The document outlines a framework for building successful products through a structured approach that includes a product vision board, focusing on market segments, target customers, and specific problems the product solves. It emphasizes the importance of validating product strategies based on lean startup principles, while addressing feasibility, business goals, and measurable outcomes. Additionally, it suggests methods for ongoing strategy reviews and updates to ensure product relevance and performance.

1. Roman Pichler
romanpichler.com
Building
a Product
Users Want

2. Describing Vision and
Product Strategy

3. The Product Vision Board
Which market or market
segment does the
product address?
Who are the target
customers and users?
What problem does the
product solve?
Which benefit does it
provide?
What product is it?
What makes it stand
out?
How is the product going
to benefit the company?
What are its business
goals and KPIs?
What is the product’s purpose? Which positive change should it bring about?Vision
Target Group Needs Product Business Goals
Is it feasible to develop
the product?

4. The Strategy in Context
Photo courtesy of Pexels

5. 5 © 2017 Pichler Consulting Limited
Vision Product
Strategy
Product
Roadmap
Product
Backlog
Purpose,
ultimate goal
Overall approach,
path to the goal
Actionable plan,
product journey
Details incl.
user stories

6. Photo courtesy of Pexels
Strategizing Workshops

7. 7 © 2017 Pichler Consulting Limited
ScrumMaster/
Coach
Development Team
Stakeholder
Product Owner
Stakeholder
Facilitates
Leads
Stakeholder

8. Photo courtesy of Pexels
Strategy Validation

9. 9 © 2017 Pichler Consulting Limited
1. Select the biggest risk.
2. Decide how to
address it.
4. Persevere,
pivot, or stop?
3. Implement the measure
and gather data.
Product
Strategy
Based on Eric Ries‘ “The Lean Startup”.

10. Photo by Veri Ivanova on Unsplash
Strategy Reviews and Updates

11. 11 © 2017 Pichler Consulting Limited
Product
Performance
Company
Trends
Competition
Product Strategy

12. 12 © 2017 Pichler Consulting Limited
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