SXSW 2015 : "must knows" by BETC DIGITAL

1. INTERACTIVE
2015
SOUTH BY SOUTHWEST
#betcsxsw

2. SXSW INTERACTIVE IS THE LEAD FESTIVAL FOR
INNOVATION & CREATIVITY IN THE TECH FIELD
5"
1300
DAYS OF FESTIVAL "
FOR EMERGING TECHNOLOGIES, "
CREATIVITY AND NEW IDEAS
70K
ATTENDEES
CONFERENCES
2300
SPEAKERS
1M
TWEETS

3. 1. WITH GREAT POWER COMES
GREAT RESPONSIBILITY

4. GREAT RESPONSIBILITY
- THE SOCIETY -

5. Decoding Gender
Diversity in Tech
Diversity in Tech
Innovating Diversity
and Inclusion in Tech
Friday, March 13 Saturday, March 14 Sunday, March 15 Monday, March 16 Tuesday, March 17
Beyond the Diversity
Data: Strategies that
Work
Increasing the
Diversity of Tech
Startup Founders
Digital Diversity: How
Culture Impacts
Digital
How to Not Hire and
Retain Employees of
Color
Hands On: Inclusion,
Accountability and
Empowerment
Transgender in Tech
Legend of the Black
Techie: The New
Moses
Where Are The
Black Designers?
Why Does the Internet
Hate Women?
Creating Inclusive
Startup and Tech
Ecosystems
Why Black
Leaders Matter in
Technology
Women in Tech Can’t
Be Our Next
Endangered Species
She Rules: A Female
Leadership Panel
Latinos: Get Your
Voice into Product
Development
Pushing the Envelope
Forward: Latin@s in
Tech
Digital Democracy:
Amplifying LGBT
Stories
Girl Power(ed)

6. An end to brogramming?
JENNIFER HYMAN,
FOUNDER AND CEO OF RENT THE RUNWAY

7. IS THE SHARING ECONOMY FAILING?

8. Lots of -ISMSLOTS OF -ISMS

9. Freelancers vs. professionals

10. GREAT RESPONSIBILITY
- THE SELF-

11. Immortality
MARTINE ROTHBLATT,
CEO OF UNITED THERAPEUTICS

12. EXPLORING
OUR DIGITAL
CONSCIOUSNES
S TO CREATE
« MINDCLONES
»
BINA48, THE ANDROID ROBOT VERSION OF MARTINE’S WIFE

15. 'I think we should
be very careful
about artificial
intelligence. If I
had to guess at
what our biggest
existential threat
is, it's probably
that.’
ELON MUSK STEPHEN HAWKING

16. 2. LIFE WITH ROBOTS

17. IS IT OK TO HARM
OR TORTURE A ROBOT?

18. ROBOTS AS THE
ULTIMATE LEARNING
COMPANIONS?

19. CAN WE EMOTIONALY CONNECT
WITH A ROBOT?

21. MEET JIBO
CYNTIA BREAZEAL,
ASSOCIATE PROFESSOR AT THE MIT MEDIA LAB
FOUNDER AND CEO OF JIBO

23. Personal robots, the new story
SOCIAL ROBOTS AS CONTENT PLATFORMS
FOR HIGH-TOUCH ENGAGEMENT

24. 3. DESIGN THE WORLD

25. “”the solution to
every new
problem cannot
be tech only”
JOHN MAEDA, DESIGNER

26. “”design is
increasingly
crucial when
usage increases”
JOHN MAEDA, DESIGNER

30. design BUILDS TRUST

31. “Good design is about the ‘after-wow’ effect.
When people, after using your design, really feel
a long term wow effect”
JOHN MAEDA

32. THIS RAISES
THE
QUESTION OF
WEARABLES
ROBERT SCOBLE
Google glass shower, anyone?

33. We did things which
encouraged people to think
of Google Glass as a
finished product
ASTRO TELLER
CAPTAIN OF MOONSHOTS, GOOGLE X

34. 1/3 OF AMERICANS DITCH THEIR WEARABLE
DEVICE WITHIN SIX MONTHS. RESEARCH FROM ENDEAVOUR PARTNERS

35. “FROM WEARABLES
TO THERE-ABLES”
JOSH CLARK, UX DESIGNER

37. “THINK OF THE
CITY AS A
PLATFORM, WITH
AN OPEN API TO
SOLVE MAJOR
PROBLEMS”ERIC GARCETTI, MAYOR OF LOS ANGELES

39. 4. MAKE INNOVATION HAPPEN

40. “true innovation requires an
element of rebellion.”

43. ARE YOU A GROWTH
HACKER?

44. A GROWTH HACKER
TESTS AND LEARNS
FROM MANY
EXPERIMENTS
UNTIL HE FINDS
THE BEST
PERFORMING
ACQUISITION LEVER

45. GAIN NEW USERS
BY TESTING THE
MOST
PERFORMING
WORDING FOR
YOUR CALL TO
ACTION
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47. 5. REINVENTING CONTENT FOR
THE SOMO WORLD

48. OH HI MEERKAT

49. HEY PERISCOPE

51. “We didn’t set out to
build a site for
millennials. We built a
platform for how people
consume media today.”
JONAH PERETTI,
CEO/FOUNDER OF BUZZFEED

52. “75% OF BUZZFEED TRAFFIC COMES
FROM SOCIAL REFERRALS AND 50% OF
TRAFFIC COMES FROM MOBILE”
JONAH PERETTI, FOUNDER OF BUZZFEED

53. REMEMBER THE DRESS?

54. “ WE ARE SLAVES TO THE FAVES.”
SUMMER ANNE BURTON, HEAD OF BFF

55. THINK MOBILE FIRST?

56. THINK MOBILE FIRST?
FOR CONTENT?

58. “I DON’T HAVE ADD, I JUST DON’T HAVE
TIME FOR LONG FORM CONTENT!”
SYDNEY POLINCHOCK,13 YO STUDENT

60. SEE YA,
AUSTIN