Atlassian has achieved a 10-year growth streak through focusing on structure, scale, and competencies in their marketing and data science efforts. They optimize messaging and experiences through A/B testing and predictive analytics. Atlassian takes a process-oriented approach, aims to lower barriers to data access, and forms cross-functional SWAT teams to accelerate insights delivery and growth.
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
Opticon 2015- Benchmark Your Optimization ProgramOptimizely
Benchmark Your Optimization Program
❯
Featuring speakers from Optimizely
Shana Rusonis, Content Marketing Manager, Optimizely
What does 'normal' look like for an optimization program? What about best-in-class? What are the opportunities and challenges facing teams that are optimizing, and how do they allocate their manpower and budget towards them? We sought out the answers to these tough questions for our first industry benchmark report. Join Optimizely for an in-depth discussion of how to quantify and benchmark optimization performance.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Opticon 2015-Best Practices in Programmatic Ad Buying and Conversion Funnel O...Optimizely
Featuring speakers from Netflix
Patrick McGrath, Product Manager of Ad Technology, Netflix
As of 2015, 50% of the display advertising market is executed programmatically. Without the proper tracking and monitoring setup, optimization efforts start to lose impact and even worse, can yield inaccurate results. This talk affords guidance to companies seeking to grow their programmatic efforts in a controlled manner, while still maintaining A/B and conversion funnel optimization rigor. Points of discussion: 1) Tracking and appropriately scaling a programmatic marketing program via a variety of ad platforms (notably - Google and Facebook). 2) Customer, marketing campaign, and A/B segmentation strategies 3) Audience creation and targeting management 4) A/B optimization and building a programmatic feedback loop.
Opticon 2015- Benchmark Your Optimization ProgramOptimizely
Benchmark Your Optimization Program
❯
Featuring speakers from Optimizely
Shana Rusonis, Content Marketing Manager, Optimizely
What does 'normal' look like for an optimization program? What about best-in-class? What are the opportunities and challenges facing teams that are optimizing, and how do they allocate their manpower and budget towards them? We sought out the answers to these tough questions for our first industry benchmark report. Join Optimizely for an in-depth discussion of how to quantify and benchmark optimization performance.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
How Instapage Drove $30K in Revenue in Less Than 2 Months by Nurturing Stale ...Autopilot
Follow along with the webinar recording: http://flightschool.autopilothq.com/video/how-instapage-drove-30k-in-revenue-in-less-than-2-months-by-nurturing-stale-leads/
Try Autopilot free: https://autopilothq.com/free-trial.html
Like most of us, Instapage - the popular landing page builder - has spent years accumulating leads and contacts, many of whom haven’t engaged with marketing, product, or sales in months. Instapage considered purging their database of cold contacts, but they weren’t ready to give up on these individuals just yet. Instead, they launched a lead nurturing journey. And the results were startling.
In this webinar, you'll learn:
-How Instapage nurtured cold leads into new customers at 6x their typical conversion rate, generating $30K in ARR in two months
-Strategies to nurture the right contacts, deliver the right content and build the right lead magnets for a successful reactivation journey
-Hard-earned insights around how Instapage increases email engagement and maximizes lead conversion by nurturing every customer throughout their lifecycle
Growth Channels to Acquire SaaS CustomersFreshsales
This is one question every business wants an answer for.
What are the different growth channels or methods to acquire customers?
Beyond the usual social channels like Facebook, LinkedIn or Twitter, what are the other niche channels that could really help find prospects and promote your product.
In this webinar, Nichole Elizabeth (Community Growth, Zest.is) will help you understand:
- Different growth channels to acquire SaaS customers
- Developing a compelling value proposition
- Identifying quick wins and long-term channels for growth
Infer & Lattice Engines: Making a Case for Predictive Sales & MarketingInfer
Brought to you by industry leaders Infer, Lattice engines with the support of SiriusDecisions.
Are you looking to deploy a predictive marketing solution, but need more details on how to get started, what different use cases predictive can support, and how to measure success? Watch this webinar to learn:
-Differences in approaches to launching a predictive solution
-Top use cases for getting started
-How to measure success
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
Nurturing Your Audience the Way they Want to be NurturedJosh Hill
Do you nurture your audience the same way you would like to be nurtured by your vendors? Probably not. We’ll explore the nurturing framework to ensure your team always considers the audience, not just this month’s MQL target. Learn about:
The Audience Centered Framework for Nurturing How to use the Framework in Marketo Engagements
Learn how to market software as a service. This deck fundamentals of growth, how to define growth, leverage growth, and setting marketing goals. Slides from a class taught by Christopher O'Donnell of Hubspot. To learn more from the experts, visit http://intelligent.ly/learn
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
Hypnotic Content: What Direct Response Can Teach Software Companies - Susan S...Traction Conf
Susan shares techniques to generate an immediate response from prospects and compel them to take action. She'll cover the power of "trigger" words and soap-operatic storytelling for any type of business, even if you're selling enterprise software! June 22 & 23, 2016 at http://tractionconf.io.
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
How Instapage Drove $30K in Revenue in Less Than 2 Months by Nurturing Stale ...Autopilot
Follow along with the webinar recording: http://flightschool.autopilothq.com/video/how-instapage-drove-30k-in-revenue-in-less-than-2-months-by-nurturing-stale-leads/
Try Autopilot free: https://autopilothq.com/free-trial.html
Like most of us, Instapage - the popular landing page builder - has spent years accumulating leads and contacts, many of whom haven’t engaged with marketing, product, or sales in months. Instapage considered purging their database of cold contacts, but they weren’t ready to give up on these individuals just yet. Instead, they launched a lead nurturing journey. And the results were startling.
In this webinar, you'll learn:
-How Instapage nurtured cold leads into new customers at 6x their typical conversion rate, generating $30K in ARR in two months
-Strategies to nurture the right contacts, deliver the right content and build the right lead magnets for a successful reactivation journey
-Hard-earned insights around how Instapage increases email engagement and maximizes lead conversion by nurturing every customer throughout their lifecycle
Growth Channels to Acquire SaaS CustomersFreshsales
This is one question every business wants an answer for.
What are the different growth channels or methods to acquire customers?
Beyond the usual social channels like Facebook, LinkedIn or Twitter, what are the other niche channels that could really help find prospects and promote your product.
In this webinar, Nichole Elizabeth (Community Growth, Zest.is) will help you understand:
- Different growth channels to acquire SaaS customers
- Developing a compelling value proposition
- Identifying quick wins and long-term channels for growth
Infer & Lattice Engines: Making a Case for Predictive Sales & MarketingInfer
Brought to you by industry leaders Infer, Lattice engines with the support of SiriusDecisions.
Are you looking to deploy a predictive marketing solution, but need more details on how to get started, what different use cases predictive can support, and how to measure success? Watch this webinar to learn:
-Differences in approaches to launching a predictive solution
-Top use cases for getting started
-How to measure success
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
Nurturing Your Audience the Way they Want to be NurturedJosh Hill
Do you nurture your audience the same way you would like to be nurtured by your vendors? Probably not. We’ll explore the nurturing framework to ensure your team always considers the audience, not just this month’s MQL target. Learn about:
The Audience Centered Framework for Nurturing How to use the Framework in Marketo Engagements
Learn how to market software as a service. This deck fundamentals of growth, how to define growth, leverage growth, and setting marketing goals. Slides from a class taught by Christopher O'Donnell of Hubspot. To learn more from the experts, visit http://intelligent.ly/learn
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
Hypnotic Content: What Direct Response Can Teach Software Companies - Susan S...Traction Conf
Susan shares techniques to generate an immediate response from prospects and compel them to take action. She'll cover the power of "trigger" words and soap-operatic storytelling for any type of business, even if you're selling enterprise software! June 22 & 23, 2016 at http://tractionconf.io.
10 Offbeat Tactics to 10x Your Growth by Sujan Patel, CEO, ContentMarketer.ioTraction Conf
Traditional marketing channels are crowded and can be quite expensive to grow and scale a business. Sujan has taken a different route to growing his businesses as well as helping his clients like Salesforce, Mint, Intuit and other Fortune 500 companies. Sujan will share 10 obscure tactics he used to 10x 3 SaaS companies, including everything from using NPS hacks & Slack for word of mouth to increasing conversion rates using live chat & survey based retargeting. June 22 & 23, 2016 at http://tractionconf.io.
How to Create Products for High Growth by Dan OlsenTraction Conf
This presentation teaches you how to understand and prioritize customer needs to help define a unique value proposition for your product. It will also cover how to test your ideas with customers and use what you learn to rapidly iterate and improve your product. Concepts will be illustrated with real world case studies and audience participation. June 22 & 23, 2016 at http://tractionconf.io.
Morgan Brown, Co-author, Growth Engines - High Tempo TestingTraction Conf
Growth Engines Co-author, Morgan Brown talks about High Tempo Testing and shares a proven process used by many billion dollar companies to drive growth. Visit: http://tractionconf.io
The Holy Grail of Traction - Brian Balfour, HubSpotTraction Conf
Brian Balfour, VP Growth, HubSpot shares why customer and user retention is the most important factor in traction and growth, the anatomy of retention, and strategies and tactics to improve and optimize the various pieces of retention. Traction Conf Vancouver 2015 - http://tractionconf.io.
Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Usersgrowthhackersconference
Watch the whole video course (10 hours long) on Udemy (use this link for $25 off): http://www.udemy.com/growth-hackers-conference/?couponCode=SlideShare50
In this presentation, Chamath Palihapitiya, the founder of the Facebook Growth Team, shares his secrets to putting Facebook on the path to 1 billion users. You can see the full video here: http://www.youtube.com/watch?v=raIUQP71SBU
Atlassian Cloud Governance: What You Need and When You Need ItCprime
Download the associated Webinar on Demand: https://www.cprime.com/resource/webinars/atlassian-cloud-governance-what-you-need-and-when-you-need-it/
To manage your business in Atlassian Cloud, you need a robust governance framework to ensure your Atlassian Cloud ecosystem, integrations, and configurations are supported and protected. Adopting a well thought out framework enables your organization to mitigate risk, maintain compliance, ensure data integrity and quality and optimize the returns on your Atlassian investments.
Download this webinar to learn how create and implement a Cloud governance framework for your Atlassian Cloud ecosystem. Cprime’s Brandon Huff, VP, Atlassian Services, Pavel Fomin, Director of Cloud Migrations, and Lisa Barton, Atlassian Delivery Director, will cover:
- Governance framework best practices and considerations
- What you need to know to establish a robust governance processes
- How Atlassian Cloud features support governance and compliance
The Customer Success Maturity Model | ClientSuccessClientSuccess
Join customer success leader, Dave Blake, CEO/Founder of ClientSuccess as he discusses a customer success maturity model that will help you build, scale, and optimize a high-impact team and culture of customer success. The webinar will help you determine your current customer success maturity and guide you through the next steps and best practices to strengthen your approach to customer success.
We held this webinar on Thursday, June 22, 2017 at 11:00 a.m. MST. The webinar is called “The Customer Success Maturity Model”. You can request the recorded version by entering the following link into your browser:
https://www.clientsuccess.com/recorded-customer-success-maturity-model/?utm_medium=Organic&utm_source=Slideshare&utm_campaign=Slideshare&utm_content=Customer-Success-Maturity-Model-Webinar-Slideshare
Presentation by Atlassian Expert Tom Moors (ACA IT-Solutions): Scaling Atlassian Enterprise: Some code really is bigger than others.
Fortune 500 powerhouses use Atlassian products in completely different ways from startups and small businesses. They still demand the same benefits — but they want even more availability, scalability, and performance, too.
At Axtria, we provide world-class training, support and growth prospects - all crafter to build on your unique skills and outline your success. You will be in a highly collaborative culture among a bunch of the most talented and visionary folks in the industry.
This is the third in our three part webinar series on cloud-enabled customer insights. Learn how to scale your customer analytics operations up and out with Microsoft Azure Data Lake.
The Modern Collaboration Hub: Using Slack and Atlassian to Integrate People, ...Cprime
So you’d like to integrate your tools, break down organizational silos, standardize workflows and improve team collaboration? – no need to invest in a new toolset. Slack can do the job!
Whether it's agile & engineering use cases, customer support, IT Ops, sales and marketing use cases, collaboration across the organization is changing the way we work. Traditional organizational charts threaten business agility and speedy outcomes and the need for context is breaking down old hierarchy structures. We need to rethink our concepts of how teams work and what new collaboration standards are primed for the new connected and integrated world.
Come learn how we are tuning Slack and Atlassian stack for organizations to create Team Hubs with powered up rich data and technology through integration.
*How to integrate your Atlassian toolset to centralize updates on tickets in Slack
*How to leverage opportunities to cut back the noise and unify workflow + team collaboration in Slack
*How to power up Agile Transformation + Engineering use cases
Let Slack become your team collaboration hub with an integration layer that streamlines information across your Atlassian toolset. You’ll drive better investment and outcomes from your tools while focusing on your mission critical objectives.
Predictive Analytics & Decision Solutions [PrADS], a subsidiary of Dun & Bradstreet provides cutting edge analytics solutions and actionable insights to leading organizations globally , The following presentation provides an overview of the services offered
Our mission is to deliver simplified connected solutions to complex planning, performance management, and business intelligence challenges.
We partner with you to understand your business, your goals, and your underlying challenges. We provide strategic guidance and roadmaps customized to your needs and vision. In addition, we ensure you realize the full potential of your technology plan through technology implementations, upgrades, and integrations. Our consultants are certified in their respective domains and are respected leaders within the Anaplan and Oracle communities. You will have the benefit of working with our consultants who have decades of experience in product knowledge and industry best practices.
Cloudway Consulting Pvt Ltd Is a SAP Strategic Sourcing Consulting Company For SAP, SAP S4 Hana, SAP Ariba, SAP C4C, Success Factor and Business By Design for More Call us at +0120-4226511
Inspirational approaches to HR data to drive better management and decision-making. On Friday 23 September 2016 we hosted a morning seminar for senior HR managers and executives on how to create business impact through HR & People analytics.
Integrating Digital Marketing AnalyticsDaniel Shea
Digital analytics is complicated! Advanced analytics (data science & predictive modeling) are needed to extract the most knowledge. But how? Here is a framework and some tips from my experience peeking through the curtain.
Today’s organizations face more sophisticated competition than any other instance of time. The pressures of competition, profitability, customer retention and efficiency have increased multifold. Sustainable business performance is being driven faster decision making capacity by finding meaning out of high volume and velocity of real-time structured and unstructured data in different formats.
Similar to The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of Growth Marketing, Atlassian (20)
10 Experiential Marketing Tactics to Supercharge Your Growth- Jonathan Yaffe,...Traction Conf
Today, brands of all sizes recognize the value of experiential marketing—studies show that 76% of consumers prefer to spend their money on experiences. So, how can brands provide memorable experiences that keep customers coming back for more and drive growth?
In this session, Jonathan Yaffe, CEO & Co-Founder of AnyRoad (hailed one of Salesforce CEO Marc Benioff's best investments) shares how to drive growth through experiential marketing from his experience working with large brands like Red Bull, Budweiser, Tabasco, and Honda.
Building Connection in a Distributed World - Anu Bharadwaj, AtlassianTraction Conf
Too many companies are wasting resources on navigating return-to-office strategies, instead of investing in employees and improving their ways of working.
Anu Bharadwaj, Chief Operating Officer at $70+ Billion company Atlassian, believes building connection and engagement in a distributed world is our growth and retention, and will share the playbook in this opening keynote.
The New Dynamic Duo: How CX and Product Can Double Growth - Jeff Titterton, Z...Traction Conf
Today’s business leaders — especially startup founders — must invest in helping their customers if they want to survive an ever-changing landscape. The time is now to define the new standard of great service and deliver an experience that is personalized and convenient while bringing long-term, sustainable value to the bottom line.
In this session, Zendesk’s Chief Operating Officer, Jeff Titterton will explore how companies can lean on both CX-led and product-led growth to remain resilient amidst a shifting economic environment.
Where to Fish to Land a Unicorn - The Framework for Identifying Your Best Bet...Traction Conf
In this session, Oji Udezue, Head of Product at Twitter (and former Chief Product Officer at Calendly) provides a framework for evaluating startup ideas and company investments within a growth potential thesis and prioritizing your bets based on the expected outcomes.
How To 10x Your Traffic & Revenues with These Timeless, Tested Growth Marketi...Traction Conf
Marketing is becoming overwhelming with the sheer amount of channels today. Founder of Single Grain and Leveling Up, and Host of the Marketing School Podcast, Eric Siu is here to demystify traffic and revenue growth in today's climate.
He'll reveal the timeless, tested growth marketing principles he has used to help grow companies such as Uber, Amazon, Airbnb, Salesforce, and more.
The Next Trillion Dollar Market - 5 Lessons from Selling to Millions of Deve...Traction Conf
Think marketing to developers is all about hoodies and hackathons? Think again. As the developer-led economy, now worth $50B USD is poised to grow to a trillion dollars, companies that offer products for developers must refocus to a business-to-developer (B2D) model as developers become not only users of products, but key purchasing influencers.
5 Steps to Drive a Sustainable User Acquisition Strategy - Casey Winters, Eve...Traction Conf
The most celebrated companies are shrouded in buzzwords... Hockey stick growth, Going viral, Rocketship.
The reality is that in the early days you’re elbows out, moving fast, and doing things that don’t scale, while trying to get customers by any means possible…
But if you want to build a lasting business, you need to figure out a scalable way to grow after that initial burst of customer validation.
This is where most startups fall.
In this session, Eventbrite's CPO will help us look beyond the jargon and think through the 5 key steps to drive a sustainable user acquisition strategy from his experience helping iconic brands like Pinterest, Airbnb, GrubHub, Tinder, Canva, and Lyft scale.
Branch’s Culture Playbook From 0 to $4B - Mada SegheteTraction Conf
From high-growth companies to a changing environment due to a global pandemic to a recession - companies have to adapt more than ever. This presentation will walk you through what culture is, how you define it at an early stage, and how you measure it and maintain it through both high growth and a high changing environment.
Fundraising in 2022 - Tomasz Tunguz, RedpointTraction Conf
With massive shifts and uncertainty in the markets right now, founders, CEOs, CFOs, and board members alike want to know what are the new rules to play by.
Tomasz Tunguz gives us a deep dive into what's going on in Venture Capital and how you can build a unicorn in the current climate.
Website: https://tractionconf.io
YouTube: https://www.youtube.com/c/TractionConf/videos
Spotify: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM
Apple: https://podcasts.apple.com/us/podcast/traction/id159
The Ultimate Product Strategy to Deliver Billions - Sara Hicks, MailchimpTraction Conf
Developing a product strategy starts with understanding the customer problems that your business can solve well, which in turn, creates a durable competitive advantage.
A compelling product strategy then prioritizes the key initiatives that will have the biggest impact on customers and the business–all while navigating unknowns, team velocity, and other constraints.
In this session, Mailchimp's CPO Sara Hicks walks through the framework for a successful strategy diving into business goals, technical and operational needs, customer feedback, and competitive differentiators.
Specifically, Sara covers:
- Key elements to creating a compelling product strategy in 2022
- How to define and articulate your customer problems
- How to identify and prioritize initiatives and capabilities
- How to align roadmap and projects to longer-term goals and strategic bets
- How to set up people, processes, and technology to get more accomplished
- How to organize cross-functional teams to win and hit goals
- How she built and sold her company by focusing on product strategy from the outset
- How to build a winning product organization: roles, qualities, timing, finding talent
- How to balance product innovation with maintenance
- How to leverage your customers and community to drive consistent and helpful feedback
As Chief Product Officer, Sara Hicks is responsible for leading and shaping Mailchimp’s product strategy and oversees product execution and innovation to help small businesses start and grow. She joined Mailchimp as the Co-founder and CEO of Reaction Commerce, which she successfully led from founding to acquisition by Mailchimp in April 2020. She’s also a startup advisor, executive leadership coach, and former product and design leader at Etsy, Media Temple, Yahoo!, and GeoCities, among other global technology companies.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
12. Structure Marketing Analytics
Optimize messaging and experience
Data Science
Predictive analytics, complexity
A/B Testing
Business insights, recommendations,
empower every employee
Data integration, wrangling, quality, access
Data Engineering
Growth Product Marketers
Activation, journeys and in-product
messaging
13. Scale
Central growth team
Quarterly assignments, full funnel
experimentation, user growth
Incubator model
Central growth team enables and
accelerates
SWAT teams
Developers, analysts, designers
14. Competencies
Process oriented
Reduce time to insight
Data Delivery
Lower the technical bar for self-
serving data
Predictive Analytics
Aim for scale and repeatability