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Proprietary and Confidential
Proprietary and Confidential
1. We compete in the $2.4 B consumer flying
camera market with a novel and defensible
solution to the ease of use problem
2. FAA waiver enables near term monopoly in the
$3.7 B commercial drone business for any drone
operations near people in the US
Why Vantage?
Proprietary and Confidential
ComplicatedDangerous and Loud
Existing Drones Remain Impractical
Danger makes autonomy hard, limiting ease of use
Proprietary and Confidential
Introducing Snap
‣ Easy-to-use
‣ Safe
‣ Portable
‣ Extensible
Mind-blowing aerial video for everyone.
SHIPPING NOW
Proprietary and Confidential
Snap is
Portable
THE LIGHTEST GIMBAL
STABILIZED 4K QUAD IN THE
WORLD
Proprietary and Confidential
Snap is Safe
THE ONLY HIGH PERFORMANCE
VIDEO QUAD THAT CAN BE
USED AROUND PEOPLE
Proprietary and Confidential
‣ Requires a structure that:
‣ Encloses swept volume of propellers
‣ Is transparent to axial thrust
‣ Is transparent to lateral flow from wind and movement (no turbulent eddies)
‣ Doesn’t break on impact
‣ Condenses to a form practical for transportation
‣ Weighs very little (it has to fly…)
‣ DJI (large competitor) has tried and failed at this. Propeller guards for the Mavic (a competing
product):
‣ Reduce flight time by a factor of 2
‣ Destroy portability
‣ Are not designed for forward flight, flight in wind, or impacts greater than 1.5 MPH
‣ Are clearly a bad copy of one of our earlier publicly shared designs
Safety + Performance = HARD
Proprietary and Confidential
SAFETY ENABLES
EASE IN USE AND
NEW SETTINGS
Proprietary and Confidential
Safety Enables
Ease of Use
GREATER LEVEL OF AUTONOMY FOR
TRACKING SHOTS AND AUTOMATED
SHOTS POSSIBLE WITHOUT RISK
*10 ft drop
Snap is Robust
MAGNETIC INTERFACES
BETWEEN COMPONENTS
ENABLE PORTABILITY, CRASH
SURVIVABILITY, AND IMPROVE
SAFETY.
Proprietary and Confidential
make it easy to swap and add
components to extend functionality
Endurance Rotor Set
- Alternate thrust module enables 1 hour flight time
- Still fits in backpack when folded
- Silent operation
Tracking Rotor Set
- Near silent operation, indestructible arm design
- 34 minute flight time, 53 mph top speed
- Elastomeric leading edge makes props safe
Snap is Extensible
Magnetic Interfaces
Proprietary and Confidential
Tracks
SHARABLE FLIGHT PATHS
Customers can author, share, and reuse
location specific flight paths and constraints.
This makes it possible for individuals to
benefit and build on the experience of the
community. It enables average people to
create extraordinary video by massively
simplifying the complexity of flight control.
Proprietary and Confidential
PERFORMANCE
HOVER CAMERA
PRACTICALITY
BEBOPHEXO AIRDOG
SOLO
MAVIC
PHANTOM
PHANTOM
Snap Market Positioning
SNAP
SPARK
Proprietary and Confidential
Head to Head Comparison
Video
Quality
Tracking
Auto
shots
Flight
Time
Packed
Weight
Noise Speed Range Safety Price
Snap
4k/30
1080/120
GPS, up to
35 mph
Orbit, Out
and Back
20 min base
60 min
extended
623 g
73dB base
45 - 62 dB
extended
34 mph
53 mph
extended
150 m direct
1 km
extended
Excellent $999
Mavic
4k/30
1080/60
Vision, up to
5 mph
3rd party only
21 min actual
(27 claimed)
725 g 74 dB
9 mph direct
40 mph
extended
80 m direct
7 km
extended
Dangerous $999
Spark 1080/30
Vision, Spark
doesn’t move
limited 14 min 300 g 73 dB 22 mph
100 m direct
500 m
extended
Medium $499
Hover
1080/30
Digital
stabilization
Vision, limited
functionality
limited 9 min 238 g LOUD 20 mph 20 m Excellent $499
Karma
4k/30
1080/120
none none 16 min 2165 g not tested 34 mph Up to 3 km Dangerous $1099
“direct” - control using a smartphone
“extended” - Using alternative rotor sets or range extenders
Proprietary and Confidential
Fast Growth: 

40% - 60% annual growth rate*
Large Existing Market:

$2.4 B consumer and $3.7 B
commercial revenues for flying cameras*
Massive Potential:

UAV market to be $127 B by 2020**
Multi-Billion Dollar Opportunity
*Gartner **Price Waterhouse Coopers
Proprietary and Confidential
Vantage achieved history waiver
from FAA for CNN to use Snap
commercially over people
Expand to wide range of
commercial drone opportunities
near people - professional sports,
events, security, law enforcement
Use visibility in commercial
operations to increase
consumer demand
Commercial Opportunities
Proprietary and Confidential
Multiple Revenue Channels
1. Hardware sales Direct and distributor sales
channels
2. Accessory sales Add-ons and reoccurring
revenue
3. Commercial sales Monthly service fee model
4. “Pro edits” Integrated backend editing
service for consumer customers
5. “Pro tracks” Software/content sales for
consumer customers
6. Accessory licensing Royalty revenue from
3rd party accessory manufacturers
Proprietary and Confidential
Strong Evidence of Demand
1. Direct Sales 1400 units sold to date with an
eCPA of $67. Ongoing sales today.
2. Amazon Forecast 4000 units/month and
offered $250K in marketing support in
exchange for brief exclusivity.
3. Drone Nerds Largest drone distributor in US
interested in first order of 1000 units
4. Apple Interested in carrying Snap in their 489
stores, forecast sales of 4000 units/month
5. Commercial sales Current orders from CNN
and strong interest from other media, law
enforcement, professional sports, fire, security
Proprietary and Confidential
Snap is Defensible
User-created location-specific flight
behaviors, called “tracks” -> drone UGC
Tracks
Improve product experience
and increase switching cost
Module Ecosystem
Prevents copycats
Robust IP
Near term monopoly on commercial
drone operations near people
FAA Waiver
Proprietary and Confidential
TOBIN FISHER Co-founder/CEO
Co-founder, President, Ardica Technologies:
Led team to create novel micro fuel cell power system, doubled
li-ion energy density, awarded $2M+in military contracts
Co-founder/CEO, Sutro Media: App authoring tool, 1000+
apps created, 2.5 million+ downloads
Design Engineer, IDEO: ME design consulting
Associate, Integral, Inc: Strategy work for GM R&D,
Department of Justice
MS ME Joint Program in Design, Stanford University
BS ME with honors, Yale University
JOE VAN NIEKERK Co-founder/CTO
CTO, Xensr/ShadowBox: Developed one of the first
3d trackers for action sports
Software Engineer, Hood Technologies:
Wrote software for premium military gimbals
Project Engineer, Volkswagen: Built drive by wire
system for Stanley, DARPA Grand Challenge winner
Co-founder, 219 Design:
Mechatronic design consulting
MS ME Design Division, Stanford University
BS ME, University of Cape Town
Vantage Robotics Team
Proprietary and Confidential
COUNSEL:
Larry Kane at Orrick, Corporate counsel

Greg Hermanson at Knobbe, IP counsel
ADVISORS:
Bill Tai Took 17 companies to IPO 

Ralph Eschenbach Trimble CTO

Bruce MacGregor IDEO CIO

Chris Fry VP Eng Twitter and Salesforce

Michael Topolovac Light and Motion Founder,
Arena Solutions Founder, Crave Founder
Vantage Robotics Team
EMPLOYEES AND CONSULTANTS:
Craig Janik VP Engineering
Assaf Stoler VP Software

Meredith Mckee Marketing

Pavlo Manovi Principle Robotics Engineer

Aaron Breen Mechanical Engineering
Noah Shartle Mechanical Engineering

Alex Lerikos Mobile Development
James Squires Community Management
Chris Loew Industrial Design
PARTNERS:


Creative Contract Manufacturer
Ability Contract Manufacturer

Ambarella Image Processor
Raja Labs Mobile Development

Rhonda Ltd Camera Firmware
Backbone Media Marketing and PR
Lienau Sales
Proprietary and Confidential
This confidential summary is furnished on a
confidential basis and may not be quoted,
reproduced or distributed without the prior consent
of company. In exchange for this document, the
recipient agrees that it will keep all information
contained herein confidential and will use such
information only for the purpose of evaluating
recipient’s interest in investing in the company.
Any distribution of this summary and related
information without the prior written consent of the
company, is prohibited. All photography is for
comping purposes only.
Tobin Fisher
tobin@vantagerobotics.com
See more videos from Snap:
https://vantagerobotics.com/gallery

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Vantage Robotics

  • 2. Proprietary and Confidential 1. We compete in the $2.4 B consumer flying camera market with a novel and defensible solution to the ease of use problem 2. FAA waiver enables near term monopoly in the $3.7 B commercial drone business for any drone operations near people in the US Why Vantage?
  • 3. Proprietary and Confidential ComplicatedDangerous and Loud Existing Drones Remain Impractical Danger makes autonomy hard, limiting ease of use
  • 4. Proprietary and Confidential Introducing Snap ‣ Easy-to-use ‣ Safe ‣ Portable ‣ Extensible Mind-blowing aerial video for everyone. SHIPPING NOW
  • 5. Proprietary and Confidential Snap is Portable THE LIGHTEST GIMBAL STABILIZED 4K QUAD IN THE WORLD
  • 6. Proprietary and Confidential Snap is Safe THE ONLY HIGH PERFORMANCE VIDEO QUAD THAT CAN BE USED AROUND PEOPLE
  • 7. Proprietary and Confidential ‣ Requires a structure that: ‣ Encloses swept volume of propellers ‣ Is transparent to axial thrust ‣ Is transparent to lateral flow from wind and movement (no turbulent eddies) ‣ Doesn’t break on impact ‣ Condenses to a form practical for transportation ‣ Weighs very little (it has to fly…) ‣ DJI (large competitor) has tried and failed at this. Propeller guards for the Mavic (a competing product): ‣ Reduce flight time by a factor of 2 ‣ Destroy portability ‣ Are not designed for forward flight, flight in wind, or impacts greater than 1.5 MPH ‣ Are clearly a bad copy of one of our earlier publicly shared designs Safety + Performance = HARD
  • 8. Proprietary and Confidential SAFETY ENABLES EASE IN USE AND NEW SETTINGS
  • 9. Proprietary and Confidential Safety Enables Ease of Use GREATER LEVEL OF AUTONOMY FOR TRACKING SHOTS AND AUTOMATED SHOTS POSSIBLE WITHOUT RISK
  • 10. *10 ft drop Snap is Robust MAGNETIC INTERFACES BETWEEN COMPONENTS ENABLE PORTABILITY, CRASH SURVIVABILITY, AND IMPROVE SAFETY.
  • 11. Proprietary and Confidential make it easy to swap and add components to extend functionality Endurance Rotor Set - Alternate thrust module enables 1 hour flight time - Still fits in backpack when folded - Silent operation Tracking Rotor Set - Near silent operation, indestructible arm design - 34 minute flight time, 53 mph top speed - Elastomeric leading edge makes props safe Snap is Extensible Magnetic Interfaces
  • 12. Proprietary and Confidential Tracks SHARABLE FLIGHT PATHS Customers can author, share, and reuse location specific flight paths and constraints. This makes it possible for individuals to benefit and build on the experience of the community. It enables average people to create extraordinary video by massively simplifying the complexity of flight control.
  • 13. Proprietary and Confidential PERFORMANCE HOVER CAMERA PRACTICALITY BEBOPHEXO AIRDOG SOLO MAVIC PHANTOM PHANTOM Snap Market Positioning SNAP SPARK
  • 14. Proprietary and Confidential Head to Head Comparison Video Quality Tracking Auto shots Flight Time Packed Weight Noise Speed Range Safety Price Snap 4k/30 1080/120 GPS, up to 35 mph Orbit, Out and Back 20 min base 60 min extended 623 g 73dB base 45 - 62 dB extended 34 mph 53 mph extended 150 m direct 1 km extended Excellent $999 Mavic 4k/30 1080/60 Vision, up to 5 mph 3rd party only 21 min actual (27 claimed) 725 g 74 dB 9 mph direct 40 mph extended 80 m direct 7 km extended Dangerous $999 Spark 1080/30 Vision, Spark doesn’t move limited 14 min 300 g 73 dB 22 mph 100 m direct 500 m extended Medium $499 Hover 1080/30 Digital stabilization Vision, limited functionality limited 9 min 238 g LOUD 20 mph 20 m Excellent $499 Karma 4k/30 1080/120 none none 16 min 2165 g not tested 34 mph Up to 3 km Dangerous $1099 “direct” - control using a smartphone “extended” - Using alternative rotor sets or range extenders
  • 15. Proprietary and Confidential Fast Growth: 
 40% - 60% annual growth rate* Large Existing Market:
 $2.4 B consumer and $3.7 B commercial revenues for flying cameras* Massive Potential:
 UAV market to be $127 B by 2020** Multi-Billion Dollar Opportunity *Gartner **Price Waterhouse Coopers
  • 16. Proprietary and Confidential Vantage achieved history waiver from FAA for CNN to use Snap commercially over people Expand to wide range of commercial drone opportunities near people - professional sports, events, security, law enforcement Use visibility in commercial operations to increase consumer demand Commercial Opportunities
  • 17. Proprietary and Confidential Multiple Revenue Channels 1. Hardware sales Direct and distributor sales channels 2. Accessory sales Add-ons and reoccurring revenue 3. Commercial sales Monthly service fee model 4. “Pro edits” Integrated backend editing service for consumer customers 5. “Pro tracks” Software/content sales for consumer customers 6. Accessory licensing Royalty revenue from 3rd party accessory manufacturers
  • 18. Proprietary and Confidential Strong Evidence of Demand 1. Direct Sales 1400 units sold to date with an eCPA of $67. Ongoing sales today. 2. Amazon Forecast 4000 units/month and offered $250K in marketing support in exchange for brief exclusivity. 3. Drone Nerds Largest drone distributor in US interested in first order of 1000 units 4. Apple Interested in carrying Snap in their 489 stores, forecast sales of 4000 units/month 5. Commercial sales Current orders from CNN and strong interest from other media, law enforcement, professional sports, fire, security
  • 19. Proprietary and Confidential Snap is Defensible User-created location-specific flight behaviors, called “tracks” -> drone UGC Tracks Improve product experience and increase switching cost Module Ecosystem Prevents copycats Robust IP Near term monopoly on commercial drone operations near people FAA Waiver
  • 20. Proprietary and Confidential TOBIN FISHER Co-founder/CEO Co-founder, President, Ardica Technologies: Led team to create novel micro fuel cell power system, doubled li-ion energy density, awarded $2M+in military contracts Co-founder/CEO, Sutro Media: App authoring tool, 1000+ apps created, 2.5 million+ downloads Design Engineer, IDEO: ME design consulting Associate, Integral, Inc: Strategy work for GM R&D, Department of Justice MS ME Joint Program in Design, Stanford University BS ME with honors, Yale University JOE VAN NIEKERK Co-founder/CTO CTO, Xensr/ShadowBox: Developed one of the first 3d trackers for action sports Software Engineer, Hood Technologies: Wrote software for premium military gimbals Project Engineer, Volkswagen: Built drive by wire system for Stanley, DARPA Grand Challenge winner Co-founder, 219 Design: Mechatronic design consulting MS ME Design Division, Stanford University BS ME, University of Cape Town Vantage Robotics Team
  • 21. Proprietary and Confidential COUNSEL: Larry Kane at Orrick, Corporate counsel
 Greg Hermanson at Knobbe, IP counsel ADVISORS: Bill Tai Took 17 companies to IPO 
 Ralph Eschenbach Trimble CTO
 Bruce MacGregor IDEO CIO
 Chris Fry VP Eng Twitter and Salesforce
 Michael Topolovac Light and Motion Founder, Arena Solutions Founder, Crave Founder Vantage Robotics Team EMPLOYEES AND CONSULTANTS: Craig Janik VP Engineering Assaf Stoler VP Software
 Meredith Mckee Marketing
 Pavlo Manovi Principle Robotics Engineer
 Aaron Breen Mechanical Engineering Noah Shartle Mechanical Engineering
 Alex Lerikos Mobile Development James Squires Community Management Chris Loew Industrial Design PARTNERS: 
 Creative Contract Manufacturer Ability Contract Manufacturer
 Ambarella Image Processor Raja Labs Mobile Development
 Rhonda Ltd Camera Firmware Backbone Media Marketing and PR Lienau Sales
  • 22. Proprietary and Confidential This confidential summary is furnished on a confidential basis and may not be quoted, reproduced or distributed without the prior consent of company. In exchange for this document, the recipient agrees that it will keep all information contained herein confidential and will use such information only for the purpose of evaluating recipient’s interest in investing in the company. Any distribution of this summary and related information without the prior written consent of the company, is prohibited. All photography is for comping purposes only. Tobin Fisher tobin@vantagerobotics.com See more videos from Snap: https://vantagerobotics.com/gallery