Best practices for successful M-Agile - Roy Nuriel, Perfecto Mobile
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This document discusses best practices for Mobile Agile development. It introduces Perfecto Mobile, a leader in mobile app testing solutions. Mobile development faces challenges of velocity, quality, and a diverse, complex mobile landscape. Frequent, fast releases are needed to drive user engagement given competition and market changes. Quality expectations are high as user feedback is public. The document advocates for continuous quality practices through experience assurance and testing across devices, environments, and versions to meet these challenges.
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Best practices for successful M-Agile - Roy Nuriel, Perfecto Mobile
- 1. M-Agile Best practices for successful Mobile Agile Droidcon Israel 2015 Discussion with: Roy Nuriel, Director of Product Management
- 2. Introducing Perfecto Mobile Dominant leader & visionary Strong Ecosystem Perfecto @ a glance Enabling Enterprises create better mobile apps faster with continuous quality “Perfecto Mobile marks shift in mobile apps QA with Continuous Quality Lab” Proprietary & Confidential 2 Setting the bar for market success • Founded in late 2006, Business HQ in Boston and R&D in Israel • Proven management team with over 200 employees globally • Funded by leading VCs, Total - $57.8M
- 3. Customer Traction 3Proprietary & Confidential Tier 1 (500) Tier 3 (3000) Tier 2 (1500) 2011 2012 2013 2014
- 4. Lets talk about… • Market trends • M-Agile challenges • M-Agile best practices
- 5. Market
- 6. Digital channels • Digital experience is the #1 factor for customers satisfaction & churn • Digital channels = Mobile + Web + Social The Future of mobile application development report – Forrester January 28, 2015
- 7. The Digital Engagement Journey • Physical experience and interaction gives way to Digital • Budgets are shifting accordingly Web Mobile Apps as hand held web User Centric Mobile Apps/ Services Complete Digital Engagement 1990-2007 2007 - 2013 2013 – 2015+ 2015+
- 8. Mobile Strategy at United Airlines User Engagement Centric Design Engagement Driven Innovation Execution Business Outcome 2013 Investor Report Mobile Contributes 20101 2013E ANCILLARY REVENUE VIA DIGITAL CHANNELS +~4x
- 10. Why Wearable Technology? “Most people reach for their Smartphone every six minutes ~150 times a day. Wearable Technology may reduce that number by 60%”. Source: Smart Ring
- 11. More Frequent & Faster Releases High user engagement requires continuous improvement The Mobile Market is in continuous change Competition is moving continuously and aggressively Rapid Change forces frequent and fast releases to drive engagement 2010 4 per year 2015 36 per year Typical app releases per year IDC
- 12. Mobile accelerate the move to Agile
- 14. Velocity Quality
- 15. Quality - Users Expectations are High, Feedback is Public “Poor app quality is the primary reason behind the weak adoption, usage and even failure of many mobile apps.” [ Gartner, Sep 2014 ] Starbucks App Store Reviews
- 16. Mobile Is Diverse, Complex & Dynamic 20132012201120102009 Windows 8 Oct 2012 Windows 7 Oct 2009 Froyo May 2010 Cupcake Apr 2009 iOS 6 Sep 2012 iOS 5.1 Mar 2012 iOS 5.0 Oct 2011 iOS 4.3 Mar 2011 iOS 4.2 Nov 2010 iOS 3.1 Sep 2009 iOS 3.0 Jun 2009 iOS 6.0.1 Nov2012 iOS 6.1 Jan 2013 iOS 6.1.3 Ma2013 Jelly Bean Jelly Bean June 2012 Jelly Bean Jelly Bean Jelly Bean ICS ICS Oct 2011 ICS ICS ICS Gingerbread Gingerbread Gingerbread Gingerbread Donut Sep 2009 Eclair Oct 2009 Gingerbread Dec 2010 iOS 4.1 Sep 2010 iOS 4.0 Jun 2010 iOS 3.2 Apr 2010
- 19. Performance Security Agile Hour-Glass approach UI Integration Unit Testing Target Devices Target Env.OS OS versions Form factors CPU & Memory Manufacturers Wearable Networks Orientation Events Device events Locations Wearable
- 20. Performance Security QA Evolution into XA UI Integration Unit Testing Target Devices Target Env. Experience Assurance (XA) DevTest Continuously Integrated
- 21. Mobile Continuous Quality Practice … Job Test Duration Test Scope Device Coverage Unit System Smoke Regression Performance Hourly 20-40 Min ±4 3-4 times a day 30-60 Min ±6 Nightly 2-7 Hours ±10 Weekend 10-48 Hours ±20
- 22. Meet your users in the app store
- 23. Browse Reviews by: 1. Device 2. Version 3. Time, Rating, Helpfulness
- 25. But the app isn’t the only one changing…
- 26. Manage an industry calendar in your team
Editor's Notes
- Leading brands trust Perfecto Mobile to help drive business success USAA: Leading Mobile First bank with a history of firsts – remote check capture (2009), voice assistant (2013) United: 3-star app. 15M downloads (73% iOS), 400K daily launches, 66% participate in loyalty program Dell: Top 10 Global e-commerce site ($4B) optimizing its mobile quality program, in anticipation of a complete traffic shift from web to mobile within 2yrs
- Market trends: Digital: Web, Mobile, Social IoT \ Wearables Agile – Releases are shorter VS Market is moving fast Agile is MUST M-Agile challenges: Quality VS velocity Quality is visible Fragmentation Coverage – Lab \ real devices Best practices Mobile drive agile – there is no choice Open source Cloud Ci that works Know your users Calendar know your market
- Market trends
- United’s observations: “User experience is critical …. User friendly = flyer friendly The app belongs to the customers, not United … It needs to meet their needs or they’ll delete it” For banks, innovating with mobile offers huge potential.. Remote Check capture is 98% less expensive that teller deposited checks (~$4.25 vs $0.10). At BofA this translates into a $250M annual savings with an opportunity to double that figure if able to convince more apps users to start using the feature.
- Apple watch is a game changer – moved from “toys” to life changer products.
- Need to connect the business outcome to the required process A successful mobile initiative requires the right process 3 pillars: engagement centric planning, Velocity/Frequency, Quality Velocity – both content & market Quality - visible Paychex QA team is gearing up it continuous integration program currently optimizing its daily 4-hr test iterations to test iterations executed several times a day … fast feedback is a key pillar for faster defect reduction Dell offers a great example, in anticipation of a traffic shift from web to mobile, they are shifting from a current bi-monthly release to one ultimately capable of supporting continuous delivery fed by 110 feature teams constantly upgrading different components of the eCommerce giant’s platform SLIDE OBJECTIVE: Mobile is a fast moving technology. Successful execution mandates fast delivery and fast learning.
- Or why mobile is different
- SLIDE OBJECTIVE: Experts agree … getting it right is challenging. Realigning and extending existing systems and processes is non-trivial. Starbucks has earned the distinction for its mobile payments execution driving ~12% of revenue via mobile and delivering a differentiated experience to it most ardent fans. But they are not immune to high profile UX and outage challenges . WatchESPN video-streaming service frustrated many of its users by crashing during this high profile 2014 USA v Germany World Cupmatch. Sadly this in truth was likely not caused by ESPN but by a third p arty service handling the authentication process to verify a user’s pay-TV subscription. Regardless, die-hard fans simply got mad, tweeted and then found alternative streaming sites to watch the game. http://variety.com/2014/digital/news/espn-video-streaming-service-crashes-during-usa-germany-world-cup-match-1201251221/ Gartner, IT Market Clock for Enterprise Mobility, Sep 2014 There’s a but, High user expectations. As complicated as the mobile content delivery chain complete with both back end and third party services / ad networks or fact that the quality of user network conditions vary widely – users expect apps to work, and work flawlessly with near immediate responsiveness. Mobile has nearly eliminated any switching cost between apps. Users encountering a negative experience are highly likely shift their attention and engagement to a competitive offering. This also extends to vendors who fail to leverage the very latest mobile innovation including the internet of things trend. Keep up or risk being abandoned. DAUs/MAUs (ratio of daily active users to monthly active users) – What percentage of your users are visiting every day? You can also break this down and see what percentage of your users are visiting 8 times a month, 4 times a month, etc.Average visits per month – How often does each user open the app? Some app managers look at the inverse of this which is visit interval or what is the average time between visits. You can look at it either way. The insight is similar.Time in app – How long is the duration of each visit?Screen views – How many screens is each user visiting?Retention – What percent of new installs are visiting the next day, the day after that, the day after that, etc.? The most common metric for this is 30/60/90 day retention (how many users are still visiting 30, 60, and 90 days after the first install).
- Devices & Oss
- Un-like web – virtual isn’t good enough to validate quality – Lab become issue.
- CI is more complex
- Jobs that are executed more frequently have low coverage from one hand but detect issues very early and provide immediate feedback for the developers. Usually there will be Per Commit or Hourly or 3-4 times a day + Nightly + Weekend Load tests in CI -> Single user performance + Load in low scale (e.g. 50 VU) # of devices -> Env Coverage % ->may change based on type of change \ new devices that were released. In addition to the CI Jobs there are additional testing activities that happens in staging environment – Exploratory testing \ Additional automation cycle on other environments \ Load testing \ Security testing \...
- Study reviews Assign someone dont ignore. Respond in the store (possible in Play store not in app;le)
- Study reviews Assign someone dont ignore. Respond in the store (possible in Play store not in app;le) Show liv example from the store
- Update according to your - Market - App type - Analytics - Past reviews