1. Social Media & Non-Profits
Naila Jinnah
Limestone New Media Group Presentation
April 21, 2011
Take steps to end global poverty.

2. Why should non-profits
use social media?
Two goals:
1. Raising funds
2. Raising awareness
People need to know about
your cause to donate to it.
Take steps to end global poverty.

3. BEFORE: • Event marketing
• Direct marketing
Come to our event & – Facebook event
Support our cause! – Event listings
NOW: Standards also include a Facebook
fan page and maybe even a Twitter account
Take steps to end global poverty.

4. These issues are not specific to non-profits.
BUT
Non-profit media campaigns tend to be run by:
• Volunteers
• Employees with no marketing experience
• People with limited social media knowledge
People who don’t really “get” it.
Take steps to end global poverty.

5. Tips:
• Leverage existing communities
- Communities YOU actively participate in
• Contribute as an individual
- Engage YOUR contacts as brand ambassadors
- Conversations & Relationships work best
Tell us something interesting
that we can relate to.
Take steps to end global poverty.

6. Issues:
• Time & Commitment – Not a standalone strategy
• Understanding the Cause
• Understanding the Medium – Not sustainable $$$
Social media is just
another channel.
Take steps to end global poverty.

7. Solutions:
• Need to already be online & contributing
to raise funds & awareness
• Know your strengths & weaknesses
and address them
It’s about BRANDING
& BALANCE.
Take steps to end global poverty.

8. How do we achieve this balance?
Take steps to end global poverty.

9. Sell your interest in
the cause:
•Know your cause inside out
before you start sharing
• Find that one great story that
touches all the key points
• Share personal content about
the impact of contributions
People give to people.
Take steps to end global poverty.

10. My approach:
• Be positive
• Sell hope, not despair
• Spread the word but don’t cold call
• Thank people publicly
• You know more people than you think
• Really understand the tools and cause
BUT REMEMBER …
It’s always about people.
Take steps to end global poverty.

11. Contact me:
Email me: njinnah@gmail.com
Tweet me: @NailaJ
Read me: nailaj.blogspot.com
Walk with me:
Sunday, July 12, 2011 Major’s Hill Park, Ottawa
www.worldpartnershipwalk.com
Take steps to end global poverty.