This proposal requests sponsorship from STIHL Corporation for The Dirt, an online community and blog started by Julia Carson to foster enjoyment of yard work. The Dirt aims to build a brand that resonates with women, showcase how women can effectively use outdoor power tools, and provide helpful yard work advice. The target audience is women ages 25-65 interested in getting their "hands dirty". The proposal suggests The Dirt and STIHL collaborate on a social media campaign and sponsorship to build their community and promote the STIHL brand.