CREACIÓN DE UNA COMUNIDAD EN LÍNEA
             POSITIVA:
     Los valores, la promoción, y participación
CREATING A POSITIVE ONLINE COMMUNITY:
        Values, Advocacy, and Engagement
RYAN
   ARNDT
  Global Community
    Manager for the
  International Game
Developers’ Association
        (IGDA)


@certainlysocial
   #igdacm
RYAN
    ARNDT
  Administrador de la
  Comunidad Mundial

Associacion Internacional
   de Desarrolladores
      Videojuegos


 @certainlysocial
    #igdacm
WHAT IS THE IGDA?
The world’s largest professional association for people who
                  develop video games.

             Over 40 Special Interest Groups
           Over 100 Chapters around the world
                 (YAY IGDA Colombia!)

             Education, Jobs, and Content for
           Video Game Developers Worldwide.
MY STORY
- Teacher (Social studies/English as a
Second Language)
+ Game Audio Designer (15 games,
casual/mobile)
+ Social Media Manager (Game
industry conferences/events) =

Community Manager
WHAT I DO
Support IGDA Chapters, Special Interest Groups to
dream big and help support their success.

Promote the Organization

Offer outside perspective to chapters/SIGs

Provide social media support to IGDA volunteers on
IGDA related matters

Bring the voice of the community to the IGDA Board
of Directors and Executive Branch
WHAT I DO
       Promote and maintain
 http://facebook.com/IGDA.org
     http://twitter.com/IGDA
  http://youtube.com/theIGDA
          http://igda.org

        Content Creation
Audio, video, writing, social media
WHAT I DO

Listening (reading) - 60%
     Helping - 20%
Active Leadership - 20%
EXAMPLE VIDEO

 CHAPTER SUPPORT
OVER SOCIAL MEDIA/
PROMOTION OF THE
  ORGANIZATION
HOW IS COMMUNITY
  MAINTAINED?
A POSITIVE
COMMUNITY
  CANNOT
   GROW
  WITHOUT
  SUPPORT
SAD COMMUNITY :*(



 A COMMUNITY
   DOES NOT
AUTOMATICALLY
   MAINTAIN
     ITSELF
SO HOW IS
IT DONE??
FOUNDATIONS FOR
BUILDING A POSITIVE
    COMMUNITY
VALUES


Inclusion

Engagement

Empowerment

Humour and Creativity
INCLUSION
Inclusion




“WELCOME THEM”
BE WHERE THEY ARE



Make it easy to find the Community/Welcoming
Team in multiple places online, not just main website.

Create content that is welcoming and friendly
HELP THEM TO JOIN IN


Encourage people to ask themselves “How can I get
involved?”

If a conversation starts on one social network, don’t
start by automatically telling them to contact you
elsewhere, as this may lose them.
ENGAGEMENT
Engagement




“ S TA RT A C O N V E R S AT I O N ”
Welcome with a hug!




@IGDA OR
@ C E RTA I N LY S O C I A L

T W I T T E R H A S H TA G
#IGDACM
HOW TO KEEP PEOPLE
    ENGAGED
ENGAGEMENT TIPS


Support the flow of ideas between people

Community news/Current events

Contests/Crowdsourced Content

Inspiring questions

Casual/fun questions
COMMUNITY NEWS/
 CURRENT EVENTS
HTTP://IGDA.ORG/GAMEJOBS
CROWDSOURCED
CONTENT & CONTESTS
ENTRIES: “AT THE SUMMIT”
Contest - Winner




C A N B E C R E AT I V E !
BAD CONTEST :(
INSPIRING QUESTIONS


Encourage respectful reflection about the industry

Keeps tone of the community forward-thinking

Help people to understand that they have the power
to change the world.
INSPIRING
CASUAL/LIGHT


casual/fun questions give higher engagement

help the community not take itself too seriously/get
to self-involved

balancing casual with serious - I try to reflect what
life actually is.
CASUAL/LIGHT
EMPOWERMENT
Empowerment
“ S U P P O RT A N D C E L E B R AT E
SUCCESS”
HOW TO SUPPORT :
THINK BIG TOGETHER


Find out a person’s BIG ideas and help them to
achieve where possible.

“What is something you are doing right now that you
are proud of?”

“What would you love to be doing?”
THINK BIG TOGETHER


“What is something you are finding to be a
challenge?”

Open-ended question: Where do you need support?/
How can I help you to succeed?

Support a person’s ability to innovate and surprise
you
BUT
none of this matters unless everyone




                     FOLLOWS
                     THROUGH
                     O N W H AT
                     WA S
                     DISCUSSED
THINGS THAT I WORK
TO ACTIVELY SUPPORT
Respect

Honesty

Transparency

Friendliness

Discussion/interaction
THINGS I ACTIVELY DO
    NOT SUPPORT
Bias/hate speech       Formation of groups
towards a group of     who want to exclude
people.                others.

Banning without a      Consistent rudeness
warning/reason

Exclusion of certain
users
HUMOUR AND
 CREATIVITY
Humour and Creativity
“ B E C R E AT I V E A N D H AV E F U N ! ”
HUMOUR/CREATIVITY

game developers are creative people by nature

encourages thinking in new ways

avoid sarcasm, but instead use humour that targets
no particular person or group, but is simply fun.
Sarcasm is easily confused online, especially when
the audience is from many language backgrounds.

can help deal with sensitive issues in the
community
SENSITIVE ISSUE
      EXAMPLE
FUKUSHIMA GAME JAM
FUKUSHIMA GAME JAM


“Fukushima faces great difficulties in its future. Not only
are the scars from the earthquake and tsunami deep and
fresh, but the effects of the nuclear disaster will be long
felt as well,” an IGDA Japan statement read. “Game
developers will tour the area and build a game together
with students from the Tohoku area. They will create a
game in only 30 hours, testing their creativity, talent,
and abilities.”
FUKUSHIMA GAME JAM


The theme for the event is "Fun
Overcomes Difficulty," and organisers
said: "We're going to show the world
that we are going to make it through, by
showing our enthusiasm and energy."
Fukushima Game Jam




V I D E O O F S U P P O RT
SUMMARY:
 FOUNDATIONS FOR
BUILDING A POSITIVE
    COMMUNITY
VALUES


Inclusion - welcome new people and ideas

Engagement - encourage participation

Empowerment - support success

Humour and Creativity - do it all with a fun, full and
balanced life in mind.
QUESTIONS?
¿PREGUNTAS?

         RYAN@IGDA.ORG
   @IGDA/@CERTAINLYSOCIAL
 HTTP://FACEBOOK.COM/RYAN80E
HTTP://FACEBOOK.COM/IGDA.ORG

Positive community

  • 1.
    CREACIÓN DE UNACOMUNIDAD EN LÍNEA POSITIVA: Los valores, la promoción, y participación
  • 2.
    CREATING A POSITIVEONLINE COMMUNITY: Values, Advocacy, and Engagement
  • 3.
    RYAN ARNDT Global Community Manager for the International Game Developers’ Association (IGDA) @certainlysocial #igdacm
  • 4.
    RYAN ARNDT Administrador de la Comunidad Mundial Associacion Internacional de Desarrolladores Videojuegos @certainlysocial #igdacm
  • 5.
    WHAT IS THEIGDA? The world’s largest professional association for people who develop video games. Over 40 Special Interest Groups Over 100 Chapters around the world (YAY IGDA Colombia!) Education, Jobs, and Content for Video Game Developers Worldwide.
  • 6.
    MY STORY - Teacher(Social studies/English as a Second Language) + Game Audio Designer (15 games, casual/mobile) + Social Media Manager (Game industry conferences/events) = Community Manager
  • 7.
    WHAT I DO SupportIGDA Chapters, Special Interest Groups to dream big and help support their success. Promote the Organization Offer outside perspective to chapters/SIGs Provide social media support to IGDA volunteers on IGDA related matters Bring the voice of the community to the IGDA Board of Directors and Executive Branch
  • 8.
    WHAT I DO Promote and maintain http://facebook.com/IGDA.org http://twitter.com/IGDA http://youtube.com/theIGDA http://igda.org Content Creation Audio, video, writing, social media
  • 9.
    WHAT I DO Listening(reading) - 60% Helping - 20% Active Leadership - 20%
  • 10.
    EXAMPLE VIDEO CHAPTERSUPPORT OVER SOCIAL MEDIA/ PROMOTION OF THE ORGANIZATION
  • 12.
    HOW IS COMMUNITY MAINTAINED?
  • 13.
    A POSITIVE COMMUNITY CANNOT GROW WITHOUT SUPPORT
  • 14.
    SAD COMMUNITY :*( A COMMUNITY DOES NOT AUTOMATICALLY MAINTAIN ITSELF
  • 15.
  • 16.
    FOUNDATIONS FOR BUILDING APOSITIVE COMMUNITY
  • 17.
  • 18.
  • 19.
  • 20.
    BE WHERE THEYARE Make it easy to find the Community/Welcoming Team in multiple places online, not just main website. Create content that is welcoming and friendly
  • 21.
    HELP THEM TOJOIN IN Encourage people to ask themselves “How can I get involved?” If a conversation starts on one social network, don’t start by automatically telling them to contact you elsewhere, as this may lose them.
  • 22.
  • 23.
    Engagement “ S TART A C O N V E R S AT I O N ”
  • 24.
    Welcome with ahug! @IGDA OR @ C E RTA I N LY S O C I A L T W I T T E R H A S H TA G #IGDACM
  • 25.
    HOW TO KEEPPEOPLE ENGAGED
  • 26.
    ENGAGEMENT TIPS Support theflow of ideas between people Community news/Current events Contests/Crowdsourced Content Inspiring questions Casual/fun questions
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
    Contest - Winner CA N B E C R E AT I V E !
  • 32.
  • 33.
    INSPIRING QUESTIONS Encourage respectfulreflection about the industry Keeps tone of the community forward-thinking Help people to understand that they have the power to change the world.
  • 34.
  • 35.
    CASUAL/LIGHT casual/fun questions givehigher engagement help the community not take itself too seriously/get to self-involved balancing casual with serious - I try to reflect what life actually is.
  • 36.
  • 37.
  • 38.
    Empowerment “ S UP P O RT A N D C E L E B R AT E SUCCESS”
  • 39.
    HOW TO SUPPORT: THINK BIG TOGETHER Find out a person’s BIG ideas and help them to achieve where possible. “What is something you are doing right now that you are proud of?” “What would you love to be doing?”
  • 40.
    THINK BIG TOGETHER “Whatis something you are finding to be a challenge?” Open-ended question: Where do you need support?/ How can I help you to succeed? Support a person’s ability to innovate and surprise you
  • 41.
  • 42.
    none of thismatters unless everyone FOLLOWS THROUGH O N W H AT WA S DISCUSSED
  • 43.
    THINGS THAT IWORK TO ACTIVELY SUPPORT Respect Honesty Transparency Friendliness Discussion/interaction
  • 44.
    THINGS I ACTIVELYDO NOT SUPPORT Bias/hate speech Formation of groups towards a group of who want to exclude people.  others. Banning without a Consistent rudeness warning/reason Exclusion of certain users
  • 45.
  • 46.
    Humour and Creativity “B E C R E AT I V E A N D H AV E F U N ! ”
  • 47.
    HUMOUR/CREATIVITY game developers arecreative people by nature encourages thinking in new ways avoid sarcasm, but instead use humour that targets no particular person or group, but is simply fun. Sarcasm is easily confused online, especially when the audience is from many language backgrounds. can help deal with sensitive issues in the community
  • 48.
    SENSITIVE ISSUE EXAMPLE FUKUSHIMA GAME JAM
  • 49.
    FUKUSHIMA GAME JAM “Fukushimafaces great difficulties in its future. Not only are the scars from the earthquake and tsunami deep and fresh, but the effects of the nuclear disaster will be long felt as well,” an IGDA Japan statement read. “Game developers will tour the area and build a game together with students from the Tohoku area. They will create a game in only 30 hours, testing their creativity, talent, and abilities.”
  • 50.
    FUKUSHIMA GAME JAM Thetheme for the event is "Fun Overcomes Difficulty," and organisers said: "We're going to show the world that we are going to make it through, by showing our enthusiasm and energy."
  • 51.
    Fukushima Game Jam VI D E O O F S U P P O RT
  • 53.
  • 54.
    VALUES Inclusion - welcomenew people and ideas Engagement - encourage participation Empowerment - support success Humour and Creativity - do it all with a fun, full and balanced life in mind.
  • 55.
    QUESTIONS? ¿PREGUNTAS? RYAN@IGDA.ORG @IGDA/@CERTAINLYSOCIAL HTTP://FACEBOOK.COM/RYAN80E HTTP://FACEBOOK.COM/IGDA.ORG