Best companies to work for 2021

Best Companies to Work For 2021 2021 | VOL-07 | ISSUE 07
www.insightssuccess.in
The Avant-garde Powerhouse of Mavericks and Polyglots
Sheetal Ramkumar
Founder & CEO
Sudeip Kummar
Founder
Vidya Ramadasan
Director
Divya Chauhan
Vice President - Sales
Vidula Dalvi
Vice President - Sales
Nilesh Chavan
Vice President - Service Delivery
Ramakrishnan J
Vice President - Service Delivery
Gaurav Pandey
Vice President - Pre Sales and
Product Management
Avik Majumdar
Vice President - Partnership
and Alliances
Nidhi Purohit
Vice President - Multimedia

Editor’s Note
very individual wants to work for a company,
Ewhich gives them the opportunity to explore and
learn more. They are always on the lookout for
such companies which value their efforts and recognize
them as important members. This is where the top
companies step in. They encourage the employees to
learn, evolve, and push their limits.
These prominent companies have a focused business plan;
they never falter in the face of adverse situations. Rather,
they take up every challenge as an opportunity to prove
themselves and to make an impact on the industry and
society at large.
These companies are driven by the objective of not only
expanding their business, but also, to let the employees
become better versions of themselves. They allow the
employees to let their creative juices flow and come up
with new ideas. This, in turn, boosts the confidence of the
employees and they give their very best to lead the
company to the pinnacle of success.
Excellent companies focus on their strengths and never
compromise on the quality of service. They never let go of
any opportunity to expand or to try something new, which
is beneficial for both the employees and the customers.
They are the torchbearers of their domain and are ready to
adapt to changing technology and cultures.
ESTABLISHMENTS
THAT GIVE WINGS
TO YOUR CAREER

They are the agents of change in corporate culture. As
such, these business establishments always try to
introduce new and innovative activities and procedures,
which encourage the employees to put in their best efforts
and reap the desired results.
These companies always focus on the development of the
employees. Accordingly, they set achievable goals for
them and also create room for training and development.
With the changing nature of businesses, these companies
ensure that they are also always at the top of the game.
They believe in healthy competition and respect their
competitors in the industry. These prominent companies
are ever ready to embrace change and step into the next
level to ensure the delivery of better services to their
clients.
With an eye on the future, these prominent companies
always keep track of the latest developments in
technology and employ them to achieve better outcomes.
This helps them to efficiently utilize time and resources
while fulfilling the customer requirements in a stipulated
time period.
Last but not the least, these companies are strict believers
in the saying, ‘customer is king’. Accordingly, they pay
attention to various concerns of the customers and solve
their queries quickly. They are driven with the zeal to
provide customers with immersive experiences and march
ahead towards exploring endless possibilities.
Hence, in this issue of Insights Success, join us on a
journey to explore the pathbreaking companies of 2021,
which are delivering quality output in every aspect
ranging from company culture, employee development,
customer experiences, and so on. Have a great read!
Sumita Sarkar
Editor-in-Chief
sumita@insightssuccess.com

White Globe
The Avant-garde Powerhouse
of Mavericks and Polyglots
COVER
STORY
08

Citrus Informatics (India) Pvt. Ltd.
Enabling Clients to Ensure
Sustainable Growth for Years
Cloudnine (Kids Clinic India)
Enabling All-Embracing
Maternity Care
Inﬁnity Architects and
Interior Designers
Shaping Spaces with
Timeless Designs
Techugo
Transforming the Indian
Mobile App-Development Industry
through Innovation and Excellence
C
O
N
T
E
N
T
Ar cles
Ar cles
Hiring Insights
7 Top Trending Hiring Hacks
The Essence of Effective
Communication in the
Corporate World
Corporate Communication
16 26
36
32
22
30

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Editor-in-Chief Sumita Sarkar
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Management Brief
Company Name
Sarji R Mohammedali
Founder and CEO
Infinity Architects
& Interior Designers
Dr. Kishore Kumar
Founder and Chairman
Techugo
Cloudnine
(Kids Clinic India)
Mr. Ajinkya Dhumal
Principal
Designer and Founder
Citrus Informatics is an ICT company that uses well-defined
processes and best practices and innovative thinking to develop
breakthrough solutions
Cloudnine provides world-class medical expertise, state-of-the-
art facilities, and staff dedicated to the holistic well-being of the
patient and the child
Infinity Architects & Interior Designers craft designs that speak
an intellectual's language
Techugo offers the quality-laden end-to-end solutions for app
development for the responsive web and mobile applications
Citrus Informatics
(India) Pvt. Ltd.
Ankit Singh
Founder and CEO
BEST
COMPANIES
To WORK For 2021
White Globe
White Globe is Asia’s leading translation and localisation
services company bridging communication barriers
Sheetal Ramkumar
Founder;
Sudeip Kummar
Founder

BEST
COMPANIES
To WORK For 2021
The Avant-garde Powerhouse of Mavericks and Polyglots

Story
C ver
White Globe's Vision Is To Be Amongst The Top Three
Global Language Service Providers Offering
The Highest Quality Translation, Interpretation And
Localisation Services To Its Customers
“ “
t all started in 2015, when Sheetal and Sudeip commis-
Isioned a market research agency to assess the potential
of ‘language support services’ in the Asia Pacific
Region. The research findings were an eye-opener, as the
market was fragmented entirely with very few organised
players in this region. They connected with many enterprise
customers to understand their pain points and evaluate the
scope of an organised play for a full-service language
solution provider.
Many conversations later, White Globe was born in the
summer of 2016. The team finalised and set up the first
office in August 2016 and recruited a few team members in
sales, project management and delivery. The first customer,
an MNC in Pune, was signed up within a month's operation.
At the end of the first financial year (four months
operation), the start-up had signed up more than 25
customers and delivered more than one million translated
words.
The year 2017 was foundational, wherein the White Globe
team came into their reckoning and got featured amongst
the ‘Top 10 LSP's’ in the region. They had offices at all
major metros like Mumbai, Chennai, Bengaluru, Delhi, and
Hyderabad. At the end of the financial year, they were
servicing more than 150 customers and had delivered more
than 100 million translated words.
The company launched the first version of its technology
platform – ‘Lang Tech’ – based on AI and ML in 2017.
Starting with 2018, the team got their first owned office in
Pune. Soon, they were featured as one of the Most Admired
LSPs in 2018 and served more than 400 customers.
Amongst them was an MNC Automotive giant for whom
we translated 60 million words in 6 months!
In 2019, White Globe was featured as the ‘Company of the
Year’ and ended the financial year in March 2020, serving
more than 600 customers and had already delivered over
650 million translated words. In addition, the company won
several accolades like ‘CEO of the Year’ and others.
The pandemic hit all of us starting March 2020. The White
Globe team did not waste any time to reinvent themselves
and start working from their respective homes quickly. Its
operating model of having its very own technology
platform as an anchor for all its language experts spread
across 600+ cities came in handy. Since most of the work
used to happen remotely, the company quickly adjusted to
the new normal and continued to deliver its projects at scale
and speed.
White Globe continued its impactful journey, and for that,
the company thanks its stakeholders. The company was
awarded the ‘Best in Translation and Localisation-India' by
a UK agency in 2020 and featured in Slator's List of Global
Language Service Providers. Award for Most Influential
Business Leaders and Influential Women Business Leaders
followed in 2020.
Today, White Globe serves more than 1500 enterprise
customers across 40 industry verticals in more than 350
languages. The company is slowly inching towards crossing
the mark of one billion words translated. Its technology
platform prides itself of a network of handpicked and an
especially curated team of more than 75,000 language
experts, 5,000+ content writers and 3,000+ voice-over
artists located in 600+ cities across the globe.

Meet the Dream Team
Sheetal Ramkumar, Founder and
CEO, has more than 20 years of experience in
customer service, employee engagement,
learning and development in giant corporations.
She leads the sales, customer service, process,
and quality initiatives for White Globe. She leads
interactions with large customers, and under her
leadership, the company has implemented six-
sigma, and several quality initiatives focused on
customer service and customer delight. She is
an alum of MICA and SIBM and is a
communication specialist.
Sudeip Kummar, Founder, has more than
25 years of experience, including a decade-long
experience leading a couple of BFSI/Payments
and a Tata Group company as CEO. He led
these companies from the start-up stage to the
growth stage, clocking revenues over INR 500
Crores and attaining proﬁtability within three
years of operation. He is leading the technology,
automation, new product, and marketing
initiatives for White Globe. He is an alum of ISB,
Hyderabad and is a CFA (USA).
We Firmly Believe That Implementing
Various Technological Initiatives Will Become
One Of The Key Differentiators For Us
“ “

Vidya Ramadasan, Director has
around 20 years experience in
the corporate sector in the area
of Sales, Business Operations
and Customer Service. She has
completed her BE Electronics
and Communication Engineering
and is an MBA from Carmel
College, Bangalore.
Divya Chauhan, Vice
President - Sales, Enterprise
Sales, has more than 15 years
of Enterprise Sales experience
and manages Enterprise
Customers for White Globe.
Vidula Dalvi, Vice President -
Sales, has over 20 years of
experience across industries
with reputed Indian and MNC
brands and manages
Enterprise Customers at White
Globe. She is an MBA and an
alum of Sydenham’s Institute
of Management studies.
Ramakrishnan J, Vice
President - Service Delivery,
has more than 15 years in
service delivery in the language
services industry and is head of
Service Delivery.
Nilesh Chavan, Vice
President - Service
Delivery, has more than ten
years of experience in service
delivery and manages
delivery for strategic
customers.
Gaurav Pandey, Vice
President - Pre Sales and
Product Management, has
more than ten years of
experience in pre-sales and
product management and is
head of pre-sales and product
management.

Avik Majumdar, Vice President
- Partnership and Alliances, has
more than 15 years of experience
in partner management and
talent acquisition and is head of
partner management and Lang
Tal and Lang Train initiatives.
Nidhi Purohit, Vice President -
Multimedia, has more than ten
years of experience in film
production, multimedia and is
head of the multi-media division
under the brand name ‘Alpha Hat
Global’.
Distinguished Offerings
White Globe provides translation, interpretation, and
localisation services to enterprise customers across various
domains. It has assisted many corporates in translating their
technical, patent, legal and business documents. In addition,
the company provides interpretation services including
simultaneous, consecutive, over-the-phone, video-remote,
and call centre, etc.
The company has assisted many enterprise customers and e-
learning companies in localising their content. It has also
localised websites of many leading corporates in multiple
languages. In addition, it has an API that enables seamless
connection with any learning management system (LMS) or
content management system (CMS).
“We are a leading multilingual multimedia service provider,
having delivered corporate videos, corporate policy videos
and animated content in multiple languages,” announced
the proud CEO – Sheetal Ramkumar.
Till date, the company has handled many sub-titling
assignments, dubbing/voice-over, etc. It offers pre-
production, production, and post-production services for
digital, audio, and video content in more than 150
languages. (Its pool of voice-over
artists is located across the
Globe. The company can deliver
multilingual voice-over projects
with the help of its many tie-ups
with leading studios across
multiple locations to offer
customised services.)
Vision
White Globe's vision is to be
amongst the top three global
language services providers
offering the highest quality
translation, interpretation and
localisation services to its
customers and partner them in
localising and globalising their
business.
Mission
White Globe's mission is to
provide the highest quality
translation, interpretation, and
localisation services to its
customers such that they receive superior value by
removing all language and cultural barriers and grow
globally, while its employees and business partners will be
proud and share their success.
Enduring Hardships and Rising Above
There are many challenges one faces in the initial years as
you set up the business. Getting talent and nurturing them is
tough. Being bootstrapped puts a spanner in the wheels
whenever a few large customers delay payment. In the
beginning, many times, the assignment came to us when an
established player in Europe and the America’s refused to
deliver within the timeline and the budget. “Challenges
were thrown at us, like a carrot and we were told – ‘Prove
Yourself,’and so we did,” noted the Founder,- Sudeip
Kummar.
Standing Apart
“We firmly believe that implementing various technological
initiatives will become one of the key differentiators for us,”
noted the Founder – Sudeip Kummar. “We continuously
scan the market and the industry to understand the latest
technological trends and evaluate use cases to consider its
implementation. In addition, we have a panel of Tech Savvy
Advisors who continuously advise on the latest

White Globe Has An Extremely
Vibrant And Lively Culture.
It Is Made Up Of Some Crazy
Mavericks Who Get Bored
Without Being Challenged
“
“
technological trends and possible adoption by us,” he
added.
White Globe firmly believes that artificial intelligence (AI)
and machine learning (ML) will play a crucial role in the
language service provider industry in the future. The
company has already embarked on the journey of
leveraging the power of AI and ML across all its service
portfolio and its Translation Management System,
Translation Memory and Analytics Platform. The platform
is one of its kind, with seamless integration of workflows,
CAT Tools, and Customer Interfaces.
“With an accent on continuously improving the user and
customer experience, we review all our workflows and
automation periodically,” added Sudeip Kummar.
The Fabulous Work-culture
White Globe has an extremely vibrant and lively culture. It
is made up of some crazy mavericks who get bored without
being challenged. The company fosters collaboration and
continuous learning amongst its team members. Being a
quintuple ISO Certified organisation, its processes are very
well documented. Any recruit spends two weeks going
through the processes and formal induction to onboard
her/him in the company.
Celebrating festivals is a way of life at White Globe. There
is some festive occasion in some part of the world every
alternate day amongst the cross-cultural network of
language experts located across 600+ cities.
The company is highly performance-driven and has several
examples within the company of growth in careers. The
practice of ‘rewards and recognition’ has benefitted the
organisation in nurturing talent and building the future
leadership pipeline to cater to the expected growth.
“We have an excellent Management Trainee Program, and
each year we recruit about 10 Management Trainees from
Engineering and Business Schools. The cohorts from the
last two years are already responsible Managers, and we
have had no attrition amongst these young professionals,”
added Vidya Ramadasan.
The Future Awaits!
Where growth can be the only motto to stay in the race,
White Globe has already begun its international expansion
in about ten countries with representative offices across
Europe, the Americas, Middle East, Africa, and Asia. It
already has a studio set-up for post-production services for
multilingual content in Mumbai and Pune and would
expand in the southern part of the country. The company is
expanding its portfolio rapidly, and many new services like
multilingual technical writing, SEO-ready content creation
in multiple languages, language support for conversational
AI have already been launched.
Word to the Wise
Nothing will ever be attempted if all possible objections
must first be overcome! This was an illustrious company’s
most significant learning during the struggling days: there
are ‘ifs’ and ‘buts’, don't wait to answer every question you
may have; you will figure out a lot of things as you move
along in this entrepreneurial journey. Every time there is a
crisis, take a deep breath and say, “we will overcome this,
let's do the most logical thing first!”
White Globe wants to say this to all aspiring entrepreneurs:
“If you're going to do something, do it! You may fail with an
open mind, but you will learn and there is no fixed formula
to make this work and there is no perfect setting to start
something. Your customers will throw challenges at you, be
ready to take a risk and give it your best shot; you will
either come out as a winner or become wiser!” added
Sheetal Ramkumar

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Citrus Informatics (India) Pvt. Ltd.
Enabling Clients to Ensure Sustainable Growth for Years
n today’s world, in order to be known as the best, a
Icompany has to remain at the mountain of excellence.
Such companies should be focused on their strengths
and should be willing to take risks, while inspiring a
positive corporate culture. They must not only draft brilliant
strategic plans but should also ensure that these plans are
well thought out and executed to ensure the organization
goals and customer satisfaction are met at one stroke. These
companies need to have a visionary leadership and a
dedicated team that propels the organization into a success
orbit. And such companies invariably find themselves listed
as best companies year after year.
Hence, in this issue of Insights Success, titled – ‘Best
Companies To Work For 2021’, we bring forth some of the
pioneer companies, who are changing the game with their
innovative endeavours and dedicated services. They leave
no stone unturned to ensure that the client receives ultimate
satisfaction through their brilliant services.
One such prominent company standing tall at the pinnacle
of corporate excellence is none other than Citrus
Informatics (India) Pvt Ltd. Established in 2010, the
company has expertise in providing solutions for
healthcare, energy, automotive, airlines, cold chain,
logistics, real estate, non-profit, and e-commerce domains.
Citrus Informatics has experience with the standards,
protocols, and regulations applicable in each of these
spaces. Without saying this experience comes with closely
working with people in these spaces, thus making Citrus
Informatics, an even more valuable organization.
A Master of Multiple Domains
With a team of more than 200 highly skilled and technically
proficient engineers, Citrus Informatics focuses on
delivering a wide range of management and engineering
services including IT Consulting, Project Management,
Technology Management, Product Management &
Engineering, Architecture, Application/Solution
With EXPERTISE in
INFORMATION and
COMMUNICATION TECHNOLOGY
SPACE, Citrus Informatics
EMPOWERS its engineers
to meet the CHALLENGING
REQUIREMENTS and to
DELIVER BETTER VALUE
for MONEY.
“
“
always a step ahead
Sarji R Mohammedali
Founder and CEO
16 | JULY 2021 | www.insightssuccess.in

Development, Mobile Apps, Database Design and
Administration, Data Analytics, Machine Learning, Cloud
Computing, UX Design, Testing and Quality Assurance,
Digital Marketing and much more.
As Citrus Informatics’ services spans multiple domains, it
provides a well-built infrastructure and environment for
employees to learn, grow and enhance their skills thus
contributing to the growth of the company and their own
career growth.
With proficiency in multifunctional and multiple
technology solutions, the company provides in-depth
services in integrating third party APIs, applications,
solutions, services, and social networking platforms. This
provides the workforce with optimum networking
opportunity with external parties to further enhance their
portfolio.
Citrus Informatics gives great importance and goes that
extra mile to deliver the projects on time and on budget
without compromising the quality. As a result, it has
become a partner of choice for hundreds of customers
around the globe and we all know, with customer
satisfaction comes long-term successful business
relationships.
The Dedicated Frontrunner
Citrus Informatics continues to excel under the leadership
of its Founder and CEO, Sarji R Mohammedali. He has
25 years of extensive and diverse experience of
spearheading large IT divisions spanning Program &
Project Management, Infrastructure & Operations
Management, People Management, Research, Product
Development & Engineering, and a lot more.
Apart from Citrus Informatics (India) Pvt Ltd, Sarji
Mohammedali decisively serves three different IT
companies in the USA. Since 2010, he is the Director of
Engineering of Netspective Communications LLC, USA.
He has been functioning as Offshore Head of TCTI Inc,
USA since 2009. He is also serving as an IT Advisory to
RGB Broadcasting Equipments, Kerala, India.
Needless to say, under his leadership and mentorship, the
workforce of Citrus Informatics can potentially achieve
greater heights which evidently makes the work
environment vibrant and competitive.
Senior Team @ Citrus Informatics

Outstanding Services
Citrus Informatics focuses on providing solutions to the
different problems faced by its clients. It simply does not
limit itself to providing a generic single solution for
everyone, but a customized solution that addresses the
needs and requirements of each client. Citrus Informatics
takes a great deal of effort in understanding the client
requirements and translating it to the right technical
solution that best suits the client, rather than providing a
“one size fits all” solution. It is this customer-oriented
approach that has paved the way for its success. The
customers easily see the difference and benefits of working
with Citrus Informatics when compared to other solution
providers and thus Citrus Informatics is able to maintain
long term customer relationships.
A snapshot of the various services provided by Citrus
Informatics include:
• Dedicated Research and Development – The company
has an efficient team of highly proficient, competent,
experienced and dedicated technical workforce with
innovative and out of box thinking capabilities. It does
not compromise in any way on quality and expertise
while meeting the customer requirements. Hence, cost
alone is not a driver when it comes to foreign
companies outsourcing to Citrus Informatics’s R&D.
• Product Management and Engineering - Citrus
Informatics believes in successfully translating a
product vision into reality. With a well laid out plan and
proactive measures, it helps customers with the entire
development life cycle of a product from
conceptualization to post implementation support.
• Custom Software Development - A lot of customers
have requirements that are very specific to their
organization. A typical COTS solution does not solve
their problem. Given their expertise in various
frameworks and technology areas, the Citrus
Informatics team of engineers is able to design,
develop, and implement custom solutions for these
segments of customers in shorter time spans that exactly
meets their requirements. With its extensive experience,
Citrus Informatics team is also able to help the
customers to fine tune their requirements and help them
see through the functionalities that would best suit their
needs.
• Specialty Services - Citrus Informatics also specializes
in various areas such as architecture validation,
integration services, penetration testing, security testing,
and growth hacking as well.

• IT consulting - Citrus Informatics provides valuable
opinions to customers in solving their various business
problems in many ways from pointing to COTS
solutions, quick fix suggestions, or discussions that
helped them define their business strategies taking into
account the customer’s short-term and long-term goals.
A Congenial Work Environment
Team Citrus Informatics believes that a constructive work
environment forms the foundation of every company and is
essential for its growth. In addition to being one among the
top IT companies in Kochi, Citrus Informatics is generally
known for its healthy and professional work culture. The
company provides a family like work environment, where
everyone is respected and encouraged to express their ideas.
Citrus Informatics believes that the contribution of every
employee is significant. Employees are encouraged to
express their ideas. Their suggestions and thoughts are
valued. These are discussed and debated openly to finally
reach a consensus. The company creates the best workplace
where employees can interact and learn from each other,
while contributing towards achieving the goals efficiently.
Citrus Informatics also provides compensation packages
that is at par with the industry standards with timely
revisions. A high employee satisfaction index makes it a
company of choice for job seekers.
The Achievement Tale
Throughout its journey of delivering excellent services,
Citrus Informatics has achieved various noteworthy
landmarks. Some of its remarkable accomplishments are
mentioned below:
• Recognized by Insights Success magazine as one of
‘The 20 Most Innovative Companies of 2019’ which are
foremost in providing innovative solutions with the
latest technology, while leading the marketplace.
• Listed in the Insight Success magazine's annual listing
of ‘The 10 Most Admired Outsourcing Companies 2018’
which are offering cost-effective and profitable solutions
to accomplish client's needs.
• Featured in Silicon review magazine’s 50 Indian
founded technology companies List 2017.
• Named by Silicon India’s 20 Most Promising
Outsourced Product Development Companies 2017.
• Recognized by Insights Success magazine as ‘The 30
Most Admired Companies of 2016’, which are foremost
in providing the innovative solutions with the latest
technology, while leading the marketplace.
All of these awards and recognition proves the company is
one of the Best Companies to Work For - in 2021.
Message for the Leaders of Tomorrow
Mr. Sarji states, “Every entrepreneur should know that he
plays a major role in the transformation of the business
sector as well as the society. He needs to be able to play
multiple roles simultaneously for the smooth running of his
organization.”
In short, an entrepreneur must fulfil his duties towards his
customers, employees, country, environment, society, and
himself. Citrus Informatics believes in creating the leaders
for tomorrow and wishes to make a difference in the society
by enabling opportunities to its workforce that are class-
apart.
Best Companies To Work For 2021

TheEssence
of Effective
ommunication
inthe
corporate World

ommunication is a word that is widely used when it
Ccomes to the efficiency of spreading ideas to
others. Communication has evolved. Ancestors
conversed differently and in the modern era, people have
developed skills to disseminate ideas from one person to
others. Advancing to communication, people to whom the
message is shared have to understand clearly what the
speaker is trying to convey. Communication is successful
only when the audience concisely understands the delivered
message. The audience can be friends, family, colleagues,
the public, etc. Due to greater scope and opportunities in
communication, effective communication is practiced
widely in the corporate world.
Why there should be effective communication in
workplaces?
In many places, there is still a lack of effective communica-
tion, which is somehow reducing the productivity of an
organization. It may be doing good in its development and
delivery of its products and services, but lack of communi-
cation will never garner qualities of success in the organiza-
tion. Here is why effective communication is necessary in
the corporate world:
Corporate Communication

Increased productivity
Effective communication boosts the productivity of work.
There is a sense of objectivity that culminates in a better
working style.
Higher quality of services and products
When there will be a smart input, then the output will
eventually be smarter. Similarly, great communication input
will bring out greater results. This will produce high-quality
products and services, building the goodwill of an organiza-
tion
Greater levels of trust and commitment
When people in the corporate world discuss topics related
to the development of the organization, it enhances
productivity and improves trust between each other. There
is a feeling of commitment towards the organization.
Expanded worker commitment and more significant
levels of inventiveness
The employees get engaged in conversations that pop up
creative ideas.
More prominent work fulfilment and spirit of represen-
tatives
Effective communication creates a positive environment,
where the employees start to feel satisfied with their work
and lifestyle.
Better workplace relationships
Communication strengthens the bond between employees
and develops relationships between them.
Greater acceptance of change
The employees listen to each other and consider what the
perspectives and points of view of others are.
Decreased absenteeism
People working in an organization start to involve in
exciting conversations and activities which spark interest in
them, leading to reduced absenteeism.
After knowing the importance one can practice effective
communication in the following methods.
Organize thoughts in your mind before sharing them with
others. Sometimes people speak without thinking about
what they are going to speak. If something ill pops out, then
it may hurt the sentiments of someone. Communication is
collaborative, not competitive. One should not compare
oneself with others as everyone has different abilities and
skills, which produce different results. Comparing simply
creates resentment, which will dwindle the performance of
an organization.
The tone is very important in communication. There should
be stress on some syllables to highlight the purpose. This
makes the listener understand what the speaker wants to
say. The sentences should have depth and shallowness.
Listening first – A deep and sophisticated conversation is
possible when people listen to what is being said. First
listening and then understanding gives greater comprehen-
sive power to speak. This increases proactiveness and
productivity.
Communication in a corporate sector is a crucial part of
workplace. To convey what you want to say, one should
know how to communicate effectively.
-Yash Yashwante

aternity care is all care related to pregnancy,
Mchildbirth, and the postpartum period. In
developing countries, improving the quality of
care as a way of attracting more family planning clients has
generated considerable interest, and has extended to other
health services. Childbirth was taken for a ride till 2005,
with no transparency, accountability, and with high
morbidity and mortality. It started to revolutionize the
sector where they were the first dedicated maternal and
neonatal hospitals in India dedicated to improving the
standards of healthcare.
Overview
Cloudnine (Kids Clinic India) offers all-in-one maternity
packages for the mother and child for a hassle-free birthing
experience. They carefully hand-craft maternity packages to
suit the need of every to-be Mom. They started packages for
maternal care so there were no unexpected bills. They
started allowing husbands to the labour room or the
operation theatre to increase parental bonding and
transparency in what goes on behind the screens.
Cloudnine provides comprehensive pregnancy and preterm
care for mothers and babies, gynecology services, neonatal
and paediatric services, and fertility services for all eligible
couples faced with infertility issues. It has duty
paediatricians, obstetricians and, anesthetists round the
clock 24/7 and not just any medical personnel to take better
care during emergencies.
The Company believes that Pregnancy is wellness and not
an illness, hence it should not end in tragedy or sadness.
Their mission and vision are to ensure they are better than
the previous year and challenge themselves to get better
with each passing year with quality control measures.
Achievements
It is the first clinic to revolutionize care to the effect that it
achieved negligible maternal mortality and a survival rate
of 99.3% for babies which is one the best in the world.
They achieved infection control so that the rates of
infection would be less than 1%. Morbidity rates in the
form of pelvic floor damages post-delivery for mothers are
virtually eliminated with regular physiotherapy. Educating
eligible parents with antenatal classes also makes a huge
difference. Breastfeeding support 24/7 was provided with
in-house lactation consultation support and achieved more
than 90% of mothers successfully breastfeeding which was
one of the best milestones in the world. Cloudnine is the
first Asian Chain of Maternal and Neonatal hospitals to be
part of Vermont Oxford Network (VON) to compare the
quality of care they provide with the western developed
world and to be on par and much better than them in so
many respects.
(Kids Clinic Ind
Enabling All-Embracing Maternity Care

Powered by Professional Doctors
Dr. Kishore Kumar is a Global Neonatologist and
Paediatrician, having worked in four continents and
having the distinction of setting up NICUs in three
continents successfully has been felicitated by former USA
president Bill Clinton in 2006 for his achievements. He was
the founder chairman and senior neonatologist who was
behind establishing this. He is credited with being one of
the very few Indians who have worked as a Consultant in
four continents with experience of the world vs India. This
helped him to build Mother and newborn care hospitals of
international standards in India. Challenges are always there
for any company. They could be governmental,
infrastructural, human resources, care providers training
issues, attrition of staff, and so on and it gets even worse as
they compete with the hospitality and real estate sector in
many of these areas.
Effects of the Pandemic
During the pandemic last year, Cloudnine had frontline
workers, to employees working from home to their
customers, one of the biggest challenges was addressing
"fear" as it took a toll on every aspect of workforce
wellbeing — financially, socially, physically and
emotionally, across industries and geographies. They could
feel the pulse of their workforce that they had been carrying
to extraordinary levels of continuous stress. Feelings of
vulnerability relating to actual or anticipated job loss, pay
reductions, fear of getting sick, uncertainty and self-
isolation, the "homification" of work, disrupted family
routines, and "Zoom fatigue", etc. all these factors were
causing increased anxiety, depression, and other mental
health issues.
Core Beliefs
Cloudnine believes 'recognition' creates an important link
between employees' day-to-day actions and broader
organizational goals and objectives and overall helps in
achieving customer satisfaction. Hence during the
pandemic, Cloudnine's digital rewards and recognition
portal was instituted which currently hosts peer-to-peer
non-monetary (wherein any employee can nominate and
reward another) and manager-to-member monetary
(wherein a manager can nominate a team member for a cash
reward). The combination of programs along with some
healthy competitive games helps foster a culture of
First and foremost
you need to have patience,
persistence, and passion
to become an entrepreneur.
Also, experience in the sector
which you are going
to serve is an additional asset
“
“
Dr. Kishore Kumar
Global Neonatologist and Paediatrician

appreciation in the organization and relieves stress. While
peer-to-peer recognition helps dissolve hierarchical barriers
and encourages universal reward to employees exhibiting
the Cloudnine values, manager-to-member recognition
boosts morale and motivation.
The company implemented manager-to-member accolades
which include Spot Awards, Employee of the Month,
Debutant of the Month, Living the Values Award, Customer
Centricity Award, Respect for Employees Award, and
Clinical Excellence Award. The rewards and recognition
portal places all employees in the organisation on a level
playing field, ensuring fair recognition for all. All these
efforts help Cloudnine build resilience, embrace
mindfulness and strengthen career wellbeing for an
evolving future. On top of all these, they promise no
attrition and to take care of anyone who gets sick with
Covid-19 fully financially without loss of pay. This helps
boost their employee morale.
Updated with the Latest Technology
Technological advancements have always been at the
forefront of Cloudnine. For example, when new technology
in the market is available Cloudnine is the first one to be out
with it. Phototherapy for jaundiced babies was traditionally
done with "tube light" based equipment's which changed to
LED equipment about eight years ago. It was the first
company to adopt reducing the ALOS for parents. When the
pandemic struck, the company was ready to offer its
services to clients with teleconsultation and home
vaccinations as soon as the legal permissions were
announced by the MCI and GOI.
Cloudnine is one of the very few hospitals in the world in
trialing AI in maternal and neonatal care and tele-NICU to
cater to deserving people. Cloudnine is poised for fantastic
growth both in organic and inorganic forms. They are
gradually increasing their footprint in e-commerce and will
also open nine more branches in the next financial year.
Cheerful Work Environment
Cloudnine focuses on making the work environment vibrant
by having employee-friendly policies. They are probably
the only company that promises and fulfills their promises
to cater for any employee who contracts Covid-19 infection
at work to be treated by the company. Without any out-of-
pocket expenses and irrespective of their grade of
employment. They are an employee-friendly company
acting on the feedback of their issues before they even
become grievances.

7
Trending
Hacks

he hiring trends are changing
Tconstantly. But employers have
to be updated with the recent
trends in order to secure their position
on top in hiring talents. Also, during
the recent pandemic, hiring has
become more difficult as there is no
physical communication between the
candidates and employers.
It has become very important to hire
efficiently by keeping in mind the open
role, key skills required, and skills,
which the candidate has. There is no
specific and right strategy to hire
talents, but you can reduce the tedious
task of reading long resumes and
shortlisting candidates, manually. To
ease your task of recruiting candidates,
we have listed the seven top trending
hiring hacks. These hacks will help you
to recruit differently and efficiently.
1. Set Recruiting Goals
Before starting the recruitment process,
you must know your pain points in
recruitment and start improving them.
Once the improvements are done, you
are ready to move to the further steps
in recruiting.
Setting your recruitment goals is the
primary step while recruiting. The
process should differ according to the
opening role. There is no generalised
strategy in recruitment. The
recruitment goals should consist of the
factors like, which position is open,
what are the primary skills, how many
candidates should be hired, etc. After
setting these goals, you can start
reaching out the candidates.
2. Focus on Employment Portals
Employment portals are the best way
to reach the top candidates. Through
these portals, you can learn about the
candidate’s skills, interests, hobbies,
and most importantly about their
professional history.
On the employment portals, you can
conduct the skill tests for the
candidates, who have applied to your
Hiring Insights
company. For example, LinkedIn takes
the skill assessment and generates the
credible score, which you can use
while recruiting effectively.
3.Invest in Recruitment Tools
In recent times, recruitment tools have
gained a lot more importance as they
automate the number of monotonous
tasks while recruiting. The recruitment
tools save time and money as well. It
helps to streamline the work, so that
the team can focus on important tasks.
You can build your personalised video
conferencing platform or switch to a
complete Applicant Tracking System.
This system helps in communicating
well with the candidates and keep all
their information at one place.
4. Enhance your Career Page
In recruiting process, career pages play
an extremely important role. The
candidates either apply through career
page, or lands on the career page after
applying through other job portals. In
both the cases, career page holds
importance.
It seeks attention of the candidate and
showcases your company. It also
makes a huge impact on candidates.
The career page should be optimised
and user friendly to show how well-
organised the company is. It is a great
place to show the open roles and
company’s mission and culture. You
should also keep some unique factors
on your career page to stand out from
the competition.
5. Build Up Conversation through
Chatbots
During the recruitment process, many
times you will have to answer a lot of
same questions. Numerous candidates
will have general doubts, which you
will have to clear. These doubts can
take much more time than required.
So, to handle the doubts of candidates,
you can create a chatbot. The chatbot
will answer the basic questions asked
by candidates. And you can utilise this
time in doing the essential recruitment
work. The chatbot saves your time.
6. Share Company Culture on Social
Media Platforms
In today’s era, social media plays an
important role in hiring process. It can
be used to post about the recent open
position in the company. Earlier,
posting on Facebook was a trend but
now a days, in the professional world,
LinkedIn has gained importance.
LinkedIn is used as a professional
social media platform to connect with
candidates and other professionals as
well. You should optimise your social
media platform and keep it updated.
Posting about the culture of the
company creates awareness among the
candidates and helps them learn more
about the company and its employees.
It shows how your company values its
employees.
7. Create In-depth Content
Creating detailed content about the
company interests the candidates. You
must create blogs or articles to
describe about the recent technologies
your company is using, or services you
are providing. You can also include the
experiences of your employees in the
blogs.
You can discuss about your recent
projects, so that the candidates would
be aware of the benefits you provide.
The blogs are extremely impactful to
showcase about what your company
does and how uniquely they recruit.
The hiring hacks change according to
the company, its geographical area, and
many other external factors. But above
mentioned are the hacks you can
always rely on. These would save your
time, money, and energy required to do
unnecessary tasks.
-Devyani Sharma

n today's competitive world, it is
Iessential for any company to
evolve with the changing
technologies and trends, while
delivering the best customer
experiences. The leading companies of
the current era employ innovative
techniques and cutting-edge
technologies to ensure increased
production, while keeping the
environment safe at the same time.
They also focus on keeping their
employees motivated and engaged and
embracing excellence with creativity.
One such prominent company which is
making rapid advancements in the
industry is Infinity Architects and
Interior Designers. A powerhouse of
creative talent, a skilled workforce and
dedicated team along with a reliable
source of vendors, is the company's
key to accomplishing challenges of any
magnitude. Ideate Integrate and
Implement- this is the holy trinity
responsible for Infinity's phenomenal
success.
Today, Infinity Architects and Interior
Designers is the most recognized brand
in the market and is well known for its
exclusivity and finesse. Infinity
believes this field requires artists that
create and provide authentic service to
clients. Understanding the difference
between the clients' needs and wants is
an overlooked part of the process
InfinityArchitects and
Interior Designers
Shaping Spaces with Timeless
Mr. Ajinkya Dhumal
Principal Designer and Founder

without which one cannot remain true
to the project.
The mantra of Infinity is to be aware of
what the client needs while the client
themselves are drawn by their wants
and overwhelmed by endless
possibilities. It requires research,
authenticity and appreciation - things
that the company does best. Every
single design and material used is
original and unique for every project
with no repetitions, making it
completely personalized for the client.
Infinity creates perfectly resolved
spaces where architecture, interior
design, and construction blend
seamlessly to create an unpretentious
luxury which is as refined as it is
usable. Founded in the year 2001, it is
a multi-award-winning architecture and
interior design firm with a holistic
approach to design. Critical thinking is
at the forefront of the firm's process,
allowing individual elements to
integrate. It believes that good design
is produced from careful study and
research, combined with technical
knowledge and artistic judgment.
From the ultra-modern to the more
traditional, Infinity Architects and
Interior Designers is inspired by all the
great architectures of the past and the
present, taking it forward into an
exciting future. The firm offers state-
of-the-art turnkey solutions that
radically change the way its clients
view a space.
The Astute Spearhead
The person responsible for taking
Infinity Architects and Interior
Designers to the heights of excellence
is none other than Mr. Ajinkya
Dhumal, the Principal Designer and
Founder of the firm. He stands on the
solid foundation of a 19-year, across-
the-board experience. Under Mr.
Ajinkya's fervent leadership, Infinity's
portfolio entails some of the most
prestigious projects. His leadership is
draped in inspiration and people
identify passion as his other name.
We are all about the
three 'I' of the word 'INFINITY'
Ideate, Integrate, and Implement
Delivering a Plethora of Exclusive
Services
Infinity is the only firm which provides
a variety of exclusive services under
one roof which include architecture,
interior design, project management
consultancy, MEP services
(mechanical, electrical, and plumbing),
3D visualization, and annual
management contracts.
The firm also offers services for
material procurement which are
beneficial for the customer in cost
savings.
Infinity is proud of its impeccable
execution process and detailing in
design. It is perhaps the only design
firm in the region which provides to
each site a dedicated site engineer and
an individual designer other than the
principal designer. Infinity is capable
of blending different elements to create
“
“

an ambience which makes it feel good,
lively, and perfectly complements the
client's character and taste.
In-house services like project
management consultancy, MEP
consultancy (mechanical, electrical,
and plumbing) and AMC (annual
management contracts) help the clients
for their one stop solutions even after
the project is handed over.
Furthermore, at Infinity, the material
procurement team comes in handy for
the clients' ease to help them with the
material purchase. This further helps
control the project budget on a
longer run.
Facing Challenges Head-On
Team Infinity believes that every
project is a challenge in itself. It
focuses on doing the best and a bit
more on every project. Among the
projects completed last year, E.Q.
Technologies Head Office, Pune was
the most challenging one. It was a
tedious task as the 86,000 sq. ft. project
was to be completed within 90 days.
The client was not in India, and the
communication totally relied on
electronic media.
The most difficult part for Infinity was
correspondence over email, explaining
design ideas, details, and so on, and
getting approval of the client. It was a
technology based project as research
and understanding of new technologies
and incorporating them in design was
implemented. Dealing with a large
number of agencies as well as
designing as per U.S. standards was a
strenuous job. The firm, however,
completed this mammoth task within
the time limit overcoming all the other
challenges that headed in its way.
Ensuring a Vibrant Work
Environment
Employees are essentially the key
stakeholders of Infinity, as an interior
design firm, built on 19 years of vast
experience and expertise. The firm has
accumulated an impressive track
record founded on trust and credibility.
With quality service that speaks,
Designers' interior design concepts
have been known to focus on
translating clients' specifications into
discerning ideas. It is only through the
employees' creative and technical eye
that firm's projects have become
unique and exceptionally remarkable.
The four pillars of the team 'Designers,
Execution, Purchase, and
Administration' have eventually carved
out an elite niche name for Infinity.
Employees play the most important
role in the firm by working as a team.
They work with vision, passion,
creativity, hard work and thirst for
continuous growth of the firm.
Words for the Young Entrepreneurs
Mr. Ajinkya advises the young leaders
of tomorrow that each individual may
have a different and unique way of
handling their business. He states that
anyone thinking of starting their
company should have work experience
of at least six to eight years in the same
industry.
Mr. Ajinkya states that the key to
success in business is that it has no
shortcuts. “In Designing and all other
business, every detail is essential and
those details are not just details, they
make the final product”, he says. He
says that to reach somewhere, one
needs to start from somewhere. This
philosophy only works when they have
a proper defined process. It is essential
to take charge of one's own personality
and harness it with empirical
encounters.
Marching towards an Interesting
Future
Designers has clients majorly in Pune,
Mumbai, Bangalore, Delhi, and
Hyderabad. The firm's enduring
relationships with its clients are
testaments to its hard work. Its
portfolio has grown extensively to
include prestigious residential and
commercial works. Infinity aims to
achieve sustainability while
strategically positioning and living up
to its motto. The firm sets to build a
significant presence PAN India,
implementing BIM software, product
design, and to have international
collaboration. Team Infinity is striving
to sculpt an entity where the lifestyle
which everyone covets gets manifested
in reality.

Transforming the Indian Mobile App-Development
Industry through Innovation and Excellence
oday’s business world is
Tcharacterized by cut-throat
competition, cutting-edge
technology, innovation, and the
dedication to deliver outstanding
customer services. The leading
companies draft brilliant plans and
execute them properly to ensure that
the client’s requirements are fulfilled
properly. These companies are
spearheaded by a dedicated leader who
does not give up at the face of
adversity and always comes up with
innovative solutions. Such companies
focus on their strengths and take risks
to bring along major transformations.
One such leading mobile app
development company with their
headquarters based in Canada, India,
the USA, Saudi Arabia, and Dubai is
Techugo. The company was
established in 2015 in a small room
with a handful of visionaries. Now, it
has evolved into a budding team of
180+ talented professionals from all
over the world.
The company has transformed into a
major player in the app development
area in the span of 6 years. Techugo
continues to thrive and achieve
excellence, as it believes it's a
sempiternal process. The company’s
strength is its team, which consists of
dedicated developers, designers,
quality analysts, and marketers.
Together they hustle to cater to their
clients' mobility requirements.
With an undying passion for
technology and flawless craftsmanship,
Techugo has presented the world with
the most wonderful app development
solutions. The team works collectively
to help businesses redecorate their
conventional process with a pinch of
technology.
The Dedicated Spearhead
The person taking Techugo to the
heights of success is none other than
Ankit Singh, the Founder and COO
of the company. He oversees the
company’s ongoing operations and
procedures. Mr. Ankit is the company’s
second-in-command and responsible
for the efficiency of the business.
He handles various segments within
the company, such as:
• Designing and implementing
business strategies, plans, and
procedures.
• Setting coprehensive goals for
performance and growth.
“
“

• Establishing policies that promote
company culture and vision.
• Overseeing daily operations of the
company and the work of
executives.
• Leading employees to encourage
maximum performance and
dedication.
• Evaluating performance by
analyzing and interpreting data and
metrics.
• Participating in expansion activities
(investments, acquisitions,
corporate alliances etc.).
• Managing relationships with
partners/vendors.
A Wide Variety of Products and
Services
Techugo oﬀers quality-laden end-to-
end solutions for app development for
responsive web and mobile
applications, coupled with the latest
technologies to support the robust
technical infrastructure of users’
demands. Its expertise includes a
myriad of emerging technologies like
artiﬁcial intelligence, blockchain,
augmented reality, virtual reality,
enterprise mobility, IoT, chatbots, and
mobile and web apps.
Team Techugo emphasizes on
supporting brands that want to crack
the secret code to success. Accordingly,
it takes care of the jargons and creates
Ankit Singh
the Founder and COO

a digital platform that serves the
brand’s needs and solves its problems
in the easiest way possible. With major
metrics as customer delight, the
company’s dedicated team of tech-
experts creates the best experience for
its customers' customers.
The company helps brands with
business strategy, application design,
development, and more. By adding
innovation-based value, it works
seamlessly with the clientele to design
solutions that solve complex brand and
customer-related problems.
Techugo has offered a wide variety of
solutions to its esteemed clients. It
offered excellent digital solutions to
Dhanuka- a Fortune 200 company.
With the beautifully crafted solutions
of Techugo, the company is helping 10
million Indian farmers.
Sterkla is an end to end coaching
platform designed by a coach,
developed by an expert team and
driven by a mission to awaken the
world. Developed by Techugo, Sterkla
is poised to revolutionize the coaching
industry. Designed with a clear focus
to solve some key problems for clients
and coaches, Sterkla is on the brink of
leading the way through its passion,
purpose and innovation.
Some of Techugo’s other renowned
products include TrueFan, a celebrity
fan engagement app. It offered its
excellent digital solutions to TrueFan
to enhance the communication and
ensure seamless interaction.
Taking on Stiff Challenges
Techugo understands that a start-up’s
success is not an easy nut to crack.The
company also faced quite a few
roadblocks during its establishment
and post-establishment.
For them, talent acquisition was hands-
down one of the biggest challenges.
Associating with a tech-startup during
its initial days is definitely not
everyone's cup of tea. Therefore,
Techugo had to dig deep to build a
team that prospers under challenges.
The company also gathered in-depth
knowledge about the cut-throat
competition when it entered the
domain. There were many tech giants
in the market that it had to compete
with. Therefore, Techugo had to punch
above its weight every time to gain the
much-needed recognition in the
expanding and challenging business
landscape.
Team Techugo states, “Winning the
trust of our clientele was a major
concern of ours. We worked
aggressively to implement a client-
centric working philosophy. Our team
helped them to succeed in their pursuit
of attaining the desirable height of
sustainable growth and progress”.
With its unwavering dedication,
Techugo fostered delighted and loyal
clientele, and eventually, they became
the real force behind its success.
Nurturing Vibrant Work Culture
Techugo aspires to create a team that
aims so high that it restructures the
way people understand the business
landscape. It aims to lay the foundation
of a progressive path that charts the
future for brands and the complete
society at large.
The team states, “This is not a dream
for the faint-hearted, as it takes effort
and technique to reach that level. But
we have already initiated our journey
by fostering an inspirational and
stellar work environment”.
To ensure a vibrant work environment,
the company prioritizes onboarding
and training during the initial weeks of
its team members. At Techugo, they
design profiles to suit every teammate's
cognitive and psychological
characteristics. The company focuses
on creating a team that operates
happily. Accordingly, it conducts
regular check-in to make sure of the
same.The company believes that
establishing an ideal work environment
is a life-long process, and they are fully
committed to it.
The Future Roadmap
To drive growth and expand business,
Techugo’s strategy is rooted in the
reality of the world we live in.
Accordingly, it intends to expand its
facilities by incorporating more
technologies into app development.
The company is determined to cater to
a wide-ranging clientele with more
intricate requirements by expanding its
technical expertise. This move is
driven by the transforming needs of the
clients, who find the integration of
advanced technologies twice more
effective than a simple solution.
As an emerging brand, Techugo is
well-aware of the enormous value that
lies in focus. Accordingly, it focuses on
dedicating its energy to the things that
matter the most to its clients. Team
Techugo is of the opinion that focus is
the only key that would help them to
assist their clients to move the furthest.
As a more focused company, it desires
to pace up its growth and concentrate
strategically to build a better future.

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