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Bluetooth-World-2015-Delegate-Brochure
- 1. www.bluetoothworldevent.com where the internet of things connects CONNECTING THE $3 TRILLION IoT OPPORTUNITY APRIL 14 - 15 2015 SANTA CLARA CONVENTION CENTER, SILICON VALLEY, USA Industry leading speakers include Kenny Lauer VP Digital & Marketing Golden State Warriors Roland Labana Wireless, IoT, Sensors, Location - SW Mgr Motorola Mobility Thomas Powers, Ph.D. VP, Government Accounts, Siemens Hearing Instruments Siemens Chris Glode General Manager, MapMyFitness Under Armour Radek Tadajewski Founder & CEO Oort Daniel Bailin Director of Strategic Innovation HID Global Minsoo Lee, Ph.D. Chief Research Engineer, IoT Team LG Electronics Robin Heydon Fellow, Global Standards CSR Eric Friedman CTO & Co-Founder Fitbit Aaron Emigh CTO & Co-Founder shopkick Making the IoT a reality with Bluetooth 2015 SPONSORS INCLUDE
- 2. WELCOME! Dear Bluetooth colleagues and IoT enthusiasts, The Bluetooth Special Interest Group (SIG), in partnership with Informa Telecoms & Media, is proud to present the next generation of the Bluetooth World series. Last year’s event series gave exclusive insights on the future of Bluetooth® technology to a record number of industry experts and Bluetooth product innovators. In 2015, the conference series is continuing its global run hitting California, Shanghai and London. Building on 2014’s momentum, 2015 will be bigger and better— more sessions, more tracks, bigger exhibit area and more. With a global presence and expanded program, the Bluetooth World series will drive more attendees and enable the industry's top leaders, developers, engineers, analysts and media to gather and explore the growing Internet of Things (IoT) enabled by Bluetooth technology. The Bluetooth World series offers insights on the latest IoT products and devices as well as networking opportunities with senior-level decision makers. There are many ways to participate in the conference program as either an exhibitor, Hackathon participant, sponsor or attendee simply there to network and learn about the growing world of Bluetooth in the IoT space! As the only global conference focusing on Bluetooth in the IoT arena, these events shape the industry platform by enabling participants to share and learn best practices, explore various growth opportunities, evaluate business models, and network with colleagues from across the ecosystem. We look forward to seeing how you will make an impact in the Bluetooth industry in 2015 through the Bluetooth World series events! Mark Powell Executive Director Bluetooth SIG COVERING THE LATEST TOPICS IN THE BLUETOOTH INDUSTRY WITH A FOCUS ON IoT Visit www.bluetoothworldevent.com to learn more today! AUDIO BLUETOOTH WORLD 2015 AT A GLANCE CONFERENCE DAY ONE CONFERENCE DAY TWO Keynote Presentations: Bluetooth Releases & Their Roles in IoT • The developing market for Smart Buildings and how Bluetooth is the best technology • Beacons in the sports arena using Bluetooth Smart and next generation proximity features Keynote Presentations: Wearables, Fitness & Start-Up Campaign Tools • The advantages of Bluetooth low power consumption in IoT devices • How Bluetooth will evolve the growing IoT ecosystem TRACK A TECHNICAL STRATEGY • Evolution of Bluetooth devices in IoT • Bluetooth market development in IoT • Designing Bluetooth enabled IoT devices • Building efficient solutions with Bluetooth as the connectivity source TRACK B DEVELOPERS’ SUMMIT TRACK A TECHNICAL STRATEGY • Security in the connectivity space • Bluetooth technology in developing IoT markets • Mesh & Beacons • Bluetooth enabling the IoT developer ecosystem and the emerging role of appcessories TRACK B DEVELOPERS’ SUMMIT
- 3. ENTRANCE TECHNICAL STRATEGY ENTRANCE DEVELOPERS' SUMMIT ENTRANCE 01 02 03 04 05 06 07 08 10 11 13 12 14 15 16 17 18 19 20 21 09 Innovation Zone Dialog Semiconductor Zone Hackathon BLUETOOTH WORLD HACKATHON The Hackathon offers developers, designers, and entrepreneurs an opportunity to pitch app and product ideas, form teams, build prototypes and present to our Hackathon judges. This is a great way to gain early access to developer platforms, hone and advance your skills, and meet other hackers and leading Bluetooth experts in the industry! Visit CSR at Booth #16 for your chance to win great CSR enabled products! WANT TO SPEAK, EXHIBIT OR SPONSOR? Contact Patrick Ahern to discuss options and develop a customized package to suit your individual requirements. Patrick Ahern Account Manager Email: patrick.ahern@informa.com Office: +1 650 396 2930 Mobile: +1 415 377 5097 BLUETOOTH WORLD 2015 FLOORPLAN Book your Passes at www.bluetoothworldevent.com
- 4. Press Analyst 7% Audio Product Manufacturer 6% Industry Association 5% Hardware Manufacturer 4% Developer 2% Internet 5% Module/Chipset Vendor 4% Medical Devices 4% Wearables Manufacturer 2% Test & Measurement 3% Consumer Electronics 23% Semiconductor 19% Industry Association 11% Sporting Goods Manufacturer 1% Other 4% Job Title Breakdown: Visit www.bluetoothworldevent.com to get involved today! VIP NETWORKING A favorite from 2014's event, the Speed Networking Zone returns for more valuable opportunities to connect with key stakeholders and decision makers. Acclaimed by sponsors and VIPs alike, our dedicated VIP Relations team will line up a host of top-level decision makers, guaranteeing new leads and partnerships in minutes. Our team will line up private and tailored meetings with decision makers before the show, thereby maximizing your opportunities to develop those pivotal relationships. Contact Our VIP Relations team to take part in this valuable opportunity. Melinda Templeman VIP Relations Manager E: melinda.templeman@informa.com T: +1 650 396 2931 EXPERIENCE THE LATEST IoT PRODUCTS AND DEVICES AS WELL AS NETWORKING OPPORTUNITIES WITH SENIOR-LEVEL DECISION MAKERS “ “ CxO/President......................15% VP/Director/Head ................25% Marketing/Business Development ...... 7% Press/Analyst ......................5% Project Manager/Product ....17% Engineering/Technics/Architect ..........24% Developer/Other ..................7% The facilitation of meetings at Bluetooth World was a really nice component of the exhibitor package. Having meetings already set up prior to the start of the show was very useful. The speed networking was also a good way to meet people and was an efficient use of time. Kristen Papa, Director of Marketing, Brivo Labs I thought the speed networking session was quite useful. It gave me the opportunity to meet some of the attendees of Bluetooth World who I may not have met otherwise and some turned out to be helpful contacts. Pratyash Dave, Field Applications Engineer, Nordic Semiconductor Company Profile:
- 5. www.bluetoothworldevent.com Neil Mawston Executive Dir., Global Wireless Practice Strategy Analytics Sonny Vu CEO Misfit Wearables Jose Bohorquez Co-Founder & CEO Skulpt Eric Miller CEO Avi-on Labs Andrew Xue Founder & President ActvContent Paul Asel Managing Partner Nokia Growth Partners Simon Słupik CTO & Co-Founder Seed Labs Mark Kirby Technical Lead Matchbox Mobile Bill Saltzstein President Code Blue Consulting Anthony Gonzales Co-Founder Force Impact Technologies Jeffrey Dungen Co-Founder & CEO ReelyActive Brett Bjorkquist Dir., Product Development - Advanced Solutions Voxx International Bruce B. Cox Founder & CEO Xycast Ulrich Ditschler CEO & Founder TobyRich Lee Ratliff Principal Analyst IHS Kevin Cote Sr. Director, Digital Golden State Warriors Brian Russell VP of Business Development, Wireless Remote Patient Monitoring Covidien Bill Morelli Director, IoT, M2M, & Digital ID IHS Anupam Rastogi Principal Nokia Growth Partners Morten Hansen VP Partnerships & Connectivity, Global Marketing GN ReSound Tejas Mehta Research Analyst Parks Associates Jason Rogers Technical Director, Smart Home Lowe's Home Improvement Angela McIntyre Research Dir., Consumer Technology & Markets Gartner Sean O Sullivan CEO LocalSocial Maxine Bingham Founder, Editor-In-Chief, Publisher IoT Perspectives LEARN HOW TO BUILD THE IoT WITH BLUETOOTH FROM CxO's, FOUNDERS, DEVELOPERS AND EXPERTS INCLUDING:
- 6. Visit www.bluetoothworldevent.com to get involved today! 17.30 END OF CONFERENCE DAY ONE CONFERENCE DAY ONE - WEDNESDAY APRIL 14TH SESSION: EVOLUTION OF BLUETOOTH DEVICES IN IOT Thinking Like a Customer & Testing Like an Engineer • How to test interoperability while accounting for the entire ‘Bluetooth Experience’ • Real world examples of how Bluetooth Smart implementations met customer expectations Case Study: Changing Dumb Devices to Smart Devices through Bluetooth Control Connected Fitness Applications & Partnerships Making Economical Sense: Cost Effective Solutions • Cost of designing systems and devices with new Bluetooth releases • The rapid decrease in the cost of sensors PANEL: Platforms and Data Interoperability • A discussion on different OS kits used in various segments • Platform, system and connectivity partnerships • Data share and emerging platforms 15.00 BREAK (SPEED NETWORKING & EXHIBITION VISIT) 12.10 NETWORKING LUNCH & EXHIBITION VISIT TECHNICAL STRATEGY DEVELOPERS’ SUMMIT SESSION: BLUETOOTH MARKET DEVELOPMENT IN IoT Smart Connections: Technicalities Behind Smart Homes, Cars & Phones • Bluetooth’s role in the changing landscape of phones and cars • Connecting the smartphone to the smart home and smart car Enriching the Hearing Experience Through Bluetooth • Outcome measures, and directional microphone technology • How to wirelessly connect audio devices—phones, TVs, and MP3 players and smartphone apps like Pandora Radio, Google Maps, driving instructions and FaceTime video calls—to hearing aids The Freedom of Bluetooth • How the latest Bluetooth release enables flexibility of apps • Trends in simplifying access to the internet via Bluetooth PANEL: Perception vs. Reality: The Bluetooth Challenge • Bluetooth Myth Busters SESSION: BUILDING EFFICIENT SOLUTIONS Configuration and Evolution of Devices and Designs • Challenges & successes of designing low power solutions • Matching features to applications • Application showcase SIG Developer Toolkit • D3T • Working with the SIG Steve Hegenderfer Head of Developer Program Bluetooth SIG Developing Technology That Is BOTH Low Power & High Speed • Eliminating the trade-off between low power and high data rate • mbed OS architecture and release schedule PANEL: Hottest Profiles for Each Technology (Smartphones, Tablets, Wearables) • OS Roadmap: Which profile to use? 08.00 ANALYST BREAKFAST BRIEFINGS Privacy & Information Economy of Wearable Electronics & Smart Home Appliances & Devices Shaping the Market: Market Sizing & Market Share • A feel for the market, the main players, where it is headed, and how wearables will play a role How Will Bluetooth Evolve for the IoT? • Contexts (i.e., connected: home, car, city, building, etc.) • Cost, range, latency, reliability, power consumption • Ease of use • Security • Architecture The future of mHealth • Opportunities of connected and mHealth powered by Bluetooth • Interference, coexistence, interoperability and Bluetooth in medical environments • Health, fitness, medical devices & apps: What is the difference and what does it mean to me? • The FDA process for medical apps and devices 09.00 KEYNOTES Moving Forward: Bluetooth Classic to Bluetooth 4.2 & Bluetooth Smart Mark Powell Executive Director Bluetooth SIG Bluetooth: Connecting the Internet of Things The High Rise of Smart Buildings • When will we have Smart Buildings? • What is a smart building? • Why is Bluetooth the best technology? • The need for interoperability • The need for low power and low cost • The potential uses of Bluetooth Mesh & CSRmesh 10.00 BREAK (SPEED NETWORKING & EXHIBITION VISIT) Growth of Beacons • Playing the field: Beacons in the sports arena • Bluetooth smart & next generation proximity features • Technology partnerships • How beacons work with different operating systems The Future of Bluetooth & Its Role in IoT PANEL: Innovations Around the Newest Bluetooth Releases • New uses of Bluetooth • Roadmap of releases • Bluetooth IPR developments • Future proof technologies SESSION: DESIGNING BLUETOOTH ENABLED IoT DEVICES Optimizing Device Design – Creating Connected Devices Mastering Efficiency with Design Patterns DEBATE: Implementing Bluetooth via Chip Sets or ASICS? • Advantages and disadvantages of each • Power consumption • Cost • Performance • Adaptability • Is there still a debate on chip sets vs. ASICS or has the market settled on a technology type? 15.00 BREAK (SPEED NETWORKING & EXHIBITION VISIT)
- 7. CONFERENCE DAY TWO - THURSDAY APRIL 15TH www.bluetoothworldevent.com 12.10 NETWORKING LUNCH & EXHIBITION VISIT 08.00 ANALYST BREAKFAST BRIEFINGS Smart Buildings, Smart Cities • The role of Bluetooth in smart cities • How mesh solutions could be implemented • New developments in smart buildings and smart cities • Architectural requirements and how Bluetooth Smart enabled the architecture The Evolving Bluetooth Audio Market Keeping up with Wearables • Breaking industry and market updates, issues and trends • Is the market saturated? • How do companies differentiate themselves? • Does the wearables market change by region? • Consumers’ psychology – how to appeal to different segments and earn their trust • What is driving the wearables market – fitness or medical, or do they work together? • Partnerships in wearables • The power of data analytics 09.00 KEYNOTES Enabling the Wearables World • Transition from Wearables 1.0 to Now • Future applications and trends of wearables • Wearables challenge: Getting people to wear devices • Marketing to the general public & not only health nuts • Building a marketplace for wearables A Growing Ecosystem • Bluetooth's role in the IoT ecosystem development 10.00 BREAK (SPEED NETWORKING & EXHIBITION VISIT) Redefining Your Workout With Bluetooth PANEL: Managing the Successful Start-Up: Funding & Development • Getting the funds & tools you need • How to get funding, how to pitch for funding, what you need to have a successful crowd funding campaign 17.40 CLOSE OF CONFERENCE SESSION: SECURITY IN THE CONNECTIVITY SPACE Case Study: Bluetooth’s Role in IoT Security Connections PANEL: Tangled in Wireless Connections – Bluetooth’s Role in a Crowded Connectivity Space • Are there too many wireless connectivity technologies in a crowded space? How do they work together? • Connecting all of the devices using wireless technologies • Bluetooth in the wireless ecosystem: Where they co-exist & compete • A discussion on how Bluetooth Smart, NFC & Wi-Fi all fit in the wireless ecosystem SESSION: BLUETOOTH TECHNOLOGY IN DEVELOPING IoT MARKETS Game Changing Technology: Bluetooth in High Activity & Life Saving Markets Going to Market: Timing & Consumer Learning Curve • Reducing your time to market • Adjusting to changing customer demand Getting In Sync: The Bluetooth & Fitness Partnership • The advantages of Bluetooth low energy consumption • Choosing Bluetooth over other wireless connectivity technologies PANEL: Global Forecasting: Comparing How Different Market Sectors Will Grow Regionally Throughout 2015 TECHNICAL STRATEGY DEVELOPERS’ SUMMIT SESSION: BLUETOOTH ENABLING THE GROWING IoT ECOSYSTEM How the Bluetooth Smart Interface Enabled the Developer Ecosystem How Bluetooth Can Break Through the Barriers & Tackle the Developer Challenges Head On • Creating a more user-friendly device and system using Bluetooth • How Bluetooth can help with devices and systems being locked and limited SESSION: MESH & BEACONS Bluetooth & Mesh - Building the Future Network • Using Bluetooth Mesh to get wired performance without wires Energy Harvesting in Bluetooth Devices & Beacons PANEL: How to design, develop and launch a Beacon-friendly app • Beacons in retail and events • Best practices in privacy and earning the consumer’s trust • Payment and loyalty solutions via Bluetooth Beacons • How beacons enhance the user interface 15.10 BREAK (SPEED NETWORKING & EXHIBITION VISIT) 15.10 BREAK (SPEED NETWORKING & EXHIBITION VISIT)
- 8. Visit www.bluetoothworldevent.com to get involved today! Promoter and Associate members of the Bluetooth SIG are eligible for a 25% discount* *Discounts are at the discretion of Informa Telecoms & Media and are not cumulative Informa is PCI compliant and for security reasons now only accepts credit card payments via the event website and over the phone. For more information regarding hotels and accommodation at the event please visit the event website at www.bluetoothworldevent.com. For full terms and conditions please visit www.bluetoothworldevent.com The official events of 5001 Great America Parkway, Santa Clara, CA 95054 Tel (408) 748-7000 Visit the event website www.bluetoothworldevent.com Contact Melinda Templeman for Delegate Bookings melinda.templeman@informa.com 1 (650) 396-2931 PRICE AVAILABLE UNTIL 15 FEBRUARY 2015 $995.00 PRICE AVAILABLE FROM 16 FEBRUARY 2015 PRICE AVAILABLE FROM 6 APRIL 2015 Payment Terms: Informa Telecoms & Media payment terms require that all delegate fees are due in full on booking. Failure to pay for your reserved place may result in the booking being released. All fees include lunch, refreshments and event documentation. 15-16 SEPTEMBER 2015 Hilton Tower Bridge, London, UK 18 - 19 AUGUST 2015 Grand Hyatt, Shanghai, China UPCOMING EVENTS IN THE BLUETOOTH EVENT SERIES $1295.00 $1595.00 $299.00 $399.00 $499.00 $299.00 $399.00 $499.00 FREE $50.00 $100.00 $1999.00 $1999.00 $1999.00 Standard Conference Pass Start-Up Rate Developer Summit * Hackathon Start-Up Promo Pack (demo table plus 2 passes; qualifying companies) HOW DO I REGISTER?