This document discusses Coca-Cola's geographic portfolio strategy for growth. It divides markets into emerging, developing, and developed, and outlines strategies for each. For emerging markets, Coca-Cola plans to invest ahead of demand to build brands and infrastructure as these markets experience high population and expenditure growth. In developing markets, Coca-Cola will segment markets and expand portfolio to capture value as personal expenditures increase. For developed markets, Coca-Cola will drive profitable growth through innovation and productivity. The overall strategy aims to expand consumption globally by tailoring investments and initiatives to the state of development in each market.

1. Winning With Our
Geographic Portfolio
Glenn Jordan
President, Pacific Group

2. A Local Business On A Global Scale
206 Countries
300+ Franchise Bottling Partners
Nearly 500 Brands
2008 KO
7 MM Coolers Volume
20 MM Customer Outlets Weekly
$8 Bn Cap-Ex by System

3. Targeted Investments For Growth
Volume Growth Potential
Emerging Markets
Developing Markets
Developed Markets
State of Market Development

4. KO Emerging Markets
Investing For Accelerated Growth
Expand Consumption
Volume Growth Potential
Invest Ahead of Demand - Build
Our Brands and Infrastructure
Population: 63% Today
• 70% of incremental growth by 2020
Personal Expenditure Per Capita: $2,700 Today
• $2,700 increase, double by 2020
KO Per Capita: 25 Today
• 60% of incremental volume growth by
2020
State of Market Development

5. KO Emerging Markets
Becoming Part Of Consumers Daily Lives
Expand
Consumption “Within An Arm’s
Reach Of Desire”
12 Cold Drink Equipment vs KO Per Capita in
Emerging Markets
Cold Drink Equipment / 1000 People
10
8
6
4
2
0
-20 30 80 130 180 230 280
KO Per Capita

6. KO Developing Markets
Segmentation To Shape And Capture Value
Volume Growth Potential
Expand Brand Portfolio and
Sharpen Execution
Revenue Growth Management:
Occasion, Brand, Price, Pack
& Channel
• Population: 18% Today
• 21% of incremental growth by 2020
• Personal Expenditure Per Capita: $5,700 Today
• $3,700 increase by 2020
• KO Per Capita: 200 Today
• 25% of incremental volume growth by 2020
State of Market Development

7. KO Developing Markets
Package Diversification And In-Outlet Execution
Expand
Portfolio
Representative Number Of KO Portfolio SKU’s
370
Brand Coca-Cola Package
Configurations
152
33
< 50 50 to 100 >100
KO Per Capita Consumption

8. KO Developed Markets
Innovation And Productivity Drives Profitable Growth
Volume Growth Potential
Population: 19% Today
• 9% of incremental growth by 2020
Personal Expenditure Per Capita
$21,000 Today
• $4,400 increase by 2020
KO Per Capita: 300 Today
• 15% of incremental volume growth Grow Share of
by 2020 Industry Profit Pools
Innovate to Drive
Category Growth
and Evolve System
Economics
State of Market Development

9. KO Developed Markets
Delivering Value To Capture More Consumer Dollars
Expand Share Of
Industry Profit
Pools
TCCC Profit Share 2008
60%
KO NARTD Volume and Profit Share By Country
40%
20%
0%
0% 10% 20% 30% 40% 50%
KO Volume Share -2008

10. Our Field Of Play – 2020 Vision In Action