Best Buy failed in its expansion to China, capturing less than 1% of the market. It tried to compete on quality and service rather than price, as Chinese consumers prioritize low prices over service. Additionally, Best Buy's prices were higher than locals, it focused on large flagship stores instead of many smaller outlets, and it faced strong competition from established Chinese electronics brands and retailers. To succeed in China, foreign retailers need to localize their offerings, formats, and locations to better serve price-sensitive Chinese consumers.