The document discusses personalized medicine and how pharmacogenetics can enable more effective and targeted treatment by accounting for genetic factors that influence individual drug responses. It notes that most treatments currently take a "one-size-fits-all" approach, but genetics can account for up to 95% of variability in drug response. Pharmacogenetic testing can predict treatment outcomes, prevent adverse reactions, improve adherence by reducing side effects, and optimize healthcare spending by guiding more effective prescribing for individual patients. The document argues this patient-centric approach can lead to better health outcomes compared to current trial-and-error prescribing methods.