The document provides a summary of a research report on the Indian beer industry and social media insights. The key findings are:
- Kingfisher is the most popular beer brand on social media, especially in Maharashtra.
- Twitter is the most used social media platform for discussing beer.
- People often associate beer with cricket and view it as a price-sensitive purchase.
The document then analyzes social media conversations around various beer brands to gain insights into audience demographics, brand opinions, influential platforms, and popular topics of discussion. It finds that Kingfisher has the strongest online presence and recommends beer companies leverage social media more strategically.
Vietnam Martech 2022-Future Trends of Marketing - Dang Thuy Ha - NielsenIQ--C...CMO Vietnam
Future Trends of Marketing - Xu hướng Marketing của tương lai
A. Những xu hướng tiêu dùng đang định hình thị trường hiện tại
1. Sự tiện lợi
2. Trải nghiệm
3. Tính chuyên môn hóa
4.Omnichannel
1. Tiện lợi là tiêu chí hàng đầu với người tiêu dùng
2. Người tiêu dùng cũng thích những trải nghiệm độc lạ trên cả
nền tảng online và offline
3. Khách hàng cần những sản phẩm phục vụ cho các nhu cầu
riêng biệt
4. Omnichannel đang phát triển mạnh mẽ
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Engaging Teens through Sprite Digital Campaign - Teen Till I DieNitin Karkara
A User Generated Content Challenge to Teens in India to bring alive the Sprite Tagline of Chalo Apni Chaal / Make Your Own Move
The Challenge – Get Indian Teens to integrate Sprite Brand Philosophy via their Videos across the verticals of Music – Art – Comedy & Dance.
Vietnam Martech 2022-Future Trends of Marketing - Dang Thuy Ha - NielsenIQ--C...CMO Vietnam
Future Trends of Marketing - Xu hướng Marketing của tương lai
A. Những xu hướng tiêu dùng đang định hình thị trường hiện tại
1. Sự tiện lợi
2. Trải nghiệm
3. Tính chuyên môn hóa
4.Omnichannel
1. Tiện lợi là tiêu chí hàng đầu với người tiêu dùng
2. Người tiêu dùng cũng thích những trải nghiệm độc lạ trên cả
nền tảng online và offline
3. Khách hàng cần những sản phẩm phục vụ cho các nhu cầu
riêng biệt
4. Omnichannel đang phát triển mạnh mẽ
Vietnam is one of the country with the highest attention from beer brands. The market is on the grow, while the developed countries show the sign of the market shrinking. The survey shows the brand images of the respective beer companies in Vietnam, analyzed from our quantitative survey conducted in HCM and Hanoi
Engaging Teens through Sprite Digital Campaign - Teen Till I DieNitin Karkara
A User Generated Content Challenge to Teens in India to bring alive the Sprite Tagline of Chalo Apni Chaal / Make Your Own Move
The Challenge – Get Indian Teens to integrate Sprite Brand Philosophy via their Videos across the verticals of Music – Art – Comedy & Dance.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
Coffee chains in Vietnam - Brand review - Q4/2015Buzzmetrics
UNDERSTANDING BRANDS IN COFFEE CHAIN MARKET IN VIETNAM THROUGH DISCUSSIONS ON SOCIAL MEDIA:
- Which brands are most-talked about on social media?
- Which activities or content angles drives top brands’ discussions?
- What is the sentiment towards top leading brands?
- How are brands ranked in terms of key attributes?
Raw Pressery - Digital Marketing strategy for a juice brand.Deepak Menon
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
Create value for your business brand for marinating the profitability of your business which is considered as an essential factor for all types of business as it is used for measuring your business success or failure over a period. Therefore, all you need for this is our brand equity PowerPoint presentation slides which help in explaining the brand value for your association. Make use of this PPT design to explain various benefits associated with the brand equity functions such as increases the customer loyalty, increases the business margins, improves more business opportunities for you , results in providing a competitive edge over other’s and many more. This brand equity presentation also results in proving a management tool to the business administration to make the effective customer satisfaction strategies for the business so that to increase their retention rate. Thus, start working over this exceptional PPT slide to offer an alluring PPT experience to the audiences. Complete the circle with our Brand Equity PowerPoint Presentation Slides. They will add that crucial bit.
This was a presentation created for a Strategic Brand Management module. The brief was to audit a brand, the brand which was chosen was the whiskey Johnnie Walker
Coffee chains in Vietnam - Brand review - Q4/2015Buzzmetrics
UNDERSTANDING BRANDS IN COFFEE CHAIN MARKET IN VIETNAM THROUGH DISCUSSIONS ON SOCIAL MEDIA:
- Which brands are most-talked about on social media?
- Which activities or content angles drives top brands’ discussions?
- What is the sentiment towards top leading brands?
- How are brands ranked in terms of key attributes?
Raw Pressery - Digital Marketing strategy for a juice brand.Deepak Menon
Raw Pressery is a cold pressed juice brand that aims to provide a healthy alternative to juice brands that currently dominate the market. If a brand wants to capture and retail in any market in 2018 they need to have a sound and engaging digital strategy. See how I conceptualized a digital strategy for Raw Pressery as a part of my Digital Marketing course final project.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
Create value for your business brand for marinating the profitability of your business which is considered as an essential factor for all types of business as it is used for measuring your business success or failure over a period. Therefore, all you need for this is our brand equity PowerPoint presentation slides which help in explaining the brand value for your association. Make use of this PPT design to explain various benefits associated with the brand equity functions such as increases the customer loyalty, increases the business margins, improves more business opportunities for you , results in providing a competitive edge over other’s and many more. This brand equity presentation also results in proving a management tool to the business administration to make the effective customer satisfaction strategies for the business so that to increase their retention rate. Thus, start working over this exceptional PPT slide to offer an alluring PPT experience to the audiences. Complete the circle with our Brand Equity PowerPoint Presentation Slides. They will add that crucial bit.
The Indian beer industry is set to flourish with new breweries and international brands coming up in near future. Foreign players acknowledge India as a largely untapped market with strong growth potential. In terms of expected growth rates, India is among the top three beer markets in Asia.
The report provides an introduction to categories of beer and consumer preferences in India, a detailed market overview covering the market size and growth, market share by segments and region wise market share in India. An analysis of drivers explain factors contributing to he growth of beer market based on huge market potential, rising income levels and entry of international players. The key challenges discussed are high tax structure and regulatory environment.
The trends section explains about the consolidation expected with list of latest mergers and acquisitions, fast growing premium beer segment, emerging new sub-categories of beer and growing demand for barley. Competitive landscape provides the market share of major players and also provides brief profile of players including details of their brands and future plans.
Market Research Report : Water and Wastewater Treatment in China 2011Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
IPTV market in India was valued at INR 80 mn in 2010 and is estimated to grow strongly. In 2010, IPTV accounted for 0.5% of the total pay TV subscriber base, indicating huge scope for expansion. High demand for interactive and customized digital TV services will provide strong growth avenues to the IPTV market. Increasing role of the government to increase broadband penetration in India and reducing costs of IPTV services will also drive the market.
The report begins with an introduction to IPTV and its various applications. It also includes IPTV architecture which comprises mainly of various IPTV components likes content aggregator, managed IP network, broadband access network, and in-home network. The IPTV value chain is also provided, showing the various activities handled by the equipment and technology providers, network and service providers, and customer.
This is followed by the market overview section which begins with an insight into the global IPTV market, its size and growth, and total number of IPTV subscribers. It moves on to the Indian IPTV market, its size and growth, total number of subscribers and average revenue per user (ARPU) of IPTV. Interactive applications will play an important role in the future adoption of IPTV and higher demand for them will drive this market in India. Technological innovation and distinct applications offered by IPTV services will drive this market in the future and help it invade into the cable and DTH space.
An analysis of the market characteristics explains the factors for growth of the industry and its key challenges including robust television industry, broadband penetration, cost structure, physical infrastructure and competitive environment. Strong opportunity exists in the market as cost of IPTV services is reducing. This coupled with the fact that the television industry is growing and the trend towards interactive and customized services, will lead to a developing market. However, India lacks the physical infrastructure for IPTV systems, not providing the necessary accessibility to consumers. Stiff competition from existing players like digital cable and DTH also creates a major hurdle for this market.
Social Leaderboard_Indian luxury car brands_31 August 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
China overtook US to become the world’s largest auto market in 2009 and maintained its leadership in 2010. International brands reinforced their market leadership over their competitors. Volkswagen, General Motors and Hyundai were the top 3 manufacturers in 2010. China remains a 70% sedan market, while SUV & MPV enjoys steady growth.
Rapid urbanization will continue to drive the demand for cars. Read about this and other emerging consumer and industry trends for automotive in this paper authored by Booz & Co’s Bill Russo (click here to view Bill’s profile) entitled: “Realigning Strategic Marketing Focus to Gain Competitive Edge in China’s Automotive Industry”.
TO GET A COPY OF THE FULL PAPER, PLEASE EMAIL TO admin@autoplastcon.com
Presentation built in the context of a real estate class taken at Brandeis International Business School.
In the perspective of a meeting with investors, the presentation was created to help gather investments of $100M split between three projects in China.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
Services and Computers sectors retained their first and second positions. Amazon Online India maintained its first position in the top advertisers list. There was a surge of 71% in ad impressions during Oct-Dec’23 over Jan-Mar’23.
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
Beer industry report
1. Social Media &
Indian Beer Industry: A Research Report
Picture Source: http://linxonesolutions.com/blog/?p=1199
2. 5 Key Research Findings
Kingfisher is the most popular brand among social
media users – slide 15,17 and 19.
Maharastra state is the targeted geographic
region for all Beer Brands – slide 15.
Twitter is the most used platform – slide 16.
People associate beer and cricket – slide 22 and 23.
Indian beer buyers are price sensitive – slide 22 and 23.
Picture sourrce: http://theoandrosa.blogspot.in/, http://en.wikipedia.org/wiki/Maharashtra, http://www.ditii.com/2011/10/06/twitter-platform-issue-tracker-deprecates-google-code-
tracker/, http://www.pinelandscc.co.za/2010/09/pcc-inv-xi-vs-cuylerville-cc/, http://www.legalfutures.co.uk/latest-news/index-to-measure-success-of-legal-reforms
3. Contents
Indian Beer Industry Overview
Market Overview
Industry Analysis
Why Social Media is Required ??
Insights through Social Media
Conclusions of Analysis
Recommendations
5. Indian Beer Industry
Huge growth since the liberalization and opening up of
economy in 1991.
Intolerance towards alcohol in India has decreased through
globalization and cultural influence of western countries.
Majority of Indian population falls in the age group of 18-35
years, which is the targeted segment for beer sellers.
So, India has become the ideal market for the industry.
6. Market overview
Indian beer market grew by 17.1% in 2010 to reach a
value of $5,022.8 million.
Volume grew by 13.8% in 2010 to reach 1,687.4 million
liters
Standard lager is the largest segment accounting for
91.8% of the market's total value.
United Breweries Limited is the leading player having
42.4% share of the market's volume.
Indian beer market is highly concentrated, with the top
three players holding 70.6% of the total market volume.
In 2015, forecasted to have a value of $9,639 million, an
increase of 91.9% since 2010.
7. Drivers and challenges
Drivers Challenges
• Beer sale in India is forecasted • Brewers must make
to grow at a CAGR of 17.2%. innovative and readily
• India has an emerging middle available products to remain
class-India has a healthy competitive
urban workforce. • Brewers must create a sense
• 63% of the country population of brand loyalty
is between the ages of 15-24. • Utilization of brewing capacity
• Favorable regulatory – to keep manufacturing costs
environment. low.
• Clever advertising – to induce
beer drinkers to buy a
particular brand
8. Market Value and Volume
Market Value
250,000.00 30
200,000.00 25 In 2010, Indian beer market
grew by 17.1% to reach a value
% age growth
20
RS. millions
150,000.00
15 of $5,022.8 million. CAGR for
100,000.00
10 Rs. million period 2006-2010 was 21.9%.
50,000.00 5 % Growth
0.00 0
Year
Data source: Datamonitor
Market Volume
1800 18 Volumes grew by 13.8% in 2010
1600 16
1400 14 to reach a volume of 1,687.4
1200 12 million liters. CAGR for period
% Growth
Volume
1000 10 Volume (million ltrs)
800 8 % Growth
2006-2010 was 14.4%
600 6
400 4
200 2
0 0
2006 2007 2008 2009 2010(e)
Year
Data source: Datamonitor
9. Market Characteristics
Market Segmentaion Market Share
Standard lager
91.8% United Breweries
Limited 42.4%
Premium lager
8.2% SABMiller 22.8%
Ales, stouts &
bitters 0.0% Mohan Meakin
Limited 5.3%
Low/no alcohol
0.0% Others 29.4%
Specialty beer
0.0%
Data source: Datamonitor Data source: Datamonitor
Standard lager is the largest United Breweries Limited is the
segment accounting for 91.8% of leading having a 42.4% share of
the market's total value. The the market's volume. SABMiller
premium lager segment comes comes second and accounts for
second and accounts for a 22.8% of the market.
further 8.2% of the market.
10. Environment Analysis
• Market Liberalization
• Stringent Legal Policies
Political
PEST Analysis
• Change in exchange rate (foreign players)
• Slow down of the developed economies and evolution of emerging
Economical economies
• Change in consumption pattern (adaption of western culture)
• Rise in the income levels, which has a direct positive effect on beer
consumption
Social
• Rise in middle class and increase of urbanization
• Innovation and Development of new products
Technologi • State of the art of brewery technique
cal
11. Industry Analysis
Porter’s Five Forces Analysis
Buyer Power
5
• Supermarket chains are able to 4
Buyer Power negotiate very strongly on price 3
• But producers can also differentiate Degree of Supplier
Medium their products quite strongly
2
rivalry 1 Power
0
Supplier Power • Non-vertically integrated businesses
• Independent barley growers can find
Medium alternative markets New
Substitutes
Entrants
New Entrants • Barriers to entry are high.
• But new entries can happen through Data source: Datamonitor
Medium differentiated products.
Indian beer market is
Substitutes • Main substitutes are spirits and highly concentrated, with
wine.
• Switching costs are not high for the top three players
Medium retailers. holding 70.6% of the total
market volume.
• Market is highly concentrated – high
Rivalry competition. Overall attractiveness of
Medium • Purchasers have low relatively low the market is medium
switching costs.
13. Brands Considered
Refreshing beverage represents lifestyle choice for Indians.
Tuborg is famous for easy to drink, low flavored pilsner
beer with its transparent bottle
A Danish company’s with Pilsner Beer, a pleasing mix of
bitter and sweet .
Toasted malti-ness and mild fruitiness of this pale gold
lager.
This Aussie lager is full-bodied, malty and eminently
drinkable.
Haywards 5000 is brewed with the choicest of malts and
hops lending itself to a unique flavor.
Fresh, light taste with transparent bottle
Known for great taste and innovation.
14. Why Social Media?
The age group 21-30 years is the
70% of the social media users in 37% of the heavy social media
targeted segment for Beer
India accessed a social users in India fall in the age
market. They talk alot on social
networking site daily-Neilsen group of 21-30 years
media, which can be exploited
survey (alootechie.com, Sept. 2010)
and used as competitive edge
• People talk a lot about their preferences and dislikes only.
• People uses the about beer daily.
• The keyword “BEER” tracked by us had about 250 daily conversations
in India.
Social Media Research has faster turn around time, has bigger sample size and is
more accurate and reliable.
16. Audience Gender and Age Distribution
Audience Gender distribution Audience Age Distribution
45+ 0
36-45 4
23%
26-35 23
MALE
FEMALE 18-25 58
77% 13-17 15
0 20 40 60 80
Percentage
Beer brands have more male People in the age group of 18-25
patronage than female. years, which is target segment for
beer, talk more about beer
17. Brand Localization
•Kingfisher is present
in almost all states of
India.
• Miller Lite has
noticeable presence
only in Tamil Nadu.
• Almost all brands are
most famous in
Maharastra.
18. Channel Distribution
Channel Distribution
Miller Lite
BLOGS
Budweiser VIDEOS
Haywards 5000 DISCUSSIONS
Foster's NEWS
Heineken OTHERS
FACEBOOK
Carlberg
TWITTER
Tuborg
FLICKER
Kingfisher
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
Beer brands get highest coverage from Twitter and News.
19. Share of Voice and Brand Opinion
Brand Opinion
Share of Voice
100.0%
90.0%
Kingfisher 80.0%
Tuborg 70.0%
60.0%
Carlsberg
50.0%
Heineken
40.0%
Foster's
30.0%
Haywards 5000 20.0%
Budweiser 10.0%
Miller Lite 0.0%
Kingfisher has the maximum share of
voice among all the brands, amounting Positive Negative Neutral
to 88.3%. No doubt that it is the
market leader. Almost all the brands have equal amount
of both positive and negative opinions
with few negative once also.
20. Social Buzz Benchmarking
Social Buzz Benchmarking*
100
90
80 • Kingfisher has the highest
70 Influence score, which make it the
60 most talked about brand among
50 competitors.
40
30 • Foster’s and Miller Lite have the
20 highest Opinion score, which
10 means that they have very less
0 negative opinions.
Opinion Score Influence Score
Definition of Buzz Metrics used for Benchmarking (more the better for both Scores)
Opinion Score: Opinion Score based on the sentiments of the posts towards the brand.
Influence Score: Influence Score defined by overall buzz, uniformity of the buzz over
time, and diversity of buzz across channels.
*Note : Global buzz ignored.
21. Platform Affinity and Buzz Score
Overall Audience Platform Buzz score*
80
Affinity 70
60
BLOGS 50
DISCUSSIONS 40
NEWS 30
TWITTER
20
10
OTHERS
0
People use twitter most to talk about Kingfisher has the maximum buzz
beer than any other platform. score, which means it gets maximum
attention among competitors.
Buzz Score: It is degree to which a brand get attention in market
*Note : Global buzz ignored.
22. Why Kingfisher so Popular??
Opinion
Positive Negative Neutral
40%
47%
13%
Courtesy : www.wordle.net
• Kingfisher is famous among various beer brands due to its association with Cricket(IPL), which is
the most talked about work along with beer (slide 24).
• Kingfisher also have some negative sentiments in relation employee management issues
(salaries, boycott etc) , covered extensively by news media.
23. Opinion Score v/s Influence Score
100
90
80
70
60
50
40
Opinion Score
30
Influence Score
20
10
0
A regression test was run on carried on Opinion score and Influence score. The value of
regression coefficient R2 =0.2030, which proves that there is no established relationship between
Opinion score and Influence score.
This also disproves the point that when people talk they talk only negative or only positive.
24. What is talked about Beer? (1/2)
Courtesy : www.wordle.net
The most used words in association with beer:
IPL, People, Kingfisher, Easter, Cricket, Price, Party , Food and Tax
25. What is talked about Beer? (2/2)
Keyword Analysis
2%
16% IPL (Cricket)
1%
People
47%
10% Kingfisher
Easter
Price
4% 18% Party
Food
Tax
2%
Common Topic of Discussion
• People associate beer mostly with cricket. Maybe they want to drink beer while watching
cricket.
• Second most talked about keyword is “Kingfisher”. Common people relate beer with
Courtesy : www.wordle.net
Kingfisher in India.
• People also associate beer and food.
• Price is also talked about in association with beer. This represents cost sensitive customers.
26. Conclusions of Analysis
Beer brands have more male patronage than female. They should also target female
population.
Tuborg and Carlsberg do not have good brand patronage across nation. Kingfisher has the
best national coverage.
Price is also talked about in association with beer. It can serve as an input to company’s
pricing strategy.
Courtesy : www.wordle.net
Cricket and beer go together. Beer companies can create brand campaigns associated with
cricket to be more successful.
27. Recommendations
People talking in social media falls in the same age group as targeted customers of Beer
companies. So it is suggested that brands make good use of Social Media.
Brand Image can be created and managed through social media by engaging existing and
potential customers.
Innovative products is the requirement to remain competitive in beer industry. What the
customers actually want can be known by tracking their online conversations.
By adding online strategy to their marketing mix, Beer companies can tie together everything
they are doing both offline and online.
Beer companies can use online crowd-sourcing for product development. People will tell you
what they want.
Courtesy : www.wordle.net
By creating online buzz, beer companies can reduce their marketing expense.
28. Research Methodology
1. General characteristics of Indian beer are analyzed using the report “Beer in
India” December, 2011 by Datamonitor.
2. Analysis using social media
1. 15 Brands of Indian Beer Industry were considered.
2. Data was collected from April 1, 2012 to April 17, 2012.
3. Chosen channels are – Twitter, Facebook, Blogs, News, Flickr, Forums
and Youtube.
4. Buzz in the Social Media Space about the brands were tracked using
Simplify360.
3. Conclusions are drawn considering general Industry characteristics and insights
from the social media.
29. Social Media Management
SaaS Infrastructure
Thank You
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