6. 6
A C C E S S O R I E SS M A R T P H O N E S I N T E R F A C E S
Dependent on a pocket PC
for most functionality
These are pocket PC’s, not
wearable and inconvenient
Limited to interfacing
with external devices
• eyeHand is an autonomous wearable smartphone
• a dynamic projection mapping and display system
• a 3D touch and gesture interface
• a multi-layered biometric identification system
• a biometric key, wallet and IoT command center
• a sports, health and fitness monitor
THE WEARABLE SMARTPHONE
7. 7
THE WEARABLE SMARTPHONE
is the future of wearable computing
is your phone, Internet and live streaming
media and communications platform
8. 8
THE WEARABLE SMARTPHONE
is your touchscreen and gesture interface
maps your hand and fingers turning them
into the ultimate 3D interfacing system
9. 9
THE WEARABLE SMARTPHONE
is your sports, health and fitness monitor
maps your body, monitors your health,
streams your game and in an emergency, is your lifeline
10. 10
THE WEARABLE SMARTPHONE
books your flights and avoids security lines
is a wearable biometric identification system
with hand, fingerprint and heartbeat verification
18. 18
THE MARKET
The combined wearable market is valued at over
$835 billion dollars and by 2030 wearable smartphones
are projected to grow to 70% of the smartphone market*
* Price Waterhouse & Forbes
19. 19
COMPETITIVE LANDSCAPE
CICRET BRACELET
RITOT BRACELET
MICROSOFT OMNITOUCH
PUBLISHED PATENTS: None
STATUS: In Development
DESCRIPTION: A connected bracelet
that projects a display on the arm
PUBLISHED PATENTS: None
STATUS: In Development
DESCRIPTION: A bracelet that
projects the time on the hand
PUBLISHED PATENTS: None
STATUS: Not Active
DESCRIPTION: A shoulder mounted
projection display and interface
20. 21
Apple
Apple Watch
Samsung
Galaxy Gear
Fitbit
Surge
Thalmos Lab
Myo Band
Pebble
Time
eyeCam
eyeHand
Wearable Smartphone
vs. Accessory
Projection Display
3D Interface
Multi-layered
Biometric ID
Heart Rate & Fitness
Monitor
Mobile Wallet
COMPETITIVE MATRIX
21. 20
COMPETITIVE ADVANTAGE
EYECAM INTELLECTUAL PROPERTY
PUBLISHED PATENTS: 18 (covering an
array of wearable technologies)
STATUS: 10 granted patents,15 pending
and over 50 in preparation
DESCRIPTION: In 2013 eyeCam filed
a utility patent on the first wrist worn
mapping, imaging and projection
interfacing system with eyeHand,
the wearable smartphone
The eyeHand utility patent is pending,
published and under review in the US,
Europe, Japan, China, Korea and India
22. 22
THE TEAM
BRYAN DAVIS
President & CEO
Bryan is an entrepreneur,
inventor, business and
technology leader with
25 granted and pending patents and
co-founder of multiple companies
WALT MACLAY
CTO
Walt has over 30 years of
management experience in
custom electronics design for
manufacture and has applied his
leadership to many startups
JAMES FISHER
Chief Product Designer
An award winning product
designer, from 3D modeling
animation and patent illustration
to hardware and software integration
James brings new products to life
TOM MCCULLOUGH
VP of Business Dev
Tom has over 20 years of
management and sales
experience as CEO of Instant
Mobile Solutions, director at Siebel
Systems and head of sales at FS Studio
HEIDI GROSHELLE
Marketing Director
With 35 years of PR and
communications experience
Heidi is a recognized thought
leader and strategist for innovative
and disruptive technology companies
ALEXANDRA PONY
Communications Director
Alexandra is an outgoing
and creative storyteller,
strategist and hands-on PR
account manager with 10 years of
experience with innovative startups
JONATHAN SALZEDO
Chief Software Engineer
A skilled mathematician,
programmer and musician
Jonathan is fluent in multiple
computer languages with decades
of software engineering experience
KISHORE JETHANANDANI
Chief Analyst
MARK BRINKERHOFF
Chief Mechanical Engineer
President of Fusion Design
Mark has over 20 years of
management experience in
industrial design and turnkey solutions
with over 1,000 products developed
Market and technology
analyst, writer, economic
advisor and futurist Kishore
leads eyeCam’s business and financial
planning and product analysis
23. 23
DEVELOPMENT PARTNERS
PROJECT MANAGEMENT FIRMWARE ENGINEERING SOFTWARE ENGINEERING
PRODUCT DESIGN VIDEO PRODUCTION INTELLECTUAL PROPERTY
FINANCIAL MANAGEMENT BUSINESS DEVELOPMENT LEGAL & TRANSACTIONS
SurfaceInk
|Product Development
24. 24
DESIGN & ENGINEERINGDESIGN & ENGINEERING
PATENT & TRADEMARK
DESIGN & ENGINEERING
PATENT & TRADEMARK
BRANDING & MARKETINGDESIGN & ENGINEERING
PATENT & TRADEMARK
BRANDING & MARKETING
LICENSING & SALE
eyeCam is an innovation company, we develop products
for other companies to manufacture and sell as their own
BUSINESS MODEL
25. 25
REVENUE MODEL
eyeCam plans to sell its reference design kits to companies
such as Google, Apple, Microsoft, Fitbit, Nike, Sony, Casio
and other wearable product manufacturers and platform
developers
KEY ASSUMPTIONS
1. OEM license 2.75%/unit
2. Projected Unit Price $250 - $500
3. Sales of 330,000 Units in year 1 and over 1 million in year 2
4. Revenue growth curve based on comparable wearable launches
- Apple sold 3.9 million watches in Q3 2015*
- Fitbit sold 4.7 million fitness bands in Q3 2015*
* Source: IDC Worldwide Quarterly Wearable Device Tracker
26. 26
REVENUE PROJECTIONS
P&L Summary 2017 2018 2019
Total Revenue $0 $28,433,348 $78,461,649
COGS $0 $2,682,188 $3,579,979
Gross Profit $0 $25,751,196 $74,881,670
Gross Margin (%) N/A 90.5% 95.4%
Total Operating Expenses $7,560,616 $9,245,854 $26,787,641
Net Income $(7,560,616) $16,505,342 $48,094,029
Net Income Margin (%) N/A 58.0% 61.3%
Headcount 36 52 94
* Financial Model available upon request
27. 27
TIMELINE
MILESTONES
• eyeHand beta ready
• eyeHand projection
mapping/display
alpha ready
• eyeHand 3D interface
alpha ready
• eyeHand biometric ID
alpha ready
• Open Tech Center
• 1st Licensing Ag.
Beta Ready
Q3 2017
MILESTONES
• eyeHand design for
manufacture complete
• eyeHand projection
display beta launch
• eyeHand 3D interface
beta launch
• eyeHand Biometric ID
beta launch
• eyeCam IP transactions
platform alpha ready
Market Portal
Q4 2017
MILESTONES
• 3+ licensing agreements
• Complete first major
transaction
• Complete Series B round
of financing
• 1st Licensing revenue from
product sales
• OEM product Database
• Introduce new eyeCam/
eyeHand product lines
Market
Penetration
Q2 2018
MILESTONES
• Product specs done
• 10 granted patents
• 15 pending patents
• Competitive analysis
• Alpha ready
• Three OEM partners
• Ten service partners
• Complete Series A
Round of Financing
CURRENT
Proof of
Concept
* Development Plan available upon request
30. 30
NEEDS
CAPITAL REQUIREMENTS
• $10M Series A Convertible Note
• 8% Interest and convertible at a 20% discount
USE OF FUNDS
• $7.5M – Development
• $1.5M – Operations
• 1M – Marketing & Sales
31. 31
2017 2018 2019 2020 2021
LICENSING&
TECHSALES
PROJECTED REVENUE ($ Millions)
PROJECTED RETURN ON INVESTMENT
(BY YEAR 5)
ENTERPRISE VALUE $1.9 Billion
INVESTOR CASH FROM REVENUE $99,515
INVESTOR CASH ROI % 10%
VALUE OF HOLDINGS $16 Million
EQUITY ROI % 1608%
*Investor returns based on investment of $1 million
$28M
$79M
$185M
$284M
OPPORTUNITY FOR INVESTORS
eyeCam is introducing a profit
sharing model for innovation
Early stage Investors receive a
revenue interest in the licensing
and sale of all eyeCam products
PROJECTED ROI (BY YEAR 5)
(Based on investment of $1 Million)
ENTERPRISE VALUE: $1.9B
CASH FROM REVENUE: $99K
INVESTOR CASH ROI %: 10%
VALUE OF HOLDINGS: $16M
EQUITY GROWTH: 1608%
OPPORTUNITY
32. 32
THE POWER IS IN YOUR HAND
is positioned to be the leading innovator
in wearable smartphones – projected to grow to 70%
of the smartphone market
OPPORTUNITY