Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Welcome and thank you for joining
LinkedIn’s Live Broadcast
• We will start the Live Episode at 11am PT | 2pm ET
• Please ...
Beyond Cat Videos:
Driving Business
with Social Media
KOKA SEXTON
Global Industry Principal
Hootsuite
@kokasexton
ALEX RYNNE
Content Marketing Manager
LinkedIn
@amrynnie
STEVE ...
AGENDA
Making the case for social media
Scheduling tools and sourcing content
Mapping content to objectives
Measuring succ...
POLL QUESTION
Why did you tune in today?
Answer in the poll module on the console
Visual is the new headline
of marketers say
visual marketing was the
most important form of
content for their business,
se...
Search by photo color, category,
popular photos, photographer
leaderboard, and more
Create infographic, charts,
graphs and...
POLL QUESTION
Are you currently able to track
ROI from your social activities?
Answer in the poll module on the console
Single touch attribution models
First-touch: 100% credit to the first action Last-touch: 100% to the last action
Overcomin...
Overcoming the attribution challenge
Multi-touch attribution model
Allocate credit to multiple touchpoints
Cross-platform
avg. engagements
increase in engagement
vs. benchmark
increase in reach
vs. benchmark
Cross-platform
avg. r...
4 videos focused on social ROI
Each video had a CTA
Blog, eBook, webinar
on a $3K investment for
influenced pipeline
This video approach generated a
RESULTS
KOKA SEXTON
Global Industry Principal
Hootsuite
ALEX RYNNE
Content Marketing Manager
LinkedIn
STEVE KEARNS
Social Media Le...
STAY
CONNECTED
@LinkedInMKTG | lnkd.in/Blog
ALEX RYNNE
Content Marketing Manager, LinkedIn Marketing Solutions
@amrynnie |...
Beyond Cat Videos: Driving Business with Social Media
Beyond Cat Videos: Driving Business with Social Media
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Measuring Return on Education (ROE)
Next
Upcoming SlideShare
Measuring Return on Education (ROE)
Next
Download to read offline and view in fullscreen.

Share

Beyond Cat Videos: Driving Business with Social Media

Download to read offline

Social media isn't just a black hole of cat videos. It's a way to grow your business at scale. In fact, 78% of salespeople use social media to outsell their peers and customers are 29% more likely to purchase on the same day when social communications are a part of their buyer’s journey.

With proof like this, it’s time to get smart on how you leverage social media.

And to help your business post with poise, we’ve put together a superstar panel of social media managers to share:

• The tools, tips and tricks every social media marketer should know
• How the right digital presence can help you build brand awareness, generate leads and showcase thought leadership
• The types of content that perform best
• How to measure business impact from your efforts

Related Books

Free with a 30 day trial from Scribd

See all

Beyond Cat Videos: Driving Business with Social Media

  1. 1. Welcome and thank you for joining LinkedIn’s Live Broadcast • We will start the Live Episode at 11am PT | 2pm ET • Please note that the audio portion will stream through your PC/Laptop speakers. There is no separate dial-in option. Be sure to check your speakers to ensure they are turned on and that volume is at an audible level. • Please enter questions into the Q&A module • Check out the Resources module for the slides and related content • If you have any technical difficulties, please click on the Help widget BEFORE WE GET STARTED
  2. 2. Beyond Cat Videos: Driving Business with Social Media
  3. 3. KOKA SEXTON Global Industry Principal Hootsuite @kokasexton ALEX RYNNE Content Marketing Manager LinkedIn @amrynnie STEVE KEARNS Social Media Lead LinkedIn @stevektweets
  4. 4. AGENDA Making the case for social media Scheduling tools and sourcing content Mapping content to objectives Measuring success Campaign examples Just for fun
  5. 5. POLL QUESTION Why did you tune in today? Answer in the poll module on the console
  6. 6. Visual is the new headline of marketers say visual marketing was the most important form of content for their business, second only to blogging (38%) of social media marketer use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%) People remember 10% of information they hear three days later. But when paired with a relevant image, they retain 65% of the same information. of B2B marketers say creating visual content assets is a top priority
  7. 7. Search by photo color, category, popular photos, photographer leaderboard, and more Create infographic, charts, graphs and maps, or banners Over 1,030,000 free photos, vectors, and art illustrations Unite beauty and advanced technology to create a stunning website Beautiful, free photos gifted by the world’s most generous community of photographers Amazingly simple graphic design software
  8. 8. POLL QUESTION Are you currently able to track ROI from your social activities? Answer in the poll module on the console
  9. 9. Single touch attribution models First-touch: 100% credit to the first action Last-touch: 100% to the last action Overcoming the attribution challenge
  10. 10. Overcoming the attribution challenge Multi-touch attribution model Allocate credit to multiple touchpoints
  11. 11. Cross-platform avg. engagements increase in engagement vs. benchmark increase in reach vs. benchmark Cross-platform avg. reach
  12. 12. 4 videos focused on social ROI
  13. 13. Each video had a CTA Blog, eBook, webinar
  14. 14. on a $3K investment for influenced pipeline This video approach generated a RESULTS
  15. 15. KOKA SEXTON Global Industry Principal Hootsuite ALEX RYNNE Content Marketing Manager LinkedIn STEVE KEARNS Social Media Lead LinkedIn Q&A
  16. 16. STAY CONNECTED @LinkedInMKTG | lnkd.in/Blog ALEX RYNNE Content Marketing Manager, LinkedIn Marketing Solutions @amrynnie | linkedin.com/in/alexandrarynne STEVE KEARNS Social Media Lead , LinkedIn @stevektweets | linkedin.com/in/stevekearns3 KOKA SEXTON Global Industry Principal, Hootsuite @kokasexton | linkedin.com/in/kokasexton
  • shellyloy

    Oct. 21, 2017

Social media isn't just a black hole of cat videos. It's a way to grow your business at scale. In fact, 78% of salespeople use social media to outsell their peers and customers are 29% more likely to purchase on the same day when social communications are a part of their buyer’s journey. With proof like this, it’s time to get smart on how you leverage social media. And to help your business post with poise, we’ve put together a superstar panel of social media managers to share: • The tools, tips and tricks every social media marketer should know • How the right digital presence can help you build brand awareness, generate leads and showcase thought leadership • The types of content that perform best • How to measure business impact from your efforts

Views

Total views

2,950

On Slideshare

0

From embeds

0

Number of embeds

1,063

Actions

Downloads

54

Shares

0

Comments

0

Likes

1

×