Light December 2017. Please email kaiwei@thelightphone.com to learn more about our investment opportunities.

1. Technology that respects and empowers people.
Name of the legal entity: The Light Phone Inc (C corporation) | Logo mark: | Address: 19 Morris Ave, Brooklyn, NY 11205 | Company contact : Kaiwei Tang, kaiwei@thelightphone.com
The Light Phone Inc. 2017. Confidential.

2. Smartphones are
engineered to steal our
time and attention.
150 times a day
average number of times we check our phones. (US Mobile Users)
4 hours 40 minutes
average time we spend a day on our screens. (US Mobile Users)
Source: eMarketer, April 2016 | OfCom | OnePoll
We are habitually overwhelmed and
craving an escape from our phones.
OfCom’s 2016 survey showed that 15 million people have
already tried a digital detox.
OnePoll’s 2016 survey found that 40% of respondents felt they
had “not truly experienced valuable moments such as a child’s first
steps or graduation” because “technology got in the way”.
The Light Phone Inc. 2017. Confidential.

3. How can we find balance in our hyper-connected lives?
The Light Phone Inc. 2017. Confidential.

4. The Light Phone is a credit card sized
phone that only makes and receives
calls. A casual second phone that
inspires us to leave our smartphones
behind and enjoy quality time while
maintaining the peace of mind that
we’re still reachable by loved ones.
We call this experience, ‘go light’.
Using your existing phone number, it’s a
seamless extension of your smartphone
Our proprietary cloud software
is the first in US to provide a
“second phone, same number” service.
The Light Phone
Our first product - Your phone away from phone
Only voice calls
Uses your existing number
Carrier agnostic
Filters incoming calls
Stores 9 speed dials
3 days standby
The Light Phone is built to all federal and
carrier level specifications and regulations.
The Light Phone Inc. 2017. Confidential.

5. Unique Positioning
Complicated Simple and
well designed
Second Phone
Primary Phone
Talkase
John’s Phone
The Light Phone
M5 phone
Nokia
3310
Punkt
MP-01
Silent Circle
Black Phone2
Pebble
Time
Apple
Watch
Samsung
Gear S2
LG
Urbane LTE
Apple
iPhone 6s
Samsung
Galaxy s6
The only ‘second phone’.
The smartphone market is over-saturated with all kinds
of devices and controlled by just a few players. The Light
Phone created and is leading the second phone market.
Works regardless of the
distance away from your
smartphone.
Unlike other bluetooth devices, the Light Phone works
regardless of where your smartphone is. You can leave
your smartphone behind and ‘go light’ with light phone.
Second Phone, Same Number
Although the Light Phone has its own SIM, our software
makes it a seamless extension of your current phone by
The Light Phone is the only simple and ‘second’ phone in the market
that pairs with your smartphone and uses your existing number.
The Light Phone Inc. 2017. Confidential.

6. Our Achievements
Sales Figures Investments received Press Coverage
10,000+ 2000+
$1.2 MM
$400k
$150k
$3.2 MM Raised
Light Phone sold to 50 countries
since January 2017
66% US,13% EU, 5% UK, 6% Asia
International Press mentions since 2015.
Estimated media value: $4.1MM+
Revenue generated to-date
96% - Direct to consumer
4% - Retail / Wholesale
The Light Phone is manufactured by
Customer orders are fulfilled by
“ Light Phone is a genius solution
for escaping the oppression of our
always-on economy and just living in
the moment for a change.”
from private investors through Feb. ‘17
Participants included:
& angel investors from the U.S. and China.
PALLY Technology
investment limited
The Light Phone Inc. 2017. Confidential.

7. Parents
7.8 million sold in U.S. annually
72% of parents are concerned about
smartphone distractions
7.8 million children between the ages of 8 and 12 will
be getting their first cell phones in the year 2018. 72% of
parents are concerned about smartphone distractions.
Simple Phone Users
24.2 million sold in U.S. in 2016
400 million sold globally in 2016
Simple phone sales are growing, but the only options are
less reliable 2G phones with the worst interfaces/designs.
Upgrade from bulky
and complicated old
feature phone
A second phone to
unplug and enjoy time
away from distractions.
(For a date, focused
work, outdoor activity,
family time, etc.)
Overwhelmed Smartphone Users
224.3 million users in U.S.
2.4 billion users globally
Whether you leave the smartphone for good, or only for a
couple hours, going light is essential to a healthy relationship
with technology.
Our Market
The Light Phone Inc. 2017. Confidential.

8. Customer feedback
Liz Anjos
Outdoor enthusiast
“This is perfect for runners. You have the ability to ‘unplug’
by getting away from the distraction of a smartphone while
out on the run, but the option to make or receive a call is
there if you need it... I tested it out and it works beautifully.”
55%
% of participants How long do users tend to ‘go light’
Kid’s phone, emergency back up, etc
53%
16%
39%
30%
Relaxing and vacation
Spend time with family
Focus and productivity
Outdoor activities
Other
19% of participants ‘go light’ and leave their smartphones
behind more than three times in a week.
42% of participants ‘go light’ and leave their smartphones
behind once or twice in a week
How do they ‘go light’ Light Phone Usage
Data from our direct survey to 344 existing customers.
In our user research we’ve learned about the different
ways people are using the Light Phone. Some users take
it regularly on smaller errands or coffee breaks, leaving
their phones at their computers, and other users take their
Light Phones out with them for meals, concerts or large
chunks of their weekends. The Light Phone is designed to
be used as little as possible and average weekly phone
call usage is still only 8.9 minutes per week.
20 minutes 4 hours
The Light Phone Inc. 2017. Confidential.

9. Growth OpportunityUse of Capital
Ramp up paid marketing
to acquire new users
Introduce Light Phone
with a flat monthly fee
(lower entry barrier)
Secure Carrier
Partnerships
Total paid marketing expense to-date: $45,670 =1% of our total expenses
Total customers to-date: 10,000+
Our CAC (customer acquisition cost): $4.50 per new customer
Current CAC is extremely low as most growth came through organic earned media.
Our current brand awareness, social media presence, and press coverage have
given us a huge growth opportunity to rapidly increase users through
paid media. (Ads, paid influencer and content promotion, etc)
We can offer a competitive plan perfectly paired to the features of our next
Light Phone in the US and overseas. Successful MVNOs (Mobile Virtual Network
Operators) have had specific target audiences, our target is simple: Light Phone
users. We will reduce up front costs by working with providers that have SIMs,
billing, and customer care offerings. Our users will pay a flat monthly fee for the
phone and unlimited service.
We are in conversations with carriers internationally. They want to offer the Light
Phone as an add-on when their existing customers get their next smartphone.
We plan to secure these partnerships in the coming months.
- In conversation:
- Plan to approach:
Cash outCash in
$1,306,508 (27%)
Research and
Development
$757,563 (16%)
Cost of Goods Sold
$1,002,576
Revenue
$150 Retail
$5 /month
$3,200,000
Investment
54%
Kickstarter
& preorders
(low margins)
45%
Orders
1%
Monthly
service fee
(Started in
Q3 17)
$674,071 (14%)
Salaries and related
$429,255 (9%)
Legal, Consulting, etc
$45,670 (1%)
Marketing / BD
$152,498 (4%)
SIM / Service
$830,624 (17%)
Software
Development
$318,430 (7%)
Operation
$233,869 (5%)
Interest Expense
From Oct 2015 to Present
The Light Phone Inc. 2017. Confidential.

10. Sales Channels Revenue Projection
Launch 2nd gen
Light Phone
Ram up marketing
budget (1.6MM+)
Trial run with
a carrier
60,000
phones sold
$9 MM
Move production to
lower cost factories
25% revenue from
Light service plan
3+ carrier partners
in US, UK and EU.
175,000 phones sold
$28.9MM
325,000 phones sold
$62.5MM
30%+ revenue from
Light service plan
6 carrier partners
(US/UK/EU/Asia)
510,000 phones sold
$100.2MM
870,000 phones sold
$176.7MM
2018 2019 2020 2021 2022
1. Direct: Phone Only
Selling Light Phones directly to consumers through
our carefully branded website, lightphone.com.
2. Direct: Phone & Service Plan
A monthly subscription for phone and service offered by us
to consumer. (a high margin recurring revenue model)
3. Carriers:
The Light Phone will be sold as a second phone or child’s
phone to their users as an addition to their existing plans.
5. Business to Business:
Working with other businesses that are interested in
purchasing Light Phones for their employees, event
programs, or customers (i.e. luxury hotels or spas).
4. Retail Partners:
The Light Phone will be sold in a wide variety of retail
stores as an accessory to your smartphone.
We’ve partnered with retail agency, the Stable.
*net income positive
The Light Phone Inc. 2017. Confidential.

11. Recurring Revenue Model
Wholesale rates for voice and text are very low, allowing
us to offer a competitive plan with very high margins.
The plan is perfectly paired to the functions of the phone.
Simple and Transparent Plan
The Light Phone with unlimited voice, messaging and use of
other tools all for a flat monthly fee. The best deal around
for a simple phone user.
As cellphone users, we do not have full control over our
communication tools. Providing an easy, complete solution,
Light gives the power back to the users. Finally, a service
provider that you can trust.
In 2018, we’ll offer a flat monthly fee that includes:
+ +
+
Next Step
Second Generation Light Phone SIM with Unlimited Call/Texts
No hidden fees, complicated websites, or busy stores;
We’re launching a streamlined consumer experience
with a beautiful website account management portal.
Preliminary Spec:
4G/LTE network
Eink display
Waterproof
7 days battery life
The Light Phone Inc. 2017. Confidential.

12. Second Generation Light Phone
Coming 2018
Messaging
The Light Phone Two encourages the mindful use of
asynchronous text and audio messaging. We also
introduce Auto-Reply Messages, a very welcome feature.
Tools
The Light Phone Two is the swiss army knife of phones.
Set an alarm, hail an Uber, and get directions. Scroll
through tools with two physical buttons, a simple and
satisfying new experience.
Voice Commands
Voice is a powerful alternative to large screens. From
simple voice commands, effective audio messages, or a
cloud-based voice service parternship (like Alexa), the
Light Phone Two is the perfect form factor for voice.
The Light Phone Inc. 2017. Confidential.

13. John co-founded the design, strategy, and architecture firm Super-
Interesting! He is the Director of the Strategic Design program and
Assistant Professor of Strategic Design + Management, at Parsons School
of Design. He also teaches at the School of Visual Arts.
David brings 35+ years of experience in both hardware and software
engineering. From Window’s Phone Power Performance, Air Force
Satellite Imagery, hi-performance tools and engines for Apple, the first
DVD authoring systems, to Javascript Bench Program Architecture for
Microsoft, his expertise is one-of-a-kind.
Peter is a member of the mission-driven business community as a social
entrepreneur and an investor. His resume includes16 years as CEO in
manufacturing, 8 years as an angel investor, and 4 advising corporations
on mission-aligned capital strategy, deal sourcing and due diligence.
Founder of Sanctuary Computer, an artful user interface studio, based
on the Bowery in Chinatown, Manhattan. Hugh constantly pushes the
boundaries of merging sophisticated design and excellent devlopment.
Eileen Bayers
Sales and Operation
Peter Strugatz
Investment and Team Building
(Advisor)
Hugh Francis
Software
John Bruce
Marketing and Strategy
(Advisor)
David Simmons
Technology
Joe Hollier
Co-Founder / Brand
Ben was the co-founder, Chairman and CEO of Clearwire, the first
4G carrier in the US and Europe. He served as the President of Eagle
River Investments, a VC and PE fund focused on the telecom and tech
industries, and he also served on the Board of Directors of the Cellular
Telecommunications Industry Association. Ben currently is the Chairman
and CEO of Sarcos Robotics.
Ben Wolff
Telecommunication
(Advisor)
Joe studied design in SVA and graduated as valedictorian. He ran a studio
where he worked as an animator, director of photography, film maker,
illustrator and fine artist. Print Magazine recognized him as one of the
top 20 visual artists under the age of 30 in 2014 and he received the
prestigious ADC Young Guns award in 2016.
Eileen served as VP of operations at Working Assets/CREDO Mobile,
a direct marketing driven, $140 million, privately-held mobile and long
distance phone company. She managed operations and customer care
within the mobile phone business. She also served as the senior finance
executive at Credo
Kaiwei has10 years experience in product design and development for
the consumer electronic industry. He has brought12 mobile devices to
life, including Motorola Razr, by leading multi-national teams from design
stage through mass production. He has masters degrees in both design and
business administration from Institute of Design I.I.T. Chicago.
Kaiwei Tang
Co-Founder / C.E.O.
Boon worked for Foxconn Technology as hardware product manager in
China for over 10 years. He worked with Chinese suppliers and factories
extensively and has a track record of successfully launching products on
time. His background includes Mechanical Engineering and Management.
Boon Lin
Hardware
The Light Phone Inc. 2017. Confidential.