In this workshop given for Skillshare, I discuss basic techniques and deliverables to help teams understand their site's users, organize content and visualize task flows.
User Research for the Web and ApplicationsDani Nordin
Update of a talk originally given as a Skillshare workshop. Given at BioRaft Drupal Nights in summer 2013, and to be given at UX Boston in September 2013.
Things to Budget for When Planning a Drupal ImplementationDani Nordin
This presentation, done for the Drupal Business Summit in 2012, covers factors that must be considered when planning Drupal implementations of medium to high complexity.
How Web Research Can Quickly Clean Up Your Data Anish Raivadera
A quick overview on how to use the internet to clean up your data with missing information or updating old data. Find out the real power of the internet research when it comes to data hygiene.
User Research for the Web and ApplicationsDani Nordin
Update of a talk originally given as a Skillshare workshop. Given at BioRaft Drupal Nights in summer 2013, and to be given at UX Boston in September 2013.
Things to Budget for When Planning a Drupal ImplementationDani Nordin
This presentation, done for the Drupal Business Summit in 2012, covers factors that must be considered when planning Drupal implementations of medium to high complexity.
How Web Research Can Quickly Clean Up Your Data Anish Raivadera
A quick overview on how to use the internet to clean up your data with missing information or updating old data. Find out the real power of the internet research when it comes to data hygiene.
Scholarly Identity 2.0: What does the Web say about your research?Michael Habib
Congress Center Hotel Zira
Belgrade, Serbia – October 30, 2009
Hosted by University of Belgrade...
Blog post describing presentation and proposed concept model:
http://mchabib.com/2009/11/04/scholarly-identity-2-0-matrix-concept-model-and-presentation/
A video of the presentation is located here:
http://bit.ly/6VpsbX
How to Become an Internet Research SpecialistChinedum Azuh
Money-Spinning Opportunity: Become an Internet Research Specialist
Earn Fabulous Income in Naira and Foreign Currencies Every Hour Doing Internet Research. No Experience Necessary! No Capital Required!!
Do you like to surf the Web?
Ever used Google?
Would you like to get paid just browsing the internet the way you are used to?
I'm talking about $50 or N5000 an hour at a minimum. It could be a great part-time way to make extra money. If you go full-time, you could make a very nice living -- more than some bankers do. And in either case, you don't have to worry about going to an office, a 9-to-5 schedule, or any of that corporate hassle.
You work where you want, with whom you want, when you want it.
The Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find something useful, you can create a very successful business as an Internet researcher.
Let me give you some type of research businesses are looking for. This list is not all inclusive. But it should help to get your wheels turning to figure out how you want to position yourself in the research business.
What type of internet research can I do for companies and agencies?
Here is a list of examples:
Market Research
Keyword Research
Content/Information Research
Fact Checking
Background Checking
Competitive Analysis
Business Research
Product Research
Medical Research
Image/Audio research
Social Media Research
Many people assume that they have no marketable skills that other people would want to use, but in the vast majority of cases that simply isn’t true.
You might think that because you can’t write, you can’t make any money online or offline. Not true. Can’t design or draw anything either? Not a problem.
The solution for many people is to take on simple research jobs for other people who don’t have the time to do it themselves. The word ‘research’ tends to bring to mind stuffy libraries and reams of paperwork but that isn’t the case nowadays. Thanks to the internet. Research can be a quick and easy task, and the fact that some people still don’t have the time to do it themselves means big money making opportunities for you.
The great thing about offering up your skills as a researcher is that you don’t necessarily have to specialize in any one particular area. One client might need information on keywords that other websites use so they can determine how to structure their own site content. Someone else might want to get information about a particular subject so they can write a book about it.
As an Internet researcher you'll work with writers, marketers, authors, website owners, publishing companies and other businesses to find information they need for their blogs, websites, articles, books, e-books, products, special reports etc.
Providing a compelling user experience is pivotal to developing a successful product. As a product manager, you are often tasked with difficult decisions that require a deep understanding of customer needs and how to deliver the best experience possible. User research is an effective way to both generate insights and validate direction.
In this workshop you will learn:
* The skills to effectively integrate user research into the product development process with a strong return on investment.
* How foundational user research can help product teams understand user goals, generate insights, and narrow focus.
* How to use research to evaluate and iterate on product concepts.
* How to validate design and product decisions to ready your product for launch.
User Experience Service showcase lightning talks - December 2018Neil Allison
The University of Edinburgh User Experience Service ran a showcase of recent projects on 5 December 2018. The session began with these lightning talks.
Great products address the real needs of real people. Many companies risk bringing products to life without hearing customers' needs because their design teams don't have a way to bring the customer "inside" where product development happens. UX designers use personas to represent real customers so the design process focuses on addressing real user needs.
When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page and the designs satisfy users’ goals.
In this presentation, you’ll learn methods for performing user research in the field, synthesizing the results and communicating user needs to your internal product team. Specifically, we’ll cover techniques for interviewing customers, defining problems in the form of clear, concise problem statements and drafting user personas.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Scholarly Identity 2.0: What does the Web say about your research?Michael Habib
Congress Center Hotel Zira
Belgrade, Serbia – October 30, 2009
Hosted by University of Belgrade...
Blog post describing presentation and proposed concept model:
http://mchabib.com/2009/11/04/scholarly-identity-2-0-matrix-concept-model-and-presentation/
A video of the presentation is located here:
http://bit.ly/6VpsbX
How to Become an Internet Research SpecialistChinedum Azuh
Money-Spinning Opportunity: Become an Internet Research Specialist
Earn Fabulous Income in Naira and Foreign Currencies Every Hour Doing Internet Research. No Experience Necessary! No Capital Required!!
Do you like to surf the Web?
Ever used Google?
Would you like to get paid just browsing the internet the way you are used to?
I'm talking about $50 or N5000 an hour at a minimum. It could be a great part-time way to make extra money. If you go full-time, you could make a very nice living -- more than some bankers do. And in either case, you don't have to worry about going to an office, a 9-to-5 schedule, or any of that corporate hassle.
You work where you want, with whom you want, when you want it.
The Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find something useful, you can create a very successful business as an Internet researcher.
Let me give you some type of research businesses are looking for. This list is not all inclusive. But it should help to get your wheels turning to figure out how you want to position yourself in the research business.
What type of internet research can I do for companies and agencies?
Here is a list of examples:
Market Research
Keyword Research
Content/Information Research
Fact Checking
Background Checking
Competitive Analysis
Business Research
Product Research
Medical Research
Image/Audio research
Social Media Research
Many people assume that they have no marketable skills that other people would want to use, but in the vast majority of cases that simply isn’t true.
You might think that because you can’t write, you can’t make any money online or offline. Not true. Can’t design or draw anything either? Not a problem.
The solution for many people is to take on simple research jobs for other people who don’t have the time to do it themselves. The word ‘research’ tends to bring to mind stuffy libraries and reams of paperwork but that isn’t the case nowadays. Thanks to the internet. Research can be a quick and easy task, and the fact that some people still don’t have the time to do it themselves means big money making opportunities for you.
The great thing about offering up your skills as a researcher is that you don’t necessarily have to specialize in any one particular area. One client might need information on keywords that other websites use so they can determine how to structure their own site content. Someone else might want to get information about a particular subject so they can write a book about it.
As an Internet researcher you'll work with writers, marketers, authors, website owners, publishing companies and other businesses to find information they need for their blogs, websites, articles, books, e-books, products, special reports etc.
Providing a compelling user experience is pivotal to developing a successful product. As a product manager, you are often tasked with difficult decisions that require a deep understanding of customer needs and how to deliver the best experience possible. User research is an effective way to both generate insights and validate direction.
In this workshop you will learn:
* The skills to effectively integrate user research into the product development process with a strong return on investment.
* How foundational user research can help product teams understand user goals, generate insights, and narrow focus.
* How to use research to evaluate and iterate on product concepts.
* How to validate design and product decisions to ready your product for launch.
User Experience Service showcase lightning talks - December 2018Neil Allison
The University of Edinburgh User Experience Service ran a showcase of recent projects on 5 December 2018. The session began with these lightning talks.
Great products address the real needs of real people. Many companies risk bringing products to life without hearing customers' needs because their design teams don't have a way to bring the customer "inside" where product development happens. UX designers use personas to represent real customers so the design process focuses on addressing real user needs.
When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page and the designs satisfy users’ goals.
In this presentation, you’ll learn methods for performing user research in the field, synthesizing the results and communicating user needs to your internal product team. Specifically, we’ll cover techniques for interviewing customers, defining problems in the form of clear, concise problem statements and drafting user personas.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
The User Is Always Right (Usually): 4 User Research Methods That Get ResultsMichael Hartman
Whether you’re building a new experience from the ground up or looking to improve an existing site, involving users in the design process is crucial. Their insight guides you to create an experience that meets both their needs and your organization’s goals.
In this session, we’ll cover the most common user research tools used to gain insight on what users want, what’s working well on your site and where you need to make improvements.
Having conducted over 1000 hours of user research and usability studies, we’ll share our processes and techniques for conducting user research, including which approach to use and when to use them in the design process. The approaches covered in this session are:
In-depth user interviews
Card sorting/tree testing exercises
Usability studies
Heuristic analysis
- Why user-centered design and user needs assessment is important
- Selling user needs assessment
- Gathering good information about your users
- Understanding the information you gathered
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoTremis Skeete
Topic: How to Effectively Lead Focus Groups
Tremis Skeete, NexTier Innovations
Talking to users can be a challenge and running a focus group is one of those tasks which most Product Managers would say is essential in getting real insights. Whether you want to test your user group's response to a new product or changes to features within an existing product, as a product person you need to have a creative set of analytical skills and strategies for how to steer the group toward productive discussions. In this presentation, Tremis will discuss how focus groups can truly work well for you, and how you can organize, coordinate, and effectively lead focus group sessions.
Guerilla Human Computer Interaction and Customer Based DesignQuentin Christensen
Guerilla HCI is low cost methods of learning from customers and testing your products to improve them. Learn about the different types of guerilla HCI methods you can use to build great products when you don't have unlimited resources to interact with customers and run expensive research studies.
Lecture on Advanced Human Computer Interaction given by Mark Billinghurst on July 28th 2016. This is the first lecture in the COMP 4026 Advanced HCI course.
OBJECTIVES:
To understand the importance of publication and its challenges.
To increase the visibility and accessibility of published papers.
To increase the chance of getting publications cited.
To disseminate the publication by using “Research Tools” effectively.
To increase the chance of research collaboration.
Similar to User Research for the Web and Applications (20)
Increasing Design Influence by adapting your voice to your organization's dec...Dani Nordin
As designers, we like to think of ourselves as makers. When we’re working on large, wicked problems, the challenge is that “making” is no longer a solo endeavor; it’s something that requires a lot of people and functionality to make happen. This can leave designers feeling like we’ve had to compromise our standards to appease business or development stakeholders. It also inadvertently creates an us-versus-them mentality that actually makes it less likely that we’ll be successful in moving forward our vision of what’s possible.
So what does this mean for us? Simply understanding what your product’s users are dealing with isn’t enough. To make truly great products, you need to understand how people, organizations, systems and content play together. In this presentation, we’ll focus on some ways to help understand the organizational context you’re working within, and to adjust your approach to increase your success within those organizations.
We know that, as designers mature, they need to understand how to tell a story about their work. But how do you coach them in storytelling when stories can take so many forms depending on the phase of a project? In this presentation, Dani Nordin of athenahealth will share a framework she’s created to help designers at athenahealth craft a compelling story at various phases of a project—from design scenarios to research plans to portfolio case studies.
Mapping medication management to increase cross-product alignmentDani Nordin
In this case study, Dani Nordin and Janna Dupree, of athenahealth and Nuance, discuss how they used cross-product research and experience mapping to bring alignment to teams across two flagship product lines.
Rolling out a design system takes significant time and investment - one that many enterprises are reluctant to take on. What initially seems like the answer to achieving quality design at velocity quickly becomes a perceived bottleneck, as pieces of the system get rolled out slowly among the different products, and time and care needs to be spent making sure the codebase is stable, and the design elements can adapt to different use cases and design needs. How do you keep stakeholders from getting disgruntled? How do you keep the team motivated to keep working against the increasing pressures of executives, who can’t understand why things are taking so long?
In this session, you’ll learn how to:
* market and sell a design system into an organization
* make the case for continued investment
* set realistic expectations for stakeholders to avoid organizational panic
This session is for you if you’ve ever wondered how to start or sell a design system within an organization, but you’ve had trouble getting buy-in from your stakeholders.
As designers, we’re often tasked with incrementally improving existing experiences, or creating new features that have to live within an existing architecture. What’s more, creating those experiences requires working across a multitude of internal fiefdoms, each with its own set of priorities. How do you balance all of these considerations while maintaining a focus on user-centered design?
As UX becomes increasingly Agile, a need arises to quickly create and iterate new interface elements. Many popular frameworks exist to document front-end design patterns. Most of them connect directly to the website's CSS, and help developers easily create new interface elements and templates.
But what happens when the design and UX team can't work in code? How can we create truly cross-functional design documentation that works both for developers and designers?
In this session, we will describe the process we have been working on to document our existing design patterns and create a working set of elements that allow both for rapid iteration of design prototypes and implementation of templates in code.
This session is for UXers who work with teams that include both front-end developers and visual/interaction designers, who need to create and iterate on interfaces in rapid, Agile environments.
Many teams insist they have no time or budget for user testing, even if they're convinced of the benefits. But what if you could find ways to create, implement and report on usability issues quickly and collaboratively?
In this session, designer and researcher Dani Nordin will outline the process she's developed at Harvard Business to bring user-centered design practices into an Agile product team. You'll learn techniques to rapidly benchmark your user experience, test and report findings , and align stakeholders on critical usability issues.
In this presentation, Drupal for Designers author Dani Nordin will talk about the process of user experience design for the Drupal CMS, and some specific techniques and tools which can help make the process easier. You will learn:
• Why Drupal teams need UX designers, and how to sell strategic UX to your team.
* How to identify core user groups and recruit participants for user interviews to flesh out your understanding of the site's target audience.
• Why prototyping directly in Drupal isn't a great idea in the beginning phases of a project—and when going straight to Drupal is a good idea.
• Specific techniques that can be used in your next project to step up the user experience.
In this presentation, done for <em>Planning and Managing Drupal Projects</em>, I walk listeners through the typical lifecycle of a Drupal project. I also talk about:
• How to help clients understand Drupal without resorting to DrupalSpeak (and confusing the heck out of them)
• How to get the information you need to put together a strong proposal
• Strategies for walking clients through the Drupal design and implementation process
• Some common red flags to look out for when talking to prospects.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
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Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
1. USER RESEARCH
For the Web and Applications
Dani Nordin :: @danigrrl :: tzk-design.com
2. Dani Nordin
founder, the zen kitchen
• UX Designer and
Strategist
• Specialize in design
strategy, UX and
prototyping for
Drupal projects
• Author, Drupal for
Designers
(O’Reilly, 2011/2012)
Contact
@danigrrl
dani@tzk-design.com
tzk-design.com
3. What happens during the UX phase
• Get an understanding of the site’s target users
• Map out how users will flow through specific key tasks, and
what information needs to be there to support them
• Find out what content exists for the current site, what needs
to be created, and how the content will be organized
• Come up with a set of assumptions and standards that will
govern the project as you move forward
5. User interviews: Why?
• Helps separate stakeholder whims from what actual users
will find relevant
• Includes perspectives from all the various user types
involved in your site:
• End users
• Content admins and moderators
• Marketing team
• Can uncover needs not addressed by current design
• Provides important and real data for personas, task flows
and other project deliverables
6. User interviews: How?
• Define 2-3 main user types
• Set preliminary characteristics based on market research
• Aim to interview 3 users of each type
• Get client’s help in recruiting participants
• Develop questions ahead of time for each type of user
• Record interviews for later transcription/analysis
• Timing: ½ hour for interview, ½ hour for notes, 2-4 hours
for thematic analysis (once interviews are complete)
7. Step 1: Define User Types
• Defined by behaviors they are looking to engage in
• Enthusiast vs. casual browser
• New account vs. existing customer
• What qualities do they share?
• Age, gender, education?
• Level of interest in, or knowledge of, your service?
• Specific goals?
8. Step 2: Create a research plan
• Define a goal for the study: what are you trying to learn?
• Questions should focus on behaviors, not desires:
• How does the participant solve this problem currently?
• What do they like or dislike about their solution?
• What tools do they use to solve this problem?
• How important is solving this problem to them?
• Goal: It’s not about what they want, it’s about how they work.
9. Step 3: Recruit users
• Goal: 2–3 users of each type (minimum)
• Enlist client’s help in recruitment
• Is there a budget to compensate participants?
10. Step 4: Conduct Interviews
• Have a set of questions ready
• Conduct interviews in person or over Skype
• Record interviews
• Take note of key insights, quotes
• Take note of ideas you’ve heard in other interviews
• Timing: ½ hour for interview; ½ hour for notes
20. Content Strategy
• How much content exists?
• Is the content on brand/message?
• Is there any new content that needs to be created?
• What types of content?
• Videos?
• Image Galleries?
• Articles?
• Who creates content?
• Does content have expiration dates or deadlines?
• Is there an approval process for publishing?
21. Information Architecture
• How is content organized?
• What “basic pages” (i.e. marketing pages) exist?
• What pages will involve listings of content (blog posts, news
items, etc.)?
• Are there specific tags, categories, or sections to consider?
• What does each type of content look like?
• Extra fields?
• Images?
• Video or audio?
• File downloads?
22. POST-UPS
A quick and visual way to analyze research findings,
organize content, and solve sticky IA issues
23. Post-Ups: Why?
• Helps quickly identify and prioritize major research themes
• Helps quickly sort out content priorities
• Tools are cheap and easy to move around
• Butcher paper
• Post-its
• Sharpies
• Allows the team to work collaboratively, which is more
efficient than working alone—particularly for complex
navigational structures
24. The Post-Up IA Workshop
• Initial architecture posted up on butcher paper
• Include 4–6 people, all of whom have a stake in the site
(include content admins, not just execs)
• Post architecture on wall
• Each person gets 5 minutes to move things around
• Have them think aloud
• Videotape or record each person’s turn
• Offer help, but avoid criticism or debate during each person’s turn
• Take picture of result after each person finishes
• Finish with discussion and finalization of architecture
• Document result in content strategy documents
28. Results
• Ensured that all voices were heard, not just the executives
• Enabled discussion of pages’ relevance and usefulness
• Identified and prioritized new sections/pages that were
needed, and assigned stakeholders to them
• Accomplished in two hours what would have taken
weeks of back and forth over email