Recognizing disruptive & innovative companies, we have come up with this special edition of ‘Innovative Companies to Watch’. This edition has featured a handful of companies offering a diverse and engaging mix of technological innovation and commitment to building a better future.

1. January 2021 I N D I A
Innovative
COMPANIES TO WATCH

4. hile we enter the digital revolution; we
Wenvision creating an ‘online’ customer
culture for business and customer
communication. The world is advancing in
adopting new technology. Some of the new
technologies being AI, IoT, machine learning, and
Cloud Computing are enabling a generational
shift. Both consumer behaviors and the way
businesses operate are experiencing a shift.
For businesses to stay competitive today, they
must be aware of not only the new trends but also
what is attracting the customers. Companies need
to align and build their plans around it. Building a
company, product, sales follow-up system, keeps
customers happy while taking the company
forward.
Taking the pandemic into consideration the
businesses were hit hard as the people could not
go out of their houses. Businesses which were not
online were severely affected by it. Owing to this
there felt the need to move the business, service,
and payments to everything digital. Although the
situation is more relaxed and businesses are
starting to gain traction, life has come back to
normal.
EDITOR’S NOTE
Lead your
Digital
Businesses

5. But the need of the hour is that today,
companies thrive on cutting edge, state of the
art, emerging technologies. The companies that
offer a wide range of solutions, wide spectrum
of services in areas such as web technologies,
mobility applications, web, and mobile products
are on the right track of this digital
transformation.
Everything, everyone, entrepreneurs,
businesswomen, small or big companies need to
evolve in this end-to-end digital transformation
journey. The future lies in augmented and
virtual reality, artificial intelligence, machine
learning, and design thinking innovation along
with digital marketing services.
The business leaders need to bring these high-
powered technology changes in the team’s
processes and should maintain a team with
enormous experience, expertise in the
comprehensive digital transformation of
businesses. It is only in this way we can
empower the clients and companies to stay
ahead in market competitiveness, and grow
their businesses up a notch.
Businesses that walk this extra mile and make
sure their solutions delivery is tailored to the
core digital business will reach the target
audience. Not only this, companies need to
maintain everyday interactions with the global
marketplace, understanding the needs of the
customer are a smart way to increase profit.
Lastly, technology and environmental concerns
are growing; issues continue to increase as far
as renewable energy is concerned. It is in our
hands how good use we make of it keeping all
the factors in mind. Technology and Innovation
will be only considered good if we make the
proper use for the betterment of mankind.
Recognizing such disruptive and innovative
companies we have come up with this special
edition of ‘Innovative Companies to Watch’.
This edition has featured a handful of
companies offering a diverse and engaging mix
of technological innovation and commitment to
build a better future.
Also, while flipping the pages take note to read
the exclusive CXOs by the industry experts and
creative articles written by our in-our-house
editorial team. These articles and CXOs will
help you understand the current market
scenario of the industry.
So, enjoy the read!
Darshan Parmar
DarsHP
Innovative
COMPANIES TO WATCH

6. 10
Aspirant Soft Solutions
Using the Web to Shape Your Business
14
Avaada Energy
Leading the Renewable Energy
Market Dynamically
20
Century Pharmaceuticals
The Company with a Tender Loving Touch
C o n t e n t s

7. 24
NHANCE NOW
Enabling Digital Business
Stack in an Enhanced Way
32
SSB Properties
Bangalore’s Prime Real Estate Consultancy
A r t i c l e s
Innovation Simplified
Innovation in Business: A Continuous Process
Marketing Insights
Global Marketing Scenario Post Lockdown
16
28

8. CONTENT
Managing Editor Darshan Parmar
Assisting Editor Abhishaj Sajeev
Contributing Writers Aditya Umale,
Sourabh More
DESIGN
SALES
Operations Head Megha Mishra
Sales Manager Ashwini Pahurkar
Sales Executive Neha Bhilare
TECHNICAL
Technical Head Aditya K.
Technical Consultant Tanaji
January, 2021
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I N D I A
Chief Designer Asha Bange
Designing Head Priyanka Rajage
Co-designers Deepanjali, Rahul

9. Century
Pharmaceuticals Ltd.
AVAADA ENERGY
SSB Properties
Vineet Mittal
Chairman
Vishal V Parwani
Founder
Ansuman Dani
CEO
Janak Sheth
Managing Director
K Navven
Managing Director
NHANCE NOW is a SaaS startup building the first of its kind
Digital Business Stack for empowering the pandemic affected
B2B, D2C, and internet companies sell and enable services with
minimal in-person interventions on all of the digital channels.
Century Pharmaceuticals is a company that has constantly
imprved its processes and product quality with better use of
technology and cost-effective methods.
Avaada Energy is one of the pioneers in renewable energy. The
company was founded to make the world a better place.
Aspirant Soft
Solutions
Aspirant Soft Solutions is one of the India's leading one stop,
full scale, full-service software, and information technology
solution provider.
SSB Properties is one of the prominent property dealers in
Bangalore.
NHANCE NOW
Brief
Company Name Featuring
Innovative
COMPANIES TO WATCH

10. Stay in the known.
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I N D I A
START S

12. Businesses over the globe are going digital. It has
become paramount to inculcate all the latest
technical trends into the operations to scale the
business. That is why the importance of good service
providers that excel at enabling best technical and digital
expertise has increased many folds. The demand for
streamlined offerings and easily integrated options that
can enhance a business’s online presence have turned out
to be a game changer.
Aspirant Soft Solutions is one of the India's leading,
one stop, full scale, full-service software, and
information technology solutions provider. The company
thrives on cutting edge, state of the art, emerging
technologies offering wide range, wide spectrum services
and solutions in areas such as web technologies, mobility
applications, web, and mobile products. It also involves
end-to-end digital transformation, augmented and virtual
reality, artificial intelligence and machine learning, and
design thinking innovation along with digital marketing
services.
The company’s high-powered technology team possesses
enormous experience, expertise and exposure in ideating,
conceptualizing, designing, developing and deployment
of web applications, mobile applications, and
comprehensive digital transformation of enterprise
businesses. “We empower our clients to stay ahead in
market competitiveness, and grow their businesses notch
higher,” says K. Naveen the Founder and Managing
Director of Aspirant Soft Solutions.
The team of Aspirant Soft understands the business
constraints of its clientele and ensures that it delivers
services and solutions that are cost effective without
compromising on the quality, for at the end of the day, it
envisages building long lasting mutually beneficial
business relationship. For Aspirant Soft, the deployment
is the beginning of this relationship and not the end. “We
walk that extra mile and make sure our solutions
delivery is tailored to the core business objectives of our
client,” says the team of Aspirant Soft.
Aspirant Soft Solutions is an international company
dedicated to building close relationships with clients.
The company maintains everyday interactions with the
dynamic global marketplace, building an enviable
understanding of business in every cultural, economic,
and political region of the world. “No matter where you
are in the world, we are there for you,” states K. Naveen.
Aspirations Redefined
The company’s sole mission is to make Aspirant Soft
Solutions recognized as one of the most prominent
organizations that facilitates cost optimization all the
while maximizing profits of its customers, for profits to
clients is a profit to its team.
Talking about its core competencies, Aspirant Soft
believes in building them centring around the core needs
of the customers, focusing on the end result. “Our core
competency plays a key, crucial and critical role when
we aspire to become a global company of repute,” states
the team of Aspirant Soft Solutions.
Over the years, the company has built a culture of
teamwork, and staying client focussed and their business
goals. The team’s conviction is that when it helps the
clients grow, it acts as an inverse relationship. “In a way,
Aspirant Soft Solutions
Using the Web to Shape Your Business
Innovative Companies to Watch
10
JANUARY 2021

13. we are also propelled towards self-growth,” expresses
K. Naveen.
The growth for the team is inextricably embedded in
mutual growth. To make it happen, the company is
consistently upgrading its tools, technologies, training
and nurturing the personnel (technologists), to ensure
that it remains future ready. At Aspirant Soft, the idea
is not just to meet the client requirements but exceed
their expectations all the while delighting them.
Thus, Aspirant Soft’s competencies depend on various
fundamental elements like vast experience in latest and
innovative technologies, offering customized services
and solutions. All of this in a budget and timeline that
helps clients stay ahead in the market competition.
Lengthened Offerings
The company utilizes the web to shape its clients’
businesses. Its team develops professional websites
from scratch and updates the existing sites with new
features and elements. “Our team considers the
Internet to be a global source of information,”
describes K. Naveen.
Due to the ever-expanding technology development,
information has become a basic and stable source of
income. The team of Aspirant Soft presents the data in
a professional manner and makes it work for the
clients. “We always plan to minimise your development
costs without compromising the quality of your work,”
adds K. Naveen. That is why the company always
maintains a well-structured development methodology
for each and every project.
Aspirant Soft is a turnkey solutions provider for a
palette of services, some of which are stated below:
• Website Design and Development
• Mobile Application Development
• Custom Application Development
• SEO
K Naveen
K Naveen, Founder and
Managing Director
We envision notjustto
become an internationally
reputed company, buta
tech-enabler thatthrives
on technological
pinnacles byoffering
qualitydeliverables that
delights our clients
11
JANUARY 2021

14. • E-commerce
• Angular JS
Aspirant Soft team’s approach is simple and based on
time-tested and globally accepted best standards like:
1. Meet – The starting process begins with discussion,
debate, and ideation with the core needs of customer. It
then leads to conceptualization of idea into action-centric
requirements.
2. Planning – Brainstorming of the conceptualized plan
takes place is in this stage to further enhance its features.
The time taken to document the entire process,
formulation of the roadmap, and implementation of the
plan is considered in planning.
3. Design and Development – The UI and UX process
begins in resonance with the laid-out plan in accordance
with the structure and layout. The functional part of the
development process starts by coding the features of the
solution.
4. Testing – The complete deliverables are tested
including front-end processes, core functionality, and
backend using time-tested manual and automated testing.
5. Launch – Once the user acceptance test is done, the
solution is deployed.
“Our works are for clients who are spreading values and
principles to the world in order for it to become a better
place,” concludes K. Naveen and his team at Aspirant
Soft Solutions.
Awards and Recognition
a. Silicon India recognized us as
one of the ‘20 most promising
E-commerce Website Design
Companies in India for the year
2019.’
b. Business Connect recognizedas
‘Companies of the year 2019.’
c. India Business Awards as
recognized as ‘Most Creative IT
Service Provider in Hyderabad.’
d. The services we offered to our
clients has word appreciation and
testimonials from our clients for
delivery innovative, out-of-box
technology enabled and
empowered solutions to them.
e.The best part of the quality
services we offer is we walk that
extra mile with abiding passion and
unwavering commitment to meet
the client business requirements
rst and work towards offering
tailored solutions.
12
JANUARY 2021

16. C
hange is an integral part of life, and the same goes
for any business. A firm’s success depends on the
ability to master and exploit change. This is
particularly true in the renewable energy market, where
frequent changes in tax laws, new duties, etc., have forced
IPPs to change their strategy. And even while adapting to
change, a company’s strategy must reflect a consistency of
purpose
In 2020, the Renewable energy market has seen
unprecedented health crises, which has disrupted the major
supply chain of Solar modules and other components,
followed by the extension of Safeguard Duty, which has
forced IPPs to change their bidding strategy. However, a
government led by Hon’ble Shri Narendra Modi and Shri
R.K. Singh has been very supportive. Decisive actions
during lockdown like – Blanket extension for Renewable
Energy Projects, must-run status for all RE projects helped
us remain afloat and resume our under-construction projects
as soon as the lockdown was lifted.
The government's call for Atmanirbhar Bharat in Solar
manufacturing could be a game-changer for India's
Renewable Energy market. In 2020, Govt. has launched an
ambitious project – ‘One Sun One World & One Grid.’
Similarly, CERC has also operationalized the real-time
market, which is expected to be a great enabler for
renewable energy. In the latest development, Hon’ble PM
of India – Shri Narendra Modi has inaugurated world’s
largest solar park in Gujarat. All these developments reflect
a better future for renewables in the upcoming year.
One of the pioneers in renewable energy, Avaada Energy,
was founded to make the world a better place. Avaada
Group is one of the largest producers of solar energy in
India. ‘Avaada’ is derived from two words – Ayurveda (the
science of life) + Vaada (promise), and thus the enterprise
stands for the promise of a sustainable future.
“At AVAADA, we believe in a world with an abundance of
energy generated from renewable sources. This is our
dream, and we are continually striving to make this a
reality,” says the team of Avaada Group. Avaada is a
coming together of ideas, technology, and people to make
our planet a cleaner and greener place. The company has an
illustrious legacy to fall back on and a promising future to
create.
Powering Lives
Since its inception in 2017, Avaada has grown rapidly and
has almost 1 GW of Solar Power assets under operation.
The group has built some of the largest solar projects across
India. Its growth continues with an impressive pipeline of ~
3 GW scheduled to be commissioned in the next couple of
years.
“We also have plans for geographical expansion, and
following that, we are under advanced stages of PPA
finalization in almost a few African countries,” states
Vineet Mittal, Chairman of AVAADA Group and Avaada
Energy. Also, he is evaluating opportunities in South East
Asia in countries like Cambodia, Vietnam, etc.
Avaada Group is committed to helping our country meet its
targets of clean and affordable energy. Avaada has a healthy
project pipeline, and continuous addition is the testimony of
its commitment. Recently, Avaada won 350 MW – ISTS
Maharashtra, 300 MW – ISTS SECI, 240 MW – ISTS
Haryana. Apart from this, its 300 MW – Surendranagar,
Gujarat project is in the final stage of commissioning.
Following with Honorable Prime Minister Shri Narendra
Modi's vision to achieve 450 MW of solar energy capacity
by 2030, Avaada targets 10 GW of solar energy capacity by
2025. “We plan to fund through a mix of debt and equity,
which is being finalized presently,” describes the team of
Avaada Energy.
Technology at the Helm
As technology costs fall and environmental concerns grow,
opportunities will continue to increase as renewable energy
is concerned. For instance, India can set up 300 GW of
power generation capacity by tapping into Floating Solar
technology. Floating solar helps reduce evaporation from
water bodies and helps reduce algae in water bodies.
Another area to watch out for is Energy Storage, which is
expected to play a critical role as managing grid variability
takes center stage with increased penetration of renewable
Avaada Energy
Leading the Renewable Energy Market Dynamically
Innovative Companies to Watch
JANUARY 2020
14

17. assets. As prices decline, storage is expected to play a
broader role in energy markets, moving from niche uses
such as grid balancing to broader ones like replacing
conventional power generators for reliability, providing
power-quality services, and supporting renewables
integration.
Talking about the key issues for IPPs at present, Vineet
sheds some light on the matter in a dynamic way:
Policy consistency is one of the most significant issues
with the renewable energy sector. Both Central and State
governments have invariably brought changes in taxation,
duties, and sometimes with retrospective effect, which is a
significant concern for all the IPPs. For instance,
Safeguard Duty was purportedly imposed to encourage
domestic manufacturing of modules. However, it had no
impact. Almost two years after the announcement, no new
manufacturing capacity has been added, and several
developers are stuck with court cases to get the refunds.
Another area of challenge is land acquisition. The land is
a critical element for the development of renewable
energy projects. Most states in India have a lengthy
documentation process and are typically marred with
litigations. The resolution of matters results in
disproportionate effort on the part of developers. Land
ceiling acts in different states create another hurdle for
developers in acquiring large tracts of land required for
large scale solar projects.
Financial Health of DISCOMs and Payment Delays is yet
another obstacle in the race. Discoms across the country
are in dire financial shape, due to which there are frequent
delays in payments. Payment security remains a primary
concern for developers and has rightly caught the
attention of Central Govt. MoP has come up with an order
making it mandatory for Discoms to maintain adequate
Letter of Credits for getting the supply. However, there is
a structural problem with the Discom operations, which
needs to be addressed through comprehensive reforms.
Avaada Energy has been a preferred destination for
investors because of our professional leadership, strong
project execution capabilities, and impeccable debt
servicing record. We have received investments from
major sovereign funds like ADB, DEG, FMO, and
Proparco. “Investments by these global financial stalwarts
revalidate our ability to set up high performing assets,
generating maximum returns for all our stakeholders,”
concludes Vineet.
Vineet Mittal
Chairman
We aspire to be a
10 GW companyby
2025 and be one of
the business's
largest players
JANUARY 2021
15

18. BUSINESS
PROCESS
INNOVATION
in
A Continuous
JANUARY 2020
16

19. I
f you think innovation is the work only of enterprise,
think again. Every cell in every living organism on
the earth innovates on a daily basis to overcome
certain problem already being faced or likely to be
faced. The reason for the same is that without
innovating, the body loses the ability to counter the
unexpected, and may fall prey to a situation where our
basics aren’t met. There was a time when water was
aplenty on the planet and life was being led in a
particular way. And then came the slow and steady
warming of the climate’s atmosphere which led to
waterbodies disappearing or getting severely depleted.
Humans and the other species learnt to adapt and
change to survive the new situation and have to quite
an extent succeeded in overcoming their situation.
Had humans not done so, where would we be? Most
likely as dead as a dodo! This bring us to the
understanding that innovation isn’t only relegated to
tech-related stuff but to practically every aspect of life.
What’s the difference these days is that technology is
leading the race for innovation in practically every field
be it relating to agriculture, education, transportation,
healthcare, business or entertainment.
This brings us to an important question. Why is
innovation in business important enough to make it a
continuous process? From experience, we know that
the answer could include the following points:
-Being left out in business
Those who don’t innovate in business be it related to
products, production process, ancillary or related
services or even staff functions, are sure to run out of
ideas and fall out with their clients. A prime example of
this point are smartphones manufactured by Nokia. A
decade back, Nokia led the feature phone market like
no one else. Back then it felt like there could be
nothing in the path but Nokia. It produced the best in
the field of simple, rudimentary mobile phone till the
advent of smart phones. Other bid for their time,
especially the likes of Samsung which read the wind
rather carefully. With change in technology, feature
phones lost the game and so too Nokia. Without a
dedicated back-up plan, the sank to the bottom-
precisely what happens if one doesn’t innovate fast
enough.
-Using more resources
One aspect of innovation is that it lets us do more for
less. Take for instance automotive. Diesel or gasoline,
vehicles manufactured till the 80s consumed far in
excess of what they consume presently. They also
pollute far less as a consequence. And what does one
attribute this change to? Continuous innovation in
combustion technologies which has seen the
increasing use of electronics, plastics and intelligent
chips. In practically every field of life, where
innovation has been a norm, things have always
improved. A very pertinent example is that of
agriculture where produce per hectare has gone up
substantially despite the steep fall in every element
which goes into agricultural production including
fertilizers, water, and of course, human efforts.
-People moving out
Fields where innovation does not take place has
intelligent people moving out only to be replaced by
machines. Take for example the field of data entry. A
mindless activity where the person was just to type in
the required matter, with practically zero innovation
and loads of boredom, those with intelligence and
innovative capacities moved out to places and entities
which engendered newness and innovation. A part of
this act of innovation was also to produce machines
which could do the drudgery work!
-Others get the position of thought and action leader
This is the era of portrayals and putting up acts. Yes,
you do need experience without a doubt. That said, if
the same isn’t backed by the capability and intent to
continuously innovate, it’s just a question of time
before lesser mortals take the position of thought
leaders despite one’s years of experience and the right
credentials. It’s ONLY when you innovate and show
your capabilities to the world that you are judged a
leader and does. If either one is missing, the crown
promptly moves on.
With so much running on the back of innovation, how
does a person or an organization become continuously
innovative to stem the tide and ride the waves?
Experience of stalwarts in the field has distilled it to a
few points including the following:
Innovation Simplied
JANUARY 2020
17

20. -By understanding the needs of the target audience by
being close to them
Innovation is the mainstay of the farsighted.
Innovation is also the mainstay of those who set their
sights on relevant issues. The latter invariably are
those close to their audience and can read their pulse.
And in doing so they design products, services and
interventions which solve problems, bring forth new
services, crank up existing ones, and generally stay two
steps ahead of competition. These are times when
customers understand as much as service/ product
providers, and demand what they think is rightfully
theirs. Innovation is thus the only recourse for
business leaders and organizations to stay with their
clients.
-By understanding technology and its potential for
disruption
The case of Google could be the best example to
highlight this point. They started out as a search
engine and remained that way for years. Today, they
are that, and they do a lot more, including (courtesy:
Business Insider) but not limited to:
Ÿ An Internet search engine.
Ÿ Web email.
Ÿ A news aggregator.
Ÿ Calendar software.
Ÿ A suite of productivity applications, including
spreadsheet, word-processing, and photo-editing
software.
Ÿ Cloud storage for consumers.
Ÿ Cloud storage for businesses.
Ÿ Cloud computing for businesses.
Ÿ A website for watching Internet videos.
Ÿ A web browser.
Ÿ A smartphone/tablet operating system.
Ÿ A thermostat.
Ÿ Unknown life-extending technologies.
Ÿ Computerized contact lenses
Ÿ Robot assistants
Ÿ Self-driving cars
Ÿ "A spoon designed to make life easier for people
with diseases such as Parkinson's.”
Ÿ A home video monitoring system.
Ÿ High-speed Internet service.
Ÿ Laptop computers.
Ÿ Desktop computers.
Ÿ A dongle that puts Internet video on your TV.
Ÿ Balloons that broadcast Internet signal.
Ÿ Drones that deliver goods to homes.
Ÿ Computers you wear like glasses.
Ÿ Airborne wind turbines.
Ÿ A digital collection of all the world's books.
Ÿ A map of the world.
Ÿ A collection of photographs of every street in the
world.
Ÿ A social network.
Ÿ Software for creating and maintaining blogs.
Ÿ An online video rental store.
Ÿ An online software store.
Ÿ A live-updating database of equities and financial
news.
Ÿ A service that allows you to pay for things with
your phone.
Ÿ A language translation service.
Ÿ A phone number replacement service.
Ÿ Video-conferencing software
Going thru the list brings out two points. Google
disrupts! And Google tries and stays two steps ahead
of other disrupters.
-By developing the power of dreaming up the
unthinkable
Fans of the Star Trek series would remember Capt
James Kirk’s team using a communication device when
exploring distant worlds. Strapped to the user’s wrist,
it was used akin to a mobile that would connect the
user with the circling-in-space mother-ship Enterprise.
Half a century after the series was produced,
practically every mature individual anywhere uses
something similar. The mobile phone. Imaginations
howsoever wild have the power to get the brain
working to bring about revolutionary products.
Innovations thus need the ability to dream.
-By reading and by continuously innovating
Innovations happen on the back of sound knowledge
of technologies, and likely needs. And these on their
part come about when one imbibes information
irrespective of sources which enhance one’s
knowledge. Reading is one way of imbibing
information that comes naturally to us. Add to that the
sources from where one can get information, and it
becomes amply clear that one needs to read and be in
the know ALL THE TIME to remain an ever-innovator.
JANUARY 2020
18

22. t is very important to move with the technological
Iadvances. Innovation and creativity are most essential
elements of coming up with advanced solutions to the
emerging challenges. Innovation breeds growth. There have
been several business disruptions owing to technology
developments and Century Pharmaceuticals is quite
aware about it. Also, with every technological advancement
the cost of its product and its quality improves. This gives
an edge in fighting the competition from laggards. Century
Pharmaceuticals has constantly improved its process and
product quality with better technology and cut costs while
maintaining a consistent quality standard of its products.
Janak Sheth is the Managing Director of the Century
Pharmaceuticals. He is one among the manufacturers of
Active Pharmaceutical Industries and into research of novel
therapeutic proteins in India.
Steady Growth
Century Pharmaceuticals Ltd was set up in 1980 to
manufacture pharmaceutical active ingredients and has been
growing steadily since then. The initial products were only
two. Currently it has a WHO GMP plant with zero
discharge. It has been engaged in the research of novel
biotechnology molecules since 2008 for the treatment and
cure for asthma and allergy and stem cell therapy. Recently,
the organisation has taken up research of personalised
cancer treatments based on targeted therapy which promises
no side effects. Its vision is to reach a turnover of Rs 500
crores in five years from now.
Expanding Product Range and Geographic Reach
Over the years the Century Pharmaceuticals has expanded
its product range and also its geographic reach. Century
Pharmaceuticals now has about 40 products under
manufacture and is exporting its products to 60 countries
worldwide.
Some of the most popular products of Century
Pharmaceuticals are as follows -
Acenocoumarol
Amlodipine Besylate
Azithromycin Dihydrate
Bimatoprost
Brinzolamide
Calcipotriol
Chloramphenicol
Chloramphenicol Palmitate
Clarithromycin
Dorzolamide HCL
Empagliflozin
Erythromycin
Erythromycin Estolate
Erythromycin Ethyl Succinate
Erythromycin Stearate
Flibensarin
Gramicidin
Latanoprost
Linagliptin
Oxytetracycline
(base dihydrate – suitable for injection preparation)
Oxytetracycline HCL (injection grade)
Palonosetron HCL
Rosuvastatin Calcium
Roxithromycin
Sevelamer Carbonate
Sevelamer Hydrochloride
Sildenafil Citrate
Sitagliptin Phosphate Monohydrate
Tadalafil
Tetracycline HCL
Tafluprost
Travoprost
Vardenafil HCL Trihydrate
Vildagliptin
Giving Value Added Services
Century Pharmaceuticals Ltd is in the business of manufac-
turing APIs for over three decades. It offers various kinds of
services – in addition to supplies of APIs, it undertakes
long-term contracts for manufacturing intermediates and
development of new Active Pharmaceutical Ingredients as
per requirements of customers. It has a sharp focus on
giving value added services to its customers cost effectively.
Century Pharmaceuticals
The Company with a Tender Loving Touch
Innovative Companies to Watch
20
JANUARY 2021

23. Dealing with the Pandemic
Owing to the pandemic in India, there was a complete
lockdown in March 2020. The business sentiment was at
its lowest level as the people could not go out of their
houses and hence non-discretionary expenses were
curtailed or stopped. Businesses which depended on this
were severely affected as well as others owing to the
pandemic, which was one of its kind in the century.
Owing to this there was a sharp drop in GDP and several
businesses suffered as customers could not their
honour
payments in time. This led to severe financial crunch.
However, as the was relaxed and businesses
lockdown
restarted, the business came back to normal.
With the pandemic, several businesses cut down
unnecessary expenses, removed redundant staff, travelling
expenses were cut sharply etc. As a result, the second
quarter results showed a very healthy profit for most of
the companies and Century Pharmaceuticals expect this
trend to continue.
In the second wave of virus in Europe and USA, there
could be another round of business disruption. Luckily
India is not much affected, and this could be a boon for
India. Century Pharmaceuticals expect that India will
come out of the pandemic with good growth in GDP in
later part of 2020-21 and 2021-22.
Developing a Niche in the Market
The competition always gets the better of you. With
higher competition we need to struggle to find our place
in the market with a better quality and better priced
product. Century Pharmaceuticals usually fights the
competition by finding a way to develop a niche in the
market for its products amongst its customers. This helps
organisation to retain the customers over time and sustain
its business. With a volatile market Century
Pharmaceuticals always benefits by buying raw materials
cost effectively at a lower price owing to its strong
financial position.
Inspiring Entrepreneurial Spirit
Century Pharmaceuticals always tries to motivate young
students to pursue a career as entrepreneurs. As young
people have several ideas and if they can structure their
ideas into a business plan it would be a much more
rewarding experience. As a result, India is able to generate
the largest number of start-up businesses. Indian people
The Century
Pharmaceuticals
is a pharmaceutical
company that
everyone trusts
Janak Sheth
Managing Director
21
JANUARY 2021

24. are smarter than others owing to several challenges faced
by us in our day to day lives - starting from water supply to
electricity to crowding in various places owing to high
density of population. Leaders of the Century
Pharmaceuticals are sure that with the of more
ecosystem
startups, the success ratio will improve with time. Business
leaders in India have a greater role and responsibility to
grow their businesses faster. India has been an emerging
market for many decades. If each business leader grows
their businesses faster, the country is likely to move to a US
$ 5 trillion economy soon.
Strong Clientele
Century Pharmaceuticals has a strong clientele of small,
medium and large customers like Zydus Cadila, Hetero,
Aristo, Macleods, Cipla, Glenmark, Pfizer, Abbott etc. The
regulatory requirements of large and multinational compa-
nies are far more involved than others. However, it enjoys
working with all customers as it tries to cater to each
customer’s specific requirements. This helps it to retain
most of the customers and helps in growing faster.
Awards and Recognitions
Some of the awards and recognition received by Century
Pharmaceuticals are: -
Fair Business Practices (Indian Council for Fair Busi-
nesses)-
Gold Medal for Excellence in Business Practices (Switzer-
land)-
Excellence Award for Exports-Excellence for Innovation,
Quality, Productivity (IES, India)-
Gold Award from Lockheed Martin in Biotech technology-
Selected as Fastest Growing Pharmaceutical Company of
2016 in The Silicon Review Magazine.-
Winner of Quality Mark Trust Awards 2016-
Qualified for GOLD in ZED Certification from QCI India
(ZED ID-ZEDQCI1211718) -
CEO of the Year by Business Connect Magazine November
2018-
Brand of the Year by “THE CEO Magazine” in December
2018-
Best Entrepreneur 100 in 2019 in the CEO Insights
Magazine-March 2019-
An Aspiring Entrepreneur in Technology Widgets Magazine
–March 2019-
Business APAC’s Zealous Business Leaders of 2019-
The Most Innovative Brand –2019 in Business View
Magazine-“30next-Future of Indian Economy”by Forbes
India-
India’s Leading Pharmaceutical Companies to Watch in
2020 by Prime View Magazine
India’s Leading Bulk Drug Company by Gujarat Pharma
Leadership Awards 2020
22
JANUARY 2021

26. No one has not been impacted by the pandemic. It is
how they have dealt with it that will define their
future. While this has been a massive shakeup, it
has also opened many new opportunities that can be
leveraged to build sustainable business models and
profitable ventures.
The pandemic has shown that companies can be run
extremely frugally, people can be trusted to work from
home and any geography. Rest is history (one can hire
talent from any place and any culture and blend them into
their existing workforce).
These fundamental shifts have enabled founders to get
creative with their operational and business models. And
made them bolder, by re-enforcing the belief that the whole
world is out there to be captured. Working with a similar
vision is NHANCE NOW.
The company is a SaaS startup building the first of its kind
Digital Business Stack to empower the pandemic era B2C,
D2C, and internet companies sell and provide service with
minimal in-person interactions, on every digital channel.
With Covid-19 demolishing all the traditional ways of
doing business, digital customer engagement is more
important than ever. But with so many digital customer
touchpoints, technical challenges and compliance issues
how does a business simplify the complexities of growing
their digital business? It is frustrating and time-consuming.
Nearly every business today faces this challenge.
“Based out of Bangalore (and now everywhere), we work
with consumer product and services companies in
e-commerce, consumer retail, financial services, hospitality,
healthcare, and auto,” says the team of NHANCE NOW.
Nhance helps its clientele automate their customer interac-
tions, easily connect to messaging apps, voice assistants,
social media and transform into a digital business. In other
words, with team Nhance’s contributions, the company’s
clients can scale to any number of touchpoints, handle
thousands of interactions daily without having to hire
hundreds of resources or worry about their customer’s
experience.
“Our 100+ customers are spread across the small and mid
- Market segment in India, Middle East, and Africa,”
further adds the team Nhance. As a global SaaS player, the
company will continue its mission of empowering compa-
nies across geographies, in emerging markets, and sectors
as they embed Digital First and Digital Only solutions into
their growth plans.
Enhanced Offerings
NHANCE NOW’s products primarily focus on helping
traditional businesses that are underperforming become
digital growth machines. “All our product offerings are
designed to help businesses achieve this,” informs its team.
The company’s professionally trained personnel are
positioned as complete Digital Business Management
Services providers which brings all the assets that a
business needs to get a Digital Makeover.
The company’s product suite is curated with all the
essential tools that a business in the domain or function
would need to offer a rich experience to its customers,
succeed in the digital space, without overwhelming its users
with a technology overdose.
Some of the company’s unique offerings are:
1. Personalized sector-specific conversational Bots to help
companies deploy a digital workforce to augment their
human workforce.
2. Digital Experience Cards – The world’s first digital card
for post-purchase customer experience.
3. The world’s first conversational experts’ marketplace to
help businesses with tactical advice as they transition
their operations to the digital space.
In this cutthroat and volatile market, the way Nhance is
staying relevant is through the following measures:
1. By staying away from the crowded markets and sectors
and focusing on emerging markets and sectors.
2. By getting closer to end-users, understanding new uses.
End users are dictating the digital adoption roadmap.
3. Focus on research. Keep an eye out for new trends. Build
future-ready product offerings.
NHANCE NOW
Enabling Digital Business Stack in an Enhanced Way
Innovative Companies to Watch
24
JANUARY 2021

27. Ansuman Dani
CEO
25
JANUARY 2021

28. Genesis of Nhance
Imagine this, it is predicted that the next wave of
e-commerce is going to be built on Instagram and Short
Video sharing apps with millions of ordinary humans as
brand ambassadors.
One of India’s most popular daily need e-commerce
companies has less than 20 customer support executives for
the top 10 Indian cities. 90% of their customer queries are
handled, resolved, and audited by their Customer Service
Bot.
The world is taking rapid strides in adopting new technol-
ogy. Some of the new technologies in AI, voice, and
machine learning are enabling a generational shift in both
consumer behaviors and the way business is conducted. For
any business to stay relevant today, they must be aware of
not only the new developments but also what is gaining
traction amongst the masses. Businesses need to align all
their plans around it. “We recently helped a finance
company launch their Neo banking function entirely on
WhatsApp,” says Ansuman Dani, the CEO of NHANCE
NOW.
“We started 3 and half years back with a vision to help
companies bringing messaging into their customer
experience culture, as the world was undergoing a
generational shift,” Ansuman adds further. People had
shifted to messaging to run their personal lives and it was
only a matter of time it became mainstream in business.
Positioned as an aspirational product the journey
encountered a huge roadblock when Covid hit in February
2020.
Like scores of startups, the company ‘pivoted and persisted’
while using its previous learning and technology stack to
help with a one-stop-shop to build, manage, and transition
into a digital business, with a conversational backbone.
Under the NHANCE NOW Reboot program, the company
is focused on helping a million SMB and Mid-Market
companies transition to digital business to stay relevant in
the new normal.
“With the world entering the digital age we envision
creating a ‘digital-only’customer engagement culture for
business and consumer communication,” states Ansuman.
Advising budding entrepreneurs in a conclusive statement,
Ansuman expresses, “Build a company, product, and sales
follow-up system. Build for customers, not for investors. Be
an employee first - happy, and valued employees keep
customers happy while taking the company forward. Always
prioritize and keep your focus on less as less gives more.”
We help
consumer
business
companies solve
this with a
complete digital
business
platform that
brings together
conversational
Bots, automation
tools and
experts services
in one place
26
JANUARY 2021

30. MARKETING
INSIGHTS
28
JANUARY 2021

31. GLOBAL
Scenario Post Lockdown
29
JANUARY 2021

32. We were always taught that the earth was
a sphere and would remain that way. All
that it too to flatten it out end-to-end
was a virus which spread so virulently that the
only way to escape it rapidly rampaging abilities
way to stay out of its reach- but shuttering oneself
at home completely cut off from the world. Arctic
to Antarctic, United States to Japan, streets
emptied as people huddled at home behind face
masks, armed with PPE kits and sanitizers.
Despite the fear of death hanging over humanity
worse than the proverbial Damocles’ Sword,
humanity cautiously ventured out. It had to,
because hunger after a while doesn’t register fear
as a factor to be reconned with. It’s in these 6 to 9
trying months that brands either earned their
spurs or lost them completely. Those that have
survived see the global marketing scenarios post
the lockdown as a time of great change which is
creating a template for the future to follow,
survive and grow.
These post-lockdown scenario in global marketing
includes among others, the following:
- Be ready for any eventuality by looking for
trouble much before trouble troubles you. Drill
right down
The Covid-19 pandemic could just be the
beginning of our lives in the times of the unknown.
Medical science knows for a fact that viruses and
pathogens are coming back with more than a bang
and would be difficult to control. That, and other
events that could flatten the earth means we
ought to have our antennas really primed for
trouble before it is upon us. That, and the ability to
run the marketing show despite adverse
happening is the need of the hour. Wars,
pandemics, natural disasters, fuel-shortages etc
cannot be wished away. Nor can our self-interests.
Post-lockdown marketers would have to drill
down deep to list our every circumstance that has
the potential to cause disruptions while also listing
down steps to be taken to counter and better such
disruptions. Marketing finally wins when a brand
stands tall despite its circumstances and carry
with it its loyal clientele.
- Be there when it matters most
It’s one thing to plan and ready things to face and
better disruptions, and its quite another for a
marketer to be there with the clientele when most
required. The lockdown was a period when brands
of every kind across industries and verticals were
tested to their limits. Supply-side disruptions, lack
of customer support, lack of adequate online and
offline presence etc were matters which came to
the fore. The pandemic being a global occurrence,
these issues were felt by clients worldwide. One
surprising factor that was observed was that local
and area-specific brands that knew their terrain
very well and were aware of local issues did better
than known, and in some cases ‘international’
brands who despite deep pockets could not get
things and services where they were most needed.
Also, worth recognizing was local entrepreneurs
resolved to service their clients despite the
inconveniences of the lockdown. These put
together brought out the importance of being
there when it mattered the most. Those who did,
won!
- Show presence in the right manner
Much before the pandemic brought the world on
to a single plane, there was the smart phone. With
its reach and ability to connect to the net,
marketing a brand to the right clientele was no
more an issue. What was, was one’s intention and
need. Those brands that figured prominently and
for the right reasons on any smart-phone search
were guaranteed the kind of visibility that’s hard
to miss. The lockdown was a time of severe testing.
Those intending to win had to have the presence
on the right mediums, and more so for a reason
that was hard to miss.
- Have more content and display it in many ways
From the time that the internet has become the
de-facto platform for advertising and marketing,
focus has come to be had on content that can and
needs to be put forth. Times like the post
lockdown period has made the issue of content
even more important for survival. Stories of
products and services, how they served valuable
30
JANUARY 2021

33. clients in tough times, what clients have to say
about brands, are some of the issues around which
content is now being developed and put forth.
Marketing in the post lockdown time is all about a
heightened and proactive sense of engaging with
the target audience in order to get the right
message across including making the much-
needed right impression about a brand.
- Align with local concerns pay close heed to
what clients have to say
Despite the pandemic being a simultaneous
worldwide phenomenon, the disruption, and
hardships it caused to a brand’s clientele were
matters local. Issues for instance in North America
caused concern to citizens there and had nothing
to do with the rest of the world. That said, brands
that took up local concerns and paid heed to local
issues came to be identified by users in that
location. In time their reliability index went up
substantially.
- Be open about abilities without being curt
During and after the lockdown, with people’s
patience running low, marketers who told their
tales in all honesty while also mentioning their
shortcomings, found their share of loyal clientele.
Honesty in hard times can save a lot of pain which
can be the marketer’s gain when it’s about
important issues. Not being able to serve certain
products or places in the post lockdown period if
put forth upfront can help clients look for
alternative at the right time while retaining the
marketer’s image as being upright, clean, and
dependable.
- Invest in technology that identifies products
and matter and connects the same to the cloud
Post lockdown, the pace of marketing worldwide
has quickened for a variety of reasons. In these
times, to speed up marketing efforts and get to the
clients fast, the ascent is to move to technologies
which always guarantees visibility. One of them is
the cloud which frees marketers from owning and
maintaining legacy systems. Besides making them
agile, services including SAAS and HAAS help
marketers avoid CAPEX unless it is absolutely
necessary and without an option. With constant
upgrades and new features, cloud-based systems
help marketers stay with an ear to the ground.
- Constantly interact with customers be it in
times of crisis or otherwise
The internet democratized and made accesses
(marketer to client or vice-versa) very easy and
firm. It also made it pertinent that brands and
marketers be in constant touch with clients be it to
listen to their pain-points or informing them about
newer products, additional features or just plainly
informing the latter about the happening in an
industry. Those that do this religiously are most
likely to have loyal followings in times to come.
- Use all ways to collect marketing-related
information, and likewise communicate
irrespective of means and gadgets
In the end, what matters is the touch. With the net,
without the net, with gadgets, without gadgets,
what is desired is a connect at all times- something
ONLY the net can provide. With parts of the world
still being patch as far as bandwidth is concerned,
marketers ought to find ways to communicate and
stay in touch with clients.
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JANUARY 2021

34. SSB PROPERTIES
Bangalore’s Prime Real Estate Consultancy
The impact of technology on the real estate sector in
India has been mixed, where people are getting
virtual tour of the properties but have lost a
personal touch there is to facilitate an experience. Although,
the digital space has brought on various avenues that have
made the work easier for many realtors, it has also taken
away the pleasure of assisting clients individually in a
tailor-made fashion. Tackling these issues and providing on-
point real estate services dynamically to the clients is one
company, SSB Properties.
SSB Properties is one of the prominent property dealers in
Bangalore. Its team is engaged in offering a wide range of
real estate services that includes purchasing, selling,
renting, and leasing different kinds of properties in the city.
The team consists of specialized and seasoned professionals
who provide a palette of services to the clients. These
services include activities like aiding in buying and selling
of commercial, industrial, agricultural, and residential
properties in Bangalore. “We are committed to render the
best investment opportunity for the investors in the high-
tech city of Bangalore,” says the Founder of the company,
Vishal V Parwani.
SSB’s team leverages different resources in order to cater to
the clients needs. This team of highly experienced
professionals have in-depth insights of the real estate
market. These professionals are competent enough to
realize the dynamic requirements of clients and strive to
serve them to their best extent. “If you are looking for
buying, selling, leasing, renting, and interested in a
residential, commercial, or industrial property; be it for
single or multiple purposes in Bangalore or nearby area,
we are the perfect destination for you,” states Vishal.
Professional Realtors at Your Service
Bangalore city has the potential to become one of the go-to
destination for every business group on a global level. SSB
Properties has kept in mind the cross cultured immigrant
population that has been coming in the city and its
advantages with respect to the development prospectus.
Vishal started this venture for enabling suitable spaces for
use on rent. After grasping the market requirements of
different segment of clients from various parts of the
country and the world.
The company now offers property management services in
Bangalore to meet all the needs of the clients including
corporate companies that are looking for dynamic
workplaces within the city. “Our services start from
providing residential properties for rent to company
personnel and procuring lands for further development that
can be turned into IT parks all over the city,” claims Vishal.
The company specializes in understanding the individual
requirements and attend the client personally to cater them
in a customized fashion. SSB’s team has the ability to get
the best properties for its clients at the most reasonable
rates. “We are engaged in all kinds of real estate activities
like renting and leasing, buying and selling, along with
marketing and promoting of residential, commercial, retail
outlets, and industrial premises in Bangalore,” describes
Vishal.
SSB Properties also facilitates trained marketing personnel
for some of the prestigious builders of the city. Its team
believes in transparent transactions and thereby it
outsources its marketing team for various top builders in the
industry on a regular basis. The company also acts as a
marketing liaison between builders and real estate
companies, wherein its team looks after all the promotional
activities of the project on the builders’ behalf. “You can be
assured best of the prices and discounts from us,” states the
team of SSB Properties.
As a property management service provider, the company
handles all the property of NRIs, companies, celebrities,
Innovative Companies to Watch
32
JANUARY 2021

35. We provide end-to-end solutions for
brands to set up in Bangalore, right from
doing the survey to tapping the right
area and locating the right property
“ “
builders, and landlords, etc. SSB’s
team works as a bridge between the
party and the space user where it
enables properties for filling out on
rent and if needed, the team even
collects the rent from the beneficiary
on the behalf of the owner.
Dynamics of SSB
Vishal started venturing into the real
estate as a hobby, helping his friends
and relatives in buying and renting
properties in 2002. “Initially it was just
a hobby and without any financial
gain. But, later as we moved forward
with the sales and renting, me and my
family decided to go full time in this
venture from 2007,” he adds.
He started marketing and promoting
revenue sites and renting out small
homes to prospective clients. Then his
team (comprising of family members
and close friends) started promoting
and helping Category B, builders sell
their apartments. “Our journey started
with meager earnings of just Rs. 4000
per plot that we sold, and our first
Vishal V Parwani
Founder
33
JANUARY 2021

36. rental started with just Rs. 1200 as our fee. Started with a
mobile phone, the journey is pretty great now and we have
scaled up to doing business with the best Category A
developers in Bangalore,” opines Vishal.
Having the opportunity to serve the best-known VIPs and
celebrities, the company has observed the challenge of
accommodating bachelors who move into Bangalore city
for jobs. SSB has helped them in giving a home that is best
suited to them and provide with a bigger home on rent if
their family is grown. “For us being a part of anyone’s
family journey is the most awarding moment which we
cherish a lot,” describes the team of SSB Properties.
The team at SSB has assisted in establishing countless ATM
spaces for banks, offices for companies, logistics spaces for
a few organizations, retail spaces, residential renting, sale of
projects, selling of bungalows, and now; managing
properties of various clients. There are some customers who
have invested in multiple properties through the guidance of
SSB Properties’ team and Vishal’s directions.
Transforming Realty
SSB Properties provide tailor-made real estate solutions to
the clients, right from understanding their budget and
financial position to availing them suitable properties. The
process includes careful selection of floor plan, assistance
in negotiating, along with necessary interior upgradation
advice for the property, renting out the property for
investor, and getting new tenants for the clients once the
tenancy is expired or terminated. “We are an integral part
of our client’s real estate journey,” tells Vishal.
The company’s mission is to emerge and grow as the best
reliable realtor, property dealer, property management
service provider. “I have my family working along with me
in my firm, my close friends, my brothers, my cousins, and
now younger ones in our family are also assisting me in my
work,” addresses Vishal.
Talking about the challenges, Vishal mentions about the
problems that he and his team faced in the unorganized
sector that SSB is currently active in. There were a lot of
issues like the delays in projects by the developers and the
difficult attitude of some owners and tenants as well. “Now
we have become well-established to identify the clients who
have the same ideology that we share,” addresses the team
of SSB Properties.
The pandemic had instilled uncertainty in some clients, but
now people have realized that only real estate investment
seems to be safe and lucrative, and rentals from it is certain
when compared with volatile job scenario, the people who
were not affected in this pandemic were only landlords who
had residential investment with rental returns.
The future seems to be good as the new generation will be
riding the mantle which is more aggressive and is more
time conscious. “With the zeal to grow, you will see people
investing in real estate in young age itself and the new set
of buyers also would be the career-oriented females,”
concludes Vishal.
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JANUARY 2021