The alcohol industry in India has seen rapid growth and is now the third largest in the world. It is dominated by a few large multinational companies that produce Indian Made Foreign Liquor (IMFL), which has increased in popularity over traditional country liquor. The industry is regulated by heavy government controls over licensing, production, distribution and taxation. Brand recognition, geographic diversity of operations, and product variety are keys to success in this high risk market, which is also attracting significant foreign interest due to India's rising whiskey consumption.
This document is a summer internship report submitted by Nitin Jaiswal to Lovely Professional University in partial fulfillment of an MBA degree. The report focuses on a comparative analysis of liquor industries with special reference to India Glycols Limited. It includes an introduction, objectives, background on IGL, descriptions of major beer brands and types of alcoholic drinks, the beer making process, IGL's product profile and competitors, and sections on findings, conclusions, suggestions and recommendations.
The document provides an overview of the Horlicks brand, including:
- A brief history of Horlicks starting in the late 1800s in the US and UK and its introduction to India in the 1930s.
- Key events in its timeline such as establishing factories in various countries and launching new products.
- Facts about Horlicks popularity and market position in India.
- Its evolution through innovation, new product launches, and targeting different consumer segments.
- Strategies adopted over time including repositioning, targeting specific demographics, expanding distribution networks, and tackling competition.
Project Report on Vijaykant Dairy and Food Products Pvt LtdRakesh Rachayya
The project is based on the analysis of relationship between the Cost, Volume and Profit associated with the Various Products of Vijaykanth Dairy And Food Products Pvt Ltd, having a very well known Brand 'Adityaa milk'.
Droom is India's largest online marketplace for buying and selling new and used automobiles, with over 65% market share, and aims to make automobile transactions easy, quick, and trusted through various tools and services like vehicle inspections, pricing data, history reports, loans, and research features. Founded by serial entrepreneur Sandeep Aggarwal, Droom has raised $65 million, has a team of 270+, and processes over $530 million in annual GMV growing at 350% year-over-year.
The alcohol industry in India has seen rapid growth and is now the third largest in the world. It is dominated by a few large multinational companies that produce Indian Made Foreign Liquor (IMFL), which has increased in popularity over traditional country liquor. The industry is regulated by heavy government controls over licensing, production, distribution and taxation. Brand recognition, geographic diversity of operations, and product variety are keys to success in this high risk market, which is also attracting significant foreign interest due to India's rising whiskey consumption.
This document is a summer internship report submitted by Nitin Jaiswal to Lovely Professional University in partial fulfillment of an MBA degree. The report focuses on a comparative analysis of liquor industries with special reference to India Glycols Limited. It includes an introduction, objectives, background on IGL, descriptions of major beer brands and types of alcoholic drinks, the beer making process, IGL's product profile and competitors, and sections on findings, conclusions, suggestions and recommendations.
The document provides an overview of the Horlicks brand, including:
- A brief history of Horlicks starting in the late 1800s in the US and UK and its introduction to India in the 1930s.
- Key events in its timeline such as establishing factories in various countries and launching new products.
- Facts about Horlicks popularity and market position in India.
- Its evolution through innovation, new product launches, and targeting different consumer segments.
- Strategies adopted over time including repositioning, targeting specific demographics, expanding distribution networks, and tackling competition.
Project Report on Vijaykant Dairy and Food Products Pvt LtdRakesh Rachayya
The project is based on the analysis of relationship between the Cost, Volume and Profit associated with the Various Products of Vijaykanth Dairy And Food Products Pvt Ltd, having a very well known Brand 'Adityaa milk'.
Droom is India's largest online marketplace for buying and selling new and used automobiles, with over 65% market share, and aims to make automobile transactions easy, quick, and trusted through various tools and services like vehicle inspections, pricing data, history reports, loans, and research features. Founded by serial entrepreneur Sandeep Aggarwal, Droom has raised $65 million, has a team of 270+, and processes over $530 million in annual GMV growing at 350% year-over-year.
Identifying consumer demand for Amul products and competitor products simultaneously I had to find for their channel of distribution of products and mode of purchase being Cash or on Credit. I also had to allot new distributors for Amul products in areas not within the range of existing distributor and check their capability of storing the products.
international marketing- indian spice industryastha inani
The document provides information about the Indian spice industry and trade. It states that in 1998 there were 364 manufacturer exporters of spices in India, with the top 100 exporters contributing over 80% of exports. It also lists the major spices exported from India and their main importers, including the US, China, UAE, and Malaysia. Finally, it discusses Malaysia's demand for Indian spices and provides statistics about Malaysia's population and distribution.
Tata Tea is an Indian beverage company and the market leader in tea. It has expanded beyond tea into coffee and other beverages through acquisitions. The document discusses Tata Tea's subsidiaries and joint ventures in countries like the US, UK, Sri Lanka, Pakistan, Bangladesh, Czech Republic, and others that were formed to process, market and distribute its tea and coffee products globally. It aims to be the world's number one tea-based beverage company and targets expanding its operations and brands into new regions like West Asia, South America, Africa, France and Australia.
This document provides a summary of a research report on the luxury skincare brand Forest Essentials. The 3-sentence summary is:
Forest Essentials is an Indian luxury skincare brand known for herbal products, but it faces competition in the herbal skincare market. The report aims to address the problem of less consumer acceptance of Indian luxury skincare brands by researching consumer attitudes, behaviors, and loyalty towards luxury brands. Primary and secondary research was conducted, including interviews and surveys, and it was found that Forest Essentials relies heavily on loyal customers due to a lack of advertising and promotional strategies, leading to low consumer preference.
This document provides an analysis of Shoppers Stop located in Andheri, Mumbai. It discusses Shoppers Stop's vision, history, expansion across India, target customer profile, range of merchandise including clothing brands and private labels, loyalty program, international affiliations, acquisitions, supply chain management and future plans to position itself as a global retailer. It also includes a SWOT analysis of Shoppers Stop Andheri, highlighting strengths such as a strong domestic presence and loyal customer base, and weaknesses such as lesser promotional strategies compared to global competitors.
The document analyzes the market for real fruit juices in India. It segments the market geographically, demographically, and by behavior. The target market is urban/suburban youth and adults who are quality oriented. It positions the product as 100% real fruit with quality and hygienic packaging. The document also analyzes competitors like Tropicana and Frooti and suggests new product ideas like kids' juices, juices for pregnant women, fruit soda, and fruit powder sachets.
The document discusses several products that failed in the market due to issues with their marketing strategies. Some key reasons for failure included targeting the wrong customer segment, having an unnecessary or unclear value proposition, being overpriced, facing quality issues, and not differentiating effectively from competitors. Specific examples that failed due to these issues include Vanilla Coke, Levis Type 1 jeans, Crystal Pepsi, the Apple Newton, the Commodore Amiga 1000 computer, the Godrej Doodh Ganga milk brand, the Maruti Suzuki Sierra SUV, and the Honda Street motorcycle.
Comparison of Consumer behavior towards “Parle” and “Britannia”santoshpati92
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50 percent of FMCG sales in India. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55 percent) is the largest contributor to the overall revenue generated by the FMCG sector in India However, in the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 percent of total rural spending.
Mother dairy ( strategies to promote sales in South and West)Palak_Kwatra
Mother Dairy was set up in 1974 in Delhi and markets dairy products including milk, ice cream, oils and produce. It has a 66% market share in Delhi and operates outlets across several states. Mother Dairy aims to expand its footprint in South India by introducing coconut milk and basmati rice, and in West India by offering regional sweets and frozen yogurt. It seeks to grow by opening more outlets and penetrating rural markets through advertising.
The document provides information about Bisleri mineral water company. It discusses how Bisleri was introduced in India in 1965 and is now owned by Parle group. The Sahibabad plant location and production process are described. Key points include:
- Bisleri water undergoes purification including chlorination, carbon filtration, reverse osmosis, and ozonation before filling.
- The Sahibabad plant has a production capacity of 10 bottles per minute and employs 250 workers across 3 shifts.
- The production process involves blowing, filling, capping, and quality checks of bottles in sizes from 500ml to 2L and jars up to 20L.
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
The document summarizes an internship report at Madhur Dairy. It discusses the objectives of the internship which were to understand the operations of various departments, learn new production methods, and study the organizational structure. It provides background on the dairy industry in India and Gandhinagar District Cooperative Milk Producers' Union Ltd (Madhur Dairy). It describes the company's establishment, facilities, products, and awards received for performance and innovation.
“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”abhijit055
This document provides information about a project report submitted by Mahendra M Pawar for his Masters in Management Studies. The report is titled "Comparative Analysis Of Frooti And It’s Competitors In Rasayani". It includes a declaration by Pawar, a certificate signed by his project guide Dr. Amit Aggrawal, and an acknowledgement section thanking those who supported the project. The document also includes an index outlining the chapter headings in the project report.
The document summarizes information about three beer brands in India: Bira 91, Kingfisher, and Simba. It provides details on each brand's portfolio, availability, social media presence, target audiences, and marketing strategies. It also includes insights from a survey and recommendations for Bira 91's social media, SEO, email marketing, and influencer campaigns to promote brand awareness and sales.
Parle Products Pvt. Ltd. is India's largest manufacturer of biscuits and confectionery. It was established in 1929 and is headquartered in Mumbai. The company owns many popular brands like Parle-G, which is the largest selling biscuit brand in the world. Parle has a 40% share of the Indian biscuit market and 15% share of the confectionery market. It has annual turnover of over 3,500 crore rupees and employs over 695 people across its factories and offices.
Retail in India : Porter's 5 forces & SWOTKandarp Desai
The retail industry in India accounts for about 14-15% of India's GDP. Organized retail makes up only about 4% while unorganized retail dominates at about 96%. There has been an evolution from traditional retail formats to more established and emerging formats like hypermarkets and malls. Foreign direct investment in retail was allowed in 2012. Porter's Five Forces analysis shows there is high internal rivalry in the retail industry in India due to the large number of players. The threat of new entrants is moderate due to some barriers to entry. The threat of substitutes is also high given the many alternatives available to consumers. The bargaining power of customers is high while the bargaining power of suppliers is relatively low. The future trend is expected
Marico is an Indian consumer goods company founded in 1987 with a market value over Rs. 40,000 crores. It produces hair oils, edible oils, and personal care products that reach one in three Indians. Marico's brands include Parachute, Saffola, Hair & Care, and Livon. Parachute is Marico's flagship coconut oil brand that is positioned as providing purity and quality. Saffola is an edible oil brand targeting health-conscious consumers by offering a blend of safflower and rice bran oils that can reduce cholesterol levels. The document discusses Marachute and Saffola's segmentation, targeting, positioning, products, pricing, promotion and distribution strategies.
This document outlines marketing strategies for establishing Guinness beer in India. It begins with an industry overview of the global and Indian beer markets, including growth rates. It then provides an overview of Guinness as an organization, including its mission statement and history. The document performs a PESTEL analysis and identifies demographic, geographic, psychographic, and behavioral targets in India. It outlines Guinness' product portfolio and competition in India. Marketing strategies include sponsoring music festivals, tie-ups with pubs, and pricing. Financial projections estimate profits over two years. A contingency plan involves exporting to other markets.
India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-2024)
The report titled India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report begins with a brief insight into the scenario of the global beer industry giving details about global beer consumption patterns and then proceeds to analyze the Indian scenario. India has one of the lowest consumption levels of beer in the world. Currently India consumes ~2% of the total world consumption and has the potential to match, the world leader, China thus opening a vast pool of opportunities for the brewing companies.
Related Market Research Report: https://www.entrepreneurindia.co/market-research-report
Contact us
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Identifying consumer demand for Amul products and competitor products simultaneously I had to find for their channel of distribution of products and mode of purchase being Cash or on Credit. I also had to allot new distributors for Amul products in areas not within the range of existing distributor and check their capability of storing the products.
international marketing- indian spice industryastha inani
The document provides information about the Indian spice industry and trade. It states that in 1998 there were 364 manufacturer exporters of spices in India, with the top 100 exporters contributing over 80% of exports. It also lists the major spices exported from India and their main importers, including the US, China, UAE, and Malaysia. Finally, it discusses Malaysia's demand for Indian spices and provides statistics about Malaysia's population and distribution.
Tata Tea is an Indian beverage company and the market leader in tea. It has expanded beyond tea into coffee and other beverages through acquisitions. The document discusses Tata Tea's subsidiaries and joint ventures in countries like the US, UK, Sri Lanka, Pakistan, Bangladesh, Czech Republic, and others that were formed to process, market and distribute its tea and coffee products globally. It aims to be the world's number one tea-based beverage company and targets expanding its operations and brands into new regions like West Asia, South America, Africa, France and Australia.
This document provides a summary of a research report on the luxury skincare brand Forest Essentials. The 3-sentence summary is:
Forest Essentials is an Indian luxury skincare brand known for herbal products, but it faces competition in the herbal skincare market. The report aims to address the problem of less consumer acceptance of Indian luxury skincare brands by researching consumer attitudes, behaviors, and loyalty towards luxury brands. Primary and secondary research was conducted, including interviews and surveys, and it was found that Forest Essentials relies heavily on loyal customers due to a lack of advertising and promotional strategies, leading to low consumer preference.
This document provides an analysis of Shoppers Stop located in Andheri, Mumbai. It discusses Shoppers Stop's vision, history, expansion across India, target customer profile, range of merchandise including clothing brands and private labels, loyalty program, international affiliations, acquisitions, supply chain management and future plans to position itself as a global retailer. It also includes a SWOT analysis of Shoppers Stop Andheri, highlighting strengths such as a strong domestic presence and loyal customer base, and weaknesses such as lesser promotional strategies compared to global competitors.
The document analyzes the market for real fruit juices in India. It segments the market geographically, demographically, and by behavior. The target market is urban/suburban youth and adults who are quality oriented. It positions the product as 100% real fruit with quality and hygienic packaging. The document also analyzes competitors like Tropicana and Frooti and suggests new product ideas like kids' juices, juices for pregnant women, fruit soda, and fruit powder sachets.
The document discusses several products that failed in the market due to issues with their marketing strategies. Some key reasons for failure included targeting the wrong customer segment, having an unnecessary or unclear value proposition, being overpriced, facing quality issues, and not differentiating effectively from competitors. Specific examples that failed due to these issues include Vanilla Coke, Levis Type 1 jeans, Crystal Pepsi, the Apple Newton, the Commodore Amiga 1000 computer, the Godrej Doodh Ganga milk brand, the Maruti Suzuki Sierra SUV, and the Honda Street motorcycle.
Comparison of Consumer behavior towards “Parle” and “Britannia”santoshpati92
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50 percent of FMCG sales in India. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55 percent) is the largest contributor to the overall revenue generated by the FMCG sector in India However, in the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 percent of total rural spending.
Mother dairy ( strategies to promote sales in South and West)Palak_Kwatra
Mother Dairy was set up in 1974 in Delhi and markets dairy products including milk, ice cream, oils and produce. It has a 66% market share in Delhi and operates outlets across several states. Mother Dairy aims to expand its footprint in South India by introducing coconut milk and basmati rice, and in West India by offering regional sweets and frozen yogurt. It seeks to grow by opening more outlets and penetrating rural markets through advertising.
The document provides information about Bisleri mineral water company. It discusses how Bisleri was introduced in India in 1965 and is now owned by Parle group. The Sahibabad plant location and production process are described. Key points include:
- Bisleri water undergoes purification including chlorination, carbon filtration, reverse osmosis, and ozonation before filling.
- The Sahibabad plant has a production capacity of 10 bottles per minute and employs 250 workers across 3 shifts.
- The production process involves blowing, filling, capping, and quality checks of bottles in sizes from 500ml to 2L and jars up to 20L.
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
The document summarizes an internship report at Madhur Dairy. It discusses the objectives of the internship which were to understand the operations of various departments, learn new production methods, and study the organizational structure. It provides background on the dairy industry in India and Gandhinagar District Cooperative Milk Producers' Union Ltd (Madhur Dairy). It describes the company's establishment, facilities, products, and awards received for performance and innovation.
“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”abhijit055
This document provides information about a project report submitted by Mahendra M Pawar for his Masters in Management Studies. The report is titled "Comparative Analysis Of Frooti And It’s Competitors In Rasayani". It includes a declaration by Pawar, a certificate signed by his project guide Dr. Amit Aggrawal, and an acknowledgement section thanking those who supported the project. The document also includes an index outlining the chapter headings in the project report.
The document summarizes information about three beer brands in India: Bira 91, Kingfisher, and Simba. It provides details on each brand's portfolio, availability, social media presence, target audiences, and marketing strategies. It also includes insights from a survey and recommendations for Bira 91's social media, SEO, email marketing, and influencer campaigns to promote brand awareness and sales.
Parle Products Pvt. Ltd. is India's largest manufacturer of biscuits and confectionery. It was established in 1929 and is headquartered in Mumbai. The company owns many popular brands like Parle-G, which is the largest selling biscuit brand in the world. Parle has a 40% share of the Indian biscuit market and 15% share of the confectionery market. It has annual turnover of over 3,500 crore rupees and employs over 695 people across its factories and offices.
Retail in India : Porter's 5 forces & SWOTKandarp Desai
The retail industry in India accounts for about 14-15% of India's GDP. Organized retail makes up only about 4% while unorganized retail dominates at about 96%. There has been an evolution from traditional retail formats to more established and emerging formats like hypermarkets and malls. Foreign direct investment in retail was allowed in 2012. Porter's Five Forces analysis shows there is high internal rivalry in the retail industry in India due to the large number of players. The threat of new entrants is moderate due to some barriers to entry. The threat of substitutes is also high given the many alternatives available to consumers. The bargaining power of customers is high while the bargaining power of suppliers is relatively low. The future trend is expected
Marico is an Indian consumer goods company founded in 1987 with a market value over Rs. 40,000 crores. It produces hair oils, edible oils, and personal care products that reach one in three Indians. Marico's brands include Parachute, Saffola, Hair & Care, and Livon. Parachute is Marico's flagship coconut oil brand that is positioned as providing purity and quality. Saffola is an edible oil brand targeting health-conscious consumers by offering a blend of safflower and rice bran oils that can reduce cholesterol levels. The document discusses Marachute and Saffola's segmentation, targeting, positioning, products, pricing, promotion and distribution strategies.
This document outlines marketing strategies for establishing Guinness beer in India. It begins with an industry overview of the global and Indian beer markets, including growth rates. It then provides an overview of Guinness as an organization, including its mission statement and history. The document performs a PESTEL analysis and identifies demographic, geographic, psychographic, and behavioral targets in India. It outlines Guinness' product portfolio and competition in India. Marketing strategies include sponsoring music festivals, tie-ups with pubs, and pricing. Financial projections estimate profits over two years. A contingency plan involves exporting to other markets.
India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-2024)
The report titled India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report begins with a brief insight into the scenario of the global beer industry giving details about global beer consumption patterns and then proceeds to analyze the Indian scenario. India has one of the lowest consumption levels of beer in the world. Currently India consumes ~2% of the total world consumption and has the potential to match, the world leader, China thus opening a vast pool of opportunities for the brewing companies.
Related Market Research Report: https://www.entrepreneurindia.co/market-research-report
Contact us
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
The document discusses United Spirits Ltd, which is India's largest beverage alcohol company and the world's third largest spirits company. It summarizes United Spirit's market leadership position in India, portfolio of brands, growth strategies of mergers and acquisitions, and regulatory environment in the Indian alcohol market. The document also provides highlights of United Spirit's history and critical success factors such as brand building, innovation, and dominance at the point of purchase.
The document discusses the beverage industry, including non-alcoholic and alcoholic segments. For non-alcoholic beverages, it describes the global and Indian markets, which are dominated by soft drinks and projected to grow. The alcoholic beverage industry involves manufacturers, distributors and retailers, and the global market is valued at over $1 trillion, led by Asia-Pacific. Within Asia, India represents a compelling growth opportunity as its alcohol market grows and more consumers reach legal drinking age.
An Overview of The Indian Liquor IndustryKriti Sangar
The liquor industry in India has grown significantly over the past decade and is currently valued at Rs. 8,500 crore. Major players include United Breweries, Shaw Wallace, and Jagjit Industries. The industry faces a strict legal environment with bans on advertising and state-level licensing. Consumer demand has shifted from country liquor to IMFL. Substitutes like soft drinks and health drinks pose a threat. Suppliers have bargaining power over raw materials. Rivalry within the industry is intense as companies compete on packaging, pricing, and promotions. Future growth is predicted with the commercial production of ethanol blending.
This document provides an overview of the beverage industry in India. It defines beverages and lists top beverage companies in India. The industry has a total turnover of around 65 million USD, with tea and coffee making up a large portion. Coca-Cola, Nestle and Pepsi are leading brands that have dominated the Indian market for decades. Beer and alcoholic beverages also represent a large segment, with India being the 3rd largest market globally for alcoholic beverages. The beverage industry employs millions and generates billions in revenue each year globally and makes an important economic contribution.
Gbes group assignment bira91 vs abinbevUdit Sharma
Bira 91 is an Indian craft beer company that has quickly become one of the fastest growing beer brands in the world. It has established a presence in the US and Singapore markets. The US represents a large and growing market for craft beer, but it also presents challenges due to regulations and competition from large brewers like AB InBev, which dominates the US market. Bira 91's success in the US will depend on targeting culturally similar demographic groups and leveraging its positioning between mainstream and hipster brands. Vietnam also represents an attractive market for Bira 91's expansion due to its developing beer market and low costs.
History, scope and present status of beverages industry TEJAS PATEL
Beverages can be defined as any fluid which is consumed by drinking.
It consists of a diverse group of food products, usually liquids that include the most essential drink water to a wide range of commercially available fluids like fruit beverage, synthetic drinks, alcoholic beverages, milk, dairy beverages, tea, coffee, chocolate drinks, etc.
The beverages are rarely consumed for its food value but it is vital for life.
Overview of the sector
Young drinkers fuelling development of new alcoholic beverage categories and ...Thomas Wu
Young drinkers are fueling the development of new categories and brands in the alcoholic beverage industry. Traditional categories like beer are seeing slower growth while imported premium beers and new low-proof alcopops focused on occasions with friends and families are emerging. Young consumers prefer products that are personalized, convenient, and associated with social experiences. This is transforming alcohol consumption to be more innovative, diverse, and tailored to individual needs.
Core Value and Mission Statements for Central City Brewery (Surrey.docxvanesaburnand
Core Value and Mission Statements for Central City Brewery (Surrey)
According to the research about Central City Brewery and the whole beer industrial in Vancouver, BC, and we can know that the number of public and private breweries are increasing every year. For now there are about 51 (1) craft brewers in Metro Vancouver to meet the demand of the beer lover. In this extreme competition environment, Central City Brewery decide to invest (2) 35 million dollar on opening a public Bridgeview site and a public beer tasting tour for their own factory in Surrey. Central City Brewery also sign a contract with Simon Fraser University and they decide to open a new course in Simon Fraser University Surrey campus which call the Science of Brewing. This course will express the chemistry, biology and microbiology involved in the brewing process, and the relatives of the students which take this course also can join the classes and learn the brewing science by doing it. Red racer beer is the core product of Central City Brewery, and they make these beer into many different flavored, for example, the red racer winter ale is a spicy taste beer and red racer white ale is an orange taste beer(3). Central City Brewery also works hard on inviting some different new products beside beer, such as Gin and vodka. Therefore, the core value and mission statement of Central City Brewery are to promote the craft brewing industry in Vancouver, BC by means of education, promotion of special events and to research and develop different alcoholic beverages to meet the demand of the market.
Corporation Goals for Central City Brewery (Surrey)
1. Raise awareness in the market – promotion, education of special events to the costumer, and advertising
The nowadays brewery industrial for Vancouver BC is a perfect competitive market, and Central City Brewery should let the costumers in the market know the advantage about their company. The investment on the factory tour and sign with SFU for opening new course for brewing are the good start for marketing. They can also do the following to make their brand more famous:
· Lower the ticket price for people which want to visit their factory
· Sign contract with Vancouver local TV station for doing the advertising on television
2. Research and develop different alcoholic beverages for attract more customers in the market
Central City Brewery was opened at 2003, and only focus on making different flavored beer during these 14 years till now, and in this year January they just distill their first single malt whisky and vodka(4). They decide to produce both wine and beer in the future operation. According to the research, the number of Canadian people drink wine now is about two time than the number in 1900, therefore, it is a good time to join the wine market to marker more profits. They may make low-alcohol wine to let the beer lovers also can enjoy it.
3. Production- Improve the working efficiency by hiring, training and investment .
This document provides an analysis of the beer industry and a case study of Adolph Coors and the Coors brewing company. It begins with an introduction and overview of the brewing market evolution since World War II and the history of Coors. It then analyzes the political, economic, social and technological environment. Following this, it discusses market segmentation, targeting and positioning for Coors. It also analyzes Porter's Five Forces and provides a SWOT analysis for both Coors and Anheuser-Busch. The document concludes with a recommended strategy section.
Immix is launching a new ready-to-drink wine cocktail called Immix. The product is a blend of sparkling wine, flavored liqueur, and water with an alcohol content of 11%. It will come in four varieties based on the liqueur flavor. The marketing plan aims to introduce Immix to its target market of social female millennials through promotions at bars, clubs and music events, and a strong social media presence. The goals for the first year are to generate $2.2 million in revenue and have Immix available in 65% of bars and clubs in the Greater Toronto Area.
The US wine industry in 2001 was mature and highly competitive. It was dominated by a few large players in the budget segment and had over 2500 wineries producing the remaining volume. Competition was intense as production outpaced consumption by 15-20% and there were low barriers to entry. Under Porter's five forces, the threat of new entrants and substitutes was high along with high competitive rivalry. A new entrant without differentiation would face strong challenges. To succeed, a new company should target the non-wine drinking majority and create an untapped blue ocean market rather than competing head-on in the red ocean. Existing players should also look beyond the red ocean to expand consumption. The industry competes on quality for premium wines and
This presentation showcases an idea for Sustainable Marketing Innovation. The project is part of a level 9 master's program to critically review the feasibility of an innovative, sustainable marketing concept for the Irish market by researching market data.
It is a two-part assignment.
The first part is the discussion of the feasibility of the idea. Facts and data to support the new marketing concept, the market potential and forecasted demand showing research findings for the Irish market.
The first part includes the offering, value proposition, potential market, competition and a perceptual map outlining the differentiation strategy.
The second part consists of a well-integrated and carefully planned marketing plan for an investor who will invest in this sustainable business idea. The presentation aims to promote an innovative idea to a panel of investors. In the second part of the presentation,
* The product and the associated value proposition
* Market analysis
* Estimated opportunities and threats in the marketplace using the ICEDRIPS model.
* Segmenting- Targeting- Positioning- Differentiating
* Marketing Mix
* Pricing
* Distribution
* Marketing Communication
* Physical environment
* Process
* People
* Marketing Projections
The references used for the presentations are included in the slide.
All the best!
This research is conducted to analyse the market of Indian Beer industry how the customer perception related to the market and how the Beer distributed and companies present positioning in the market. After completing this research we are also able to know the approximate market share of mohan meakins. Who are the competitors of Mohan meakins
Whiskey Market by Product Type, Distribution Channel, End User 2024-2032IMARC Group
The global whiskey market size reached US$ 67.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 109.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.
More Info:- https://www.imarcgroup.com/whiskey-market
Entry barriers and profitability - Japanese Brewing Industry - 2009Sandeep Vadnere
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2. Introduction
World's most widely consumed alcoholic
beverage.
Third most popular drink, after water and tea.
Beer is an alcoholic beverage manufactured by
the hydrolysis of starch and fermentation of the
obtained sugar. This process of preparation of
beer is called brewing.
In India, beer is one of the fastest growing
markets and is highly consumed because of
growing disposable income, the increasing
young population.
Brewery industry has grown at a CAGR of
16.94 percent and 14.57 percent on the basis of
revenue and volume, respectively, over the
period 2013-2016
4. Present state
of Beer
Industry
South India is the dominant market
Imported beers sell in five Star hotels, fine dining outlets, pubs,
resto- bars and in High Income group houses
There are as many Tax/Duty slabs as the number of states. They
also have interstate levies on stock movements. Thus all national
players like UBL, Carlsberg, SAB Miller have multi units located
close to the markets.
The industry has changed to 20% lager (5% abv) to 80% strong
lager (8% abv). The lager sells in on- Premises of Clubs & bars
and Strong sells through off premises mainly and in rustic Bars &
Restaurants.
The reason for preference of strong beer is the cost benefit of
Intoxication.
8. Drivers &
Challenges
Drivers
• Beer sale in India is
forecasted at a CAGR
of 17.2%
• India has an emerging
middle-class –which
has inclined to healthy
urban workforce.
• 63% of the population
is between the ages of
19 & above
Challenges
• Brewers must make
innovative and readily
available products to
remain competitive.
• Brewers must create a
sense of loyalty
• Utilization of brewing
capacity –to keep
manufacturing cost
low.
• Clever advertising-to
induce beer drinkers
to buy a particular
brand.
9. Environmental
Analysis
Political
• Stringent legal policies- every time the governments
increase the tax on beer, sales are instantly affected
Economical
• Slow down of developed economies and evolution of
emerging economies
Social
• Change in consumption pattern (adaption of western
culture)
• Rise in middle class and increase in urbanization
Technological
• Innovation and development of new products.
• State of the art of brewery technique.
10. Porter’s 5
Forces
Buyer power
• Shift in nature to explore different test & experience.
• Word of mouth also play significant role in positioning the new product.
Supplier power
• Non-vertically integrated business
• Independent barley growers can find alternative markets
New entrants
• Barriers to entry are medium
• New entries can happen through differentiated products
Substitutes
• Main substitutes are whisky, vodka and wine
• Switching costs are not high for retailers
Rivalry
• Market is highly concentrated –high competition
• Purchasers have relatively low switching costs.
12. Three Big
Predictions
1. 'Home tainment' is a new way to drink
While restaurants and bars have historically dominated the spirits
market, its expected that in 2018 the focus will be on discovering new
moments in which consumers are drinking.
2. Consumers are getting more savvy
Consumers are more trendy and prone to experiment with new product
in the market.
3. Seen as substitute of soft beverage.
Consumers now prefer beer instead of soft drinks as a refreshment from
hot climate (Mostly Southern-part of India).