Best Practices for Web Videos

Best Practices for
Web Videos

Why Create Videos?
Online videos can help…

Why Create Videos?
differentiate your products and services from
the competition

Why Create Videos?
increase organic search engine rankings

Why Create Videos?
increase time spent on your web pages by up
to 50%

Online Video Best Practices
1. Decide how you will create your video

Shoot live video with a camera or camcorder

Voice over a presentation

2. Create a script and storyboard

2. Create a script and storyboard
This will help with timing during production.

3. Use a high-quality microphone

Our best recommendations…

Snowball by
Blue

Snowball by
Blue
Audio Technica
2020

Snowball by
Blue
Audio Technica
2020
any
lavaliere

4. Eliminate noise in the recording environment

No room is 100% silent, so…
sub domains OR sub folders

No room is 100% silent, so…
Keep your voice signal many decibels louder
than the ambient noise of the room

5. Keep the digital compression as high as possible

For best results…

For best results…
use a 22.5 Hz sample rate

For best results…
save video as AVI uncompressed for editing

For best results…
save video as AVI uncompressed for editing
upload videos as FLV or WMV files

6. Optimize your video for search engines

Upload your video to YouTube, Vimeo, or your
favorite video sharing platform
Sub OR sub folders

Use target keywords in your video title and
description to help the leading search engines index
your video
Sub OR sub folders

7. Distribute efficiently

7. Distribute efficiently
Consider using a service like Traffic Geyser to
save yourself hours of manual distribution
OR sub folders

Want to Learn More?
Download our Web
Video Best
Practices white
paper at:
bit.ly/JetVAW

For more information, visit
www.ClarityQst.com
or call
(877) 887-7611

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