Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World
Agenda:
What is Content Marketing?
Why Video?
Viral Content
Impact on SEO
The document provides information about video marketing tips, tools, and sites for small businesses. It discusses how video marketing is the future of content marketing as online video traffic continues to grow rapidly. Some key tips for small businesses include considering your target audience, promoting videos on social media, using creative titles and calls to action, embedding videos on your website to increase views and engagement, and positioning yourself as an expert by providing valuable video content.
This document provides information about video marketing, including statistics and tips. Some key statistics include:
- By 2017, internet video traffic will account for 69% of all consumer internet traffic worldwide.
- Nearly 20% of viewers will abandon a video within the first 10 seconds.
- Video marketing improves conversions, with posts with video attracting 3 times more links and video ads being 53 times more likely to result in first page search results.
The document then lists additional video marketing tips, such as using keywords in titles to improve searchability, including URLs in videos, and embedding videos on websites to increase views and time on site.
This edition’s topic states Multi Channel Networks (MCNs) and their business models and the way they disrupt the digital video and television markets, mostly via YouTube.
The document discusses best practices for social video on platforms like Facebook, Twitter, and YouTube. It provides statistics on video usage for each platform and notes that Facebook sees 8 billion daily video views from 500 million users. Two-thirds of small businesses plan to promote video on Facebook. It also discusses how to create effective social video content through storytelling and keeping videos short. The document emphasizes measuring video performance across social networks and integrating social data with other marketing technologies.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
The document is a report summarizing the findings of a survey of 78 marketing professionals about their video marketing efforts and plans. Some key findings include: 96% of participants invested in video marketing in 2016, with 30% spending over $500,000; 63% plan to increase their video marketing budget in 2017 by an average of 11%; 80% of effective marketers use video marketing automation software; YouTube and Facebook are the most commonly used platforms; and placement targeting on YouTube is most effective. The report provides insights to help marketers improve their video strategy.
Why Video Marketing is So Powerful: What's Up Everybody, Welcome Back to My C...In Marketing We Trust
Welcome to Trusted Conf. and welcome back to my channel! This week at Trusted Conf. we’re talking about why video marketing is so powerful with Ezgi Turan, Growth Marketing Manager at In Marketing We Trust.
Watch the video to get the full insights into why video marketing is so powerful.
We cover:
*Video as a business-critical digital marketing trend
*Online video to take over from TV screens
*Personalized video: the marriage of video marketing and personalization
*Influencer marketing: shoppable content
*The future of video marketing: growth and demand
The document discusses tips for effective video marketing. It recommends making compelling titles that use keywords, providing valuable content to position yourself as an expert, including your URL in the video, using branding opportunities like logos, always including an HTML link in video descriptions, posting videos to YouTube and your own website to increase views and drive traffic, and going beyond YouTube by embedding videos on your site.
The document provides information about video marketing tips, tools, and sites for small businesses. It discusses how video marketing is the future of content marketing as online video traffic continues to grow rapidly. Some key tips for small businesses include considering your target audience, promoting videos on social media, using creative titles and calls to action, embedding videos on your website to increase views and engagement, and positioning yourself as an expert by providing valuable video content.
This document provides information about video marketing, including statistics and tips. Some key statistics include:
- By 2017, internet video traffic will account for 69% of all consumer internet traffic worldwide.
- Nearly 20% of viewers will abandon a video within the first 10 seconds.
- Video marketing improves conversions, with posts with video attracting 3 times more links and video ads being 53 times more likely to result in first page search results.
The document then lists additional video marketing tips, such as using keywords in titles to improve searchability, including URLs in videos, and embedding videos on websites to increase views and time on site.
This edition’s topic states Multi Channel Networks (MCNs) and their business models and the way they disrupt the digital video and television markets, mostly via YouTube.
The document discusses best practices for social video on platforms like Facebook, Twitter, and YouTube. It provides statistics on video usage for each platform and notes that Facebook sees 8 billion daily video views from 500 million users. Two-thirds of small businesses plan to promote video on Facebook. It also discusses how to create effective social video content through storytelling and keeping videos short. The document emphasizes measuring video performance across social networks and integrating social data with other marketing technologies.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
The document is a report summarizing the findings of a survey of 78 marketing professionals about their video marketing efforts and plans. Some key findings include: 96% of participants invested in video marketing in 2016, with 30% spending over $500,000; 63% plan to increase their video marketing budget in 2017 by an average of 11%; 80% of effective marketers use video marketing automation software; YouTube and Facebook are the most commonly used platforms; and placement targeting on YouTube is most effective. The report provides insights to help marketers improve their video strategy.
Why Video Marketing is So Powerful: What's Up Everybody, Welcome Back to My C...In Marketing We Trust
Welcome to Trusted Conf. and welcome back to my channel! This week at Trusted Conf. we’re talking about why video marketing is so powerful with Ezgi Turan, Growth Marketing Manager at In Marketing We Trust.
Watch the video to get the full insights into why video marketing is so powerful.
We cover:
*Video as a business-critical digital marketing trend
*Online video to take over from TV screens
*Personalized video: the marriage of video marketing and personalization
*Influencer marketing: shoppable content
*The future of video marketing: growth and demand
The document discusses tips for effective video marketing. It recommends making compelling titles that use keywords, providing valuable content to position yourself as an expert, including your URL in the video, using branding opportunities like logos, always including an HTML link in video descriptions, posting videos to YouTube and your own website to increase views and drive traffic, and going beyond YouTube by embedding videos on your site.
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...Brightcove
This document discusses best practices for using online video in content marketing strategies. It finds that 9 out of 10 B2B marketers are using content marketing and the average company uses 12 different content marketing tactics. The content types that grew the most from 2011-2012 were virtual conferences, mobile content, research reports, and video. It recommends including video throughout the customer lifecycle, such as for SEO, social sharing, live events, and YouTube. It also suggests using video on mobile devices, creating video portals, adding calls to action in videos, and measuring the impact of video marketing efforts.
Embracing online video is important for companies to drive traffic, engage customers and boost sales, according to experts. Video usage is widespread and growing rapidly across various platforms like YouTube, social media sites and mobile devices. Studies show including video can significantly increase website traffic, social media engagement, press release views, and the chances of achieving top Google search rankings. The key is for companies to make a strategic investment in online video rather than just creating videos for the sake of it.
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Video marketing next practice and best practiceBrightcove
This document discusses best practices for using video marketing throughout the customer journey. It notes that 67% of the buyer journey is now digital and content-driven. Video is a powerful way to drive marketing results and the marketer's role has fundamentally changed. The document provides examples of companies like OnBase and Wiley that have implemented video gating and landing pages successfully to engage prospects and nurture leads. It emphasizes testing video placement and content to optimize engagement and conversion rates at different stages of the buyer journey.
Technology, creativity & data: How to tell your story, engage your audience a...Rapt Media
Rapt Media co-founder and CEO Erika Trautman presented on the future of short-form video at the 2015 Digital Shoreditch Festival in London to a packed crowd. In the presentation, she highlighted the perfect storm leading to the interactive video revolution as well as the importance of mobile devices as a way to consume video content.
YouTube is the largest video distribution platform but maintains a revenue split that provides low margins for multi-channel networks (MCNs) and content creators. However, YouTube's scale and market power make it very difficult to compete with. Rather than seeing YouTube as the entire business, MCNs should focus on driving superfans to higher-margin owned and operated channels, produce some independent content, and build direct customer relationships. The future of online video is promising as it allows for low-cost testing and global distribution, but MCNs must offer technology support, production capabilities, and develop non-advertising revenue streams to achieve sustainable margins beyond being mere aggregators. Amazon poses a serious competitive threat to YouTube due to its existing
Pixability, a YouTube marketing software company, announced that it raised $4 million in additional financing led by Point Judith Capital, completing a $8.1 million Series B round. The funding will be used to further expand Pixability's patent-pending YouTube marketing technology, increase their repository of YouTube data, and grow sales and business development efforts. Point Judith Capital's investment will help Pixability meet growing demand for its technology from brands and agencies while providing operational support.
PageFair presentation WAN-IFRA AdBlock Action Day Johnny Ryan
1. Ad blocking has grown significantly in recent years, with 45 million monthly active users blocking ads in Q2 2015.
2. People block ads for reasons like ads obscuring content, privacy concerns from data collection, and ads slowing website load times.
3. The growth of ad blocking is a result of the advertising industry focusing too much on short term gains rather than building user trust, through tactics like increasing ad volume, interrupting the user experience, and collecting personal data without permission.
This document discusses key announcements from Google I/O 2017 including new features for Google Cloud, AI, VR/AR, Android, Google Apps, and YouTube. Some highlights include Co-watching on YouTube VR to watch 360-degree videos together, bringing YouTube 360-degree videos to TVs, and Super Chat on YouTube to help creators monetize live streams. The document also covers a talk on using video marketing to grow a business through actions like providing value, uploading regularly, keyword research, and promotion.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
This document provides an overview of video marketing strategies and tips. It includes 15 sections that discuss the state of video marketing, why it is effective, tips for implementation, and the future of video. Some key points include: video marketing is growing in popularity as more consumers watch online videos; videos can boost understanding and drive purchases; and the number of connected devices that can play video will increase dramatically in coming years, opening up large new audiences for marketers.
This document discusses the rise of ad blocking and potential solutions. It provides statistics showing rapid growth in ad blocking, with 198 million users and $41 billion in lost revenue estimated by 2016. Reasons for blocking include interruptive and annoying ads, as well as ads slowing down web browsing. Potential solutions discussed include industry regulation, trade body responses, publishers fighting back by restricting access or offering ad-free subscriptions, and startups replacing ads with sponsored content or paying users. Content payments are discussed as a possible alternative to advertising revenue.
Videos are a great communication tool that convey and transmit large amounts of information in a short period of time. Video files have been extensively used in the marketing field to create brand awareness and build a strong customer base.
The document outlines considerations for building a mobile strategy and provides recommendations. It discusses how the US smartphone market is expected to quadruple in the next four years. It lists questions to consider around what content and technology to use, which features to include, and how to drive distribution. The final recommendation is to build rich applications, define success, and actively drive distribution and monetization.
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Rapt Media
In this live webinar, you will learn:
*How to reach & engage millennials like never before
*How interactive video outperforms traditional video
*How big brands use interactive video to drive results
*How to seamlessly integrate video on mobile
*How Philips engaged millennials in an interactive way
The document discusses social media marketing and frameworks for digital marketing. It provides statistics on social media usage with over 3.5 billion users worldwide and millennials making up over 90% of users. It then explains the 4E framework for digital marketing using excitement, education, experience and engagement. Another framework, the 7C online marketing framework, is also outlined covering goals, context, content, community, communication, commerce and connection. The document concludes by discussing mobile apps, revenue models, and the engagement and digital marketing campaign processes.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
The document discusses the benefits of video marketing for businesses. It notes that people prefer videos over text, and that video is a helpful marketing tool. It also mentions that video traffic on the internet is growing significantly. The document provides examples of effective video types for businesses, such as explainer videos, product videos, and testimonial videos. It emphasizes optimizing videos for search engine optimization and sharing videos widely in order to generate leads and customer engagement.
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...Filmteractive
This document discusses best practices for using video in content marketing. It notes that video is the preferred content format for 76% of consumers when learning about brands. Research also found that video is seen as more authentic, engaging and shareable than other formats. The document provides examples of how brands have increased awareness, engagement and conversions through implementing video strategies. It concludes with recommendations for video best practices to drive results across these key marketing objectives.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...Brightcove
This document discusses best practices for using online video in content marketing strategies. It finds that 9 out of 10 B2B marketers are using content marketing and the average company uses 12 different content marketing tactics. The content types that grew the most from 2011-2012 were virtual conferences, mobile content, research reports, and video. It recommends including video throughout the customer lifecycle, such as for SEO, social sharing, live events, and YouTube. It also suggests using video on mobile devices, creating video portals, adding calls to action in videos, and measuring the impact of video marketing efforts.
Embracing online video is important for companies to drive traffic, engage customers and boost sales, according to experts. Video usage is widespread and growing rapidly across various platforms like YouTube, social media sites and mobile devices. Studies show including video can significantly increase website traffic, social media engagement, press release views, and the chances of achieving top Google search rankings. The key is for companies to make a strategic investment in online video rather than just creating videos for the sake of it.
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Video marketing next practice and best practiceBrightcove
This document discusses best practices for using video marketing throughout the customer journey. It notes that 67% of the buyer journey is now digital and content-driven. Video is a powerful way to drive marketing results and the marketer's role has fundamentally changed. The document provides examples of companies like OnBase and Wiley that have implemented video gating and landing pages successfully to engage prospects and nurture leads. It emphasizes testing video placement and content to optimize engagement and conversion rates at different stages of the buyer journey.
Technology, creativity & data: How to tell your story, engage your audience a...Rapt Media
Rapt Media co-founder and CEO Erika Trautman presented on the future of short-form video at the 2015 Digital Shoreditch Festival in London to a packed crowd. In the presentation, she highlighted the perfect storm leading to the interactive video revolution as well as the importance of mobile devices as a way to consume video content.
YouTube is the largest video distribution platform but maintains a revenue split that provides low margins for multi-channel networks (MCNs) and content creators. However, YouTube's scale and market power make it very difficult to compete with. Rather than seeing YouTube as the entire business, MCNs should focus on driving superfans to higher-margin owned and operated channels, produce some independent content, and build direct customer relationships. The future of online video is promising as it allows for low-cost testing and global distribution, but MCNs must offer technology support, production capabilities, and develop non-advertising revenue streams to achieve sustainable margins beyond being mere aggregators. Amazon poses a serious competitive threat to YouTube due to its existing
Pixability, a YouTube marketing software company, announced that it raised $4 million in additional financing led by Point Judith Capital, completing a $8.1 million Series B round. The funding will be used to further expand Pixability's patent-pending YouTube marketing technology, increase their repository of YouTube data, and grow sales and business development efforts. Point Judith Capital's investment will help Pixability meet growing demand for its technology from brands and agencies while providing operational support.
PageFair presentation WAN-IFRA AdBlock Action Day Johnny Ryan
1. Ad blocking has grown significantly in recent years, with 45 million monthly active users blocking ads in Q2 2015.
2. People block ads for reasons like ads obscuring content, privacy concerns from data collection, and ads slowing website load times.
3. The growth of ad blocking is a result of the advertising industry focusing too much on short term gains rather than building user trust, through tactics like increasing ad volume, interrupting the user experience, and collecting personal data without permission.
This document discusses key announcements from Google I/O 2017 including new features for Google Cloud, AI, VR/AR, Android, Google Apps, and YouTube. Some highlights include Co-watching on YouTube VR to watch 360-degree videos together, bringing YouTube 360-degree videos to TVs, and Super Chat on YouTube to help creators monetize live streams. The document also covers a talk on using video marketing to grow a business through actions like providing value, uploading regularly, keyword research, and promotion.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
This document provides an overview of video marketing strategies and tips. It includes 15 sections that discuss the state of video marketing, why it is effective, tips for implementation, and the future of video. Some key points include: video marketing is growing in popularity as more consumers watch online videos; videos can boost understanding and drive purchases; and the number of connected devices that can play video will increase dramatically in coming years, opening up large new audiences for marketers.
This document discusses the rise of ad blocking and potential solutions. It provides statistics showing rapid growth in ad blocking, with 198 million users and $41 billion in lost revenue estimated by 2016. Reasons for blocking include interruptive and annoying ads, as well as ads slowing down web browsing. Potential solutions discussed include industry regulation, trade body responses, publishers fighting back by restricting access or offering ad-free subscriptions, and startups replacing ads with sponsored content or paying users. Content payments are discussed as a possible alternative to advertising revenue.
Videos are a great communication tool that convey and transmit large amounts of information in a short period of time. Video files have been extensively used in the marketing field to create brand awareness and build a strong customer base.
The document outlines considerations for building a mobile strategy and provides recommendations. It discusses how the US smartphone market is expected to quadruple in the next four years. It lists questions to consider around what content and technology to use, which features to include, and how to drive distribution. The final recommendation is to build rich applications, define success, and actively drive distribution and monetization.
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...Rapt Media
In this live webinar, you will learn:
*How to reach & engage millennials like never before
*How interactive video outperforms traditional video
*How big brands use interactive video to drive results
*How to seamlessly integrate video on mobile
*How Philips engaged millennials in an interactive way
The document discusses social media marketing and frameworks for digital marketing. It provides statistics on social media usage with over 3.5 billion users worldwide and millennials making up over 90% of users. It then explains the 4E framework for digital marketing using excitement, education, experience and engagement. Another framework, the 7C online marketing framework, is also outlined covering goals, context, content, community, communication, commerce and connection. The document concludes by discussing mobile apps, revenue models, and the engagement and digital marketing campaign processes.
Did you see the newest videos of twerking toddlers and cats afraid of cucumbers? Well, your customers have! Keep up with the newest social media trends by incorporating video into your marketing strategy. (Lachanophobic felines and graceful toddlers not necessary.)
By the end of December 2015, Marketing Profs contributor Tyler Lessard had announced that 2015 would be the year of video marketing. The advantages of video content in marketing strategies are undeniable. Whether it is the bite-sized format or the visually stimulating images, video is king for media marketing.
But what constitutes a good content marketing video? And what points should a business touch upon to ensure success? There are key components to any good video content.
To guarantee that you get the most return on your video content marketing, here’s a quick how-to guide to help you along the way.
The document discusses the benefits of video marketing for businesses. It notes that people prefer videos over text, and that video is a helpful marketing tool. It also mentions that video traffic on the internet is growing significantly. The document provides examples of effective video types for businesses, such as explainer videos, product videos, and testimonial videos. It emphasizes optimizing videos for search engine optimization and sharing videos widely in order to generate leads and customer engagement.
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...Filmteractive
This document discusses best practices for using video in content marketing. It notes that video is the preferred content format for 76% of consumers when learning about brands. Research also found that video is seen as more authentic, engaging and shareable than other formats. The document provides examples of how brands have increased awareness, engagement and conversions through implementing video strategies. It concludes with recommendations for video best practices to drive results across these key marketing objectives.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
This document discusses how video marketing is becoming mainstream and an important tool for real estate agents. Some key points:
- Video usage is growing exponentially, with over 1 billion unique users visiting YouTube monthly and online video traffic expected to be 55% of consumer internet traffic by 2016.
- Real estate consumers are increasingly using video to research properties and neighborhoods online, with brokerage websites, YouTube, and Google videos being popular sources of property videos.
- Video helps build website traffic by engaging users and being seen as "rich" content by search engines, and it increases the time users spend on pages and shareability of content.
- To maximize the benefits of video marketing, real estate agents should partner with companies
Steve Thomas is the president of The Net Impact and other organizations. He has over 18 years of internet strategy experience and is a nationally recognized speaker. The document discusses the state of marketing in 2013. It covers how to make the most of marketing on a budget using tools like SEO, social media, mobile marketing, and video. Social media has become an important part of SEO strategy. Local searches and mobile usage are also growing trends important for marketers to consider. The presentation concludes with thoughts on content, distribution, testing new platforms, and engagement for digital marketing in 2013.
The ultimate guide to video marketing on you tubeEvgeny Tsarkov
The document discusses video marketing strategies on YouTube. It notes that video traffic will make up over half of all internet traffic by 2016 and that YouTube is the second most popular search engine. It provides tips for creating an effective video marketing strategy on YouTube, including developing different types of video content to target different stages of the sales process, optimizing videos for search, and using YouTube advertising options to promote videos.
Why you should be F***ing with video - Flaunt Digital - Leeds Digital Festiva...Flaunt Digital
Video has become a dominant format for content online. It accounts for 79% of internet traffic by 2020. Brands are increasingly using video for storytelling online to build emotional connections. While everyone can create video, using the right tools and formats can improve production quality and optimize videos for sharing and discovery across websites and social media.
This document provides information and statistics about the benefits of video marketing for realtors. It discusses how video marketing can increase property inquiries, engagement, and conversions. It then gives tips for realtors on creating effective video marketing content, including taking advantage of branding opportunities, including URLs in videos, writing attention-grabbing titles, providing valuable content, and including links in video descriptions.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
This document provides information about video content marketing in 2014 including tips, tools, and sites for video marketing. It discusses how online video is growing rapidly and will account for 69% of internet traffic by 2017. It emphasizes that video marketing is important for businesses to engage customers and drive traffic. Specifically, it notes that video can increase time spent on a website, social sharing of content, and create a more positive brand perception. The document then provides several tips for effective video marketing such as using logos and URLs, creating compelling titles and content, and distributing videos beyond just YouTube.
- Online video viewing is exploding, with 146.5 million US internet users watching online video each month currently, expected to rise to 193.1 million by 2014. Online video consumption rose 124% in 2009.
- Yahoo streamed the most popular event in its history in January 2010, generating 5 million total streams. Views, unique cookies, and time spent watching all increased significantly on the day of the streaming event.
- Yahoo uses data science to identify engaging video content and formats, and to deliver personalized messages at scale through innovative video ad formats.
This webinar discussed using video and multimedia in online news releases. Survey results showed that 94% of respondents think bundling video with press releases is valuable, but only 12% have done it. The webinar speakers were Mark Robertson, founder of ReelSEO, and Amy Mauzy, PR manager for Malibu Boats. They discussed how online video viewing is growing rapidly, the importance of video for search engine results and social media marketing, and tips for creating and promoting business video content online.
Steve Thomas is a nationally recognized speaker and entrepreneur with over 18 years of internet strategy experience. He is the president of The Net Impact and other organizations. The document discusses the state of marketing in 2013, including how SEO and social media have changed marketing. It emphasizes that mobile usage is growing rapidly and marketers need to optimize for mobile. The document also discusses using video and social media for marketing and measuring results.
This is an analysis of a microtrend in social media known as micro videos. This presentation will examine the elements that make this trend successful.
Digital video marketing is growing rapidly, with video expected to account for 69% of internet traffic by 2017. Popular video hosting sites include YouTube, Facebook, and Instagram. Video performs well across social media platforms and can increase engagement. Reasons to use digital video include high viewership, ability to convey large amounts of information visually, and potential for viral sharing. Analysis of Mediamark radio station YouTube channels found their videos had millions of views but visit durations varied significantly.
This document discusses the power of video marketing and provides tips for effective video marketing. It begins by listing the top 10 reasons why video marketing is powerful, including that 46% of people are more likely to seek information after seeing a video and having video on a landing page makes it 53% more likely to rank on the first page of Google. It then provides 6 tips for video marketing, such as making the title attention-grabbing, providing excellent content, including the URL in the video, using branding, providing an HTML link, and embedding videos on websites beyond just YouTube.
https://www.YourVideoMarketingAgency.com How To Increase Website Traffic Organically?
As the old saying goes, a picture is worth a thousand words. In this case, it is worth a million dollars. The internet has proven to be the perfect place to sell products online. In this case, the video has proven to be the perfect medium to showcase products and services. If you want to have a business that is thriving, then you need to get your product online.
It is more affordable and readily available now, and it is a fundamental part of how even the smallest businesses work together.
The organizations that did not procrastinate about the possibility of video marketing were ahead of their competition.
What Is Video Marketing? - The Basics
Video promoting is an essential part of the advertising and marketing industry. Videos are not only used to promote a business but are also a vital part of the internet and the social media industry.
Importance of Video Marketing, Why It's Important
Google bought YouTube in October 2006. By 2009, there were seven different ad formats on the platform. YouTube is now the second most visited site in the world.
The popularity of video is growing because it's easier and cheaper to produce than other forms of communication. However, that's not the only reason why
Profiletree: Video Content For Business Growth and Innovation Ciaran Connolly
In this presentation, we explains all things to do with video content and video marketing. To help grow your business, we cover how you can create your own videos, how to live stream on social media and how video content will help audiences find your business.
You can find all this info and more by visiting our website
www.profiletree.com/video-training
Need help with your content marketing and growing your business online? Say Hello!
www.profiletree.com
This document discusses how video content analytics can provide insights for companies. It explains that as social media platforms incentivize more user-generated videos, brands are increasing their own promotional videos. Video analytics can help companies better understand customers and optimize marketing strategies. It also discusses how video AI can enable more intuitive content discovery and engagement by extracting metadata from videos.
Similar to Going Viral with Video Content Marketing | Explania | Internet World (20)
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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1. Going Viral with Video Content Marketing Geert Coppens CEO, Explania.com Internet World – May 11, 2011
2. About Explania Development of high-quality multimedia content for: Content Marketing and Market Education Corporate Communication & Product Marketing E-learning & People Development Hosting and distribution via Explania.com For delivery on any screen: PC, TV, mobile, tablet… In multiple languages (>20, including Chinese, Arab, Russian, …) To help our customers reach their business objectives
14. Joe Pulizzi: “Content marketingis a marketing technique of creating and distributing relevantand valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Explania.com - 2011
17. Why Focus on Video? Explania.com - Timo Mouton - 2011 People are busy and impatient Short attention spans Sound, motion, interaction grab and keep attention
18. Joe Pulizzi: “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.” Explania.com - 2011
19. Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/ Explania.com - 2011
20. Video drives Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video 78% of Internet users watch video 3,4 minutes average video length Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
21. Video drives Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos viewed each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
22. Video drives SEO Search generates highest volume to web video content Video SEO is 53 times more likely to drive a first page result than traditional SEO CTR rates are higher in video results Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/