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- 1. SOCIAL MEDIA MARKETING STUDENT NAME - RISHI ROY ROLL NUMBER - 194050 19028 COLLEGE - INSTITUTE OF MANAGEMENT STUDY KOLKATA (MAKAUT) UNDER THE GUIDANCE OF - PROF: DR. RITUPARNA GHOSH POSITIVE AND NEGATIVE EFFECTS ON TODAYS BUSINESSES AND LIFESTYLE FINAL PROJECT SUBMISSION TO THE MAKAUT UNIVERSITY
- 2. Introduction of social media What is social media- Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. When did it started- The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004.
- 3. Positive & negative effect of social media Below are some objects- • Effect on website traffic • Effect on brand awareness • Effects on brand loyalty • Effects on customer service • Effects on completion 6- Effects on sales • RECEIVE NEGATIVE FEEDBACK • OPEN UP THE POTENTIAL FOR EMBARRASSMENT • Must spend a lot of time on your campaigns • You have to wait to see results • Privacy Problems • It changes lifestyle habits, and it is sleep disruption • Lacks emotional connection • Reduces Family Intimacy POSITIVE EFFECTS NEGATIVE EFFECTS
- 4. Advantage of social media • We reach large audience • We build our Brand • We have internet connection with the audience • We can create viral content • We can evaluate our performance • Drive traffic to our websites
- 5. BUILDING SOCIAL MEDIA MARKETING STRATEGY • Set goals that make sense for your business • Take time to research your target audience • Establish your most important metrics and KPIs • Create (and curate) engaging social content • Make your social presence as timely as possible • Assess what’s working, what isn’t and how to keep improving • Bring other departments into the mix
- 6. Benefits of using social media • Build relationships. • Share your expertise. • Increase your visibility • Connect anytime
- 7. Social Network Usage & Growth, Many People Use Social Media in 2022 • Facebook is the leading social network at 2.9 billion monthly active users, • followed by YouTube (2.3 billion), • WhatsApp (2 billion), • Facebook Messenger (1.3 billion), • and WeChat (1.2 billion) • 72.3% of the total US population actively use social media, total a number of 240 million people • In the US, 54% of social media users are female, while the remaining 46% are male, compared with a global average of 45.6% for female, and 54.4% for male.
- 8. Highlights Audience • India: 47% of people use it for work • Canada: 31% of people use it for work • Australia: 30% of people use it for work • USA: 27% of people use it for work • UK: 27% of people use it for work Every small Indian entrepreneur is trying to grow their business through online, Social media is a site where you can find a way to earn money by your hobby.
- 9. Result / Finding Social media presence is definitely an advantage for all kinds of businesses. Social Media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emergesas an exciting and effective tool for marketing.
- 10. Conclusion- The advantages and disadvantages of social media can’t be denied. It is fully up to the users how they use it smartly and actively.I hope everybody wouldlike to get the benefits derivedfromsocial media, and no one would like to become a victim of it by continuously addicting to it. Now,it is your task to think and decide whether social media is goodor bad for you? And if you feel that social media is coming in between your personal space, then I would suggestyou take a break fromit. After all, when you correctly use something,then it fails to hamper your workor life;instead, it productively enhances your life by a creative,healthy environmentand inculcating positivity around. Thank You.