The document outlines a presentation about social media. It defines social media as online communities for sharing interests and discusses major platforms like Facebook, Twitter, and LinkedIn. Each platform is examined in terms of its users and benefits for communication and business. The presentation teaches social media principles like setting goals and guidelines and establishing an ideal ratio for informing, entertaining, and converting users. It encourages attendees to learn more at the speaker's company website.

1. Social Media Exposed
What It Is and What It’s Not
Presented By:
www.SocialMediaDelivered.com
Tuesday May 18, 2010
Speaker: Eve Mayer Orsburn
CEO of Social Media Delivered

2. Agenda
‐ What is Social Media?
‐ What does Social Media Include?
‐ Why use Facebook?
‐ Why use Twitter?
‐ Why use LinkedIn?
‐ Social Media Principles
‐ The Social Media EquationTM

3. What is Social Media?
An ONLINE COMMUNITY shared with people who like and
do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow
consumers, and customers
A place where people GIVE and GET information about
things that interest them
Social Media is simply people COMMUNICATING through
new technologies

4. What does Social Media Include?
FACEBOOK: the largest social media network
FOURSQUARE: social media application that shares a
user’s ‘location‐base’
TWITTER: A micro‐blog network
LINKEDIN: #1 Professional network site
Other network sites include: Flickr, MeetUp, Reddit,
and StumbleUpon

5. Why use Facebook?
Out of 400 million users, 70% are based outside the U.S.
+60 million status updates are posted each day
Site is available in over 70 language translations
Average user becomes a ‘fan’ of 4 pages each month
More than 3 billion photos are uploaded each month

6. INSERT ADOLPHUS FANPG/WALL

7. Why use Twitter?
105 million users
Average user age = 31
Gender use = 53% Female ; 47% Male
Majority has annual HH Income between $30k ‐ $60k
Platform for Marketing, PR and Customer Relations

8. Twitter Profile Example
Insert 21CD screen shot

9. Why use LinkedIn?
There are +65 million registered users.
A new member joins approximately every second.
Approximately 11 million users are from Europe.
Executives from all Fortune 500 companies are LinkedIn users
80% of HR recruiters will use LinkedIn to make a hiring decision

10. LinkedIn Profile Example

11. Social Media Principles
‐ Start with a GOAL in mind
‐ You DO NOT have to be everywhere all the time!
‐ Establish employee usage GUIDELINES
‐ LISTEN CAREFULLY then monitor continuously
‐ Be PREPARED to act quickly when required
‐ Each social media vehicle (e.g. Twitter) requires
at least 32 hours/month
‐ Consider out‐tasking for a rapid, professional
EFFECTIVE start

12. The Social Media Equation™
Time Spent should be a 80:20 ratio:
80% giving to your audience
20% asking for what you need
The ideal Social Media conversation equation is:
INFORMING 20%
+ ENTERTAINING 20%
+ INTERACTING 40%
+ CONVERTING TO BUSINESS 20%
= BUSINESS SUCCESS

13. Learn More…
Go to www.SocialMediaDelivered.com
for a complimentary E‐Book:
SOCIAL NETWORKING AND ITS GOVERNANCE IN THE WORKPLACE
Got Questions? Want a copy of this presentation?
Contact Gary Murphy:
Gary@GaryKnowsCo.com
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Social Media is all we do.