Becoming the linked in university
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The presentation introduces The LinkedIn University project. The concept of The LinkedIn University is about all staff and students having and maintaining an online professional profile. For students this is about their employability; for staff, it is their professional standing. LinkedIn is a familiar social media platform already used by many staff, alumni, employers and students. This project will deliver a toolkit of resources to support the effective use of LinkedIn by staff and students. The toolkit will be made up of artefacts in multiple media, including: • Video 'talking heads' of employers describing how they scrutinise LinkedIn profiles, and other social media, as part of their recruitment strategies; • Short video case studies featuring alumni and how they understand the importance of social media in relation to getting a job; • Case studies from students and staff describing their use of LinkedIn and how this has helped them, especially in becoming confident, networked professionals; • Leading academics talking about the importance of maintaining a professional network. The 4 month long project (running until 30 June 2015) is supported with funding from the Higher Education Academy.
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Becoming the linked in university
- 1. Becoming the LinkedIn University Andrew Middleton & Sue Beckingham @andrewmid @suebecks #SHULT15
- 2. Managing Our Professional Presence Student Staff Identity Being & Becoming PPDP and Employability Establishing our standing Our practice is our profile social media profiles are a common currency for all aspiring and developing professionals
- 3. Update your status! Who and where are your contacts? Peers Employers Alumni Publics Clients Associations
- 4. Update your status! Focusing on the “Presentation Layer” strategic Professional Profiling “What’s happening?... (nothing*?*!) from small acorns...
- 5. Update your status! Promoting and modelling employability and PPDP Being Professional, demonstrating reflective, connected and curated practice
- 6. You and LinkedIn? 1. I am not aware 2. I am aware, but I have no profile yet 3. I am aware with a basic profile 4. It’s important to me 5. It’s my key networking tool
- 7. Learning ecologies Valuing lifewide learning and developing lifelong habits
- 8. We are at the centre of our learning “A learning ecology is defined as the set of contexts found in physical or virtual spaces that provide opportunities for learning. Each context is comprised of a unique configuration of activities, material resources, relationships, and the interactions that emerge from them.” Barron (2006, p.195)
- 9. “An environment that fosters and supports the formation of communities and networks. If ecologies are the spaces of learning, then networks are the structures of learning. Networks do not occur in a vacuum. Knowledge is networked and distributed, and the act of learning is the creation and navigation of networks.” Siemens 2008 Ecologies and networks
- 10. Providing students opportunities to develop professional digital and social media skills to enhance meaningful engagement with personal and professional development. Available on Slideshare: http://www.slideshare.net/suebeckingham/providing-students-opportunities-to-develop-professional-digital-and-social-media-skills-for- ppdp
- 11. Introducing activities that allow students to: ★ explore and experiment with multimedia to personalise their own reflective blogs and professional portfolios ★ use inquiry to observe, listen, interact and learn within professional social media spaces ★ capture feedback from tutors, peers, employers and the wider public using innovative ways chosen by themselves ★ prepare in a safe space for their public professional portfolio which could be a blog, website, LinkedIn profile or digital CV
- 12. The project 12 case study videos and written artefacts : ★ Students ★ Staff ★ Alumni ★ Employers and ★ Guidance
- 13. So, is this where we do PPDP? How does it fit in with other PPDP approaches? LinkedIn University Presentation Layer Formal Learning Activity Informal Learning Activity Work Experience Activity Life Experience ... The habit of Reflection on Learning Other formal and self defined tools
- 14. What next? ★ The project will be delivered to the HEA next Tuesday ★ We will then construct a Toolkit using WordPress to host and develop the collection ★ https://blogs.shu.ac.uk/profiles ★ Q: What would you like to see in the toolkit?
Editor's Notes
- Staff and students both need to develop and maintain their professional profile for lifelong employability We need to: Identity - manage information about ourselves Being & Becoming - recognise our identities are informed by and inform our social network and this informs our aspirations too PPDP & Employability - HEA say: “PDP can help to: plan, record and reflect upon their experiences in a way that develops their employment related skills and self-awareness; make realistic and suitable career plans based upon their heightened self-knowledge; demonstrate both their employment potential and their ability to manage their future professional development to employers.” Establishing and maintaining our standing - As professionals, or becoming professionals, we need to… Our practice is our profile - actively managing your profile (as a student or a teacher) means you are actively engaged in reflecting on your professional standing
- Your contacts: Being connected People like you are likely to be in other places People you need are likely to be in other places People who need you are likely to be in other places Is online social media a fad? - no it is something important that we just weren't able to do before. Now that we can.... we should.
- Managing the ‘Presentation Layer’ drives our engagement with developing ourselves professionally - we need evidence and stories to refresh our presence We do not want to drift through University or through our careers, but developing our reflexivity about our personal and professional lives is not something that comes easily to a lot of us. A first step to being self-reflective, critical and active is to make a simple public commitment. One tweet a day, one blog post a week…
- Staff, by actively establishing a LinkedIn presence you will be:: Focus on developing and then maintaining your professional profile You will be promoting and modelling employability i.e. Being Professional, demonstrating reflective, connected and curated practice You will be promoting and modelling PPDP i.e. Demonstrating reflective practice
- Do a show of hands Look at the survey we ran in class No Yes but I have not set up a profile Yes, but I have only set up a basic profile Yes, it is important to me and I try to update my profile regularly Yes, LinkedIn is a key social networking tool for me and I use it regularly to share my profile and connect with others TALK TO PEOPLE - who values it? Why? Who prompted you to set up a profile? - colleague, friend, Careers advisor
- Time at university affords rich experiences. For students it is the perfect time to act and reflect and to learn about oneself. We all need to be able to act and reflect - to learn from and build upon our experiences. A professional in C21st needs to keep up and stay fresh - especially in education Personal & Professional Learning Networks are important to all professionals and aspiring professionals.
- Barron, B. (2006) Interest and Self-Sustained Learning as Catalysts of Development:A Learning Ecology Perspective. Human Development. http://www.life-slc.org/docs/barron-self-sustainedlearning.pdf
- http://elearnspace.org/Articles/systemic_impact.htm
- How LI can be a hub to other sites of social media? SB introducing functionality and connectivity.
- Students producing videos, doc etc Wordpress site
- How does the LinkedIn University help you? How does it fit in with other PPDP approaches? Discuss how the presentation layer relates to other directed and self determined tools including social media
- Q: How can we anything you want inthe toolkit