Creative concept for the young creative competition Beat the Drum for Change brief called Help to Learn the World. More about the brief and competition: http://www.goldendrum.com/competition/off-drum/beat-the-drum-for-change-2014/

1. BEAT THE DRUM FOR CHANGE 2014
ADRIJANA KOREZ / NEJA CINKOLE
LJUBLJANA, 2014
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2. insight
Fact: Nowadays youth is perceived as
indifferent, inactive and even ignorant about
global problems.
Insight: Youth is more aware of global problems
as most predict, but mostly they just lack interest
to actually get involved.
Fact: Nowadays youth is becoming more and more
opportunistic (even egoistic) in their actions – if
they don’t see any benefit in it, they will not
participate.
Insight: Youth interest is strongly influenced by
their ever changing personal interests and current
social trends. Not only they like to stand out as
individuals, but will also follow the cool trend
setters.

3. solution
Establish the social movement that youth will be
drawn to follow. The movement of cool individuals
shaping cool community doing cool things for the
world.
This can be established only by giving youth benefit
for themselves to get new knowledge and exciting
experiences for their career future and at the same
time become a visible part of the trendy social
movement.
This will create mutual benefit for those who help
and those who need help.

4. idea&
message
Share your knowledge and start shaping
your future!

5. 1.get in
action!
Campaign starts with special Get in Action! event
(similar to TEDx or Keynote) where young activists
share their experience in participating for global
change to motivate and encourage youth to take
action for the better future as well.
Videos of motivational stories are then published on
YouTube potentially going viral to reach wider youth
population around the globe.

6. 2.educate
yourself!
After the event a website activateyourself.com is
launched to address you to get more knowledge
about current global issues (consistent with UN
Millennium Development Goals) and motivate
them to get in action with video speeches of young
activist.

7. 3.activate
yourself!
To really activate youth we give them fun reason to
participate. And what is more fun than a challenging
game with exciting award for the best. Through this
game we bring the movement close to the youth and
make it cool.

8. On the website there is an application form, where
young people up to 30 years old can sign up and
participate in a web game Activate Yourself.
After applying they have 30 days to activate
themselves. Via e-mail they weekly receive
different challenges that have to be accomplished
till the next one. Those involve various actions such
as volunteering in retirement home, collecting food
for the homeless, becoming a sponsor to an
unprivileged child etc. Throughout the “game” they
collect points for each of their active contribution
which gives them the opportunity to become one of
the 10 winning activists who will be able to go on a
global expedition.
The winners will get their own experience, full of
new knowledge for the future and at the same time
people in need will get another active member
to help make a positive change.

9. 4.activate
others!
To also activate friends to join the Activate Yourself
Movement participants are encouraged to share the
game, their own experiences and motivational
videos from the website via social media with
hashtag #activateyourself.

10. 5.start
movement
of the future!
Expedition trips of the winners can be followed via
You Tube videos, social media and special blog on the
website.
The same group of new activists will then also be
invited to be speakers on the following year’s Get
in action! event to give speech about their
firsthand experience of shaping their future
and motivate another round of young people to
become part of the Activate Yourself movement.