Banks needs to be part of customers every decision making process and convert this continuous engagement to repeated use of banking products/services. This ingenious concept will help banks step out its shoes of being a financial partner to a friend who can be counted in their day to day lives by giving them exclusive rewards and offers to meet their everyday needs.

1. BANKING SOLUTIONS
TM

3. WHAT’S NEXT

4. Be the irst in your customer’s
mind when in need
Upgrade to Next-Gen Banking and
f

5. Next-Gen Banking
Benefits

6. Promote your financial services
/products and engage customers
through exclusive opportunities
provided by our solutions. New
financial offerings can be launched
and tested to better understand
market behavior and user dynamics.
Achieve increased customer
retention with reward programs,
cash-back points and localized/
personalized engagement with
your cardholders. Provide
additional benefits to customers
as they redeem points on your
exclusive platform.
Make your financial
solutions stand out
Increase Repeat
Engagement
Focus your marketing efforts on
profiled customers thereby
increasing the chance of a
conversion. Understand customer
purchasing habits through analysis
of purchases type, purchase
frequency, purchase patterns and
payment statistics.
Make inroads into different markets
with start-ups and corporate
partnership programs. Reward your
customers (and gain a head start
over your competitors) by offering
exclusive/negotiated deals to your
customers.
Identify
Customers with Value
Build new alliances
and gain market exposure
Robust, agile and scalable platform
to suit every requirement that com-
plements your financial services
and products with minimal running
costs and resource allocation.
Easy-to-maintain
engagement solution

7. Solutions for
Banking & Finance

8. Increase retention by providing a platform for your
customers and employees to earn and redeem points
Provide exclusive incentives to your Customers and
Employees for their loyalty
Internal Marketing avenue
Distinguished customer profiling features to provide
elite benefits within the program
Opportunity to invite and collaborate with Corporate
Partners
Closed
Reward Program
An intelligent ecosystem built to facilitate engagement between Bank, Customers and Merchants for their
mutual benefits. The portal provides an opportunity for your bank to use offers from merchants to reward your
customers and employees.

9. An advanced ecommerce platform that facilitates merchant-customer interaction. Know which customers you
want to keep and grow beyond your product-based view. Evaluate customer spending patterns and segment
them based on their actual value.
Advanced analytics to understand purchase patterns
and segment consumer base
Recommend your products according to customer
specific needs and purchase behavior
Empower customers by facilitating an opportunity to
choose what to do with the reward points, loyalty
bonuses, and gift vouchers
Avenue for cross-selling financial products and services
along with third party merchandise
A launch platform to test and introduce your new services
and products with minimum expenditure
Ecommerce Solutions

10. Deal Solution
A deal platform provides an opportunity for your bank to display the deals from your affiliate merchants. It can
be used to introduce value added revenue sources to your customer base and create market differentiation.
Foster loyalty and develop new customer touch points
Customization aided by language, tax, currency,
payment, customizable newsletters, and other
measurable features
Deliver in-demand personalized deals to customers,
with product specific suggestion
Collect and analyze big data for Business Analytics to
understand user behavior and improve your product
lifecycle

11. Effortlessly supplement your intrinsic revenue by offering unique promotional vouchers to your affiliate
merchants. Drive your affiliate merchants’ sales, thereby increasing your 'non-interest income' earned
through transactions.
Benefit from traffic-driven service charges from your
partnered sites
Use the coupon website ecosystem to increase your
brand’s online visibility
Vastly reduced start-up time and requirement of
minimal effort to run the platform with the help of
coupon affiliate feature
Coupon/Offer
Platform

12. Convert your website to a marketing engine, which can help you create a 360 degree online identity for your
brand. The platform can also be used to accelerate lead generation, optimize social media engagement,
customer segment targeting, and manage cross-channel campaigns. Analytics deliver insights into
performance, and aids in problem solving and decision making.
Form customer groups based on individual rating, for
targeted marketing
Increase online market exposure with Social Media and
Search Engine Paid Campaign Management and Email
Campaign tools
Bring customers closer to your brand with Inbound
Marketing
Social Media Monitoring to listen to what your target
audience is saying about you as well as your competitors
1:1 Customer Engagement based on customer
Shape marketing strategies using customer analytics
Marketing Cloud – Publish.
Engage. Analyze. Retain.

13. THANK YOU
TM