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Conveying your message
- 1. Conveying Your Message THE ELEVATOR PITCH IAN ARMSTRONG
- 2. How to Communicate to the Public? Who is your audience? In person (classes, presentations, science fairs, conferences, etc.) Through a media platform
- 3. Main Media Platforms Legacy media Radio Newspapers TV “New” or digital media Social media (or maybe just… the internet) Podcasts Videos Blogs VR
- 4. Utilizing Media Sources Each requires a different approach Digital media – Try things. Experiment. #realtimechem on Twitter Medium Legacy media – You need an elevator pitch (written and spoken) to get you in the door
- 5. Crafting the “Message” Who is your audience? Policy-maker? TV? Newspaper? Radio? What makes this interesting, or news worthy? What makes it meaningful to “mom and pop” and society? <2 minutes
- 6. The Elevator Pitch – The Problem State a Problem – Problem of interest without jargon Think of this as the “background”, but make it interesting Have a hook. “A verbal slap”. Why should people care? Stories, not data. Use colorful language. Get out of the technical writing mindset. Short statements that are “pithy” carry high impact
- 7. The Elevator Pitch – Presenting the Solution The solution is… You. (and your work) Use analogies! UpGoer 5 – a bit extreme, but valuable exercise. https://xkcd.com/1133/ http://splasho.com/upgoer5/
- 8. The Elevator Pitch – Am I Done? Practice it. Does it interest you? Does it interest your friends? Develop multiple versions for different audiences Record yourself. 70:20:10 rule 70% how you look 20% how you sound 10% what you say
- 9. The Good and Not So Good Shoutout: Simon Sinek, “The Golden Circle” Why? How? What? The Not So Good https://www.youtube.com/watch?v=LqLjyY4yQ5Y The Good https://www.youtube.com/watch?v=NBa0cnsRMUQ
- 10. Useful Links OU 3 Minute Thesis (A bit longer than a typical elevator pitch) 2016 1st Place, Sean McGraw (Phyics) And how he prepared 2017 Karie Whitman 2017 Rebecca Totton 2017 Enakshi Roy 2017 Ian Armstrong
Editor's Notes
- 21% of U.S. population listens at least monthly. Similar stats to Twitter usage. Audience is bigger, and more engaged than you think.