communities
- Your documents
- Your favorite links and bookmarks
- Your Basis 2.0 tools
- And so much more.
Any time or anywhere you have an Internet connection, you have access to all of this including your Internet marketing tools - no matter whether you use your own PC or another one.
FREE Test Account at: http://dashboard.basis2.info/
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Learn how to market software as a service. This deck fundamentals of growth, how to define growth, leverage growth, and setting marketing goals. Slides from a class taught by Christopher O'Donnell of Hubspot. To learn more from the experts, visit http://intelligent.ly/learn
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
Neil Patel
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. But how many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue)?
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
Measuring the Results of Your Marketing EffortsKevin Barnes
This session on Marketing Metrics was presented to the Southeast Wisconsin Chapter of HCPRMS (the HealthCare Public Relations and Marketing Society) on April 16, 2009.
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
11 Steps to Analyze Data for Campaign PerformanceStrongView
To succeed in today's rapidly evolving marketing landscape, you need to understand how to collect, analyze, and leverage the massive and varied amount of data available. A system of data analysis, usable by data novices and ninjas alike, can unlock your campaigns’ performance potential.
Hear from StrongView’s Senior Strategist, Catherine Magoffin, as she lays out a step-by-step, soup to nuts process for data analysis, focused on digital marketing performance.
Key Topics
* Why it is so important to begin utilizing your customer data, today
* 11 Steps for harnessing your customer data into action
* Real life examples of success from Cooking.com and Redfin
Beyond Sales: The New KPI's Of Marketing ROIDaniel Newman
In Marketing, the job starts and ends with the goal of creating customers. However, in a world gone social where mobile, big data and 24x7 availability of technology rule the roost, brands need a new method for measuring their marketing return on investment (ROI).
Revenue and sales are at the core, but for marketers to truly measure their impact they also need to consider things like customer retention, satisfaction and employee engagement in their evaluation.
Welcome to a new world of marketing, where new KPI's drive the initiatives of the marketing organization.
Strategic management PowerPoint presentation slides provide reliable solutions for a systematic approach to business management. Following PowerPoint designs, involves the formulation and implementation of the major objectives and initiatives taken by an association's top management. Well researched topics with engaging graphics have been scripted here for an evaluation of the internal and external environments in which the organization works. Topics included here are, executive summary, mission vision values, management board organization chart, targets for the next business quarter, establish a value proposition, establish a value proposition, marketing plan objective, identifying new market channels, brand promotion strategies for engagement, focus on your strength, look to your competition, product feature comparison, annual, revenue financial summary, sales and performance dashboard and financial projections. These headings are scripted for a constant planning, monitoring, analysis and assessment for an organization to meet its goals and objectives. Further funding, hr services and operation plan deciding team initiates and strategies PPT slides are also included with chart sheets, timeline review, bar, and graphs PPT design for a comprehensive approach. Our Strategic Management Powerpoint Presentation Slides will grow upon you. You will definitely get fond of them. https://bit.ly/3CdTGfO
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
Strategic management PowerPoint presentation slides provide reliable solutions for a systematic approach to business management. Following PowerPoint designs, involves the formulation and implementation of the major objectives and initiatives taken by an association's top management. Well researched topics with engaging graphics have been scripted here for an evaluation of the internal and external environments in which the organization works. Topics included here are, executive summary, mission vision values, management board organization chart, targets for the next business quarter, establish a value proposition, establish a value proposition, marketing plan objective, identifying new market channels, brand promotion strategies for engagement, focus on your strength, look to your competition, product feature comparison, annual, revenue financial summary, sales and performance dashboard and financial projections. These headings are scripted for a constant planning, monitoring, analysis and assessment for an organization to meet its goals and objectives. Further funding, hr services and operation plan deciding team initiates and strategies PPT slides are also included with chart sheets, timeline review, bar, and graphs PPT design for a comprehensive approach. Our Strategic Management Powerpoint Presentation Slides will grow upon you. You will definitely get fond of them.
Growth hacking: the growth hacker guide to analytics: how to get to data-dri...Eveline Smet
This presentation will introduce anyone with a growth hacking mindset in using analytics to grow their business. I will address setting up actionable goals, choosing the OMTM, the conversion funnel, reporting and experimenting.
Advertising on global markets present a huge challenge in performance and efficiency. Here are 5 false assumptions about advertising on international markets and how to overcome them.
Presented by Richard Brooks at the ALC conference in Las Vegas NV. Explores the realtionship/importance of strategic sales management, marketing and key account management. Moves on to present models around the life-time value of clients to an organisation and how this changes as firms develop.
This presentation should give you a good overview of the different steps to grow your company. It includes a growth process from analysis, to north star metric, backlog and prioritization to a growth plan. Get structured, grow your business.
BI STRATEGY FROM A BIRD'S EYE VIEW (How to become a trusted advisor) | Omri H...Omid Vahdaty
In the talk we will discuss how to break down the company’s overall goals all the way to your BI team’s daily activities in 3 simple stages:
1. Understanding the path to success - Creating a revenue model
2. Gathering support and strategizing - Structuring a team
3. Executing - Tracking KPIs
Bios:
Omri Halak -Omri is the director of business operations at Logz.io, an intelligent and scalable machine data analytics platform built on ELK & Grafana that empowers engineers to monitor, troubleshoot, and secure mission-critical applications more effectively. In this position, Omri combines actionable business insights from the BI side with fast and effective delivery on the Operations side. Omri has ample experience connecting data with business, with previous positions at SimilarWeb as a business analyst, at Woobi as finance director, and as Head of State Guarantees at Israel Ministry of Finance.
Zero to 100 - Part 5: SaaS Business Model & MetricsDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Quantify your impact: how to measure the ROI of your talent brand | Talent Co...LinkedIn Talent Solutions
Today’s talent leaders are more empowered than ever to quantify the connection between talent brand and talent acquisition success. However, with so much data at your fingertips, it’s easy to get overwhelmed. Join us to learn how to pinpoint the key metrics & data points that matter most when measuring your talent brand and use them to tell a cohesive ROI story. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Medical Office Marketing ROI MeasurmentMichael Wolfe
This is a case study pertinent to hospitals and multi-office medical and dental practices that will enable them to do smarter and more effective marketing through a marketing effectiveness measurement system
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Patrick Campbell — Our Fundamental Strategy of Building a Business is Broken ...Turing Fest
We've reached the point in the market where the "best practices" we've been taught are no longer applicable when it comes to growth. Using data from millions of customers and thousands of companies, Patrick will debunk much of the dogma that drives our mental models around building a business, before offering up a practical guide around pricing, building the right product, retention, and targeting the right customers - all to ensure we're building a sustainable, thriving business.
Similar to Beyond Arts & Crafts: 8 Ready-Made Graphs to Prove Marketing ROI (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
8. You need to report and
share your monthly
marketing metrics.
9. And here’s a template to get started.
We built a PowerPoint
presentation deck that you can
customize with your monthly
marketing metrics.
Half of this deck will show
slides from that template, all of
which can be customized with
the Excel document that comes
with your download of the
PowerPoint! So if you want to
follow along, download it!
Download Yours
10. Now let’s review the
metrics you need to
prove the value of your
marketing team.
11. Let’s start with a slide
highlighting the, well,
highlights from your
previous month!
12. [Month] Highlights
• Total Marketing reach grew X%
(Cell O9, Reach Tab)
• Overall website visits up X%
(Cell O14, Visits Tab)
• Generated X new leads, up X%
(Cell M13 & O13, Leads Tab)
• Marketing brought in X customers, up X%
(Cell M13 & Cell O13, Customers Tab)
– X% of all customers closed
(Cell M18, Customers Tab)
Note: Add additional metrics as needed.
Use this slide to provide asummary into the numbersyour team drove.
13. December Highlights (Example)
• Total Marketing reach grew 13%
• Overall website visits up 7%
– Organic search traffic up 10%
• Generated 545 new leads in December, up 9%
– Organic search leads up 13%
• Marketing brought in 48 customers, up 20%
– 96% of all customers closed
– Lead-to-Customer % up 10%
Here’s an
example of what
this would look
like.
15. Now, let’s create graphs
showcasing monthly trends in
your marketing efforts.
16. Marketing Reach
0
500
1000
1500
2000
2500
3000
3500
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Marke&ng
Reach
by
Channel
YouTube
TwiBer
LinkedIn
Facebook
Email
Whether these bars
go up, down, or
stagnate, your reach
is important!
17. Website Visits
0
200
400
600
800
1000
1200
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Website
Visits
by
Source
Offline
Sources
Other
Campaigns
Social
Media
Referrals
Paid
Search
Organic
Search
Email
MarkeSng
Direct
Traffic
How many visitors
are you driving back
to your website?
18. Leads Generated by Marketing
0
100
200
300
400
500
600
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Leads
Generated
by
Source
Offline
Sources
Other
Campaigns
Social
Media
Referrals
Paid
Search
Organic
Search
Email
MarkeSng
Direct
Traffic
How many sales leads
result from your
marketing campaigns?
19. New Customers by Source
0
10
20
30
40
50
60
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Marke&ng-‐Generated
Customers
by
Source
Offline
Sources
Other
Campaigns
Social
Media
Referrals
Paid
Search
Organic
Search
Email
MarkeSng
Direct
Traffic
How many customers
is your marketing
attracting?
20. Customers Sourced by Marketing
0%
20%
40%
60%
80%
100%
120%
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
%
Customers
Generated
by
Marke&ng
What percent of allcustomers were firstinfluenced frommarketing?
21. Visit to Lead Performance
0%
10%
20%
30%
40%
50%
60%
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Visit-‐to-‐Lead
%
How many visitors areyou converting intoleads?
22. Lead to Customer Performance
0%
2%
4%
6%
8%
10%
12%
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Lead-‐to-‐Customer
%
What percent ofleads are closing intocustomers?
26. Top Marketing Campaigns
• Campaign A: X Leads
• Campaign B: X Leads
• Campaign C: X Leads
Based on your goals, youmay classify top campaignsby visitors attracted orcustomers closed.
27. Top Marketing Campaigns
(Example)
• Industry Trends Ebook: 225 leads
• Free Sales Assessment: 75 leads
• Product Launch Webinar: 50 leads
Example
with leads!
28. Like these slides? Customize
them with you own metrics!
Want more insight? Hear how these templates benefit one of our
own heads of marketing by clicking to the next slide.
Download
Now