Why a marketing adviser could go wrong?
Which is the main obstacle with startup marketing?
How can you obtain the information you need for planning ahead?
For which marketing field should you choose using In-House/Outsource?
How to do the right financial decision with minimum waste?
How to choose the support and help you need to succeed?
13. The three stages of Marketing
13
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14. What is a Market Strategy?
A process that can allow an organization
to concentrate its limited resources on the greatest
opportunities to increase sales and achieve
a sustainable competitive advantage
(Wikipedia)
16. 1. Say goodbye to subjective points of view.
2. Don’t ask customers if they’ll use the product or what they need
3. Don’t adopt the same plan as the startup next door
4. Understand what you really have to offer
5. Monitor customer behavior
6. Find the opportunities
7. Identify the barriers
Market Mapping
16
17. The 4 Core Dilemmas*
at the base of any startup’s market strategy
*Source: Gaia Model
18. 18
What do we do?
The Product
The 4 Core Dilemmas
*source: Gaia Model
1
1.הגדרתהמוצרמנקודתראותושלהלקוחהפוטנציאלי
24. 24 *source: Gaia Model
Who are our
Main and secondary
Customers?
3
The 4 Core Dilemmas
3.והמשניים הראשוניים הלקוחות את זהה
המוצר בחיי שלב בכל להתמקד נכון בהם
28. 28
What is our
Value Proposition?
*source: Gaia Model
4
The 4 Core Dilemmas
4.המוצר את לרכוש הלקוח את שיניע הערך את מצא
29. What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model29
30. Plan, Prepare and Consolidate
your startup’s marketing communications
30
31. “By failing to prepare, you are
preparing to fail.”
― Benjamin Franklin
31