Update of a talk originally given as a Skillshare workshop. Given at BioRaft Drupal Nights in summer 2013, and to be given at UX Boston in September 2013.
User Research for the Web and ApplicationsDani Nordin
In this workshop given for Skillshare, I discuss basic techniques and deliverables to help teams understand their site's users, organize content and visualize task flows.
These slides were used during a workshop on Usability Testing - an intro.
We covered the following topics:
1) What is user experience?
2) Why is usability important
3) How do we evaluate usability?
This workshop/presentation by Shannah Segal covered of 7 important elements to responsive design. Specifically, what is responsive design, why is it important, and how do you need to approach this sometimes complex project.
Join us for our new webinar series Putting Users in UX.
Throughout the series we discuss research methods for involving your audiences in user experience design and development.
In episode 1, we start with methods for generating ideas and imagining the future of your app, website, or other digital product.
In subsequent episodes, we’ll examine methods for design collaboration and evaluation as well as some of the important mechanics of planning, conducting and analyzing your research.
User Research for the Web and ApplicationsDani Nordin
In this workshop given for Skillshare, I discuss basic techniques and deliverables to help teams understand their site's users, organize content and visualize task flows.
These slides were used during a workshop on Usability Testing - an intro.
We covered the following topics:
1) What is user experience?
2) Why is usability important
3) How do we evaluate usability?
This workshop/presentation by Shannah Segal covered of 7 important elements to responsive design. Specifically, what is responsive design, why is it important, and how do you need to approach this sometimes complex project.
Join us for our new webinar series Putting Users in UX.
Throughout the series we discuss research methods for involving your audiences in user experience design and development.
In episode 1, we start with methods for generating ideas and imagining the future of your app, website, or other digital product.
In subsequent episodes, we’ll examine methods for design collaboration and evaluation as well as some of the important mechanics of planning, conducting and analyzing your research.
As UX becomes increasingly Agile, a need arises to quickly create and iterate new interface elements. Many popular frameworks exist to document front-end design patterns. Most of them connect directly to the website's CSS, and help developers easily create new interface elements and templates.
But what happens when the design and UX team can't work in code? How can we create truly cross-functional design documentation that works both for developers and designers?
In this session, we will describe the process we have been working on to document our existing design patterns and create a working set of elements that allow both for rapid iteration of design prototypes and implementation of templates in code.
This session is for UXers who work with teams that include both front-end developers and visual/interaction designers, who need to create and iterate on interfaces in rapid, Agile environments.
Many teams insist they have no time or budget for user testing, even if they're convinced of the benefits. But what if you could find ways to create, implement and report on usability issues quickly and collaboratively?
In this session, designer and researcher Dani Nordin will outline the process she's developed at Harvard Business to bring user-centered design practices into an Agile product team. You'll learn techniques to rapidly benchmark your user experience, test and report findings , and align stakeholders on critical usability issues.
Workshop #7: Get Strategic: Learn To Embed UX More Deeply Into Your Organizat...ux singapore
As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.
Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.
User Experience Service showcase lightning talks - December 2018Neil Allison
The University of Edinburgh User Experience Service ran a showcase of recent projects on 5 December 2018. The session began with these lightning talks.
Providing a compelling user experience is pivotal to developing a successful product. As a product manager, you are often tasked with difficult decisions that require a deep understanding of customer needs and how to deliver the best experience possible. User research is an effective way to both generate insights and validate direction.
In this workshop you will learn:
* The skills to effectively integrate user research into the product development process with a strong return on investment.
* How foundational user research can help product teams understand user goals, generate insights, and narrow focus.
* How to use research to evaluate and iterate on product concepts.
* How to validate design and product decisions to ready your product for launch.
Libraries are continually developing new programs and services to meet the needs of their community. But designing for the future can be challenging. How do you identify where to make changes? How do you make changes without taking on too much risk? How do you measure and evaluate the success of new library programs and services?
This workshop is an interactive experience, guiding teams through a process to find solutions for real library challenges and problems. Participants work in teams and be guided through activities to identify innovative solutions, set goals, and manage risk. Activities will help participants develop design thinking skills and a growth mindset.
Participants walk away with basic principles of innovative design processes. Participants gain confidence and feel empowered to think about innovation and innovative ideas in their libraries. As a result, they will become better risk takers and be able to develop better solutions.
Workshop facilitated by Crystal Schimpf
Eastern Shore Regional Library
For inquiries & bookings, email info@kixal.com
As UX becomes increasingly Agile, a need arises to quickly create and iterate new interface elements. Many popular frameworks exist to document front-end design patterns. Most of them connect directly to the website's CSS, and help developers easily create new interface elements and templates.
But what happens when the design and UX team can't work in code? How can we create truly cross-functional design documentation that works both for developers and designers?
In this session, we will describe the process we have been working on to document our existing design patterns and create a working set of elements that allow both for rapid iteration of design prototypes and implementation of templates in code.
This session is for UXers who work with teams that include both front-end developers and visual/interaction designers, who need to create and iterate on interfaces in rapid, Agile environments.
Many teams insist they have no time or budget for user testing, even if they're convinced of the benefits. But what if you could find ways to create, implement and report on usability issues quickly and collaboratively?
In this session, designer and researcher Dani Nordin will outline the process she's developed at Harvard Business to bring user-centered design practices into an Agile product team. You'll learn techniques to rapidly benchmark your user experience, test and report findings , and align stakeholders on critical usability issues.
Workshop #7: Get Strategic: Learn To Embed UX More Deeply Into Your Organizat...ux singapore
As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.
Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.
User Experience Service showcase lightning talks - December 2018Neil Allison
The University of Edinburgh User Experience Service ran a showcase of recent projects on 5 December 2018. The session began with these lightning talks.
Providing a compelling user experience is pivotal to developing a successful product. As a product manager, you are often tasked with difficult decisions that require a deep understanding of customer needs and how to deliver the best experience possible. User research is an effective way to both generate insights and validate direction.
In this workshop you will learn:
* The skills to effectively integrate user research into the product development process with a strong return on investment.
* How foundational user research can help product teams understand user goals, generate insights, and narrow focus.
* How to use research to evaluate and iterate on product concepts.
* How to validate design and product decisions to ready your product for launch.
Libraries are continually developing new programs and services to meet the needs of their community. But designing for the future can be challenging. How do you identify where to make changes? How do you make changes without taking on too much risk? How do you measure and evaluate the success of new library programs and services?
This workshop is an interactive experience, guiding teams through a process to find solutions for real library challenges and problems. Participants work in teams and be guided through activities to identify innovative solutions, set goals, and manage risk. Activities will help participants develop design thinking skills and a growth mindset.
Participants walk away with basic principles of innovative design processes. Participants gain confidence and feel empowered to think about innovation and innovative ideas in their libraries. As a result, they will become better risk takers and be able to develop better solutions.
Workshop facilitated by Crystal Schimpf
Eastern Shore Regional Library
For inquiries & bookings, email info@kixal.com
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
- Why user-centered design and user needs assessment is important
- Selling user needs assessment
- Gathering good information about your users
- Understanding the information you gathered
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Lecture on Advanced Human Computer Interaction given by Mark Billinghurst on July 28th 2016. This is the first lecture in the COMP 4026 Advanced HCI course.
Increasing Design Influence by adapting your voice to your organization's dec...Dani Nordin
As designers, we like to think of ourselves as makers. When we’re working on large, wicked problems, the challenge is that “making” is no longer a solo endeavor; it’s something that requires a lot of people and functionality to make happen. This can leave designers feeling like we’ve had to compromise our standards to appease business or development stakeholders. It also inadvertently creates an us-versus-them mentality that actually makes it less likely that we’ll be successful in moving forward our vision of what’s possible.
So what does this mean for us? Simply understanding what your product’s users are dealing with isn’t enough. To make truly great products, you need to understand how people, organizations, systems and content play together. In this presentation, we’ll focus on some ways to help understand the organizational context you’re working within, and to adjust your approach to increase your success within those organizations.
We know that, as designers mature, they need to understand how to tell a story about their work. But how do you coach them in storytelling when stories can take so many forms depending on the phase of a project? In this presentation, Dani Nordin of athenahealth will share a framework she’s created to help designers at athenahealth craft a compelling story at various phases of a project—from design scenarios to research plans to portfolio case studies.
Mapping medication management to increase cross-product alignmentDani Nordin
In this case study, Dani Nordin and Janna Dupree, of athenahealth and Nuance, discuss how they used cross-product research and experience mapping to bring alignment to teams across two flagship product lines.
Rolling out a design system takes significant time and investment - one that many enterprises are reluctant to take on. What initially seems like the answer to achieving quality design at velocity quickly becomes a perceived bottleneck, as pieces of the system get rolled out slowly among the different products, and time and care needs to be spent making sure the codebase is stable, and the design elements can adapt to different use cases and design needs. How do you keep stakeholders from getting disgruntled? How do you keep the team motivated to keep working against the increasing pressures of executives, who can’t understand why things are taking so long?
In this session, you’ll learn how to:
* market and sell a design system into an organization
* make the case for continued investment
* set realistic expectations for stakeholders to avoid organizational panic
This session is for you if you’ve ever wondered how to start or sell a design system within an organization, but you’ve had trouble getting buy-in from your stakeholders.
As designers, we’re often tasked with incrementally improving existing experiences, or creating new features that have to live within an existing architecture. What’s more, creating those experiences requires working across a multitude of internal fiefdoms, each with its own set of priorities. How do you balance all of these considerations while maintaining a focus on user-centered design?
Things to Budget for When Planning a Drupal ImplementationDani Nordin
This presentation, done for the Drupal Business Summit in 2012, covers factors that must be considered when planning Drupal implementations of medium to high complexity.
In this presentation, Drupal for Designers author Dani Nordin will talk about the process of user experience design for the Drupal CMS, and some specific techniques and tools which can help make the process easier. You will learn:
• Why Drupal teams need UX designers, and how to sell strategic UX to your team.
* How to identify core user groups and recruit participants for user interviews to flesh out your understanding of the site's target audience.
• Why prototyping directly in Drupal isn't a great idea in the beginning phases of a project—and when going straight to Drupal is a good idea.
• Specific techniques that can be used in your next project to step up the user experience.
In this presentation, done for <em>Planning and Managing Drupal Projects</em>, I walk listeners through the typical lifecycle of a Drupal project. I also talk about:
• How to help clients understand Drupal without resorting to DrupalSpeak (and confusing the heck out of them)
• How to get the information you need to put together a strong proposal
• Strategies for walking clients through the Drupal design and implementation process
• Some common red flags to look out for when talking to prospects.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Securing your Kubernetes cluster_ a step-by-step guide to success !
User Research for the Web and Applications
1. USER RESEARCH
For the Web and Applications
Dani Nordin :: @danigrrl :: tzk-design.com
2. Dani Nordin
founder,thezenkitchen
• UX Designer, teacher
and author
• Work with Drupal
teams to envision,
prototype and test
new functionality and
make sense of
complex content
models.
• Author, Drupal for
Designers (O’Reilly,
2011/2012)
Contact
@danigrrl
dani@tzk-design.com
tzk-design.com
3. What happens during the UX phase
• Get an understanding of the site’s target users
• Map out how users will flow through specific key tasks, and
what information needs to be there to support them
• Find out what content exists for the current site, what needs
to be created, and how the content will be organized
• Come up with a set of assumptions and standards that will
govern the project as you move forward
5. User interviews: Why?
• Helps separate stakeholder whims from what actual users
will find relevant
• Includes perspectives from all the various user types
involved in your site:
• End users
• Content admins and moderators
• Marketing team
• Can uncover needs not addressed by current design
• Provides important and real data for personas, task flows
and other project deliverables
6. Contextual Inquiry: Why?
• Watching a user do their work gives new insights that can’t
be gained from an interview.
• Talking to users in their own environment builds trust and
repoire, makes participants more comfortable
• Works particularly well for redesigns of existing
functionality
8. Step 1: Define User Types
• Defined by behaviors they are looking to engage in
• Enthusiast vs. casual browser
• New account vs. existing customer
• What qualities do they share?
• Age, gender, education?
• Level of interest in, or knowledge of, your service?
• Specific goals?
9. Step 2: Create a research plan
• Define a goal for the study: what are you trying to learn?
• Questions should focus on behaviors, not desires:
• How does the participant solve this problem currently?
• What do they like or dislike about their solution?
• What tools do they use to solve this problem?
• How important is solving this problem to them?
• It’s not about what they want, it’s about how they work.
10. Step 3: Recruit users
• Goal: 2–3 users of each type (minimum)
• Enlist client’s help in recruitment
• Is there a budget to compensate participants?
11. Step 4: Conduct Interviews
• Have a set of open-ended, non-leading questions ready
• Record if possible
• Take note of key insights, quotes
• Take note of ideas you’ve heard in other interviews
• Timing: ½ hour for interview; ½ hour for notes
12. Step 5:Analyze
Findings
Pull out key insights,
quotes, ideas
Note duplicate
insights/comments
Tools: Post-Its, Sharpies,
butcher paper
13. POST-UPS
A quick and visual way to analyze research findings,
organize content, and solve sticky IA issues
14. Post-Ups: Why?
• Helps quickly identify and prioritize major research themes
• Helps quickly sort out content priorities
• Tools are cheap and easy to move around
• Butcher paper
• Post-its
• Sharpies
• Allows the team to work collaboratively, which is more
efficient than working alone—particularly for complex
navigational structures
15. The Post-Up IA Workshop
• Initial architecture posted up on butcher paper
• Include 4–6 people, all of whom have a stake in the site
(include content admins, not just execs)
• Post architecture on wall
• Each person gets 5 minutes to move things around
• Have them think aloud
• Videotape or record each person’s turn
• Offer help, but avoid criticism or debate during each person’s turn
• Take picture of result after each person finishes
• Finish with discussion and finalization of architecture
• Document result in content strategy documents
19. Results
• Ensured that all voices were heard, not just the executives
• Enabled discussion of pages’ relevance and usefulness
• Identified and prioritized new sections/pages that were
needed, and assigned stakeholders to them
• Accomplished in two hours what would have taken
weeks of back and forth over email