Insights Success has come up with a very contemporary topic and has dealt under the issue of “The 10 Most Essential Business Services Provider in 2018”. Here we have focused on the different business portfolios with unique service solutions.

1. October 2018
www.insightssuccess.in
AVON SOLUTIONS & LOGISTICS
Rehashing Mail Management Services with Avant-Garde Solutions
K. Krishna Kumar
Founder & Director
T
H
E
1
BUSINESSSERVICES PROVIDER IN
2018
MOST ESSENTIAL
EDITOR’S PERSPECTIVE
Leverage of Technology
in Banking and FinTech
EXPERT’S DESK
VIRTUAL CFO: A NEW ERA
OF SERVICE SOLUTIONS

4. Editorial
hile the whole world of business is running to be the best, the
Wsuccess of any company depends on the services to help the
customers. The fact is not new, but still, it is never a stale deal.
The importance of the term ‘customer’ is even more excruciating for the
entrepreneurs who yet to make their mark and secure their places among the
‘big fishes’. So, it is not just a matter of importance but the ‘necessity’ to
thrive to be the best in services. It has always been said that it is very
important to connect with the customers and to create a bond. This connection
can be improved by the increased visibility and multidimensional services
from the brand.
A number of brands are approaching towards multidimensional services as it
is both convenient and easier to increase the brand value and at the same time
a great way to expand rapidly. Amazon, Uber are all going to that zone where
these cannot be claimed to be as one dimensional. Amazon from E-commerce
has turned to online streaming and Uber the cab service has added food
services as well. Currently, Uber Eats covers a little over 50% of the US
population, delivering food for estimated 100,000 restaurants and the
ambitious effort is to reach 70% of the US population by the end of 2018.
While Amazon Prime started as a two-day shipping membership for the
devoted Amazon shoppers. It didn’t add any additional benefits till 2011. But
since then Prime has grown as a Subscription service with 100 million paid
users worldwide. The examples are slowly increasing with time.
India is not raw with the concept of multidimensional services from the
brands perspective, as names like Reliance, Ola are being very prominent.
Though, it is difficult to fathom what actually works and what fails to click, as
the sentiment and the demand are different for every brand and their
customers. But when there are numbers of competitors running to provide
excellent services, what matters most is the ‘futuristic vision’ in service
offerings.
Establishing a brand is definitely not an easy task and hence it requires a lot
of efforts, intelligence and great understanding of human psychology and the
knowledge of their expectations at the same time. To make the effort visible,
it is important to relate brand with its customers to some level, and there lies
the success of companies and their customer satisfying agenda.
Service
Business Going
Multidimensional:
Where Does
India Stand?
Nibedita Chanda
Nibedita Chanda

5. Editor-in-Chief Pooja M. Bansal
Database Management Prashant Chevale
Technology Consultant Swapnil Patil
Circulation Manager Vivek Bangade
Research Analyst David
Business Development Executives
Rutuja, Shraddha, joan
Contributors
Savita, Sapana, DeepanjaliArt Editor
Business Development Manager Akansha Garewal
Visualiser Shweta Shinde
Marketing Manager Dhruv Apte
Picture Editor Alex Noel
Art & Design Director Amol Kamble
Co-designer Asha Bange
Managing Editor Rajarshi Chatterjee
Senior Editor Shraddha Deshpande
Apurva, Datta, Urvasi
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or
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October, 2018
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Executive Editor Nibedita Chanda

6. Cover Story
08
AVON SOLUTIONS
& LOGISTICS
Rehashing Mail Management
Services with Avant-Garde
Solutions
CXO
EXPERT’S DESK
VIRTUAL CFO: A NEW ERA
OF SERVICE SOLUTIONS
32
EXPERT’S VIEWPOINT
PEOPLE BEFORE PROFIT
42
Articles
EDITOR’S INSIGHT
Law Services:
The Technological
Boom Inuencing its
Futuristic Importance
22
EDITOR’S PERSPECTIVE
Leverage of Technology in
Banking and FinTech
36

7. INTERVIEW
EXCEL PLACEMENT SERVICES
Rehashing Manpower
Management
QACS GROUP
An Emerging System
Certications Provider
with World Class Services
20
SOFTWARE@WORK
A Real Gem in the
Field of Business
Software
30
SUSHANTH IT LAW
ASSOCIATES
Encapsulating Technology
to Legal Practice
40
ARSYM
An Abode of Futuristic
Development for Kids
16 26

8. teal the Deal’ is the motto of all the companies who aspires to be the best in the business. But the ‘deal’ should
Sbe ‘steal-worthy’ as well! That is why the well acknowledged idea is, the entire world of business evolution
stands on the point of Customer gratification.
The services of the companies do not mandatorily have to be in public dealing only. There are numbers of brands
which sell their services not to the public directly but provide services to other companies to follow the B2B format.
While direct customer services are a part of the B2C model. The factors of better services of B2B and B2C are
different to satisfy the customers. This is the reason it is said that, ‘any business which is not directly into services,
are indirectly into it’. A brand can be in its optimum level of services only by understanding the client’s needs and
fulfilling them in the easiest manner.
This month, Insights Success has come up with a very contemporary topic and has dealt under the issue of “The 10
Most Essential Business Services Provider in 2018”. Here we have focused on the different business portfolios
with unique service solutions, and Avon Solutions & Logistics has grabbed our attention most to put it as the Cover
story of this magazine. This brand is one of the best when comes to the mail management services.
We have also focused on different companies those have come up with unique solutions. Software@Work is one of
the brands that is successfully running the tally and taxation solution to their clients for more than two decades. They
have upgraded themselves with Microsoft Dynamics NAV and Goldmine- A CRM software and are currently into
SAP Business as well. ISO certification services along with testing services for chemical and biological testing has
been refurbished with the constant quality services of QACS Group, for the best system and product certification.
Sushanth IT Law Associates have their profanity in Cyber Law and Information Technology Legal solutions. The
team of the SITL is more conscious to deal with any legal issues of their clients.
The ‘Interview with Insights Success’ section comprises the interview with Rajeet Singh Bagga who gave us
glimpses of his manpower solutions with his Excel Placement Solutions. Manmeet Nayyar is another personality
who has shared his insights on his brand Arsym and his target to fulfill ‘kid-centric’ solution.
This magazine also includes leaders’ thoughts as well. Diya Malani is the Founder of Arteez Hr discusses on the
importance of ‘People before Profit’ and Kaushal Kumar Lata highlights on the apparently uncommon solutions on
Virtual CFO and its futuristic possibilities.
The editor’s thoughts are also a part of this magazine where they have researched on contemporary topics like
Futuristic Law Services and Banking and FinTech to get the ultimate service solutions.
So have a look at the magazine and get the Insights of the essential business service solutions!
Services: Makes a-company ‘The Brand’
’
T
H
E1 MOST
BUSINESSSERVICES PROVIDER IN 2018
ESSENTIAL

10. K. Krishna Kumar
Founder & Director

11. AVON SOLUTIONS
& LOGISTICS
Rehashing Mail Management Services
with Avant-Garde Solutions
T
H
E1 MOST
BUSINESSSERVICES PROVIDER IN 2018
ESSENTIAL
We have been able to offer most
of our clients 10 to 15% savings
in their outgoing mailing costs
due to our superior solutions,
industry expertise, and best
practices adoption
““““

12. Running a mailroom is one of the integral parts of
any business venture and it has become important
in enhancing the efficiency of any reputed
organization. Different solution services are working to
make its mark, but Avon Solutions & Logistics is one of
those prestigious companies which have special
arrangements for the free-flowing and undisrupted mail
management services and has touched the zenith. There are
different silos of mail management for specific needs of
dispatch or distribution of packages and the brand takes
care of that department in the most prolific manner and
works as a one-stop solution. The services are held in such
a manner wherein the client doesn’t need to have multiple
service providers for their work done, giving them the
ultimate cost and time benefits.
With the outright commitment of the
employees, an unrelenting service
attitude of the team, and the zeal to
succeed, Avon Solutions &
Logistics is excelling every
challenge and is marching with a
smile to set milestones.
The Mastermind of Avon
Solutions
K. Krishna Kumar profoundly
known as KK is the Founder
and Director of Avon Solutions
& Logistics. This man has great
knowledge in his field of business
and along with it has a wide range of
job experience in the public sector as well
as private brands. Being part of the
courier/logistics industry since 1985, he held the
position of Senior Sales Management profile in leading
distribution logistics companies prior to starting his own
venture Avon Solutions & Logistics.
A self- styled, innovative entrepreneur, KK is influenced by
“Be on my Own” mantra while started the venture during
early 1998, with the little savings of him. But the initiation
was not that easy like in the stories and movies, and the
journey was tough during its budding days. But it was those
days which worked on his behalf only to flourish the
company later as one of the leading logistic brands of India.
Avon, understand the unique needs and demands of today’s
corporate world seeking a sweeping transformation in their
mailroom management & services and marching with
ultimate proficiency.
KK expresses the reason behind his success, “The fulcrum
for Avon’s growth has always been the commitment of our
people to the customers and the trust in the organization.
Our core policies have been consistently customer oriented.
Personnel has grown along with the organization with a
thorough experience of the product and services.”
Ascending the Graphs of Progress
The company Avon Solutions & Logistics started initially
as an Intra-city document player in Chennai and Mumbai as
a proprietary firm, currently has its headquarter in
Chennai. With continuous effort, the brand
eventually up scaled itself to Mailroom
Management Service brand in 1998
when the mushrooming growth of
IT/ITES in the country was at its
peak. The brand is sustaining the
successes organically, and it is
also riding ahead along with the
opportunities across BFSI.
With a consistent record of
growth and returns, it has
established its value over the
years while specializing in the
niche segments. These eventually
led the company being the premier
and premium players in the
immensely competitive sector.
KK reminiscent “it all started with 4
employees and built a base of 300 employees
within a span of less than 4 years; currently has more than
1000 employees.”
Without any propaganda, the brand cherishes its true
success witnessing the long queue of clients and service
relationships with them. The average contractual service
period for customers with the company has mostly been
more than five years. These are the truest testimonies to the
growth and operating principles of Avon.
Catering the Client’s Needs
The motto of Avon Solutions & Logistics has always been
the unique and ultimate service, and from the initial days it
The strength of the
company had always
been to customize
the services and
initiate new product or
service development

13. believed in the policy of “Plus one”. It has been the
fundamental mantra of KK to keep the company growth
consistent and uprising. The last mile of the express
industry is delivering packages to a large clientele.
Integrated Mail Management Solutions is a logical
extension of a mail distribution set up, while the last part of
the process is the delivery of a package by the courier. The
process and service integration is the last part of the service
and it starts from that point of activity of the delivery
process that caters to the client needs. As it eventually
influences the client, the specific service needs the logistic
solution.
KK adds, “Our model of an integrated approach further
establishes the fact that our systems & services seamlessly
interact with our clients, as an extended arm,
giving us the edge of a preferred service
partner.”
Some of the significant
contributions have been to deliver
services through process and
systems right from the initial
days of FoxPro platform. It is
the continuous designing and
developing of proprietary tools
that enabled Avon to standout
and be a significant player in
the domain. The proprietary
service tools are developed as a
customized requirement for the
customers. Some of it has been
developed for deployment much ahead
of its time to establish service efficiency
and brand image.
Sustenance through Core Support
The company believes “Mailroom solutions is not just the
art of handling inbound and outbound mails, documents
and parcels, but it’s beyond.”
The product profile has always been a niche segment of
customized service solutions and thus it has its own
nuances in its marketing approach. Hence the scalability is
very organic based on the service integrity, reliability and
words of trust. Business development leads primarily on the
basis of customer references.
Some of the personals, who have been the founding
member of the company, today are heading key positions in
the company by sheer dedication and learning attitude.
Internally the company has also inducted a team of
professionals from the logistics industry to further
standardize, stabilize and take forward the growth
prospects, maintaining the organic growth had sustenance.
The challenge was the satiation to hunger for growth. The
company came with new products and services to further
initiate to compliment on the same mail management
domain which helped it to grow more organically. KK
believed “The strength had always been to customize the
services and initiate new product or service development.”
A Specialized Strategy
Avon’s specialization has been in the field of
“Post last mile delivery”. With the
advancement in
E-Commerce and the enhanced
necessity of it has become part of
the daily commotion for the
fulfillment of the delivery
service. There is a great
potential in this sector and
harnessing this opportunity can
be too beneficial for logistic
services. Every E-Com and
Logistic company in India has
got only one agenda and it is to
increase the productivity. Thereby
reducing the cost can turn out to be
one of the best ways to keep it up with
the business model. Now there is no
better way to do it than to work along with
Mailroom Management Companies like Avon
Solutions & Logistics because it is already part of the Major
Corporates.
There are some challenges too and COD (cash on delivery)
is undoubtedly the next big challenge for E-Com and
Logistic companies. If the E-Com and Logistic companies
desire to solve this problem, they must do the same by
working together.
The Housing (Gated Communities) too require such logistic
solution in a big way. With a speedy shift from traditional
shopping to the internet and mobile-based shopping, door
deliveries such as courier documents, consumables, food
items, medicines, and many more have been on a rampant
Avon offers
integrated solutions
encompassing
people, process
and technology

14. surge. But modern apartment complexes are too skeptical when it comes to allowing such delivery personnel to walk into
residents’ houses for deliveries. Various reports suggest it is therefore very imperative that the vendor and the service
provider’s personnel are restricted from the complex access. Also, motivation to commit a crime increases with the
familiarity of the property. It is also highly difficult within the apartment complex to segregate a resident and it is even
more complicated in a complex that has a lot of roadways, walkways, parking lots, recreational areas, lobbies, elevators
etc. Hence Mailroom Management is a necessity in most apartment complexes and Avon claims it to be the right time to
implement the same.
Striding towards a Buoyant Future
Unlike the previous days of the startups, today technology is more prominent and the solutions are built around the services
to enhance the efficiency to a new level. Avon’s model of package management proficiency to deliver certainly fulfills this
segment with the least cost and maximum productivity and returns in the future with more innovative ideas and simplified
solutions.
The company has a keen eye to become the best from the rest with its updated solutions and innovative ideas to make the
logistic services more efficient than ever. New products and services will further be initiated to complement the mail
management domain which helped Avon Logistics to grow more organically.
www.avonsolutions.com
www.avonsolutionsindia.com
Our solutions have a holistic approach to
the entire outbound mail management

16. Read it FirstRead it First
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17. Management BriefCompany Name
The company pioneers in India, to offer Integrated Mailroom
Management Solutions, with its unique process which started
initially as an Intra-city document player to be one of the leading
names of the industry.
K Krishna Kumar
Founder & Director
Avon Solutions
& Logistics Pvt. Ltd
avonsolutionsindia.com
T
H
E1 MOST
BUSINESSSERVICES PROVIDER IN 2018
ESSENTIAL
BizCarta helps to leverage converged data center infrastructure
to deliver rich and persistent application experience to the end
users and navigate the security maze and establish a proactive IT
security framework to reduce cyber-attacks.
BizCarta
bizcarta.io
Pradeep Kumar
CEO & Co-founder
Excel Placement Services
excelplacements.com
Excel Placements proves its efficiency with HR solution and man
management services to understand the need of the clients and
also the job seekers to benefit both of them to reach the ultimate
goal of the company.
Mahender Singh Bagga,
Rajeet Singh Bagga
Founder
Pinnacle People Solutions specialize in working with family-owned
organizations to craft and implement People Management & HR solutions to
accomplish business vision & goals. The consulting team has proven
expertise in Goals & Performance Management, Organization Structuring,
Training, Compensation and Statutory Laws.
Pinnacle People Solutions
pinnaclepeoplesolutions.com
Deepak Patil
CEO
QA Certification
Services Pvt. Ltd
qacertification.asia
Anshul Arora
CEO
QACS, backed by years of industrial, certification and auditing
experience provides ISO certification services, DAC
accreditation, IAS-USA along with testing services for chemical
and biological testing.
Indian Register
Quality Systems
irqs.co.in
shashi mishra
Global Head
IRCLASS (IRQS) is the food certification brand with world class
accreditation bodies to provide ISO Certifications & Training
programs for a better health and lifestyle.
Software@Work
(INDIA) P. LTD
sawindia.com
Software@Work is the one stop solution for off-the shelf
software that every business needs. The company takes care of
the readymade or customized solutions in a personalized manner
to gratify client’s demands.
Vikram Seth
Founder
SUCCESSWRKS HR
Solutions Private Limited
successwrks.in
SUCCESSWRKS HR Solutions Private Limited works as
consultants and outsourcing, and skill providing solutions. From
man management to client consultant, the company has extended
its hands on complete HR solutions.
Anjani B Kumar
CEO
Sushanth IT
Law Associates
sushanthitlaw.com
Mr. Sai Sushanth
CEO
Sushanth IT Law Associates is a full service cyber law
consulting firm to take care of different issues of the clients
regarding the law and cyber solutions.
Sagar Tanna
Head of Sales
TSS Consultancy offers end to end solution, from screening to
STR. The company complies with code of ethics regulation in a
single solution through the database which consist various
modules.
TSS Consultancy
tssconsultacy.com

18. Managing manpower is not an easy task and that
is the reason most companies trust the best of
the services when it comes to finding the right
candidate for the post. There are a number of placement
organizations which are working in this service-providing
sector. But there are only a few who could understand the
demand of the market and be the apt provider of it.
In an interview with Insights Success, Rajeet Singh Bagga,
Founder of Excel Placement Services gave some insightful
answers highlighting the influences made by his company
to take manpower management services to a new level.
1. Kindly brief us about the company. Enlighten us
with the foundation story and a brief detail on the
company’s initial days.
I started Excel Placement Services with the idea of
wanting to help Indians to find opportunities abroad.
We have so many talented and hard-working people,
but there is a lack of opportunity for the large part of
the population. We act as a connection between these
people and different organizations. We started off as a
small company with the strength of only two people
and went on to grow to a team of fifty people. I still
work as an active member of the team and am always
there alongside my team to ensure the best standard
possible.
2. Brief us about the Founder/CEO of the company.
My father, Shri Mahender Singh Bagga and I
founded Excel Placement Services. I am a commerce
graduate with an International business management
diploma from London (UK). Before joining EPS, I was
a proprietor at Chaman Auto Consultants. Due to my
rich experience in managing and handling workforce
solutions, today Excel Placement Service is serving
workforce needs of more than 300+ prominent
government and multinational companies across Gulf,
Central Asia and Africa regions.
3. What kind of ethics, principles and manner of
working you observe while running the business?
Our process is very transparent. Our intentions of
working with the organization are put forward with
clarity and we put our best foot forward. We never say
‘No’ to a challenge. We are flexible with our Terms and
Conditions and we have always worked towards
building a long-term relationship with our clients.
I am approachable to my team as well and one thing
that I force them to practice is to not just come to me
with problems, but with possible solutions to those
problems as well. This helps in solving most problems
and it helps in the growth of employees as well.
4. Please tell us about the business model you follow
that makes the brand unique in the mid of cutthroat
competition.
Excel Placement Services is a true extended HR arm to
our clients, like an extension of their teams. Our
account managers work with clients to find solutions to
their hiring needs. Our involvement in the hiring
process is only limited by what our clients want us to
do. We have a reach into the remotest locations of India
to source talent. It has to be a win-win situation for our
clients and candidates.
5. Tell us about the business policies, the agendas and
customer services you provide.
EXCEL PLACEMENT SERVICES
REHASHING MANPOWER MANAGEMENT
|October 2018|16

19. Interview with Insights Success
17|October 2018|
Rajeet Singh Bagga
Founder

20. Our Business policies are simple; we provide
world-class solutions for our clients and candidates. The only way we are able to do so is by focusing on the below three:
1. Quality
2. Transparency
3. Cost Effectiveness
We provide services for both Domestic and Overseas Placements. Apart from that, we have extended our hands to
permanent staffing, temporary staffing, contract staffing and payroll services as well.
6. Brief us about the future of the company or the goal it has set to mark its uniqueness in the future.
Expansion plans are there in the near future, which includes territory and the team as well. We also are planning to open
trade testing centers where talent can be nurtured and be placed in relevant organizations. There are people willing to
work hard and have the energy, and we want to help them channelize it.
The idea is not to stand out or be the best in the competition, the future of our company is to keep improving, evolving
and to keep setting higher goals for ourselves. We are our own competition.
7. Please share with us the current industry scenario from your perspective.
Manpower Supply is a very volatile industry as the hiring depends on the economy. The organizations usually work with
multiple agencies and it is a constant rat race. We believe the quality of business we provide helps us to add to the
goodwill in the industry which eventually will bring business to us. It’s simple!
8. Advice for the budding entrepreneurs who are trying to embark in the same field.
Dealing with Manpower is a complex work compared to dealing with products or services where the dependency is
in-house. It’s a rough ride and we deal with challenges day in and day out. What helps us cope up with the situation is
that we are focused on the deliverables and ensure we are self-motivated all the times with a number of targets:
a. To be solution oriented. Recognize where the gap or problem is and fix it.
b. Do not let failure stop you, and go one company at a time.
c. Working on the surface for manpower consulting will not reap results, understanding the Industries, trades, supply and
demand, and your clients will be your key to success.
d. Quality should be given the utmost importance to establish yourself in the market.
9. Kindly tell us about the accomplishments and acknowledgments of the company.
Testimonials from our clients and Awards are definitely encouraging, but according to me, accomplishments are when we
surpass our own capabilities. We are always striving to keep take up challenges and coming up with new hiring solutions
to complex requirements.
10. If you want to add any information or any other important factors about the company, then we are eager to know
them.
We have plans for expansion and will soon be opening more branch offices. We are also planning to start training
institutes to nurture talent and equip candidates with skills to be able to give their 100% at their workplace.
|October 2018|18

22. QACS GROUP
AN EMERGING SYSTEM CERTIFICATIONS PROVIDER
WITH WORLD CLASS SERVICES
Demands for standard products and services are
rising from both industrial customers and retail
consumers. Therefore, even small-scale companies
try to get certified to prove the quality of their services and
maintain the benchmarks set by the respective industry.
They usually prefer a certifying agency which can provide a
complete range of certifications relevant to their needs. This
has put QACS Group on the forefront to provide such
services in accreditation or permissions and other related
system certifications.
Ethical Certification Services
QACS is providing ISO certification services along with
testing services for chemical and biological testing. The
company has years of industrial, consultancy and auditing
experience and recognized in business circles for its timely
and efficient services. Initially, the company started with
DAC accreditation and subsequently taken further
accreditations like IAS-USA. The company has started with
a small office and since then flourished its business to
expand the business.
Expanding into Food Sector
In the meantime, the team felt the need for testing of food
products as well based on the anticipated growth forecasts
of the food sector. The new company was formed as QTTL
Lab Pvt. Ltd. to provide affordable testing services for
chemical and biological analysis of all types of food
products. The testing unit of this company is also accredited
by NABL for both the field and FSSAI notified lab. Now,
QACS is providing affordable ISO certification to
customers of various fields along with testing services to
the food industry as well as to regulators. Due to
cost-effective and timely services it has been able to expand
service to many other countries.
Experienced Founders
Jayesh Agrawal and Anshul Arora are the founders of
QACS which is launched in 2009. It is headquartered in
New Delhi, India and provides its System certification
cervices throughout the world.
Jayesh is a Mechanical engineer and honed his management
skills through an MBA. He was admired as the lead auditor
for many international and Indian standards, having 26
years of vast experience in diverse fields.
A young and talented businessman – Anshul, has completed
his management education as MBA and has a reputation of
being an e-commerce expert. He was one of the lead
auditors in many international and Indian standards, having
15 years of experience in certification industry. His
strengths are to capture the market with drive and sense of
customer needs which he has developed with experience.
Core Values and Principles
The objective of the establishment of the QACS group lies
in the principle of providing good services at an affordable
cost. Every business ethics originate from individuals,
organizational philosophies and from the legal systems.
Principles at the company are based on a set of moral and
ethical values in an absolute sense and the company takes
them very seriously. These principles are followed firmly
enough to override any human rationalization, weakness,
ego, or personal faults. Life always remains a game of
challenges coming one after another and there is a
disagreement about what values should reign supreme. This
avoided undue compromise on the quality of service. When
all the external forces are not favorable enough, it always
looks back to these core values and principles.
|October 2018|20

23. Unique Brand with Prudent Business Model
QACS is a certification body for system and product
certification, it provides the good services at
affordable cost to the customers and it makes the
brand unique. In this era of competition, the company
believes in providing best in class services always
within the available resources which sometimes
results in less profit. It avoids unnecessary price war
at the cost of quality of the services for generating high
profits. It has a very good team of dedicated
professionals led by promoters directly and each minute
detail is finally supervised by owners so that deviation
does not occur. The company has a simple policy to provide
the best services as required by customers and go to extra
length to keep customer satisfied.
Achievements of the Company
QACS is a still emerging but a promising player in the
Indian market in spite of the backing of an international
brand. The company has created a unique place for itself in
the field which has originated and controlled by
multinational companies. It provides small but significant
services even in countries from where this field originated.
Future of World Class Services
QACS goals are to become an effectively world-class
service provider. There is a continuously increasing flow of
business almost 30% of which is from the overseas market.
The company is adding many more countries to its list of
customers in order to increase the revenue from overseas
market. The overseas market is now a major contributor to
its revenue. The strengths like flexibility and ability to adapt
itself will steer the company to a path of success in future
and it will continue to be a service provider of choice.
Advice for Entrepreneurs
“If you wanted to work ethically then continuous
professional development is required in the field. As
standards are usually revised within a time frame of five
years hence continues training and personal development
should be the way to stay ahead in the field. To become a
good player in the field, nurture your team to the level of
maturity which requires a gestation period of three to four
years.” concluded the founder when asked for an advice for
entrepreneurs.
“
”
Providing
good
services
at an
affordable
cost
Anshul Arora
CEO
T
H
E1 MOST
BUSINESSSERVICES PROVIDER IN 2018
ESSENTIAL
21|October 2018|

24. |October 2018|22

25. hile services have become
Wthe integral part of almost
all the recognized sectors,
law doesn’t typically count as one of
them. But as a matter of fact, it is one
of the essential factors to survive and
stay alert from any legal complexities,
from personal to social and most
importantly, it includes business and
services as well. When company or job
W
23|October 2018|
Editor’s Insight

26. goers fall victim of any situation, legal help becomes the
only way out to get away with it. Legal services are an
important consideration for any business owner. It has
higher significance for small business owners; who often
face a number of legal hurdles. But the bigger names are no
exception, and thus they need legal help too. Apart from
that, it is irrational to think that the law-helps confine only
the owners for the sake of business purpose. The employees
of different companies too need the help to secure
themselves from any discrimination, harassment or other
legal issues.
The work zone has changed drastically, and the legal
advisory is now being used as the much-needed services,
mostly for those who belong to corporate world. The legal
firms are providing their knowledge of many requirements
to sustain the business or a job.
The Dilemma of Expense
The high costs of retaining a lawyer often make it a difficult
financial choice, as it is always thought to be expensive and
out of reach for job owners and most of the small
companies. But there are reasonably priced options which
are currently emerging with the change and demand of legal
service scenario. But it is unfortunate that, a lot of people
are unaware of these options.
Here we have discussed some of the possible and budget-
friendly ways to get the right suggestions and supports at
the time of legal controversies.
Prepaid Services
This term is apparently new and innovative as well. The
most cost-effective way for small business owners to obtain
legal advice is by enrolling into prepaid services. Initiated
by Caldwell Legal in the U.S.A. in 1967, the plan includes
unlimited hours of toll-free telephone consultation. Pre-Paid
Legal Services set up a program that essentially allows
small business owners to purchase “legal insurance,” much
like they would purchase health insurance. This can be very
helpful and budget supportive when companies suddenly
need legal help. But this service is not very helpful to the
job owners and commoners.
The Apps of Law
Interestingly, technology has worked as a boon for the law
advice seekers. The literal advice has taken a diverse turn
with the upheaval of technological provisions created by
apps. Like every other sector, ‘apps for legal issues’ are
there in the market now. These apps can be taken into
account to know some basic rules and regulations to get
enlightened about the basic legalities. These apps are quite
trending and are available easily in this smart-phone era.
One can easily get those apps depending on the needed help
to fight discrimination, wrongful termination, sexual
harassment, copyright claims or other such issues.
Digital Engagement
In the digital era, the law is digitalized as well. There are a
number of legal websites where anyone can get free or paid
services for legal requirements. These websites deal with
their clients in the most professional manner without the
fears of leaking information or selling data. The most
important part is these websites are that, they are to help
brand and companies as well as the working individuals.
Professional and Personal Support
There was a time when one needed to visit the personal law
suitors to get the legal support. This trend has loosened its
importance a bit but has not lost its charm and importance
till date. Lawyers are the best help when it comes to
complicated legal situations and continuous legal supports.
They can get into every detail of the process and can be
trusted with their knowledge of the Pinal code and judiciary
system of India and other countries as well.
The world is a complex place and staying upright is a
necessity. The best suggestion is to stay away from any
legal complexities to save time, the brand value and mental
peace. But for your rights and lawful liberty and authority,
there are more than one simple option to choose and to be
upright with!
|October 2018|24

28. ARSYM
The world is engrossed in progressing in every
sector. But to be the best in everything, the most
important aspect is to enhance the capabilities of
the kids and students on whom the future of humanity is
entirely dependent. While there are a number of
competitions, Arsym is going strong with a different
approach.
In an interview with Insights Success, Manmeet Nayyar,
the Founder & CEO of Arsym has given some insightful
answers of his futuristic thoughts and vision.
1. Kindly brief us about the company. Enlighten us
with the foundation story and a brief detail on the
initial days of the company.
Arsym is a team of old stagers that wish to build a
global growth platform and has successfully proffering
pioneering services across Edutainment, Business
Consulting, Application Development, Marketing
Process Outsourcing and Relationship Analytics with
worldwide operations.
Though Arsym reached great heights of success in its
endeavor of building a growth platform for Indian
Companies by adopting advanced processes &
technologies, it wasn’t enough for me. Hence, I started
RACE BHARAT, a global conclave uniting Corporate,
NGOs, Educationalists and Researchers to help build a
brighter India through Re-engineering, Analytics, CSR
and Education.
Manmeet Nayyar
Founder & CEO
AN ABODE OF FUTURISTIC DEVELOPMENT FOR KIDS
|October 2018|26

29. Soon, I realized that without empowering the kids, who
spend hefty time in memorizing facts & figures in
schools, achieving a wholesome growth for the country
is impossible. Consequently, I brought forth a more
innovative, scientific yet fun-based learning approach
that promotes development of all quotients of
intelligence: Spiritual, Physical, Intellectual, and
Emotional.
Headquartered in New Delhi, India, SpieQ has its
global sales offices across Dubai, Singapore,
Melbourne, San Francisco and Toronto.
2. Brief us about the Founder/CEO of the company.
What kind of ethics, principles and manner of
working does he observe while running the
business? Please share with us the major
contribution towards the development of the
company.
I have more than 18 years of professional experience in
leading senior management roles with large Global
Companies such as GE, American Express and Tech
Mahindra and compelling Technology Start-ups such as
Global eProcure and TrustSphere.
I hold M.S (Computer Engg) from USC-Veterbi School
of Engineering and MBA from SPJIMR. Also, I am an
alumnus of Columbia Business School (Certified
Digital Transformation Leader) and MIT-Sloan
(Certified Innovation & Design Thinking Expert)
besides being ITIL and Six Sigma Certified consultant.
My passion to work towards building an egalitarian
society was the bedrock of founding RACE BHARAT,
a social initiative for Inclusive Growth in India by
collaborating with Corporate, NGOs, Educationists and
Researchers.To bring this change since inception, I
decided to target the K-12 student community, the
future of India and instill in them the needful skills and
values to be successful in 21st Century.
3. What Problems in Education Space do you plan to
address? What are your products or services
addressing these problems?
• School curriculum is not engaging and focusing only
on IQ based high scores.
• Holistic development and value education is not
available to children in a defined way.
• Emphasis on Experiential Learning is missing from
core education.
• Parents and children don’t have a platform to engage
in meaningful activities together.
• Time spent by children on digital platforms is
engaging but unproductive
• Existing toys and digital games do not offer great
learning.
4. The struggle or hardship story or the challenges
that worked as the strength behind the success of
the company, please talk about that.
Start-ups never grow without overcoming challenges
and for SpieQ the challenge was to create an innovative
value proposition for Holistic Development of
children. It needed cross functional intelligent team
members across science, arts, design, education and
management backgrounds and build synergies amongst
them.
Demonetization was another challenge for SpieQ.
However, the desire to bring science education from
lab to doorsteps of both urban and rural India in a cost
effective manner has always kept SpieQ on the track.
We’ve invested in technology to reduce our inventory
cost and made a backward integration to start an
e-waste management enterprise, reducing our raw
material cost significantly.
Our key strengths have been Agility and Perseverance,
we always looked upon every problem as an
opportunity to gain competitive edge.
5. Please tell us about the business model which makes
the brand unique in the middle of the cut-throat
competition.
Here at Arsym, our Design Thinking and
Customer-Centric approach differentiates us from our
competitors. In the case of SpieQ, we are the only
company that has established an immersive story
telling methodology for teaching STEAM and
inculcating 21st Century values and skills. Our
27|October 2018|
Interview with Insights Success

30. Corporate Excellence Awards
iv. Featured in Top 15 Start-up Kick-offs for 2018 at
Entrepreneur India Forum Awards 2018
v. Featured in Top 10 Global Entrepreneurs for 2017 by
Silicon Review Magazine Awards (USA)
vi. Awarded by Ministry of Science & Technology India
for exceptional contributions on founding RACE
BHARAT in 2016
10. What are your views about the current industry
scenario?
Global Toy Industry is expected to reach to US$135
Billion by 2020 and the promising areas include
Asia-Pacific, Middle East and Latin America. Key
Market drivers include –
1. Growing Affluence of the Middle Class Population
in the Developing Countries
2. Increasing demand for Activity and Construction
Toys
Asia-Pacific is set to be the largest market. The Indian
Toy Industry in 2017 is INR 13,000 Cr and is expected
to grow to INR 25,000 Crores by the year 2020. With
One third of the population under 14 years of age,
Indian toy industry to set to observe greater
opportunity to expand. Indian Market is seeing both
Global and Indian players but there is no Brand that
has built a positioning for Holistic Development. Only
10% of the market constitutes of organized sector.
Only 10% of the market constitutes of organized sector,
leaving great scope for a Holistic Development Brand
to create structured impact and influence Children
Mindshare.
www.spieq.com, www.arsym.com,
www.racebharat.com
integrated Online (platform engagement, cartoon
series, books & more) + Offline (STEAM & Holistic
Development Kits Boxes) offerings will provide unique
proposition.
6. Tell us about the business policies, principles and
agendas you follow.
We pick the best brains, a group of like-minded people
with strong commitment and deep expertise to bring
innovation in how education is provided. We have a flat
hierarchy for innovation and all ideas are welcomed.
SpieQ is committed to Scientific Social Responsibility
and has incubated this culture across its stakeholders
with its values of – Innovation, Inclusive Growth,
Women Empowerment, Entrepreneurship and
Environmental Sustainability.
7. Brief us about the future of the company or the goal
it has set to mark its exceptionality in the future.
We continually evaluate the education system &
learning patterns, and identify gaps to re-build
innovative kits & intriguing learning materials. We
wish to launch an easy to access, web-based platform
providing affordable edutainment in Non-English
speaking states and countries.
8. Advise for the budding entrepreneurs who are
trying to embark in the same field.
The world is going to need new skills in the 21st
century such as complex problem solving, critical
thinking, creativity, people management, and more. In
future, our competition will be with advanced
machines, powered by Artificial Intelligence. As such,
it is crucial for us to get our children learn those skills
that enable them to survive the storm of automation.
9. Please tell us about the accomplishments and
acknowledgements of the company.
i. Awarded the Most Influential Global CEO in
Education for 2018 by CV Magazine
(UK) – Corporate Excellence Awards.
ii. Featured amongst Top 25 Products & Services
Companies in India for 2018 by CEO Insights
Magazine Awards
iii. Awarded the Best Company in India for
Experimental Learning for 2018 by CV Magazine
Powered By
|October 2018|28

32. SOFTWARE@WORK
A REAL GEM IN THE FIELD OF BUSINESS SOFTWARE
Established in 1991,
Software@Work focuses on
providing solutions that are
designed specifically for SMEs and
distributed enterprise markets. To
expand its territory it started
developing custom software
applications for inventory control in
early 1992. Right from the beginning,
the company emphasized on solutions
tailored specially to the mid-market as
it was easy to implement and provide a
quick return on investment and low
total cost of ownership.
It observed that SME’s don’t operate
with documented processes and hence
it was challenging to automate their
processes. It then added Tally an
emerging product as an off-the-shelf
software offering. This initiative was
appreciated by the customers, who saw
immense value and could computerize
their accounts. It also developed
customized solutions in and around
Tally so that the best of both worlds
was available to the customers.
Software@Work has been successfully
running over for two decades and has a
strong customer-base counting over
thousands. The company has left an
impact on the lives of many and
continues to expand its outreach by
providing convenient services and
solutions. Over the years, it has also
added Microsoft Dynamics NAV and
Goldmine- A CRM software to its
offerings. It has recently added SAP
Business One to its portfolio.
A Resourceful Founder
Diligent personality is what describes
Vikram Seth, the Founder of
Software@Work. He is a chartered
accountant by qualification having an
extensive experience of over two
decades in the IT field. He studied
database programming at New York
University (NYU) and is a Commerce
Graduate from Sydenham College of
Commerce, Mumbai University and
qualified as a Chartered Accountant
after that.
During the process of auditing large
clients, he noticed that the clients had
access to a well-defined software,
experienced consultants and higher
budgets. However, SME’s did not have
access to qualified consultants or
reasonable software. Hence, he started
the journey to make great business
software accessible to Indian SME’s.
When business owners try to find
software beyond the realm of
accounting, they are flooded with
options and have sales people chasing
them to buy their solution which is the
best.
Sometimes, unfortunately they end up
buying software on the advice of a
sales person and later realise that it was
not the right decision. Business owners
needs unbiased advice on what
technology or software to acquire since
they may not have time to find the right
solution.
“Whenever we meet a prospective
client, an analysis of needs and
challenges is done with a view to
determine the best solution. Our goal
is to offer business software that runs
immediately and is affordable to buy
and maintain. We customize software
only on a need basis to ensure that
there is a balance of cost, time and
product fit”, adds Vikram.
The services do not remain limited to
one or two software products, but
crosses the spectrum of many products
currently available. It keeps scanning
the business software product horizon
to ensure that great software and
solutions are made available to its
customers. That’s what led the
company to launch SoftwareHunt
(www.softwarehunt.in) a platform to
offer quick and cost effective solutions
using the best software products.
Fostering with Amenities
Software@Work concentrates on
offering the customers with readymade
or customized solutions in a
personalized manner. It believes in
focusing on what the customer needs
rather than what the company wants to
sell. The company assists organizations
in defining the customer’s needs,
matching the needs to available
functionality and making the right
business software choice for the
organization.
Rather than just promoting specific
software, SoftwareHunt tries to enable
and educate business owners. Some of
the blogs educate customers on topics
such as:
• Why you shouldn’t be running your
business on spreadsheets
• Top 10 ERP implementation
mistakes
• 11 mistakes SME’s make while
buying business software
• 10 Phases of the ERP
implementation process
• The right business software can
make a business
while a wrong one can create much
damage.
|October 2018|30

33. The company goes through a diagnostics process with a
client and documents their key needs and challenges. Once
this process is completed, it starts with another process of
matching the needs with available solutions. Some of the
solutions are directly sold and implemented by third party
vendors based on the company’s recommendations. “The
client is under no obligation to procure the software and
related services from us and we point them to the best
service / solution providers where possible”, concludes
Vikram.
Software@Work is associated with reputed partners like
Tata Teleservices / Tata DoCoMo, Yahoo India,
Maharashtra Airport Development Company Limited
(MADC), BMW, Mercedes-Benz and HBSC.
The Existing Picture
A number of businesses operate using spreadsheets and in
some sectors like SME manufacturing, the quality of
software usage for production planning and inventory
control is on a low scale. Accounting software is the most
commonly used business software by Indian SME’s and
many organizations have not automated beyond that.
Events like the implementation of GST will push
organizations to automate their processes and data
interchange. Until now, each organization is like an island
of data with no connections to eternal entities. With the
invoice matching concept under GST and other
requirements to automate, organizations will look at
interchange of data with business partners. This will result
in the next level of software adaptation unlike seen before.
The upcoming years will be exciting as the usage of ERP
will become widespread amongst even small businesses due
to the availability of good and affordable business software.
Guiding the Aspiring Entrepreneurs
“To put it in short taking a consulting approach rather than
a sales approach is absolutely essential. It’s about time that
our growing organizations automate and get ready to scale
up. The Indian startup ecosystem is flourishing and needs
more entrepreneurs to take their solutions to the market”
advices Vikram to the upcoming entrepreneurs.
Fast-Tracking with Time
There is an immense potential for SME’s to adapt and reap
the benefits of automation by using well-defined business
software like an ERP. Software@Work intends to keep help
growing businesses by automating their processes and
reducing reliance on costly manpower.
Some great software products are now being developed in
India, which are unable to reach customers and the
company intends to help reach these good products with
“
”
We find
unique
solutions to
meet the
client’s needs
Vikram Seth
Founder
their last mile reach. The company has a wide network of
partners throughout the country with an aim to expand by
reaching out to many.
“We are also working on creation of vertical specific
solutions so that they can be rapidly deployed even after
taking into consideration the unique industry needs of an
organization. By using rapid application development tools,
we will also be helping organizations build custom
applications in a very short time, with minimal coding”,
concludes Vikram.
T
H
E1 MOST
BUSINESSSERVICES PROVIDER IN 2018
ESSENTIAL
31|October 2018|

34. VIRTUAL CFO
Existing Model:
Very often we come across many niche small mid-sized
organizations, having fantastic products or services, but
could not scale up due to lack of Finance strategy and
implementation.
Generally, these organizations are driven by the promoter
(let’s call him CEO) and responsibility of taking financials
decisions lies with him/her. However, in most of the cases,
the CEO is not from Finance background. Typically, in such
structure, there will be a junior team to take care of day to
day accounting and an external Chartered Accountant who
will take care of periodic compliances.
Problem faced:
Normally the CEOs are people from Marketing and PR
background. Their main interest is to win contracts,
purchase, sales and production. When the CEO takes up
additional responsibility of a critical field like Finance, it
costs overall productivity of the organisation.
Following are some of the common issues faced in such
organizations:
• Incompetent accounting processes, resulting in no real
knowledge of the financial health of the organisation
• Cash flow positions normally remains in the heads of the
promoters. Generally, MSME organizations have a
culture of not maintaining the cash flow prudently. Thus,
there is no clear visibility of the cash flow situation in
near future
• Lack of control exercised by the Finance to ensure no
leakage of revenue
• Inadequate funding or high cost of finance
• No clear business plan for the sustainability and growth
of the organization
How Virtual CFO can help:
While in Europe, the banks and investors give importance
to the structure of the organisation, whereas in India, it is
challenging to aligned this to the CEOs of MSME. It is the
CFO who gives structure to the organisation, on which
CEO can build the future with 3-5 years visibility.
An experienced full time CFO may be very costly for the
MSME organization but a virtual CFO or shared CFO can
be of great help for them. Idea is to keep it extremely
affordable, at the same time, it should add value to the
organisation.
The virtual CFO will be always available for the
organization whenever needed. At the same time, since
he/she will be on board of multiple organizations hence his
costing will be shared amongst them all. This model can be
very efficient and cost effective for MSME companies.
VIRTUAL CFOA NEW ERA OF SERVICE SOLUTIONS
|October 2018|32

35. ABOUT THE AUTHOR
Kaushal Kumar Lata is a
qualified Chartered Accountant
with approximately 20 years of
working experience. Before
star ng the Virtual CFO prac ce,
he has worked with
organiza ons like Vodafone,
PwC, Tyco Electronics, Britannia
and Bosch. During this tenure he
has handled almost all ver cals
of Finance and Accounts
department at India and
Interna onal level. As Virtual
CFO, he is providing services to
some leading names from
specialty chemical manufacturer,
digital marke ng, hotels
inventory aggregators, online
games creators and polymer
manufacturers companies.
His ar cles are
published in other
trade
magazines
as well
Kaushal Kumar Lata
CEO
33|October 2018|
Expert’s Desk

36. Why it is not very popular yet:
Often CEOs look for three qualities in CFO, i.e.
qualification, experience and trustworthiness. Generally, all
these three qualities are not available together or if
available, the resource will be very costly for MSMEs. This
ends up CEO taking additional responsibilities of Finance,
resulting in overall lower productivity.
Generally, the business owners know they have to call a HR
Consultant for hiring or a practicing Chartered Accountant
for accounting and tax compliances. The virtual CFO
concept is relatively new and there are very few quality
players in this field hence it is not popular yet.
Now a days, many practicing Chartered Accountants are
venturing into this field but most of them have neither
gained the experience of the real corporate world nor are
they committed for the growth of organisation. These
practicing Chartered Accountants are still committed to
cater to their multiple clients for their accounting and
periodic compliance work hence they are utterly
unsuccessful as Virtual CFO.
Prerequisites for a successful Virtual CFO:
Along with Sales, Customers and Product, the function of
Finance is the forth fundamental pillar for the organisation
on which great business is build. Keeping this in mind, the
role of virtual CFO is very important for the success of the
organisation.
Following are some of the prerequisites for an effective
Virtual CFO of mid-sized organization:
• Exposure of best practices of great organizations: Virtual
CFO must have long working experience with world
class organizations so that he can understand and
replicate their best practices to our mid-sized clients,
who otherwise are not exposed to it.
• Stress on the importance of organizational structure with
roles and responsibilities well defined. This helps to
reduce the burden from CEOs on his own performance.
He should be able to set the measurable KPIs and
periodic review of the performance vis-à-vis the KPIs.
This gives visibility of the current status of the
organisation as compared to CEO’s goals and vision.
• Set up real time MIS for top management on the
business performance.
• Weekly projection of Cash flow for upcoming months.
• Setting up Governance Framework to ensures that there
are no unpleasant surprises for the management.
• Drafting and implementing policies and procedures
along with internal controls over processes.
• Hedging the risks: Risks are integral part of the growth
of the business. The Virtual CFO should be able to help
CEO taking calculative risks and advise on how to
hedge it.
• Budgeting and long-term planning: this is useful to
measure the performance of the business, set goals and
aligning employees goals towards overall organizational
goals.
• Efficient use of cheaper funds available in the finance
market. This helps availability of the funds for fueling
the growth of the organisation.
• Focus on good control environment: Virtual CFO should
have a strong internal audit back-ground to enable him
set up good preventive control practices in the
organisation.
|October 2018|34

38. Leverage Technologyof
in Banking
FINTECHTechnology has come a long way since the early
th
parts of the 20 century. Today it can be used to
detect illnesses in a person, predict a mishap that
may occur related to natural disaster and make things
simpler in every sector there is. With this advancement, the
banking sector has had a lot of changes implemented into it.
The inclusion of technology is bringing a major change in
the way the banking and financial sector operate. The
concept of financial technology has taken the world by a
storm in the growing corporate world. There are multiple
areas where the incorporation of technology will develop
the entire sector and make things simpler for the customers
as well.
The Customer Benefit bringing in Profit
The customers and banks are reliant on each other for
services and this makes it absolutely imperative that the
customers are well taken care of. In the past, money matters
required skilled people to handle them and assist everyone
in sorting out any issues that crop up in the transaction
process.
But, the involvement of technology has made things
simpler with the use of chatbots. These are used to give
automated responses to any of the customers’ queries.
These save the time of the bank employees as well as the
customers. This gives bankers the opportunity to utilize that
and
|October 2018|36

39. 37|October 2018|
Editor’s Perspective

40. time to develop newer and better facilities creating a win win situation for both of them. Apart from this, the introduction of
the ATM made transactions easier for everyone. Nowadays it doesn’t require people to go all the way to the main branch of
the bank to withdraw the amount required. The facility to instantly extract money using an ATM that is now available in
every corner of a city has made things convenient for the common man. Even depositing money is not a major task, as there
is also a machine for the same as well. People can also keep a track of their finances using the ATM’s facility to check their
account statement thus helping in savings with only the push of a button.
Creating a Defense against Fraudulent Activity
Online transactions though convenient can also come with their fair share of disadvantages. But the same technology is what
helps detect any deceitful transactions. If such an instance occurs man does need to put in some effort but due to the records
present in the system, it’s easier to keep a track. Investigations become easier and due to the use of new technologies such as
AI, the fraud can be detected and solved in a shorter time span.
This also helps save plenty in terms of resources that would be used if it was just human resource being used. It also saves
large amounts from going missing entirely as there is always a trail left behind in the case of an online transaction.
Implementing a Cashless Mode of Payment
Technology has always given ways to make things simpler and its the same case with payments as well. All through the
century people have relied on the cash payment mode but the smartphone has changed things drastically. One using a variety
of mobile applications can send or receive payments instantly. This doesn’t require the use of a credit of debit card. Be it a
restaurant or a grocery store, any amount of any quantity can now be transferred directly into the other person’s bank account.
The concept of an online wallet has also made it easier to store amounts in virtual wallets that can be of use in emergency
situations.
Accurate Authentication and Prediction Techniques
The concept of transferring money online though simple also allows only the account holder to have access to it. The use of
fingerprints and passwords has ensured that the account is mostly safe from any sort of hacks. There are also various firewalls
around the account to ensure its safety. In more recent developments, palm vein authentication has made the accounts safer as
each person’s difference in body structure due to a complicated vascular structure brings a difference in the vein and this is
then stored in the database.
The accounts data can also be used to create an appropriate credit card plan for people as it will be based on the individuals’
budget and their spending capacity. This can stop people from taking up plans that may not suit their lifestyle.
The Art of Insurance with Technology
The field of insurance is a very necessary and crucial one as every person requires different kinds of insurance to protect and
get them through any critical situation. The various insurances such as health, car and home are available to secure one’s
finances. The inclusion of new technology such as IoT and Artificial Intelligence in finance gives insurance makers an idea of
the suitable plans for a family. It used to such an extent that, some insurers are fitting cars bought by their clients with smart
devices to check the driving abilities of the person and analyze the risk percentage. This helps them decide the ideal price to
mention to the clients.
Banks today are moving away from age old methods and working in collaboration with technology to facilitate an ever
growing need for speed in every sector of finance and banking. It is essential in order to meet the expectations of this
constantly changing world. This vision of the future has so far proved to be beneficial by putting the customer or client in the
center of the priority list.
|October 2018|38

42. SUSHANTH IT LAW ASSOCIATES
ENCAPSULATING TECHNOLOGY TO LEGAL PRACTICE
C
yber Law and Information Technology Legal
Practice are evolving as a trending area of legal
practice. With the rapid adoption of technology in
all spheres of business and personal life, this niche area
poses various legal challenges making it an interesting and
yet constantly growing area of legal practice. The
undeniable dream of Mr. Sai Sushanth of starting an
exclusive Cyber Law Consulting Firm is alive today,
fervently burning in the heart and mind of Mr. Sai Sushanth
that leads to the inception of Sushanth IT Law Associates
(SITL) in 2012. Six Years later, today Sushanth IT Law
Associates has grown to a 20-member firm spreading across
three offices in the prime locations of Hyderabad- Hitech
City, Banjara Hills, Begumpet.
Today, Sushanth IT Law Associates is a powerhouse on its
own, earning three awards for recognition as a top of the
league Cyber Laws Consulting Firm.
A Technology Driven Legal Proponent
Mr. Sai Sushanth is a proponent in managing “Sushanth IT
Law Associates” as a successful Cyber Law Consulting
Firm and believes that technology adoption starts at the top.
Starting out, Mr. Sushanth had a goal to increase the firm’s
efficiency and as a result, SITL went paperless, thus
reducing the time associates spent filtering through legal
documents and agreements. While the associates at the firm
have a niche area of legal practice, they noticed that, their
CEO also has an entrepreneurial mindset coupled with the
passion for this niche area of legal practice and innovative
ideas to build a thriving law firm.
Mr. Sushanth believes that both legal and technology
professionals working together brings in varied perspective
adding value. This attitude is engrained in the firm’s culture
contributing to the success of Sushanth IT Law Associates
as an exclusive full-service cyber law-consulting firm. Still,
the thing that makes him unique is his mission to help
startups and entrepreneurs around the world. Today, Mr.
Sushanth tours the circuit of masterminds speaking,
teaching, and spreading his knowledge on cyber law.
Evidently, Mr. Sushanth figured out embracing technology
could exponentially scale the business of the firm.
The Techno Legal Know How
Sushanth IT Law Associates went mobile in addition to
being paperless, with each associate using a tablet and
laptop, one for drafting and other for viewing the legal
agreements and documents. The firm also employs in-house
developed cloud-based law firm management tool, which
makes work allocation, work status reports, creating
repository of legal library, tracking progress of associates
simple, yet reasonably secured, ensuring that their 3 offices
operate as one team. The technology and legal expertise
coupled with innovative management techniques makes
Sushanth IT Law Associates a customer-focused cyber legal
powerhouse earning a coveted spot and recognition as a top
of the league cyber laws consulting firm.
Looking Beyond Traditional Legal Practice
Sushanth IT Law Associates offers legal cloud on its
website, enabling clients across the globe to request for a
service and upload their documents. The firm adopts data
analytics and mobility driven technology enabling the
enterprise to do more work with few associates. It
implements a peer review process in all its matters wherein
associates at the firm get their works reviewed by the senior
associates under the expert guidance of their CEO
Mr. Sushanth. The firm believes that its associates under the
guidance of their CEO shall be able to build its business,
|October 2018|40

43. their high quality of work enhancing the firm’s brand
and analysis of their work and data to improve the
process and increase productivity.
Sushanth IT Law Associates delivers quality cyber
legal solutions to varied clientele ranging from
startups to Fortune 500 companies. The firm believes
that concentration on just one thing and considering its
done is not a right approach. In a nutshell, the firm offers
the following services
• Drafting of cyber legal agreements, contracts
• Formulating cyber legal policies
• Rendering cyber legal advisory services
• Data protection and cyber law compliance audit
• Protecting registering intellectual property IP
licensing
• Cross border legal aspects
• Creating techno legal frameworks
• EU GDPR compliance
For its unique and robust business model, the firm is
recognized among the top cyber law consulting magazines
by various prominent magazines.
Advice to Budding Entrepreneurs
Guiding the budding entrepreneurs, Mr. Sushanth asserts,
“Your passion should be the driving force for
entrepreneurship”, “Never Ever Give Up”, “Love What You
Do or Do What You Love”.
Automating Legal Services
The firm looks beyond the legal industry to push the
boundaries making geography as history for cyber legal
practice. As a result, the firm is testing ‘Smart Contracts’,
making it easy for the clients across the globe to get
professionally drafted and specifically customized contracts
and cyber legal agreements within seconds at a click of a
button. Sushanth IT Law Associates constantly adopts latest
cutting-edge technologies creating innovations in the Legal
Practice
“
”
We believe we
can ensure
dedicated service
through our
direct and
timely services
Mr. Sai Sushanth
CEO
T
H
E1 MOST
BUSINESSSERVICES PROVIDER IN 2018
ESSENTIAL
41|October 2018|

44. PEOPLE
Before PROFIT
Even small changes can make a big difference in
organisations when they become show an interest in their
personnel. This has been revealed by a study conducted by
Google where the most productive teams were the ones
where everyone had an opportunity to speak; in which most
of the employees had a High EQ and in which dialogue was
conducted in a way that made all the members feel safe.
The company then applied those findings to new groups
forming around the organisation. (Talent Wins by Ram
charan, dominic Baton, Dennis Carrey)
But when an organisation really wants to establish goodwill
within and outside the organisation it needs to go beyond
just showing an interest there is strong need for them to
become people centric.
Investment and empowerment of people is key in driving
results. Structured tailor-made training and leadership
programs focused on team work need to be made the main
driver in internal investment decisions.
In today’s Competitive landscape a key differentiator in the
market place is a company’s approach to its customers. An
engaged and committed team is your most effective tool
against competition today. What we invest in people today
pays back in the long term.
One of the best examples reiterated was by Vineet Nayar
from ‘employees first, customers second’(EFCS). The
People are the most vital asset behind every business.
They are the intangible possessions that most
companies fail to measure. In any organisation
irrespective of it being product or service oriented it needs
to determine that it is their people that are the factual
architects of its being. In other words, it is these very
people that are the unmeasurable intangibles that generate
the revenues in any organisation.
This theory is one of the oldest and the organisations that
have successfully implemented this are a testimony to its
effectiveness which shows directly in the bottom line.
However, most businesses still measure their financial
performance to the needs of the earlier days when capital
enjoyed its conceit in the minds of strategists and
stockholders. Companies still fill their annual reports with
information about how they use capital but fail to reflect
sufficiently on putting people first as their fundamental
drivers of wealth creation in today’s economy.
Despite the evidence that intangibles are now the true
source of corporate wealth, companies tightly control
discretionary spending on them. Any function in the
organisation weather it is Advertising, Innovation, Finance,
Human Resources or IT are all headed, developed and
executed by the most important often neglected resource of
all - its people.
|October 2018|42

45. solutions came from his colleagues
which were just applied in different
contexts. “I have trust in my
incompetence. I am clear in my mind
that I am surrounded with smarter
people than me. The smart thing to
do is let the smart people do the
smart things rather than not let
them do it.”.
This was followed by inverting the
management pyramid and making
the management accountable to the
employees who in turn served the
customers better. This change in
structure made a drastic difference and
HCL’s revenues it grew by 600% in
times of recession and from $700
million in $2.6 billion in five years
accelerating international expansion as
well.
Another example would be famous
quote from Richard Brandson that says
it all “Clients do not come first,
employees come first. If you take care
of your employees, they will take care
of your clients”.
Further there are organisations that
have replaced words Employees and
replaced it with the term Team
Members. Its a clear sign from the
management that it values the
personnel working in the organisation.
In fact, such companies do not use the
term Human Resources. After all a
resource refers to a commodity that
could be bought and sold. Team
Members on the other hand need to be
nurtured and developed, hence the new
name – Organizational Development. It
just goes to show how the vision of the
next generation leaders are evolving
from just reading the bottom line to
focusing more on its people first.
ABOUT THE AUTHOR
Diya Malani is the founder of Arteez Hr who is known
in corporate sector for more than a decade now, for
consulting organisations for a successful planning and
closing their confidential executive mandates. A
dynamic and dedicated professional, Diya has worked
for more than hundreds of corporates, to mark herself
as one of the trusted brands for Human Resource and
man management. She has completed her Masters
from University of Strathclyde in International
Management and also went to MIT Sloan-Cambrige
university scholarship.
Diya Malani
Founder
43|October 2018|
Expert’s Viewpoint