Google's strategy


Published on

Published in: Education
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Google's strategy

  2. 2. HISTORY AND ORIGINSFoundation 1998Name origin “Googol”Registration of company: GoogleIncorporatedOffice, a friend’s garage in Menlo Park ,CaliforniaOutstanding firm that impacted our lives
  3. 3. HISTORY AND ORIGINSOne of the most powerful & most visited searchengines in the worldAttracts 61.9 % of all Internet searchers20,000 employees worldwideGoogle’s simplicity attracted Internet usersOrganizational Culture makes them attractive
  4. 4. 2.Business ModelUnique Business ModelDiffers from its major competitors“To organize the world’s information and make ituniversally accessible and useful”  reflects theirBusiness ModelOffers the best and quality service to the users so thattheir experience will lead to word of mouth & strongtraffic growth.
  5. 5. Business Model“Google it” & “Our friend Google”Collaborates and merges with top online firms(YouTube, e-bay, Amazon)Different marketing offerings (Gmail, GoogleNews etc.)Provide services to online users
  6. 6. 3. SWOT ANALYSIS Strengths Weaknesses Opportunities Threats.
  7. 7. STRENGHTSDependable, reliable and fast established a strong brandname and imageNeeds little to no marketing expenditure thanks to word-of-mouth and viral publicityAttraction of users thanks to its simple interface and straight-forward layoutLow operation costs UNIX web servers to index over 8MILLION web pages!With outstanding corporate executives who all have at leastand MBA and PhD in various other disciplines relevant tosearch engines, it continuously enhances search algorithmsto make searching faster, more efficient and more relevant
  8. 8. STRENGTHSSearch engines interface in 88 languagesup to date results by using state of the arts search engine technologyStays impartial to advertisers… it separates relevant advertisements and actual results bygiving “sponsored links”Users can “search by location”, showing results of retailers or products & services close bytheir locationMore than just a search engine: additional services such as Picasa (images), Group works(google Docs), News, Applications (Google +), etc., by simply adding other “tabs” rather thancomplicating it and putting these additional services along the side like a portal or forumOnce the inquiry is typed into the search bar, there is no delay with ads (for extra revenue)Additional services that include Bluetooth, WiFi & 3G apps for android phones and tablets,personalised toolbars, etc.
  9. 9. WEAKNESSESEasily manipulative by spammers who want a certain page to beranked highestDifficulty for marketers to predict where their adds would bepositioned and how much they would cost with the “Cost-per-Click”advertising charging and ranking policy Google’s localised search algorithms sometimes result in errors dueto automated indexingAn opportunity that they did not capitalise on is that they do not havehighly personalised search by which they could charge users withswitching cost if they decide to leave Google’s servicesMostly dependant on its advertising revenue
  10. 10. WEAKNESSESRisk of dead end for users how can find citations, butsometimes cannot find the original text from which itcomes fromIt is in the top of search engines, yet its results areonly 50 to 60% accurateIts inability to monetise YouTubeWeak “social networking” presenceDoesn’t have a strategy for shrinkage
  11. 11. OPPORTUNITIESVast OpportunitiesUse higher value content on the webBecome a mass market portal for usersMerge with already existing mass market portalsProvide more services to capture more market (Noconventional Internet)Increase overall ads spending onlineNew acquisitions
  12. 12. THREATSFederal lawsuit due to the collection of search habits ofthe consumerLose a considerable amount of revenue with portals likeAOLCompetitors can emerge with better interface and newideas Google lose market shareCost-per-click policy disappointing the clients  loss ofclientsMerging can result in Google start losing its well-earned
  13. 13. THREATSLosing control over Indexing policiesCensorship will be imposedLibrary services become less visibleUsers that do not get Institutional SubscriptionHigh competition with firms like Yahoo and MSNPrivacy issues regarding the content ownership
  14. 14. 4. MISSION“Googles mission is to organizethe worlds information and makeit universally accessible anduseful“
  15. 15. 5.STRATEGY“Have No Business Strategy”True attention is a function of relevance.strategy is to broaden this kind of relevancybeyond search.Google is quite simply an evolutionaryorganization.
  16. 16. What Google Believes In “There are ten things that google claims to know to be true.“1. “Focus on the user and all else will follow.“2. “It’s best to do one thing really, really well.“3. “Fast is better than slow.“4. “Democracy on the web works.“5. “You don’t need to be at your desk to need an answer.“
  17. 17. What Google Believes In “There are ten things that google claims to know to be true.“6. “You can make money without doing evil.“7. “There’s always more information out there.“8. “The need for information crosses all borders.“9. “You can be serious without a suit.“10. “Great just isn’t good enough.“
  18. 18. INTERESTING TITBITSAdvertising is Google’s main income96%Google has more than… 8 BILLIONINDEXED WEB PAGES !
  19. 19. INTERESTING TITBITSMicrosoft was trying to tell the world that Google isn’tlike them… dominate in their core industry Target for antitrust allegations Creating platforms that keep the user in each company’s ecosystemPrivacy is one of the most debated topics of concern
  20. 20. VIDEO
  21. 21. Do you have any Questions? THANK YOU FOR LISTENING!