This document discusses strategies for implementing content governance within an organization. It begins by outlining the benefits of structured over unstructured content, such as being able to publish content across different devices. It then discusses tools for governance like taxonomies, style guides, and workflows. Taxonomies in particular help classify and organize an organization's information. The document provides tips for creating taxonomies, such as understanding existing content and systems. Finally, it presents content governance as a "lifestyle choice" and provides five rules for successful implementation including making it a priority and finding support.