Social Media: Why Nings, Blogs, and Podcasts Should Be Partof Your Museum’s Marketing Toolkit to Reach New Audiences<br />...
Goal of this presentation: To promote a higher degree of social media literacy.<br />
To get there, we’ll:Define social media.Talk about what’s at stake.Strategize.Look at some very cool tools.<br />
“Social Media in Plain English”Source: commoncraft<br />
What Social Media isn’t…<br />Social media isn’tprint—it’s faster and cheaper.<br />Social media isn’t amonologue.<br />So...
So what isSocial Media?<br />Social media are electronic technologies and practices that people use to create, collaborate...
Examples of Social Media Tools<br />Wikis: Wikipedia <br />Social networking: Facebook*, LinkedIn,Ning*<br />Presence appl...
Why Should You Care?<br />Nearly 247 million Internet users in the U.S. alone; that’s 73% of the population. Source: Inter...
The Emerging Communications Model: Traditional vs. Decentralized<br />New Model<br />OldModel<br />
Start building your social media strategy:<br />Find the relevant networks.<br />Listen to what people are saying.<br />Pl...
The Three Rs of Marketing 2.0<br />Be Real: Ditch the old marketing hype. Tell the truth. Admit your mistakes.<br />Be Rel...
COSI’s Current Strategy<br />Gain insight into communities of interest<br />Build our brand visibility and authority<br />...
Nine cool tools – and how to use them.<br />
 <br />Webshots and flickr are photo- and video-sharing sites that provide you and your Guests with a variety of ways to e...
Photos taken by COSI Team, then uploaded to webshots.<br />
Photos taken by Guests, then uploaded to flickr.<br />
Awesome photo taken by Tim Purdue, then uploaded to flickr.<br />By sharing this, Tim became more than a Guest. He became ...
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, ...
1,472 people are following COSI on Twitter.<br />
 <br />Facebook is used by millions of people every day to keep up with friends, upload photos, share links and videos, an...
Keeping the Facebook page updated is a team effort.<br />
 <br />YouTube is the leader in online video and the premier destination to watch and share original videos worldwide.<br ...
Flip videocamera. About $150.<br />We shoot almost anything (as long as it’s short and entertaining).<br />
YouTube Example: What do frogs eat?<br />
 <br />Ning gives everyone the opportunity to create their own social networks for anything. Ning powers the largest numbe...
The kids are having fun with this one...<br />
The grownups are having fun with this one...<br />
WordpressWordPress is the world’s largest blogging tool, used on hundreds of thousands of sites seen by tens of millions e...
COSI WordPress Blogs<br />
Use Google to keep tabs on yourself: Set up a Google Alert with your museum’s name. You’ll receive a regular email of news...
Keeping tabs on yourself: Google Alert for “COSI”Some of the content isn’t relevant, but when it is, you’re bound to learn...
Podcasting: A podcast is a free video or audio series that you download from the web or iTunes and play on your computer, ...
Audio Podcasting Tools<br />Royalty-free music tracks are available online. About $30.<br />iTunes lets listeners find you...
Audio Podcasting <br />Getting the word out: I embed a link to my newest podcast in each monthly edition of COSI’s Teacher...
So, we’ve:Defined social media.Talked about what’s at stake.Strategized.Looked at some cool tools.<br />
What does it all mean?<br />The power is with the consumer.<br />Consumers are beginning in a very real sense to own our b...
So are we done?<br />Nope. There are indications that Generation Y’s (ages 18-24) “cravings for consumer technology applic...
Contact us!<br />Chris Hurtubisechurtubise@mail.cosi.org<br />Doug Buchanandbuchanan@mail.cosi.org<br />
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Social Media: Why Nings, Blogs, and Podcasts Should Be Part of Your Museum’s Marketing Toolkit to Reach New Audiences

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Social Media: Why Nings, Blogs, and Podcasts Should Be Part of Your Museum’s Marketing Toolkit to Reach New Audiences

  1. 1. Social Media: Why Nings, Blogs, and Podcasts Should Be Partof Your Museum’s Marketing Toolkit to Reach New Audiences<br />Presentation developed by Kelli Nowinsky, Shaun Holloway, Chris Hurtubise, Kevin Pfefferle & Doug Buchanan, COSIThe Ohio Museums AssociationMonday, April 6, 2009<br />
  2. 2. Goal of this presentation: To promote a higher degree of social media literacy.<br />
  3. 3. To get there, we’ll:Define social media.Talk about what’s at stake.Strategize.Look at some very cool tools.<br />
  4. 4. “Social Media in Plain English”Source: commoncraft<br />
  5. 5. What Social Media isn’t…<br />Social media isn’tprint—it’s faster and cheaper.<br />Social media isn’t amonologue.<br />Social media isn’t exclusive. Anyone with a computer, cellphone, PDA, and an internet connection can join the conversation.<br />Social media isn’t centrally controllable in the traditional sense. <br />
  6. 6. So what isSocial Media?<br />Social media are electronic technologies and practices that people use to create, collaborateand share content - opinions, insights, experiences, and perspectives - with each other.*What do you think?*Source: Wikipedia<br />
  7. 7. Examples of Social Media Tools<br />Wikis: Wikipedia <br />Social networking: Facebook*, LinkedIn,Ning*<br />Presence applications: Twitter*<br />Video sharing: YouTube* and Viddler<br />News aggregation: Diggand Reddit<br />Photo sharing: Flickr* and Webshots*<br />Social bookmarking: del.icio.us<br />Virtual reality: Second Life<br />Blogging: WordPress*and blogger<br />What others are you using?<br />
  8. 8. Why Should You Care?<br />Nearly 247 million Internet users in the U.S. alone; that’s 73% of the population. Source: Internet World Stats<br />Facebook: More than 175 million active users. Facebook’s fastest-growing demographic are people 35 and older. Source: Facebook<br />Blog reading has risen 66% on a global scale in a year; 60.3 million Americans have read a blog. Source: National School Public Relations Association / Ohio<br />43% of online consumers belong to a social network Source: National School Public Relations Association / Ohio<br />74% of social network users message friends as part of their daily routinesSource: National School Public Relations Association / Ohio<br />64% of teenagers ages 12-17 engage in at least one type of online content creation, up from 57% in 2004Source: National School Public Relations Association / Ohio<br />87% of parents of teenagers are onlineSource: National School Public Relations Association / Ohio<br />More than 40% of women in their 40s have social networking profilesSource: National School Public Relations Association / Ohio<br />
  9. 9. The Emerging Communications Model: Traditional vs. Decentralized<br />New Model<br />OldModel<br />
  10. 10. Start building your social media strategy:<br />Find the relevant networks.<br />Listen to what people are saying.<br />Plan how to be useful.<br />Engage with them.<br />
  11. 11. The Three Rs of Marketing 2.0<br />Be Real: Ditch the old marketing hype. Tell the truth. Admit your mistakes.<br />Be Relevant: Don’t interrupt people with information they don’t need or want – you’ll get tuned out. Find out what they want and need to hear from you.<br />Be Responsive: Marketing through social media isn’t a monologue. Customers expect you to respond – fast!<br />
  12. 12. COSI’s Current Strategy<br />Gain insight into communities of interest<br />Build our brand visibility and authority<br />Influence and promote our products & resources<br />Link building for traffic and search engine optimization<br />Drive traffic for ad revenue<br />Talk with the people!<br />
  13. 13. Nine cool tools – and how to use them.<br />
  14. 14.  <br />Webshots and flickr are photo- and video-sharing sites that provide you and your Guests with a variety of ways to enjoy photos and videos of your facility, events, and programs.<br />Guests can view COSI&apos;s Photo Albums or upload their own COSI photos to share them with friends and family…we then link to them.<br />
  15. 15. Photos taken by COSI Team, then uploaded to webshots.<br />
  16. 16. Photos taken by Guests, then uploaded to flickr.<br />
  17. 17. Awesome photo taken by Tim Purdue, then uploaded to flickr.<br />By sharing this, Tim became more than a Guest. He became a brand ambassador.<br />
  18. 18. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to the question: &quot;What are you doing?&quot;<br />Fans can follow COSI&apos;s Twitter updates (“tweets”) for short bits of science news, COSI announcements, answers to questions, and more.<br />
  19. 19. 1,472 people are following COSI on Twitter.<br />
  20. 20.  <br />Facebook is used by millions of people every day to keep up with friends, upload photos, share links and videos, and learn more about the people they meet.<br />Using Facebook, Guests can become a “fan” of COSI and a friend of RATiO (our lovable basketball-playing rat mascot) to get updates, special offers, and behind-the-scenes stuff. <br />
  21. 21. Keeping the Facebook page updated is a team effort.<br />
  22. 22.  <br />YouTube is the leader in online video and the premier destination to watch and share original videos worldwide.<br />COSI&apos;s YouTube Channel features homemade COSI-produced videos, film trailers, even videos produced by our Guests.<br />
  23. 23. Flip videocamera. About $150.<br />We shoot almost anything (as long as it’s short and entertaining).<br />
  24. 24. YouTube Example: What do frogs eat?<br />
  25. 25.  <br />Ning gives everyone the opportunity to create their own social networks for anything. Ning powers the largest number of social networks on the internet.<br /> <br />COSI&apos;s Nings include a Camp-In Memory Station for former and current campers and a social network built around COSI&apos;s Miracle-Gro Capital Scholars program.<br />
  26. 26. The kids are having fun with this one...<br />
  27. 27. The grownups are having fun with this one...<br />
  28. 28. WordpressWordPress is the world’s largest blogging tool, used on hundreds of thousands of sites seen by tens of millions every day. COSI&apos;s blogs include thoughts from COSI CEO David Chesebrough and a behind-the-scenes look at the development of our Lost Egypt exhibition.<br />
  29. 29. COSI WordPress Blogs<br />
  30. 30. Use Google to keep tabs on yourself: Set up a Google Alert with your museum’s name. You’ll receive a regular email of news, blog posts, and videos that mention YOU.<br />
  31. 31. Keeping tabs on yourself: Google Alert for “COSI”Some of the content isn’t relevant, but when it is, you’re bound to learn something new.<br />
  32. 32. Podcasting: A podcast is a free video or audio series that you download from the web or iTunes and play on your computer, iPod, or other digital audio device.<br />
  33. 33. Audio Podcasting Tools<br />Royalty-free music tracks are available online. About $30.<br />iTunes lets listeners find your podcast and download new editions easily.<br />A digital recorder plugs right into your computer with a built-in USB port. About $100.<br />Desktop audio editing software is easy to use. About $30.<br />
  34. 34. Audio Podcasting <br />Getting the word out: I embed a link to my newest podcast in each monthly edition of COSI’s Teacher e-News<br />COSI’s Learning Lab PodcastJanuary 2009 <br />
  35. 35. So, we’ve:Defined social media.Talked about what’s at stake.Strategized.Looked at some cool tools.<br />
  36. 36. What does it all mean?<br />The power is with the consumer.<br />Consumers are beginning in a very real sense to own our brands and participate in their creation.<br />We need to begin to let go.<br />A.G. LafleyCEO, Proctor & Gamble<br />
  37. 37. So are we done?<br />Nope. There are indications that Generation Y’s (ages 18-24) “cravings for consumer technology applications are leveling off.” The percentage of Gen Y:<br />Reading blogs or listening to podcasts remained flat at 45%;<br />Watching and posting videos on the Internet dropped 2%;<br />Using social-networking sites rose only slightly to 82%from 80 percent (boomers went from 18% to 28% in the same period)<br />Source: Accenture comparison of Winter 2008-2009 survey data with previous year.<br />
  38. 38. Contact us!<br />Chris Hurtubisechurtubise@mail.cosi.org<br />Doug Buchanandbuchanan@mail.cosi.org<br />

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