1. New Technologies
to Enhance Student
Learning
Internet Video: The Big Picture
on the Small Screen
Paul T.M. Hemenway, Ph.D.
BEA 2013

2. The Big Picture
On the Small Screen
Remember “the Golden Years” of TV?
l Three networks
l Heavy censorship
l Documentaries! (occasionally)
l No such thing as
• Reality TV
• Happytalk news
• Gay / Black / Asian / Aged / Vulgar “celebrities”
• Sex

3. The Big Picture
On the Small Screen
Today … all of the above, in excess
In addition, we also have:
l Plenty of real-life examples (good and bad)
l Plethora of short-form programming
l An eXpLoSiOn in content
More specifically:
l Broadcast programming w/out the broadcast
l Video on almost everything, now on the www

4. The Big Picture
On the Small Screen
Why should we care? 1
The research shows:
l The collective media experience is powerful
l Media images help lock in ideas
l Young men are particularly influenced visually
(high correlation of visual learning & testosterone)
l Use of multiMedia can facilitate learning …
… it’s not just edutainment
l And we’re talking … ubiquitous portable screens

5. The Big Picture
On the Small Screen
Why should you care? 2
l You wish to engage your students at their level
l You’re seeking illuminating illustrations and
transformational learning – i.e., you wish to
improve your story-telling
l You teach communication/s
l You’re bored!

6. The Big Picture
On the Small Screen
What has happened?
The ever-shorter story:
l 1920s: Theater ↔ Nwsprs ↔ Radio ↔ Movies
l 1950s: TV; Super 8 film & slide projectors
l 1970s: Star Wars; the Betamax & VHS
l 1980s: USAToday→shorter news; Internet;
sound bites shortened audio; MTV & music vid
l 1990s: PowerPoint; 60% cable saturation
l 2000s: “Clip culture” began w/ development of
broadband Internet service & YouTube; the wiki

7. The Big Picture
On the Small Screen
What can you use?
l Publisher ancillaries & film providers
l Proprietary providers
l Website clips (incl training videos)
l About.com
l Google videos
l YouTube – the mother lode
• The simple search
• You Tube for Schools
• New Channel One now > million new “artists”
• > 2600 science & educational channels (!)

8. The Big Picture
On the Small Screen
The FX of YouTube?!
l 1 billion UVs every month
l 72 hours uploaded every minute
l > 4 billion hours watched every month
l 25% global YouTube views on mobile devices
l Harlem Shake – in 2 weeks days > 12k videos
watched over 175 million times
l Most watched video ever: Gangnam Style –
as of 4/1/13 1.486 billion views

9. The Big Picture
On the Small Screen
What do I use?
l Tony Robbins from 1986 Personal Power on imp
of intrapersonal comm
l Don McKinnon from TechnicallyFunny.com on
ineffective PowerPoint
l The Marketing Mix Song (Business Studies take
on Paparazzi by Lady Gaga)
l Rushworth Kidder (President, Institute for Global
Ethics on Moral Courage)
l Social Media Revolution 13

10. The Big Picture
On the Small Screen
Social Media Revolution 13
Social Media Video 2013.mp4

11. The Big Picture
On the Small Screen
In sum
Just do it!
If you’d like my list …
l All audio/video used in
• Public Speaking
• Intro to PR
• PR Cases & Campaigns
• Issues Management
• PR Writing
l PRINT email on Dr. Paul’s “Forward Sheet”

12. New Technologies
to Enhance Student
Learning
Internet Video: The Big Picture
on the Small Screen
Paul T.M. Hemenway, Ph.D.
BEA 2013

13. The Big Picture
On the Small Screen

14. New Technologies
to Enhance Student
Learning
Internet Video: The Big Picture
on the Small Screen
Paul T.M. Hemenway, Ph.D.
BEA 2013