The document discusses benchmarking in total quality management. Benchmarking is defined as comparing metrics like cost, cycle time, productivity or quality of a process to industry standards or best practices. This allows companies to understand where they stand and identify areas for improvement. Benchmarking was first used by cobblers to measure feet and mark shoe patterns. It is now commonly used to compare specific performance indicators across organizations to identify best practices and develop plans for adopting them to increase performance. Benchmarking can be a one-time event but is often an ongoing process of challenging practices.