1. The document discusses lessons learned from surveying over 600 students and meeting with 160 clubs about marketing to college students. It found that marketing only to the masses benefits large established brands, while new clubs need more targeted marketing. Students also ignore traditional marketing methods like fliers and tabling. They want customized, targeted content delivered through their preferred platforms like Facebook and Slack. Students want to feel involved in creating what is perceived as cool on campus and trust peer recommendations over brands. New companies need to partner with popular student areas, clubs, and targeted individuals to gain traction on campus.
Patient Acquisition, Engagement and Retention in the Digital Age Marisa Peacock
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
Beginner's guide to establishing social media presence for health education2Ourlad Alzeus Tantengco
This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.
Learn the basics of planning a successful experience using social media for your nonprofit. Prepared & presented by Susie Bowie, Communications Manager at the Community Foundation of Sarasota County.
Patient Acquisition, Engagement and Retention in the Digital Age Marisa Peacock
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
Beginner's guide to establishing social media presence for health education2Ourlad Alzeus Tantengco
This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.
Learn the basics of planning a successful experience using social media for your nonprofit. Prepared & presented by Susie Bowie, Communications Manager at the Community Foundation of Sarasota County.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
This presentation was given by Monica Karam, Partner and Social Business Strategist at social4ce Beirut during the DGTL#U Conference on September 20th 2012.
Facebook has changed the way we communicate and campaign. But is it just a short term fad? And what else should you be doing to build support? Josh and SJ will share their insights into why we are now going into a slope of enlightenment with social media and how PR and Social, working together, can make great things happen.
Increase healthcare social media engagement with content strategy (Geisinger ...Ahava Leibtag
Increase channel participation by 30% by implementing a content strategy. We also demonstrate Facebook engagement increase by 314%. A great presentation for a healthcare marketer who wants to improve your content strategy.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
This presentation was given by Monica Karam, Partner and Social Business Strategist at social4ce Beirut during the DGTL#U Conference on September 20th 2012.
Facebook has changed the way we communicate and campaign. But is it just a short term fad? And what else should you be doing to build support? Josh and SJ will share their insights into why we are now going into a slope of enlightenment with social media and how PR and Social, working together, can make great things happen.
Increase healthcare social media engagement with content strategy (Geisinger ...Ahava Leibtag
Increase channel participation by 30% by implementing a content strategy. We also demonstrate Facebook engagement increase by 314%. A great presentation for a healthcare marketer who wants to improve your content strategy.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
This is the lesson to accompany the story "The Quickening" by Lisa Interollo and may include extra excerpts from songs and poems as comprehension questions and language development. The actual story in not included here; this lesson is for after reading the story. Created by Coleman’s Classroom.
This is the lesson to accompany the story "Everyday Use" by Alice Walker and may include extra excerpts from songs and poems as comprehension questions and language development. The actual story in not included here; this lesson is for after reading the story. Created by Coleman’s Classroom.
In this session, we will walk through the fundamentals of Amazon Virtual Private Cloud (VPC). First, we will cover build-out and design fundamentals for VPC, including picking your IP space, subnetting, routing, security, NAT, and much more. We will then transition into different approaches and use cases for optionally connecting your VPC to your physical data center with VPN or AWS Direct Connect. This mid-level architecture discussion is aimed at architects, network administrators, and technology decision-makers interested in understanding the building blocks AWS makes available with VPC and how you can connect this with your offices and current data center footprint.
LinkedIn on LinkedIn: Shaping the Future of Talent Acquisition | Talent Conne...LinkedIn Talent Solutions
Join LinkedIn’s Global Head of Talent Acquisition and Director, Talent Acquisition: Global Sales & International to hear how they are using LinkedIn’s own solutions to identify, segment, engage, and convert target talent pools.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
4 Steps For Using Social to Recruit College StudentsSprout Social
Students everywhere are raising their hands, clamoring for colleges’ attention. But are you reaching them in a way that effectively sells your school? As your admissions team works to shape the best freshman class possible, it’s paramount to have a comprehensive social media plan in place. This Sprout Social syllabus will help you make the grade.
Explore These Themes:
-How to set up your admissions team for social success.
-Social strategies for bringing qualified prospects into your funnel.
-Creative content ideas that will resonate with your target audience.
-Proven methods of leveraging social media to drive applications.
Building the foundation and promoting passion through your university. Tips on how Sports Information Directors at smaller universities can attain big results. Focuses on Technology/Media, Advertising/Sponsorships, Coaches/Staff, Social Media & Creating Content, Alumni Relations, and ways to leverage resources available to you to be successful.
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
Gregory Fowler, a speaker at the marcus evans University Leadership Summit 2022, discusses the changing landscape of online learning experiences, and how to meet student needs.
The Future of Learning and How to Ensure Student Success-Gregory Fowler, Univ...marcus evans Network
Ahead of the marcus evans University Leadership Summit 2022, read here an interview with Gregory Fowler on the changing landscape of online learning experiences, and how to meet student needs.
Social Media for OST
Connecting Programs and Families
For many organizations, Facebook is the center of their
social media marketing strategy and FREE.
The power of social media such as Facebook should not be underestimated for your program. Not only are they effective marketing tools, but they also allow you to engage parents on a completely new level and help to foster a true sense of community.
Those two things alone may make the use of social media invaluable. Add in the millions of visitors to social media sites and it is easy to understand the potential visibility your program can generate.
What can Social Media do for your program?
Creating a Sense of Community
Improving Communication,
Attract Prospective Clients
The Campus Community Life Cycle: From Admissions to AlumniED MAP
The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success
This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term
Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010
Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.
This Facebook strategy workshop was shared at a Nonprofit Resource Center workshop at the Womens Resource Center of Manatee County. Presented by Susie Bowie and Suzanne Dameron. Thanks to everyone who joined us!
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
Harnessing the Noise: Turning Social Media Buzz Into Outreach StrategyJeremy Fern
Ok, so you already know the critical role social media plays for your higher ed institution. Chances are you’re using it to communicate with your many constituencies (prospects, students, staff, faculty, community members, donors, and more). So what’s the next level of utilizing social media? This presentation teaches you how to turn your social media buzz into opportunity. You will learn how to use social media to listen, analyze, align, and ultimately craft an integrated marketing and media plan that ties directly to your institution’s mission and strategic priorities.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
1. 5 Things That speaking with 600+ students taught us about marketing on college campuses
I spent the last year meeting with 160 clubs and organization leaders, surveying over 600
students, and meeting with faculty advisors and department leads across the Bay Area to
understand how students want to receive content.
We started our journey by building an app that would customize on-campus organization and
event marketing based on a student’s interest to boost student engagement. Students loved
the idea because over 3/4ths of them felt that they were missing out on events because they
didn’t know what was going on around them. Faculty and staff liked the idea because they
know how deeply being involved with clubs and organizations in college benefits a student.
But there was one minor disconnect. Faculty, staff and organization members put forth
extreme efforts to advertise on campus. Why then, with interested students, did some
organizations thrive, while others went unnoticed. The lessons we learned can help your
business gain traction on college campuses.
1. Marketing to the masses only benefits large or established brands
Clubs and organizations are like companies. Large, established clubs have brand
recognition have brand recognition on campus, where new clubs need to be more agile
in their marketing. Let’s say there were two hiking clubs on campus – ‘Club Outdoors’
and ‘Club Wild’. If Club Outdoors had been around for 20 years and had 100 members,
they could table on campus, put up flyers or posters, advertise on campus media
channels, send emails, or have everyone in the club post something about an upcoming
event on social media or have their group ambassadors spread the word.
If Club Wild was started earlier in the year and only had 6 devoted members, they
couldn’t advertise in the same way. They would go largely unnoticed. Their reach is
smaller, they have less people who know about them, and thus are easier to ignore or
dismiss. Even if someone did hear about one of Wild’s events they may pass on the
opportunity without giving it a chance because “I can go to Outdoors similar event later
in the month. My friends are going to that, anyways.”
If you are new to the market or to a campus, you can’t advertise like the big, established
Outdoors. You need to key in on a very specific segment of the campus. The smaller the
focus the better. Establish strong relationships with them and make sure they love you
enough to tell their friends to leave the Outdoors and jump into the Wild!
2. Students ignore tabling, fliers, cork boards
73% of our surveyed students did not read advertisements on display TV’s, 66% do not
look at cork boards or fliers. And tabling? Students have places to be and are typically
walking with their head in their phone – often purposely. They don’t want to stop and
2. chat. Even if students did respond to these form of marketing, most campuses do not
allow products or non-student entities to advertise on campus without having a
formalized partnership with the University.
If you are a startup, you understand that our schedules operate on a week-to-week,
day-to-day, or even hour-to-hour basis. Administrations look long term. Their schedules
move on a quarter, semester or even a year-long timeline, so if you need to establish a
partnership with them in order to advertise on campus, you may be waiting longer than
you can afford.
So what can you do? Leverage the greater university community. Partner with popular
student-hotspots and vendors, partner with clubs or organizations, partner with
targeted students that will stand to benefit the most through your product or service.
Then incentivize!
3. Students want customization
Popular apps and platforms today are customizing their products so that it serves the
needs of the user and does not clutter their experience with information or functions
they do not care about.
70% of our surveyed students ignore mass emails sent by the university departments
because they feel that most of the emails, “don’t pertain to me.” If you want to grow,
get to know your target customers.
Understand their priorities and behaviors, then customize your content, campaigns
and/or incentives to fit them.
4. Students do not want tochange their current habits or comply strictly to systems put
in place by administrations
Students and faculty think differently. They have different schedules, habits, and are at
different stages in their lives. Students are also much more in touch with the latest tech
trends and platforms.
90% of student organizations use Facebook for club communications. Many others use
tools like Slack or Google Suite. If a University invests in a new communication tool and
requires its use, students may begrudgingly adopt it with minimal use, but they will
continue using what they like as their go-to-tool.
If you want student buy-in. Start with the students. Allow them to make their own
decisions. If they like what you have to offer, they will share it with their friends. Then
you can go to the University with evidence of demand for your product or service.
3. 5. Students want to be involved in what is perceived as cool
Santa Clara University organization president Mac McOsker said, “Students support
what they create. They don’t want to go to events that other are not going to.” 89% of
students trust the recommendations of their friends and family more than claims made
by brands.
Students want to be heard. They want to be part of the process. Show them what you
have to offer, let them decide how or why their friends should be a part of it. Light the
spark and then get out of their way, they’ll make it cool!