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Roman Pichler’s!
	
  
Product Canvas Tutorial!
	
  
Version 1.0!
Image source: http://mattovermatter.com/wp-content/uploads/2010/11/empty-canvas.jpg!
Contents	
  
  Overview	
  of	
  the	
  Product	
  Canvas	
  
  Crea4ng	
  the	
  Product	
  Canvas	
  
  Upda4ng	
  the	
  Product	
  Canvas	
  
  Product	
  Canvas	
  Tools	
  
© 2006-2013 Pichler Consulting Ltd 2
More	
  Informa4on	
  
© 2006-2013 Pichler Consulting Ltd 3
•  You	
  can	
  find	
  out	
  more	
  about	
  the	
  Product	
  
Canvas	
  at	
  	
  
http://www.romanpichler.com!
•  For	
  ques4ons	
  or	
  feedback,	
  please	
  contact	
  me	
  
at:	
  
info@romanpichler.com!
twitter.com/romanpichler!
	
  
OVERVIEW	
  OF	
  	
  
THE	
  PRODUCT	
  CANVAS	
  
© 2006-2013 Pichler Consulting Ltd 4
About	
  the	
  Product	
  Canvas	
  
•  The	
  Product	
  Canvas	
  wants	
  to	
  capture	
  ideas	
  and	
  
requirements	
  
–  Describes	
  the	
  big	
  picture	
  and	
  the	
  product	
  details	
  
–  Covers	
  the	
  user	
  interac4on,	
  the	
  func4onality,	
  the	
  design,	
  
and	
  opera4onal	
  quali4es	
  such	
  as	
  performance	
  
•  The	
  canvas	
  is	
  designed	
  to	
  work	
  with	
  Scrum,	
  Lean	
  
Startup,	
  and	
  Kanban	
  
–  Replaces	
  a	
  tradi4onal	
  product	
  backlog	
  
•  The	
  canvas	
  captures	
  the	
  UX,	
  and	
  it	
  supports	
  a	
  user-­‐
centered	
  design	
  approach	
  
	
  © 2006-2013 Pichler Consulting Ltd 5
About	
  the	
  Product	
  Canvas	
  Contd.	
  
•  The	
  canvas	
  assumes	
  that	
  you	
  (roughly)	
  know	
  
– Your	
  target	
  group	
  with	
  the	
  needs	
  the	
  product	
  
should	
  address	
  
– How	
  the	
  product	
  is	
  likely	
  to	
  benefit	
  the	
  
organisa4on	
  inves4ng	
  in	
  it	
  
•  The	
  Product	
  Canvas	
  is	
  compa4ble	
  with	
  the	
  
business	
  model	
  canvas	
  
– The	
  Product	
  Canvas	
  refines	
  the	
  product’s	
  target	
  
group	
  and	
  makes	
  the	
  needs	
  explicit	
  
© 2006-2013 Pichler Consulting Ltd 6
The	
  Product	
  Canvas	
  Structure	
  
Personas	
  
Vision	
   Name	
  
Big	
  Picture	
   Product	
  Details	
  
Your overarching goal. The name of the product.
The users and the
customers, with the
need to be addressed
or the problem to be
solved; described as
personas.
The user’s interaction with the product and
the product features required to address
the needs of the personas.
Epics, scenarios, storyboards, workflows,
and constraint cards are great techniques
to capture the interactions and the features.
The goal of the next
sprint and specific
implementable to reach
the goal.
The items are
prioritised from one to
n. They can be
captured as ready
stories: clear, feasible
and testable user
stories.
7© 2006-2013 Pichler Consulting Ltd
Licensed under the Creative Commons CC BY-SA license.
A	
  Sample	
  Product	
  Canvas	
  
8© 2006-2013 Pichler Consulting Ltd
Personas	
  
Goal	
   Name	
  
Big	
  Picture	
   Product	
  Details	
  
re-launch!
website!
roman!
pichler.com!
Search!
for a course!
View !
course!
description!
Book !
seats!
Mary!
HR !
employee,!
works in!
a large !
company !
Wants to
register
employees
for public
training
courses.!
1. Ready!
Story!
2. Ready!
Story!
3. Ready!
Story!
4. Ready!
Story!
5. Ready!
Story!
Sprint!
Goal!
Pete!
Product !
Owner; !
manages!
digital!
products in!
a large !
company !
Wants to
acquire
knowledge !
to help him
create and
enhance
products.!
Read!
blog post!
Access
tools!
Watch!
video!
Response
time < 1 sec!
9© 2006-2013 Pichler Consulting Ltd
Product Owner
and Team
Stakeholders
incl. Users
Product
Increment / MVP
Vision
Create initial!
canvas!
Build!
Obtain!
feedback/data!
Analyse!
the data!
Learn and!
update!
canvas!
Product Canvas
The	
  Canvas	
  in	
  Ac4on	
  
CREATING	
  THE	
  
PRODUCT	
  CANVAS	
  
© 2006-2013 Pichler Consulting Ltd 10
Steps	
  to	
  Create	
  the Canvas	
  
Big	
  Picture	
  
Capture the!
product
features!
Personas	
  
1 2
Product	
  Details	
  
3
Describe the
target group!
and the needs!
Create small,
Implementable!
items!
11© 2006-2013 Pichler Consulting Ltd
Product	
  Canvas	
  Workshop	
  
© 2006-2013 Pichler Consulting Ltd 12
Product Owner Team
Teamwork!
4-8 hour!
workshop!
Product Canvas
Initial!
canvas!
Vision
Mary!
HR employee,!
works for!
a large !
company !
Wants to
register
employees
for public
training
courses.!
Write	
  Personas	
  
13© 2006-2013 Pichler Consulting Ltd
Picture and!
name!
Need!
Relevant!
charac-
teristics!
The template above is licensed under the Creative Commons CC BY-SA license.
Persona	
  Tips	
  
•  Your	
  personas	
  should	
  be	
  
–  Relevant	
  
–  Believable	
  
–  Specific	
  
•  Select	
  a	
  primary	
  persona	
  	
  
–  Use	
  this	
  persona	
  to	
  decide	
  what	
  the	
  product	
  should	
  look	
  
like	
  and	
  do	
  
–  Your	
  primary	
  persona	
  may	
  change	
  for	
  the	
  next	
  product	
  
version	
  
14© 2006-2013 Pichler Consulting Ltd
What	
  we	
  Achieved	
  have	
  so	
  far	
  
15© 2006-2013 Pichler Consulting Ltd
Personas	
  
Goal	
   Name	
  
Big	
  Picture	
   Product	
  Details	
  
Update!
website!
roman!
pichler.com!
Mary!
HR !
employee,!
works in!
a large !
company !
Wants to
register
employees
for public
training
courses.!
Pete!
Product !
Owner; !
manages!
digital!
products in!
a large !
company !
Wants to
acquire
knowledge !
to help him
create and
enhance
products.!
Describe	
  the	
  Big	
  Picture	
  
•  Start	
  with	
  epics	
  
•  Refine	
  uncertain	
  
epics	
  into	
  scenarios	
  
or	
  storyboards	
  
© 2006-2013 Pichler Consulting Ltd 16
Describe	
  the	
  Big	
  Picture	
  Contd.	
  
•  Create	
  design	
  sketches	
  to	
  capture	
  important	
  
design	
  ideas	
  
– Either	
  for	
  individual	
  epics/scenarios	
  or	
  for	
  themes,	
  
which	
  are	
  groups	
  of	
  related	
  epics	
  
	
  
© 2006-2013 Pichler Consulting Ltd 17
Describe	
  the	
  Big	
  Picture	
  Contd.	
  
•  Iden4fy	
  important	
  opera4onal	
  proper4es	
  that	
  relate	
  
to	
  more	
  than	
  one	
  epic	
  or	
  scenario;	
  capture	
  them	
  on	
  
constraint	
  cards;	
  add	
  acceptance	
  criteria	
  
•  Examples	
  are	
  performance,	
  robustness,	
  
interoperability,	
  security	
  
© 2006-2013 Pichler Consulting Ltd 18
The response time is less
than a second for any user
request.!
Performance Constraint!
•  10 000 concurrent read and
write transactions take place!
•  Each transaction has a data
size of 500 KB!
•  The system configuration is
small enterprise !
Acceptance Criteria!
The	
  Canvas	
  has	
  Evolved	
  
19© 2006-2013 Pichler Consulting Ltd
Personas	
  
Goal	
   Name	
  
Big	
  Picture	
   Product	
  Details	
  
Update!
website!
roman!
pichler.com!
Search!
for a course!
View !
course!
description!
Book !
seats!
Mary!
HR !
employee,!
works in!
a large !
company !
Wants to
register
employees
for public
training
courses.!
Pete!
Product !
Owner; !
manages!
digital!
products in!
a large !
company !
Wants to
acquire
knowledge !
to help him
create and
enhance
products.!
Read!
blog post!
Access
tools!
Watch!
video!
Response
time < 1 sec!
Describe	
  the	
  Product	
  Details	
  
•  Iden4fy	
  a	
  sprint	
  goal	
  
•  Determine	
  what’s	
  required	
  to	
  reach	
  the	
  goal	
  
– This	
  may	
  involve	
  wri4ng	
  ready	
  stories:	
  Select	
  the	
  
appropriate	
  epics,	
  scenarios	
  or	
  storyboards	
  and	
  
break	
  out	
  small,	
  specific	
  stories	
  
•  Add	
  acceptance	
  criteria	
  to	
  each	
  story	
  
© 2006-2013 Pichler Consulting Ltd 20
Project!
duration!
Sprint goal:!
Learning!
Sprint goal:!
Feature-
completion!
Describe	
  the	
  Product	
  Details	
  Contd.	
  
•  For	
  each	
  new	
  small	
  story,	
  
consider	
  crea4ng	
  a	
  
detailed	
  design	
  sketch	
  
•  Capture	
  story-­‐specific	
  
quali4es	
  such	
  as	
  
performance	
  on	
  a	
  
constraint	
  card	
  
•  Aach	
  the	
  sketch	
  and	
  the	
  
constraint	
  to	
  the	
  story	
  as	
  
shown	
  on	
  the	
  right	
  
© 2006-2013 Pichler Consulting Ltd 21
As Mary, I want to
see the up-coming
events to select a
training course.!
The events must
load in less than
one second.!
Sample Ready Story with
Constraint Card and Design Sketch
Ready	
  for	
  the	
  First	
  Itera4on	
  
22© 2006-2013 Pichler Consulting Ltd
Personas	
  
Goal	
   Name	
  
Big	
  Picture	
   Product	
  Details	
  
Update!
website!
roman!
pichler.com!
Search!
for a course!
View !
course!
description!
Book !
seats!
Mary!
HR !
employee,!
works in!
a large !
company !
Wants to
register
employees
for public
training
courses.!
1. Ready!
Story!
2. Ready!
Story!
3. Ready!
Story!
4. Ready!
Story!
5. Ready!
Story!
Sprint!
Goal!
Pete!
Product !
Owner; !
manages!
digital!
products in!
a large !
company !
Wants to
acquire
knowledge !
to help him
create and
enhance
products.!
Read!
blog post!
Access
tools!
Watch!
video!
Response
time < 1 sec!
UPDATING	
  THE	
  	
  
PRODUCT	
  CANVAS	
  
© 2006-2013 Pichler Consulting Ltd 23
© 2006-2013 Pichler Consulting Ltd 24
Product
Product!
Increment!
or MVP
Insights!
from user!
feedback!
Ready !
stories!
Changes!!
Feedback	
  
•  Feedback	
  can	
  be	
  obtained	
  from	
  users,	
  customers,	
  
and	
  internal	
  stakeholders	
  depending	
  on	
  the	
  sprint	
  
goal	
  
–  To	
  find	
  the	
  right	
  aendees,	
  ask	
  yourself:	
  Who	
  is	
  required	
  
to	
  validate	
  the	
  ideas	
  and	
  assump4ons,	
  and	
  to	
  move	
  the	
  
product	
  in	
  the	
  right	
  direc4on?	
  
•  Effec4ve	
  research	
  include	
  
–  A	
  product	
  presenta4on	
  
–  A	
  user	
  test	
  
–  Releasing	
  so_ware	
  
© 2006-2013 Pichler Consulting Ltd 25
Sprint!
Review!
Product	
  Canvas	
  Workshop	
  
© 2006-2013 Pichler Consulting Ltd 26
Product Owner Team
Teamwork!
2-4 hour!
workshop!
Product Canvas
Feedback
Updated!!
New!
insights!
Workshop	
  Steps	
  
1.  Analyse	
  the	
  stakeholder	
  feedback	
  
Assess	
  the	
  quality	
  and	
  relevance	
  of	
  the	
  feedback;	
  determine	
  what	
  
conclusions	
  you	
  should	
  draw	
  
2.  Integrate	
  your	
  insights	
  into	
  the	
  canvas	
  
Remove,	
  adjust	
  and	
  add	
  items	
  
3.  Select	
  a	
  new	
  sprint	
  goal	
  
4.  Capture	
  the	
  work	
  required	
  to	
  reach	
  the	
  goal	
  
This	
  o_en	
  involves	
  breaking	
  stories	
  out	
  of	
  the	
  appropriate	
  epics	
  
Order	
  the	
  items	
  depending	
  on	
  their	
  contribu4on	
  towards	
  the	
  goal	
  
You	
  may	
  ask	
  the	
  team	
  to	
  es4mate	
  new	
  or	
  updated	
  canvas	
  items	
  
5.  Get	
  the	
  high-­‐priority	
  stories	
  “ready”	
  
© 2006-2013 Pichler Consulting Ltd 27
Canvas	
  Update	
  Op4ons	
  
•  You	
  have	
  two	
  main	
  op4ons	
  to	
  update	
  your	
  
product	
  canvas	
  
– Op4on	
  1:	
  Before	
  more	
  development	
  work	
  is	
  
carried	
  out,	
  i.e.,	
  before	
  the	
  next	
  sprint	
  
– Op4on	
  2:	
  While	
  more	
  development	
  work	
  is	
  being	
  
carried	
  out,	
  i.e.,	
  during	
  the	
  next	
  sprint	
  
•  The	
  following	
  slides	
  explain	
  the	
  two	
  op4ons	
  
© 2006-2013 Pichler Consulting Ltd 28
Canvas	
  Update	
  Op4on	
  1	
  
© 2006-2013 Pichler Consulting Ltd 29
Sprint!
Review!
Sprint!
Planning!
Canvas!
Workshop!
End of sprint n Start of sprint n+1
Feedback!
Immediate!
update!
Here	
  is	
  another	
  Look	
  at	
  Op4on	
  1	
  
© 2006-2013 Pichler Consulting Ltd 30
Stakeholders
incl. Users
Product Owner
and Team
Sprint n Sprint n+1
Update!
canvas!
Canvas	
  Update	
  Op4on	
  2	
  
© 2006-2013 Pichler Consulting Ltd 31
Sprint!
Review!
Sprint!
Planning!
Canvas!
Workshop!
Feedback/!
data!
End of sprint n Sprint n+1
Delayed!
update!
Here	
  is	
  another	
  Look	
  at	
  Op4on	
  2	
  
© 2006-2013 Pichler Consulting Ltd 32
Stakeholders
incl. Users
Product Owner
and Team
Sprint n Sprint n+1
Update!
canvas!
PRODUCT	
  CANVAS	
  TOOLS	
  
© 2006-2013 Pichler Consulting Ltd 33
Paper-­‐based	
  vs.	
  Digital	
  
© 2006-2013 Pichler Consulting Ltd 34
•  You	
  have	
  two	
  main	
  tool	
  op4ons	
  
– Using	
  a	
  paper-­‐based	
  canvas	
  that’s	
  visualised	
  on	
  
the	
  office	
  wall	
  
– Employing	
  a	
  so_ware	
  tool	
  
•  I	
  recommend	
  star4ng	
  with	
  a	
  paper-­‐based	
  
canvas,	
  and	
  I	
  general	
  prefer	
  working	
  with	
  a	
  
physical	
  canvas	
  
➭ Use	
  a	
  paper-­‐based	
  canvas	
  first	
  before	
  selec4ng	
  a	
  
so_ware	
  tool	
  
A	
  Paper-­‐based	
  Canvas	
  
© 2006-2013 Pichler Consulting Ltd 35
•  A	
  physical	
  Product	
  Canvas	
  provides	
  three	
  main	
  
benefits:	
  
–  The	
  relevant	
  informa4on	
  is	
  visible	
  and	
  easily	
  accessible	
  
–  Paper	
  cards	
  and	
  paper	
  sheets	
  facilitate	
  effec4ve	
  
collabora4on	
  
–  Limited	
  wall	
  space	
  creates	
  focus	
  and	
  prevents	
  capturing	
  
everything	
  that	
  might	
  be	
  relevant	
  
•  You	
  may	
  want	
  to	
  take	
  pictures	
  of	
  your	
  canvas	
  to	
  
record	
  how	
  it	
  changes	
  over	
  4me	
  
Digital	
  Canvas	
  
© 2006-2013 Pichler Consulting Ltd 36
•  A	
  digital	
  canvas	
  is	
  applicable	
  when	
  
–  The	
  team	
  is	
  distributed,	
  team	
  members	
  travel	
  or	
  work	
  
from	
  home	
  
–  Tracing	
  the	
  changes	
  on	
  the	
  canvas	
  is	
  required	
  
•  There	
  are	
  various	
  so_ware	
  tools	
  to	
  choose	
  from	
  
–  Wiki	
  and	
  JIRA/GreenHopper:	
  Capture	
  the	
  personas	
  and	
  
the	
  big	
  picture	
  on	
  a	
  wiki,	
  and	
  the	
  product	
  details	
  in	
  JIRA	
  
–  A	
  spreadsheet	
  with	
  two	
  to	
  three	
  worksheets	
  
–  A	
  web-­‐based	
  tool	
  such	
  as	
  Johan	
  Steenkamp’s	
  Business	
  
Model	
  Fiddle:	
  hps://bmfiddle.com/f/#/	
  
Thank	
  you	
  for	
  your	
  interest!	
  
© 2006-2013 Pichler Consulting Ltd 37
Have fun working with the Product Canvas,
and let me know how you are getting on:!
info@romanpichler.com!
twitter.com/romanpichler!
CONSULTING
ANDTRAINING
INAGILE
PRODUCT
MANAGEMENT
ANDSCRUM
Get in touch:
+44 (0) 7974 203772
info@romanpichler.com
www.romanpichler.com
www.allthingsproductowner.com

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The Product Canvas Tutorial V1.0

  • 1. Roman Pichler’s!   Product Canvas Tutorial!   Version 1.0! Image source: http://mattovermatter.com/wp-content/uploads/2010/11/empty-canvas.jpg!
  • 2. Contents     Overview  of  the  Product  Canvas     Crea4ng  the  Product  Canvas     Upda4ng  the  Product  Canvas     Product  Canvas  Tools   © 2006-2013 Pichler Consulting Ltd 2
  • 3. More  Informa4on   © 2006-2013 Pichler Consulting Ltd 3 •  You  can  find  out  more  about  the  Product   Canvas  at     http://www.romanpichler.com! •  For  ques4ons  or  feedback,  please  contact  me   at:   info@romanpichler.com! twitter.com/romanpichler!  
  • 4. OVERVIEW  OF     THE  PRODUCT  CANVAS   © 2006-2013 Pichler Consulting Ltd 4
  • 5. About  the  Product  Canvas   •  The  Product  Canvas  wants  to  capture  ideas  and   requirements   –  Describes  the  big  picture  and  the  product  details   –  Covers  the  user  interac4on,  the  func4onality,  the  design,   and  opera4onal  quali4es  such  as  performance   •  The  canvas  is  designed  to  work  with  Scrum,  Lean   Startup,  and  Kanban   –  Replaces  a  tradi4onal  product  backlog   •  The  canvas  captures  the  UX,  and  it  supports  a  user-­‐ centered  design  approach    © 2006-2013 Pichler Consulting Ltd 5
  • 6. About  the  Product  Canvas  Contd.   •  The  canvas  assumes  that  you  (roughly)  know   – Your  target  group  with  the  needs  the  product   should  address   – How  the  product  is  likely  to  benefit  the   organisa4on  inves4ng  in  it   •  The  Product  Canvas  is  compa4ble  with  the   business  model  canvas   – The  Product  Canvas  refines  the  product’s  target   group  and  makes  the  needs  explicit   © 2006-2013 Pichler Consulting Ltd 6
  • 7. The  Product  Canvas  Structure   Personas   Vision   Name   Big  Picture   Product  Details   Your overarching goal. The name of the product. The users and the customers, with the need to be addressed or the problem to be solved; described as personas. The user’s interaction with the product and the product features required to address the needs of the personas. Epics, scenarios, storyboards, workflows, and constraint cards are great techniques to capture the interactions and the features. The goal of the next sprint and specific implementable to reach the goal. The items are prioritised from one to n. They can be captured as ready stories: clear, feasible and testable user stories. 7© 2006-2013 Pichler Consulting Ltd Licensed under the Creative Commons CC BY-SA license.
  • 8. A  Sample  Product  Canvas   8© 2006-2013 Pichler Consulting Ltd Personas   Goal   Name   Big  Picture   Product  Details   re-launch! website! roman! pichler.com! Search! for a course! View ! course! description! Book ! seats! Mary! HR ! employee,! works in! a large ! company ! Wants to register employees for public training courses.! 1. Ready! Story! 2. Ready! Story! 3. Ready! Story! 4. Ready! Story! 5. Ready! Story! Sprint! Goal! Pete! Product ! Owner; ! manages! digital! products in! a large ! company ! Wants to acquire knowledge ! to help him create and enhance products.! Read! blog post! Access tools! Watch! video! Response time < 1 sec!
  • 9. 9© 2006-2013 Pichler Consulting Ltd Product Owner and Team Stakeholders incl. Users Product Increment / MVP Vision Create initial! canvas! Build! Obtain! feedback/data! Analyse! the data! Learn and! update! canvas! Product Canvas The  Canvas  in  Ac4on  
  • 10. CREATING  THE   PRODUCT  CANVAS   © 2006-2013 Pichler Consulting Ltd 10
  • 11. Steps  to  Create  the Canvas   Big  Picture   Capture the! product features! Personas   1 2 Product  Details   3 Describe the target group! and the needs! Create small, Implementable! items! 11© 2006-2013 Pichler Consulting Ltd
  • 12. Product  Canvas  Workshop   © 2006-2013 Pichler Consulting Ltd 12 Product Owner Team Teamwork! 4-8 hour! workshop! Product Canvas Initial! canvas! Vision
  • 13. Mary! HR employee,! works for! a large ! company ! Wants to register employees for public training courses.! Write  Personas   13© 2006-2013 Pichler Consulting Ltd Picture and! name! Need! Relevant! charac- teristics! The template above is licensed under the Creative Commons CC BY-SA license.
  • 14. Persona  Tips   •  Your  personas  should  be   –  Relevant   –  Believable   –  Specific   •  Select  a  primary  persona     –  Use  this  persona  to  decide  what  the  product  should  look   like  and  do   –  Your  primary  persona  may  change  for  the  next  product   version   14© 2006-2013 Pichler Consulting Ltd
  • 15. What  we  Achieved  have  so  far   15© 2006-2013 Pichler Consulting Ltd Personas   Goal   Name   Big  Picture   Product  Details   Update! website! roman! pichler.com! Mary! HR ! employee,! works in! a large ! company ! Wants to register employees for public training courses.! Pete! Product ! Owner; ! manages! digital! products in! a large ! company ! Wants to acquire knowledge ! to help him create and enhance products.!
  • 16. Describe  the  Big  Picture   •  Start  with  epics   •  Refine  uncertain   epics  into  scenarios   or  storyboards   © 2006-2013 Pichler Consulting Ltd 16
  • 17. Describe  the  Big  Picture  Contd.   •  Create  design  sketches  to  capture  important   design  ideas   – Either  for  individual  epics/scenarios  or  for  themes,   which  are  groups  of  related  epics     © 2006-2013 Pichler Consulting Ltd 17
  • 18. Describe  the  Big  Picture  Contd.   •  Iden4fy  important  opera4onal  proper4es  that  relate   to  more  than  one  epic  or  scenario;  capture  them  on   constraint  cards;  add  acceptance  criteria   •  Examples  are  performance,  robustness,   interoperability,  security   © 2006-2013 Pichler Consulting Ltd 18 The response time is less than a second for any user request.! Performance Constraint! •  10 000 concurrent read and write transactions take place! •  Each transaction has a data size of 500 KB! •  The system configuration is small enterprise ! Acceptance Criteria!
  • 19. The  Canvas  has  Evolved   19© 2006-2013 Pichler Consulting Ltd Personas   Goal   Name   Big  Picture   Product  Details   Update! website! roman! pichler.com! Search! for a course! View ! course! description! Book ! seats! Mary! HR ! employee,! works in! a large ! company ! Wants to register employees for public training courses.! Pete! Product ! Owner; ! manages! digital! products in! a large ! company ! Wants to acquire knowledge ! to help him create and enhance products.! Read! blog post! Access tools! Watch! video! Response time < 1 sec!
  • 20. Describe  the  Product  Details   •  Iden4fy  a  sprint  goal   •  Determine  what’s  required  to  reach  the  goal   – This  may  involve  wri4ng  ready  stories:  Select  the   appropriate  epics,  scenarios  or  storyboards  and   break  out  small,  specific  stories   •  Add  acceptance  criteria  to  each  story   © 2006-2013 Pichler Consulting Ltd 20 Project! duration! Sprint goal:! Learning! Sprint goal:! Feature- completion!
  • 21. Describe  the  Product  Details  Contd.   •  For  each  new  small  story,   consider  crea4ng  a   detailed  design  sketch   •  Capture  story-­‐specific   quali4es  such  as   performance  on  a   constraint  card   •  Aach  the  sketch  and  the   constraint  to  the  story  as   shown  on  the  right   © 2006-2013 Pichler Consulting Ltd 21 As Mary, I want to see the up-coming events to select a training course.! The events must load in less than one second.! Sample Ready Story with Constraint Card and Design Sketch
  • 22. Ready  for  the  First  Itera4on   22© 2006-2013 Pichler Consulting Ltd Personas   Goal   Name   Big  Picture   Product  Details   Update! website! roman! pichler.com! Search! for a course! View ! course! description! Book ! seats! Mary! HR ! employee,! works in! a large ! company ! Wants to register employees for public training courses.! 1. Ready! Story! 2. Ready! Story! 3. Ready! Story! 4. Ready! Story! 5. Ready! Story! Sprint! Goal! Pete! Product ! Owner; ! manages! digital! products in! a large ! company ! Wants to acquire knowledge ! to help him create and enhance products.! Read! blog post! Access tools! Watch! video! Response time < 1 sec!
  • 23. UPDATING  THE     PRODUCT  CANVAS   © 2006-2013 Pichler Consulting Ltd 23
  • 24. © 2006-2013 Pichler Consulting Ltd 24 Product Product! Increment! or MVP Insights! from user! feedback! Ready ! stories! Changes!!
  • 25. Feedback   •  Feedback  can  be  obtained  from  users,  customers,   and  internal  stakeholders  depending  on  the  sprint   goal   –  To  find  the  right  aendees,  ask  yourself:  Who  is  required   to  validate  the  ideas  and  assump4ons,  and  to  move  the   product  in  the  right  direc4on?   •  Effec4ve  research  include   –  A  product  presenta4on   –  A  user  test   –  Releasing  so_ware   © 2006-2013 Pichler Consulting Ltd 25 Sprint! Review!
  • 26. Product  Canvas  Workshop   © 2006-2013 Pichler Consulting Ltd 26 Product Owner Team Teamwork! 2-4 hour! workshop! Product Canvas Feedback Updated!! New! insights!
  • 27. Workshop  Steps   1.  Analyse  the  stakeholder  feedback   Assess  the  quality  and  relevance  of  the  feedback;  determine  what   conclusions  you  should  draw   2.  Integrate  your  insights  into  the  canvas   Remove,  adjust  and  add  items   3.  Select  a  new  sprint  goal   4.  Capture  the  work  required  to  reach  the  goal   This  o_en  involves  breaking  stories  out  of  the  appropriate  epics   Order  the  items  depending  on  their  contribu4on  towards  the  goal   You  may  ask  the  team  to  es4mate  new  or  updated  canvas  items   5.  Get  the  high-­‐priority  stories  “ready”   © 2006-2013 Pichler Consulting Ltd 27
  • 28. Canvas  Update  Op4ons   •  You  have  two  main  op4ons  to  update  your   product  canvas   – Op4on  1:  Before  more  development  work  is   carried  out,  i.e.,  before  the  next  sprint   – Op4on  2:  While  more  development  work  is  being   carried  out,  i.e.,  during  the  next  sprint   •  The  following  slides  explain  the  two  op4ons   © 2006-2013 Pichler Consulting Ltd 28
  • 29. Canvas  Update  Op4on  1   © 2006-2013 Pichler Consulting Ltd 29 Sprint! Review! Sprint! Planning! Canvas! Workshop! End of sprint n Start of sprint n+1 Feedback! Immediate! update!
  • 30. Here  is  another  Look  at  Op4on  1   © 2006-2013 Pichler Consulting Ltd 30 Stakeholders incl. Users Product Owner and Team Sprint n Sprint n+1 Update! canvas!
  • 31. Canvas  Update  Op4on  2   © 2006-2013 Pichler Consulting Ltd 31 Sprint! Review! Sprint! Planning! Canvas! Workshop! Feedback/! data! End of sprint n Sprint n+1 Delayed! update!
  • 32. Here  is  another  Look  at  Op4on  2   © 2006-2013 Pichler Consulting Ltd 32 Stakeholders incl. Users Product Owner and Team Sprint n Sprint n+1 Update! canvas!
  • 33. PRODUCT  CANVAS  TOOLS   © 2006-2013 Pichler Consulting Ltd 33
  • 34. Paper-­‐based  vs.  Digital   © 2006-2013 Pichler Consulting Ltd 34 •  You  have  two  main  tool  op4ons   – Using  a  paper-­‐based  canvas  that’s  visualised  on   the  office  wall   – Employing  a  so_ware  tool   •  I  recommend  star4ng  with  a  paper-­‐based   canvas,  and  I  general  prefer  working  with  a   physical  canvas   ➭ Use  a  paper-­‐based  canvas  first  before  selec4ng  a   so_ware  tool  
  • 35. A  Paper-­‐based  Canvas   © 2006-2013 Pichler Consulting Ltd 35 •  A  physical  Product  Canvas  provides  three  main   benefits:   –  The  relevant  informa4on  is  visible  and  easily  accessible   –  Paper  cards  and  paper  sheets  facilitate  effec4ve   collabora4on   –  Limited  wall  space  creates  focus  and  prevents  capturing   everything  that  might  be  relevant   •  You  may  want  to  take  pictures  of  your  canvas  to   record  how  it  changes  over  4me  
  • 36. Digital  Canvas   © 2006-2013 Pichler Consulting Ltd 36 •  A  digital  canvas  is  applicable  when   –  The  team  is  distributed,  team  members  travel  or  work   from  home   –  Tracing  the  changes  on  the  canvas  is  required   •  There  are  various  so_ware  tools  to  choose  from   –  Wiki  and  JIRA/GreenHopper:  Capture  the  personas  and   the  big  picture  on  a  wiki,  and  the  product  details  in  JIRA   –  A  spreadsheet  with  two  to  three  worksheets   –  A  web-­‐based  tool  such  as  Johan  Steenkamp’s  Business   Model  Fiddle:  hps://bmfiddle.com/f/#/  
  • 37. Thank  you  for  your  interest!   © 2006-2013 Pichler Consulting Ltd 37 Have fun working with the Product Canvas, and let me know how you are getting on:! info@romanpichler.com! twitter.com/romanpichler!
  • 38. CONSULTING ANDTRAINING INAGILE PRODUCT MANAGEMENT ANDSCRUM Get in touch: +44 (0) 7974 203772 info@romanpichler.com www.romanpichler.com www.allthingsproductowner.com