The document is a final project submission by Rishi Roy, a social media marketing student, exploring the positive and negative effects of social media on businesses and lifestyle. It outlines the rise of social media, various impacts on company metrics, strategies for effective use, and statistics on user demographics. The conclusion emphasizes that social media can be beneficial or detrimental depending on user engagement and suggests moderation for a productive experience.

1. SOCIAL MEDIA MARKETING
STUDENT NAME - RISHI ROY
ROLL NUMBER - 194050 19028
COLLEGE - INSTITUTE OF MANAGEMENT STUDY KOLKATA (MAKAUT)
UNDER THE GUIDANCE OF - PROF: DR. RITUPARNA GHOSH
POSITIVE AND NEGATIVE EFFECTS ON TODAYS BUSINESSES AND LIFESTYLE
FINAL PROJECT SUBMISSION TO THE MAKAUT UNIVERSITY

2. Introduction of social media
What is social media-
Social media is an internet-based form of communication.
Social media platforms allow users to have conversations,
share information and create web content.
When did it started-
The rise of social media began back in 1996 with the release
of the networking site Bolt (now closed). Shortly after, in 1997,
Six Degrees was released where users could add friends
and make profiles. Following that, services like AOL Instant
Messenger, Live Journal, and Friendster launched all paving
the way for the leader, Facebook, in 2004.

3. Positive & negative effect of social media
Below are some objects-
• Effect on website traffic
• Effect on brand awareness
• Effects on brand loyalty
• Effects on customer service
• Effects on completion 6- Effects on sales
• RECEIVE NEGATIVE FEEDBACK
• OPEN UP THE POTENTIAL FOR EMBARRASSMENT
• Must spend a lot of time on your campaigns
• You have to wait to see results
• Privacy Problems
• It changes lifestyle habits, and it is sleep disruption
• Lacks emotional connection
• Reduces Family Intimacy
POSITIVE EFFECTS NEGATIVE EFFECTS

4. Advantage of social media
• We reach large audience
• We build our Brand
• We have internet connection with the audience
• We can create viral content
• We can evaluate our performance
• Drive traffic to our websites

5. BUILDING SOCIAL MEDIA MARKETING
STRATEGY
• Set goals that make sense for your business
• Take time to research your target audience
• Establish your most important metrics and KPIs
• Create (and curate) engaging social content
• Make your social presence as timely as possible
• Assess what’s working, what isn’t and how to keep improving
• Bring other departments into the mix

6. Benefits of using social media
• Build relationships.
• Share your expertise.
• Increase your visibility
• Connect anytime

7. Social Network Usage & Growth, Many
People Use Social Media in 2022
• Facebook is the leading social network at 2.9 billion monthly active users,
• followed by YouTube (2.3 billion),
• WhatsApp (2 billion),
• Facebook Messenger (1.3 billion),
• and WeChat (1.2 billion)
• 72.3% of the total US population actively use social
media, total a number of 240 million people
• In the US, 54% of social media users are female, while the
remaining 46% are male, compared with a global average
of 45.6% for female, and 54.4% for male.

8. Highlights Audience
• India: 47% of people use it for work
• Canada: 31% of people use it for work
• Australia: 30% of people use it for work
• USA: 27% of people use it for work
• UK: 27% of people use it for work
Every small Indian entrepreneur is trying to grow their business
through online, Social media is a site where you can find a way
to earn money by your hobby.

9. Result / Finding
Social media presence is definitely an advantage for all kinds of businesses.
Social Media marketing has wider market appeal and is relatively cheaper than
traditional advertisements. With a huge number of audiences and high
customisability of social media for required content, social media marketing
emergesas an exciting and effective tool for marketing.

10. Conclusion-
The advantages and disadvantages of social media can’t be denied. It is fully up to
the users how they use it smartly and actively.I hope everybody wouldlike to get
the benefits derivedfromsocial media, and no one would like to become a victim
of it by continuously addicting to it. Now,it is your task to think and decide
whether social media is goodor bad for you? And if you feel that social media is
coming in between your personal space, then I would suggestyou take a break
fromit. After all, when you correctly use something,then it fails to hamper your
workor life;instead, it productively enhances your life by a creative,healthy
environmentand inculcating positivity around.
Thank You.