Benchmarking is a process of comparing an organization's policies, programs, products or strategies to industry standards or best practices from other companies. It involves setting goals by examining competitors' performance and finding ways to improve processes. The main steps in benchmarking are deciding what functions to analyze, understanding current performance, planning internal or external benchmarks, collecting primary or secondary data on other organizations, identifying performance gaps, and implementing findings to close gaps and become more competitive. Benchmarking helps companies achieve goals, check if they have fallen behind competitors, foster healthy competition, and improve processes in a cost-effective manner.

1. BENCH MARKING
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2. DEFNITION,.,.,.,.,
 A measurment of the quality of an organization ‘s
policies,programs,products,strategies etc.,and their
comparison with standard measurments
 1979
 It is nothing but setting goals and objectives by looking
into th competitors and yourself and finding out ways
and means of achieving th goals by improving the
process
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3. REASONS FOR BENCH MARKING.,.,
 Helps a company to achieve business and
competitive objectives
 Helps an organization _check_fallen behind
 Helps in developing healthy competition
 Time as well as cost efficent
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4. STEPS IN BENCH MARKING.,.,
 Decide the function to be bench marked
 Understand the current performance
 Planning
 Study the other players in th market
 Learn from the data that you hav collected
 Implement the findings
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5. 1.DECIDE THE FUNCTION TO BE BENCH
MARKED
 By identifying th process that is causing the
most trouble
 Factors that are not performing upto th
satisfaction level
 Factors that would result in customer
satisficaton
 Areas in which company_heavy competition
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6. 2.UNDERSTANDING CURRENT PERFORMANCE
Various techniques like cause and
effect diagram,flow diagram help us in
understanding the processes
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7. 3.PLANNING
 A)Internal bench marking
 B)Competitive bench marking
 C)Process bench marking
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8. 4.STUDYING OTHERS
 While collecting data_mind
1.the time needed for data collection
2.the cost involved in data collection
3.the reliablity of the data collected
4.the accuracy of the data collected
Data-primary and secondary
1.secondary-journals,magazines,online data base etc
-adv_time nd cost is less
2.primary-quwstionaires,site visits,focus groups
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9. 5.LEARNING FROM THE DATA
 Is there any gap b/w th org performance and that of
competitors performance???
 How much is the gap???
 In what areas we can find the gap???
 What are the reasons for the gap???
 How differently the competitors are doing the given
activity???
 If we follow the same method can we achieve a
better result???
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10. 6.IMPLEMENT THE FINDINGS
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 Negative gap_chang the existing process
 Important step_communicating the gap to the
people concerned so that these people can take
steps to bring down the gap

11. ADVANTAGES
 Company would become competitive
 Customer requirements can be taken care of
 Helps in continous improvement
 Helps in understanding the best industry practices.
 Helps in establishing effective goals
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12. CONCLUSION
 All setting process that helps a company to become
the best in the industry
 Without bench marking company would become
more internally focused and they will lie behind the
other players in the industry
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Thank You!!