Consumer Behavior Analysis - Project Part 2
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In this presentation we came up with a solution of the problem that we identified for our target segment in Project Presentation Part - 1. Also, we came up with an innovative campaign that would help promoting our solution in the form of a mobile app.
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The document provides an overview of consumer behaviour and consumer research. It defines consumer behaviour as the study of how individuals make decisions to spend resources on consumption-related items. Consumer research involves systematically gathering and analyzing data to understand consumer thoughts, feelings, and behaviors. There are various types of consumer research methods, including surveys, experiments, focus groups, and in-depth interviews. Understanding consumer behaviour helps marketers make better strategic decisions and predict how consumers will react to marketing cues.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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PickUp, Improve conversions with scenario-based conversational AI.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Consumer Behavior Analysis - Project Part 2
- 1. 1 Pierre Poiret Sarah Quillien Flore Vallet MARKETING 650: CONSUMER BEHAVIOR PROJECT PART 2 Ravi Vaghanani Devaiah Adengada Ganapathy
- 2. SUMMARY 22 Who is our target segment? Review: Target Segment To learn more about the target segment We have the solution ! Which goal are they struggling to attain? Review: Unmet goals To overcome the main consumer barriers Key features To stick reach, keep and grow the customer base The consumer experience To appeal A striking communication
- 3. 3 4,900 International students 10% of the total Texas A&M students GOAL Achievement Fulfillment Self esteem THEY CARE ABOUT Making the most of their exchange Looking for the most convenient solution Don’t wanna be burdened by logistical issues Epicurean behavior to Maximize their pleasure OUR TARGET SEGMENT: THE INTERNATIONAL STUDENT COMMUNITY
- 4. INTERNATIONAL STUDENTS IN COLLEGE STATION STRUGGLE TO GO TO THE SUPERMARKET ALTERNATIVES AN UNMET GOAL
- 5. 5 I have a car I’m willing to help the international students But I have some concerns and expectations Good means to socialize Helping is rewarding Conveniency? THE U.S. STUDENTS COMMUNITY Price ? Guarantees for security?
- 6. OUR SOLUTION
- 7. REASONS TO USE IT’S FUN ! MAKE NEW FRIENDS RIDESHARING WITH CONFIDENCE: TRUST AND SAFETY DRIVERS: EASILY CUT YOUR MONITORING COSTS AND SAVE BIG $ PASSENGERS: GET AN EASY WAY TO REACH GROCERY STORES
- 8. HOW DOES IT WORKS? 11.520KConnect via Howdy Portal Pay (or not) 4 3 You are connected to the nearest driver available, according to the program you choose finds your position thanks to the GPS function of your phone 2 CONVENIENCE
- 9. 3 PROGRAMS Name Name Name PRICE FRINGE BENEFITS FREE RIDER WAY TO PAY!
- 10. THE DRIVER Name: Jennifer K., Experienced Number of trips published: 12 Registered on: 23 Dec 2015 Preferences: WalMart Estimated time: 30-45 mn ratings – 100% postive ratings Mobile: +1 3XX XXX XXXX Send a message THE CAR FORD MONDEO Comfort Plate XXxxxxXX
- 11. DRIVE SAFE The community SELF- MODERATES Using PROFILES AND RATINGS to evaluate members and vet those that do not respect THE SPIRIT OF POSITIVE COMMUNITY COLLABORATIONRATE YOUR MEMBERS IDENTITIES ARE AUTHENTIC Using the TAMU CUSTOMIZED NETWORK, TAMU NEtID required PHONE NUMBERS and EMAILS are both verified A FACEBOOK CONNECT so members can link their profile to their existing social network TEXAS A&M UNIVERSITY NetID TRUST AND SAFETY
- 12. FOCUS ON THE CONSUMER EXPERIENCE STATUS IS KEY … 5 Experience levels REFERRAL AND REWARDING STRATEGY First free ride ! Newcomer Intermediate Experienced Expert Ambassador Verified UIN, email and phone WELCOME ! % of positive ratings received >60% >70% >80% >90% # of positive ratings received 1 rating 3 ratings 6 ratings 12 ratings Seniority 1 month 3 months 6 months 12 months +
- 13. A STRIKING COMMUNICATION CAMPAIGN #ADOPTANINTERNATIONAL
- 14. A STRIKING COMMUNICATION CAMPAIGN
- 15. Although we think that decision-making about brands depends strongly on functional benefits, it all comes down to one question: HOW WILL THIS MAKE ME FEEL?
- 16. QUESTIONS?
Editor's Notes
- Mettre des informations, app page profil
- We run the risk that the US community still remains low involved. Why should US students do that? Low motivation, not receptive to rational arguments (about a cost saving, environmentally friendly solution) Our solution: employing buzz marketing, trying to affect emotional appeals, and making our product more appealing to the US community Using Texas A&M football players as ambassaders, here they are great influencers. If they accept to play the game, students may be more prompt to mimic them and use the app.
- We run the risk that the US community still remains low involved. Why should US students do that? Low motivation, not receptive to rational arguments (about a cost saving, environmentally friendly solution) Our solution: employing buzz marketing, trying to affect emotional appeals, and making our product more appealing to the US community Using Texas A&M football players as ambassaders, here they are great influencers. If they accept to play the game, students may be more prompt to mimic them and use the app.
- We run the risk that the US community still remains low involved. Why should US students do that? Low motivation, not receptive to rational arguments (about a cost saving, environmentally friendly solution) Our solution: employing buzz marketing, trying to affect emotional appeals, and making our product more appealing to the US community Using Texas A&M football players as ambassaders, here they are great influencers. If they accept to play the game, students may be more prompt to mimic them and use the app.