The document outlines essential metrics for evaluating inbound marketing effectiveness, focusing on five key areas: organic website traffic growth, social engagement levels, lead generation from various content types, tracking inbound original scores, and forecasting conversions. It emphasizes the importance of understanding these metrics to enhance marketing strategies and improve sales outcomes. Additionally, there is a call to action for further information and digital marketing assistance.

1. Measuring Inbound
Marketing Results

2. Inbound Marketing Metrics
There are hundreds of inbound
marketing metrics you can
choose to evaluate the
effectiveness of your business’s
inbound marketing plan

3. Inbound Marketing Metrics
 SEO rankings
 Inbound links
 Articles published
 Reach
 Leads
 Etc.

4. 5 Most Useful Inbound Marketing Metrics
1. Sustainable growth in
organic website traffic,
leads, and opportunities

5. 5 Most Useful Inbound Marketing Metrics
Organic traffic  traffic
gained when people are
finding your website not by
paid promotion or direct
brand awareness

6. 5 Most Useful Inbound Marketing Metrics
Track how many leads you
gain from that organic
traffic, and whether those
leads actually turn into
sales & revenue

7. 5 Most Useful Inbound Marketing Metrics
2. Level of social engagement
You need people to engage
with your brand to turn your
leads into actual sales for the
business

8. 5 Most Useful Inbound Marketing Metrics
There are ways you can track
how well you are doing
regarding social engagement on
social media (ex: Facebook’s
“People Talking About This”)

9. 5 Most Useful Inbound Marketing Metrics
3. How many leads you
gained from different types
of content, channels, and
initiatives

10. 5 Most Useful Inbound Marketing Metrics
Get some insights on what
type of content is performing
the best, as in driving the most
traffic, or better, the most
leads & sales to your website

11. 5 Most Useful Inbound Marketing Metrics
4. Percent of leads with an
inbound original score
The place the consumer is
actually converted is very
different from where they
first know about your brand

12. 5 Most Useful Inbound Marketing Metrics
It’s important that you know
where they first become aware of
your business so that you can
promote your business even better
to the people who are actually
interest in purchasing from it

13. 5 Most Useful Inbound Marketing Metrics
5. Forecasted Conversion
This one metric is more
about building credibility
for your inbound marketing
plan

14. 5 Most Useful Inbound Marketing Metrics
Build credibility by present to
your fellow execs estimates &
forecasts about the amount of
contribution the inbound
marketing plan will make to
future sales & revenue

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