1. Video content allows brands to find new audiences, tell compelling stories, and build stronger relationships.
2. Content should be categorized as hero, hygiene, or hub content depending on the goal of entertaining, educating, or inspiring audiences.
3. Creating discoverable, shareable content that follows best practices can help brands achieve marketing goals like awareness, consideration, and advocacy.
Cedar Smart Thinking: 8 Principles for Better Video Content Marketing Cedar
This comprehensive white paper outlines our 8 principles of video content marketing, providing brands with a step-by-step guide, from strategy to measurement, which will enable them to create compelling and entertaining video content.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
Brightcove provides the most powerful cloud-based solutions for delivering and monetizing video across every connected device.
The partnership with Brightcove allows us to integrate their products and services into our solutions. Prisma IT is a Brightcove Consulting, Solutions and Training Partner.
The Q1 Marketing Cloud webinar for 2012 will be delivered by Charlene Li and Rebecca Lieb from the Altimeter Group. The Altimeter Group will be unveiling new research results on Content Marketing and will discuss the need for organizations to rebalance their resources to become proficient content creators.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Cedar Smart Thinking: 8 Principles for Better Video Content Marketing Cedar
This comprehensive white paper outlines our 8 principles of video content marketing, providing brands with a step-by-step guide, from strategy to measurement, which will enable them to create compelling and entertaining video content.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
Brightcove provides the most powerful cloud-based solutions for delivering and monetizing video across every connected device.
The partnership with Brightcove allows us to integrate their products and services into our solutions. Prisma IT is a Brightcove Consulting, Solutions and Training Partner.
The Q1 Marketing Cloud webinar for 2012 will be delivered by Charlene Li and Rebecca Lieb from the Altimeter Group. The Altimeter Group will be unveiling new research results on Content Marketing and will discuss the need for organizations to rebalance their resources to become proficient content creators.
In September 2013, Steven Van Belleghem and Peter Hinssen organized an inspiration journey to the West Coast of the US. Together with 20 top executives, we visted a large group of companies. In this paper, we wrote down our conclusions of this very inspiring tour.
We learned the power of combining a customer first mentality with a networked organization and a purpose driven culture. Check out our paper to understand all details.
Руководство, как оптимизировать ваш канал и приблизить его внешний вид к идеальному. Помните, оформление видеоканала — это лицо вашей компании на YouTube.
Сегодня просто необходимо быть немного «провидцем», чтобы успевать за быстро изменяющимися тенденциями в области цифрового маркетинга. Вот и мы решили попытаться заглянуть в будущее, чтобы понять, что брендам следует обратить особое внимание в 2017 году.
Video marketing: what it is and how it can drive your salesMabox Marine
View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
Record Legends Studios is a multimedia entertainment company which will supply profitable, positive, audio and visual entertainment to a diverse, international consumer group. Record Legends Studios is committed to wholesome entertainment across the board and firmly believes that quality, palatable entertainment can be realized without compromising commercial appeal.
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
Руководство, как оптимизировать ваш канал и приблизить его внешний вид к идеальному. Помните, оформление видеоканала — это лицо вашей компании на YouTube.
Сегодня просто необходимо быть немного «провидцем», чтобы успевать за быстро изменяющимися тенденциями в области цифрового маркетинга. Вот и мы решили попытаться заглянуть в будущее, чтобы понять, что брендам следует обратить особое внимание в 2017 году.
Video marketing: what it is and how it can drive your salesMabox Marine
View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
Record Legends Studios is a multimedia entertainment company which will supply profitable, positive, audio and visual entertainment to a diverse, international consumer group. Record Legends Studios is committed to wholesome entertainment across the board and firmly believes that quality, palatable entertainment can be realized without compromising commercial appeal.
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
Video Marketing promises to be 2016's most effective digital marketing tool. Here's some ideas on how you can utilise video and animation within your business or organisation
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...B2B Marketing
CASE STUDY: How insights on your customer’s end consumers can help your B2B sales
Javier Nieto, Vice president of global marketing, eCommerce, Worldpay.
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...B2B Marketing
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the genuine insights that drive more impactful communication
Sam Knowles, Founder & MD, Insight Agents
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Win the war for attention
Using video content
are becomingCustomers
[People who want
to buy your
product]
Audiences
[People who
want to hear
your story]
You are no longer just
competing with people that sell
products & services, you are
now having to constantly
compete for consumers’ time
and attention -
ensure you are heard.
3. Agenda
1. 3 REASONS to care about video
content
2. 3 CONTENT types
3. 10 PRINCIPLES for great content
5. It helps you to...
1Find the right
PEOPLE
2Tell great
STORIES
3Build stronger
RELATIONSHIPS
6. It helps you to...
1Find the right
PEOPLE
2 3Build stronger
RELATIONSHIPS
Tell great
STORIES
7. More b2b decision makers are
watching more video
1 in 3 b2b decision makers turn
to online video for information.
Source: Google/Compete Tech B2B Customer Study, June 2012. (Sample of N=261 ITDM customers who watch online videos while researching or shopping for products or services for their
business).
8. Video is an integral part of B2B DM’s
research process
51%
understand specific
features of a
product/service
50%
‘’how to’’ / instructional
videos
46%
professional reviews
32%
customer testimonials /
reviews
Source: Google/Compete Tech B2B Customer Study, June 2012. (Sample of N=261 ITDM customers who watch online videos while researching or shopping for products or services for their
business).
9. Online Video amplifies activity.
As a result of watching videos about Tech Business purchase online,
B2B DMs took the following actions:
53%
Searched online for more information
46%
Visited a Tech Brand / Vendor Website
38%
Talked to friends or colleagues about the Tech Products.
10. Growth in Business Related Queries
on YouTube over the past 4 years..
Business queries on
YouTube have grown
270% since 2010.
Equivalent to an
average annual growth
rate of 40%
Source: Google internal data, YouTube global queries in the
Business and Industrial Category
13. It helps you to...
1Find the right
PEOPLE 2Tell great
STORIES
3Build stronger
RELATIONSHIPS
14. Digital provides new opportunities for
brands to tell their stories through video
content
Without the
restrictions of time
Without the limitations
of a schedule
Enabling you to
structure your
conversation
16. 73.2m views
436k positive ratings
57k comments
search interest for “volvo
trucks”
search interest for “volvo trucks”
Source: Google Trends, Worldwide, Jan 2013-Jan
2014
Jan 2013 Nov 2013
Jan 2013 Nov 2013
17. search interest for “volvo
trucks”
search interest for “volvo trucks”
Jan 2013 Nov 2013
Jan 2013 Nov 2013
Source: Google Trends, Worldwide, Jan 2013-Jan
2014
Apr 2013 Nov 2013
For a whole month last
year, “volvo trucks”
was more interesting
than sex!
“great sex”
“volvo trucks”
18. It helps you to...
1Find the right
PEOPLE 2Tell great
STORIES 3Build stronger
RELATIONSHIPS
21. Content strategy should match online video
viewing behaviour
People who browse
seek inspiring new
content
[hero]
People who search
seek relevant
content
[hygiene]
24. Hero content doesn’t just ‘go viral’Ensure your
content is discoverable
Skillfully deployed paid media is a key contributor to their
success
IBM
Qualcomm
Febelfin
25. Hero content doesn’t just ‘go viral’Ensure your
content is discoverable
With paid media(TrueView)High
view count
High audience retention
Without paid mediaLow view count
Low audience retention
26. TrueView can help make your stories discoverable
75%
People who
choose to watch
are
more engaged
Source: Ipsos MediaCT and Innerscope Research Inc. 2011, including Eye Tracking, Biometrics and Online Survey.
Google Internal Studies 2013 (Based on data from 5 campaigns across 3 verticals)
Only pay when a user CHOOSES to engage with your
ad
27.
28. Hero content doesn’t just ‘go viral’Inspire people
to share your content by being...
1. Funny 2. Sexy 3. Shocking 4. Unbelievable
5. Controversial 6. Gleeky 7. Illuminating 8. Random
9. Zeitgeist 10. Cute 11. Uplifting 12. Moving
Toyota – Swagger Wagon 9.9M views Levi’s– Rear View Girls 7.4M views Carlsberg & Mentos 2.7M views DC Shoes – Gymkhana 30M views
Leicester NHS – Teenage Kick 2M
views
PS3- Michael 10.3M views
Samsung - HD Camera Trick 1.5M
views
Cadbury’s - Eyebrows .8.2M views
Nike - Write The Future 26.6M views VW - The Force 44..3M views Alphabet Photography 35.1M views
John Lewis - Christmas ad 12.2M
views
31. Serve the ‘Searchers’ with HYGIENE content
Be the most compelling answer to consumers’ questions
Great hygiene content that serves as the best answer to questions around their
brand.
32. Serve the ‘Searchers’ with HYGIENE
contentMake content that will find the right people at the right
time
Reviews of the latest smartphones &
tablets.
How-to videos answering tech issues
33. Promote your HYGIENE content
Stand out from similar videos and own your brand territory
Tactical paid video
promotion ensures that
Knorr’s hygiene content is
surfaced at key
moments that matter.
36. Things real people don’t say about
advertising..
“I wonder if there are
any new campaign
microsites I can spend
brand exposure time on
today?”
37. People who browse
seek inspiring new
content
People who search
seek relevant
content
Build relationships with ‘Browsers’ & ‘Searches’
using Hub
Giving them a reason to return
[hub]
38. Hub Content What is it?
Keep the story going and give the audience a reason to continue watching.
39.
40. Don’t just think of the hub...Think about the whole
wheel
bought partner
owned
video in
Google search
promoted on
other
destinations
Trueview In-Display
(including
engagement ads)
Trueview
In-Search
Trueview
In-Stream
responses
collected in
playlists
video
responses
partner's
social
networks
consistent
end frame
Your
Channel
Your website
48. The success of content extends beyond the
video itself
The art + science
Art Science
Content
Fundamentals
Audience
development
title
recency
view counts
watchtime
engagement metrics
tags
description
accessible
discoverable
shareable
consistent
conversational
interactive
sustainable
authentic
targeted
collaborative
+
thumbnails
49. Leveraged Video to create a virtual hyper efficient sales
team
Three ways video delivers measurable ROI
1 2 3Hyper-Efficient Reps Gated Offers Live Events
Best Practices: Salesforce
50. Hyper-Efficient Reps
33,000 views a day = 217 Hyper-efficient reps
Assumptions a. Average video view is 2 minutes
b. Average hyper-efficient rep pitches 8 hours a day, no breaks
1
51. Create a standard process for optimization
Poster Frame
Naming Convention
Description & Tags
Active Engagement
Call-to-Action
Promotion
Raise the bar and weed out underperforming producers
1
53. Make sure your videos are logging activities
When someone watches a video on our Web site, we want it to count.
Watched
15 seconds
Watched
the entire video
1
2
3
Lead Scoring
Personalized Journeys
Campaign Attribution
2
55. How do Salesforce measure success
1
2
3
Views
Subscriptions
Net new leads
4 Pipeline influence*
* In addition Salesforce also periodically conduct value surveys with customers and our
sales teams
56. A cohesive Hero, Hub & Hygiene strategy enables a cohesive story from
awareness to demand.
57. Summary
1. Video provides new ways to tell your brand story to the right people,
enabling you to build stronger relationships with your captive audience.
2. Great content does one of three things: entertains, educates & inspires.
3. Use Hero, Hygiene, Hub for a winning content strategy.
4. Create great content!