Vantage makes spectacular aerial video eay

1. Proprietary and Confidential

2. Proprietary and Confidential
ComplicatedDangerous and Loud Hard To Carry
Existing Drones Remain Impractical
Danger makes autonomy hard, limiting ease of use

3. Proprietary and Confidential
Introducing Snap
‣ Easy-to-use
‣ Safe
‣ Portable
‣ Extensible
Mind-blowing aerial video for everyone.
SHIPPING NOW

4. Proprietary and Confidential
Snap is
Portable
THE LIGHTEST GIMBAL
STABILIZED 4K QUAD IN THE
WORLD

5. Proprietary and Confidential
Snap is Safe
THE ONLY HIGH PERFORMANCE
VIDEO QUAD THAT CAN BE
USED AROUND PEOPLE

6. Proprietary and Confidential
‣ Requires a structure that:
‣ Encloses swept volume of propellers
‣ Is transparent to axial thrust
‣ Is transparent to lateral flow from wind and movement (no turbulent eddies)
‣ Doesn’t break on impact
‣ Condenses to a form practical for transportation
‣ Weighs very little (it has to fly…)
‣ DJI (large competitor) has tried and failed at this. Propeller guards for the Mavic (a competing
product):
‣ Reduce flight time by a factor of 2
‣ Destroy portability
‣ Are not designed for forward flight, flight in wind, or impacts greater than 1.5 MPH
‣ Are clearly a bad copy of one of our earlier publicly shared designs
Safety + Performance = HARD

7. Proprietary and Confidential
Safety Enables Multiple Key Benefits

8. Proprietary and Confidential
SAFETY ENABLES
EASE IN USE AND
NEW SETTINGS

9. Proprietary and Confidential
SAFETY ENABLES
NEW INTERACTIONS

10. Proprietary and Confidential
Safety Enables
Ease of Use
GREATER LEVEL OF AUTONOMY FOR
TRACKING SHOTS AND AUTOMATED
SHOTS POSSIBLE WITHOUT RISK

11. *10 ft drop
Snap is Robust
MAGNETIC INTERFACES
BETWEEN COMPONENTS
ENABLE PORTABILITY, CRASH
SURVIVABILITY, AND IMPROVE
SAFETY.

12. Proprietary and Confidential
make it easy to swap and add
components to extend functionality
Endurance Rotor Set
- Alternate thrust module enables 1 hour flight time
- Still fits in backpack when folded
- Silent operation
Tracking Rotor Set
- Near silent operation, indestructible arm design
- 34 minute flight time, 53 mph top speed
- Elastomeric leading edge makes props safe
Snap is Extensible
Magnetic Interfaces

13. Proprietary and Confidential
Tracks
SHARABLE FLIGHT PATHS
Customers can author, share, and reuse
location specific flight paths and constraints.
This makes it possible for individuals to
benefit and build on the experience of the
community. It enables average people to
create extraordinary video by massively
simplifying the complexity of flight control.

14. Proprietary and Confidential
Snap is Defensible
User-created location-specific flight
behaviors, called “tracks” -> drone UGC
Tracks
Improve product experience
and increase switching cost
Module Ecosystem
Prevents copycats
Robust IP

15. Proprietary and Confidential
‣ Patent-pending user created location-specific flight behaviors, called “tracks” enable most
advanced customers to improve product for community
‣ Patent-pending propeller shroud design enables safe and hassle-free operation
‣ Patent-pending micro gimbal enables top quality video in an absurdly light package
‣ Patent-pending magnetic snap-together architecture enables system to pack up for portability,
break apart on impact, and easily swap modules
‣ Patent-pending thermally conductive propellers prevent sand and dirt from damaging motors
‣ Endurance rotor set enables silent 1-hour flight time and fits in backpack
‣ Field Orientated Control (FOC) motor controllers enable blindingly fast control response for
stable flight and excellent wind performance
‣ Physical gestures
IP and Differentiating Tech

16. Proprietary and Confidential
PERFORMANCE
HOVER CAMERA
PRACTICALITY
BEBOPHEXO AIRDOG
SOLO
MAVIC
PHANTOM
PHANTOM
Snap Market Positioning
SNAP

17. Proprietary and Confidential
Head to Head Comparison
Video
Quality
Tracking
Auto
shots
Flight
Time
Packed
Weight
Noise Speed Range Safety Price
Snap
4k/30
1080/120
GPS, up to
35 mph
Orbit, Out
and Back
20 min base
60 min
extended
623 g
73dB base
45 - 62 dB
extended
34 mph
53 mph
extended
150 m direct
1 km
extended
Excellent $999
Mavic
4k/30
1080/60
Vision, up to
5 mph
3rd party only
21 min actual
(27 claimed)
725 g 74 dB
9 mph direct
40 mph
extended
80 m direct
7 km
extended
Dangerous $999
Spark 1080/30
Vision, Spark
doesn’t move
limited 14 min 300 g 73 dB 22 mph
100 m direct
500 m
extended
Medium $499
Hover
1080/30
Digital
stabilization
Vision, limited
functionality
limited 9 min 238 g LOUD 20 mph 20 m Excellent $499
Karma
4k/30
1080/120
none none 16 min 2165 g not tested 34 mph Up to 3 km Dangerous $1099
“direct” - control using a smartphone
“extended” - Using alternative rotor sets or range extenders

18. Proprietary and Confidential
Fast Growth:
40% - 60% annual growth rate*
Large Existing Market:
$2.4 B consumer and $3.7 B
commercial revenues for flying cameras*
Massive Potential:
UAV market to be $127 B by 2020**
Multi-Billion Dollar Opportunity
*Gartner **Price Waterhouse Coopers

19. Proprietary and Confidential
Working with FAA and CNN to get
historic waiver for commercial
flight near people
Expand to festivals, concerts, races,
sporting events, and weddings
Use visibility in commercial
operations to increase
consumer demand
Commercial Opportunities

20. Proprietary and Confidential
Multiple Revenue Channels
1. Hardware sales Direct and distributor
sales channels
2. Accessory sales Add-ons and
reoccurring revenue
3. Commercial sales Monthly service fee
model
4. “Pro edits” Integrated backend editing
service for consumer customers
5. “Pro tracks” Software/content sales for
consumer customers

21. Proprietary and Confidential
Beta/FCS
Shipped beta
units to early
customers
Initial sales
Delivered first pre-
order units
Direct Sales
‣ Deliver all pre-orders
‣ Sell to16,000
person email list
‣ Earned media
campaign
‣ Digital ad campaign
Add Amazon, Apple
‣$250 K in marketing
support from Amazon
‣1300-2000 unit/week
forecast from buyers
2017
Snap Plan to Market
Q1 Q2 Q3 Q4

22. Proprietary and Confidential
TOBIN FISHER Co-founder/CEO
Co-founder, President, Ardica Technologies:
Led team to create novel micro fuel cell power system, doubled
li-ion energy density, awarded $2M+in military contracts
Co-founder/CEO, Sutro Media: App authoring tool, 1000+
apps created, 2.5 million+ downloads
Design Engineer, IDEO: ME design consulting
Associate, Integral, Inc: Strategy work for GM R&D,
Department of Justice
MS ME Joint Program in Design, Stanford University
BS ME with honors, Yale University
JOE VAN NIEKERK Co-founder/CTO
CTO, Xensr/ShadowBox: Developed one of the first
3d trackers for action sports
Software Engineer, Hood Technologies:
Wrote software for premium military gimbals
Project Engineer, Volkswagen: Built drive by wire
system for Stanley, DARPA Grand Challenge winner
Co-founder, 219 Design:
Mechatronic design consulting
MS ME Design Division, Stanford University
BS ME, University of Cape Town
Vantage Robotics Team

23. Proprietary and Confidential
EMPLOYEES AND CONSULTANTS:
Craig Janik VP Engineering
Assaf Stoler VP Software
Ken Stephens Operations
Charlie Lozner VP of Marketing
Pavlo Manovi Principle Robotics Engineer
Aaron Breen Mechanical Engineering
Noah Shartle Mechanical Engineering
Alex Lerikos Mobile Development
James Squires Community Management
Chris Loew Industrial Design
COUNSEL:
Larry Kane at Orrick, Corporate counsel
Greg Hermanson at Knobbe, IP counsel
ADVISORS:
Bill Tai Took 17 companies to IPO
Ralph Eschenbach Trimble CTO
Bruce MacGregor IDEO CIO
Chris Fry VP Eng Twitter and Salesforce
Michael Topolovac Light and Motion Founder,
Arena Solutions Founder, Crave Founder
PARTNERS:
Bestronics Local Manufacturer
Defond Overseas Manufacturer
Ambarella Image Processor
Raja Labs Mobile Development
Rhonda Ltd Camera Firmware
Backbone Media Marketing and PR
Lienau Sales
Vantage Robotics Team

24. Proprietary and Confidential
Vantage Has Traction
‣ 1400 customer pre-order purchases at $930/unit
‣ Selected by CNN to be their drone partner for reporting near people
and a historic waiver with the FAA
‣ Currently in testing with Apple for inclusion in their 489 stores
worldwide
‣ Offered generous marketing package from Amazon in exchange for one
quarter exclusivity
‣ 1st Place, Sir Richard Branson’s Extreme Tech Challenge, 1300 entrants
‣ Vantage is one of two American camera drone companies shipping to
consumers (the other is GoPro)
‣ Vantage’s CEO was selected by FAA to co-chair Injury Prevention
Working group (Amazon is other chair)

25. Proprietary and Confidential
This confidential summary is furnished on a
confidential basis and may not be quoted,
reproduced or distributed without the prior consent
of company. In exchange for this document, the
recipient agrees that it will keep all information
contained herein confidential and will use such
information only for the purpose of evaluating
recipient’s interest in investing in the company.
Any distribution of this summary and related
information without the prior written consent of the
company, is prohibited. All photography is for
comping purposes only.
Tobin Fisher
tobin@vantagerobotics.com
See more videos from Snap:
https://vantagerobotics.com/gallery