21. Survival Tips Subject Line: Make a sensible subject line No full stop is need in the subject line Subject Line <eom> convention
22. Survival Tips Message to be delivered Size of Audience Kind of Audience Message Tone
23. Survival Tips Start your mail Dear Abhishek, Dear Mr. van Vliet, Dear Ms. Kleine-Boog, Hi Maarten, Hi Mr. van Vliet, Hello Abhishek, Vikas, Hi, Start body directly End your mail Best regards, Regards, Cheers, (less common in Europe) Just your name Avoid full stop after your name
24. Survival Tips No space before punctuation mark. Exactly one space after punctuation mark. Use short sentences. Use paragraphs. Use simple English. Avoid official expressions Superlatives and poetic styles
25. Survival Tips List Numbering 1., 2., 3. or use bullets or use * Avoid 1) and roman numbers XVII Fonts Arial, Calibri, Tahoma, Verdana Most technical people use clients that can display the mails only in plain text Use dark font colors