Mobile technology leaders are experiencing benefits such as increased revenue and customer satisfaction by embracing mobile strategies. They plan for mobile development, integrate mobile across their enterprise instead of treating it as separate projects, and optimize their mobile infrastructure for security, access and performance. Most enterprises have not reached the level of mobile technology leaders, with only 20% taking an enterprise-wide, strategic approach to supporting mobile.

1. © 2013 IBM Corporation
Best Practices of
Mobile Technology Leaders
Chris Pepin
Mobile Enterprise Executive
IBM Global Technology Services
@chrispepin
cpepin@us.ibm.com

2. © 2013 IBM Corporation
Mobile technology leaders are experiencing tangible benefits
Boost customer satisfaction
1
Attract new clients; attract and retain top employees
Mobile enables the Internet of Things
Mobile technology leaders are more than twice as likely to increase revenue by 10%
2
4
3
Increase revenue
5
BYOD can’t be stopped; embrace mobile and put policy and controls in place to secure
corporate data
Reduce risk
Machine-to-machine connections are expected to increase from 2 billion in 2011 to 18
billion at the end of 2022
Increase convenience
Transact business from any device, any time, any place2

3. © 2013 IBM Corporation
Most enterprises aren’t mobile technology leaders
17% Piloters
While mobile is a priority and
they have a number of mobile
projects in pilot, these
organizations lack an overall
mobile infrastructure strategy.
20% Mobile Technology
Leaders
Enterprise-wide and strategic
approach to infrastructure
supporting mobile and greater
number of mobility technology
initiatives prioritized.
35% Evaluators
More ad hoc approach to
infrastructure supporting mobile
and fewer, if any, mobility
activities underway.
28% Experimenters
More strategic approach to
infrastructure supporting mobile
and fewer number of mobility
activities prioritized.
High priority
Low priority
Ad hoc Strategic
Approach to Mobile Infrastructure

4. © 2013 IBM Corporation
What are mobile technology leaders doing differently that
enables them to realize greater business benefits of mobile?
Plan for mobile development and establish
strategies and polices
Integrate mobile across the enterprise,
rather than treat as a silo or one-off projects
Optimize mobile infrastructure for access
and performance
Manage mobile for security and efficiency

5. © 2013 IBM Corporation
Planning is a key initiative as they develop a mobile leadership
position
 Develop a comprehensive
enterprise mobile strategy
 Develop use cases
 Determine risks and policies
for a more secure mobile
enterprise
ServerServerServerPlan

6. © 2013 IBM Corporation
Integration helps you build a mobile infrastructure and begin
to develop a mobile leadership position
 Extend converged voice,
data and video
 Extend collaboration and
social
 Integrate mobile apps with
backend systems
ServerServerServer Integrate
Evaluate managed services and outsourcing for mobile

7. © 2013 IBM Corporation
A focus on optimization initiatives accelerates mobile projects
and can help move you to a mobile leadership position
 Optimize networks for security-
rich access and higher
performance
 Streamline business processes
through mobile technologies
 Leverage cloud, social and
analytics
ServerServerServerOptimize

8. © 2013 IBM Corporation
Management initiatives can help you achieve higher efficiencies
as you begin to develop a mobile leadership position
 Deploy, manage, and protect
mobile devices, including BYOD
 Provide secure access to
corporate applications
 Deploy a platform for developing,
managing and delivering mobile
applications
Manage

9. © 2013 IBM Corporation
Connect to backend
systems
in support of mobile
Manage mobile
devices and
applications
Transform the
business by
creating new
opportunities Extend existing business
capabilities to mobile
devices
Build mobile
applications
Secure your
mobile
business
Assess and
Plan enterprise
mobile strategy
Start Here!
Mobile technology leaders have deployed solutions for the
complete mobile lifecycle

10. © 2013 IBM Corporation
The Broadest
Portfolio of
Mobile
Solutions
The Deepest
Set of Services
Expertise
New Industry
Partnerships
and Resources
Learn more at http://www.ibm.com/mobilefirst/
The Industry’s Most Comprehensive Mobile Portfolio

11. © 2013 IBM Corporation
Industry Solutions
IBM & Partner Applications
Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive
Application & Data Platform
Strategy&DesignServices
Cloud & Managed Services
Devices Network Servers
Development&IntegrationServices
Management AnalyticsSecurity
IBM MobileFirst portfolio

12. © 2013 IBM Corporation
Airwatch is an IBM Alliance Partner
• Complete end-to-end
mobile lifecycle
solutions
• Over a decade of
experience delivering
enterprise mobile
solutions worldwide
• Complementary cloud,
social and analytics
solutions
• Recognized mobile
enterprise management
leader
• Scalable enterprise
architecture integrates
with existing enterprise
infrastructures
• On premise and cloud
delivery models

13. © 2013 IBM Corporation
IBM MobileFirst client success stories
More stories available at http://www.ibm.com/mobilefirst/us/en/see-it-in-action/

14. © 2013 IBM Corporation
Call to action
1. Download the mobile study, take the online assessment and watch the
video on key findings from the study
ibm.co/12pEloa
2. Contact IBM to arrange a consultation ibmmobile@us.ibm.com
3. Learn more about the IBM and Airwatch alliance
ibm.co/15KZ5cS

15. © 2013 IBM Corporation
Questions?
Chris Pepin
Mobile Enterprise Executive
IBM Global Technology Services
cpepin@us.ibm.com
@chrispepin